top 5 tips for great video
DESCRIPTION
Examples of how great videos are made.TRANSCRIPT
How to create cracking videos
5 top tips!
Why video…
• 2 billion views on YouTube each day
• 48 hours of video content is uploaded to YouTube every minute
• 20 million YouTube videos uploaded to Facebook each month
…delivers ability to connect huge groups of people online
But people only watch the good stuff…
SO, HOW DO YOU ACHIEVE ENGAGEMENT?
Tip 1 : Tell a story…
“People have forgotten how to tell a story. Stories don't have a middle or an end any more. They usually have a beginning that never stops
beginning.” Steven Spielberg
…with a beginning, middle and end
Tip 2: Make it creative…
http://www.youtube.com/watch?v=vDGrfhJH1P4…using an approach e.g. cinematic epic, user generated, news
Tip 3: Emotionally connect…
http://www.youtube.com/watch?v=pSLOnR1s74o…whether it’s heartfelt and serious or light and humorous
Tip 4: Use beautiful techniques…
http://www.youtube.com/watch?v=Vtr0c6oVvSM…camera angles, composition, lighting, audio
Tip 5: Know your audience…
Delivering return on Investment…
If it won’t engage people, don’t waste your money!
Publicis Chemistry is a full-service creative agency
We specialise in ideas to bring stories to life……high production values that
drive awareness and create chemistry
The team…
• Skilled creatives, writers, designers, developers, brand-digital strategists and account managers
• Bring in industry specialists, as required, directors, producers, editors, animators, illustrators, visual effects.
…deliver an end-to-end service: conception > creation > production > distribution
Some of our work…
https://vimeo.com/38573815
