top 5 trends in b2b social media usage: what every marketer should know

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Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

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Page 1: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Top 5 Trends in B2B Social Media Usage:What Every Marketer Should Know

Page 2: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Primary Values of Social Media for Professionals

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Page 3: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Trend #1: Reliance on Social Media for Better Workplace Decision

Making Continues to Grow

3

Page 4: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

4

http://corporate-development.finance.toolbox.com/research/survey/toolboxcompja-social-media-index-wave-v-21479/2/7

Trend #1: Reliance on Social Media for Better Workplace Decision

Making Continues to Grow

Page 5: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

5

http://hr-management.hr.toolbox.com/research/survey/toolboxcompja-social-media-index-wave-v-21478/2/7

Trend #1: Reliance on Social Media for Better Workplace Decision

Making Continues to Grow

Page 7: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Trend #2: The Value of Social Media to Professionals Have Expanded

Beyond Networking

7

http://corporate-development.finance.toolbox.com/research/survey/toolboxcompja-social-media-index-wave-v-21479/2/8

Page 8: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Trend #2: The Value of Social Media to Professionals Have Expanded

Beyond Networking

8

http://hr-management.hr.toolbox.com/research/survey/toolboxcompja-social-media-index-wave-v-21478/2/8

Page 10: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Trend #3: Best Practice Communities Have Emerged as Key Resources

for Career Advancement

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http://emergingtech.ittoolbox.com/research/survey/toolboxcompja-social-media-index-wave-v-21477/4/10

Page 11: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Trend #4: Professionals Are Looking for Companies to Participate in

Social Media

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http://emergingtech.ittoolbox.com/research/survey/2009-toolboxcompja-it-social-media-index-wave-iv-survey-20080/2/7

Page 12: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Trend #4: Professionals Are Looking for Companies to Participate in

Social Media

12

http://emergingtech.ittoolbox.com/research/survey/2009-toolboxcompja-it-social-media-index-wave-iv-survey-20080/2/10

Page 13: Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know

Trend #5: Professionals Place the Most Value on Transparency and

Responsiveness from Companies Participating in Social Media

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http://emergingtech.ittoolbox.com/research/survey/2009-toolboxcompja-it-social-media-index-wave-iv-survey-20080/2/8