top 5 franchise marketing strategies for 2014

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The Top 5 Franchise Marketing Strategies for 2014 will make you rethink your local marketing and will help you learn to empower your customers, build local relationships, and leverage location-based marketing!

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Page 1: Top 5 Franchise Marketing Strategies for 2014

www.bluewaterbrand.com  

Page 2: Top 5 Franchise Marketing Strategies for 2014

Why Mobile Matters!

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Mobile is the foundation of all marketing in 2014, and should be integrated with all marketing strategies  

Page 3: Top 5 Franchise Marketing Strategies for 2014

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of adults say their mobile phones are within arms reach 91%

24/7

Page 4: Top 5 Franchise Marketing Strategies for 2014

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»  Enhance  your  store's  image  in  the  community  

»  Increase  customer  loyalty  »  Grow  store  traffic,  sales  and  

awareness  

of consumers will wait only 74% seconds for a web page to load on their mobile device before abandoning the site

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Page 5: Top 5 Franchise Marketing Strategies for 2014

Strategy #1

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Empower Your Customers with Valuable Content

Page 6: Top 5 Franchise Marketing Strategies for 2014

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Post shareable content that gives people something they want to share with others – use offers, advice, entertainment, and inspiration J

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of fans consider how helpful a link would be to another user before sharing 94%

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of CMOs think that custom content is the future of marketing 70%

Page 9: Top 5 Franchise Marketing Strategies for 2014

Strategy #2

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Build Relationships with Customers and Your Community  

Page 10: Top 5 Franchise Marketing Strategies for 2014

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Encourage your franchisees and make it easy for them to get involved in their communities

Page 11: Top 5 Franchise Marketing Strategies for 2014

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of consumers are willing to spend more on a product or service if they feel a personal connection to the company

83%

Page 12: Top 5 Franchise Marketing Strategies for 2014

Get Active Online!

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»  Set  up  and  link  to  your  Google+  page  

»  Register  with  local  directories    

»  Get  local  reviews  

Emotionally engaged customers are 3 times more likely to recommend the business to a friend

Page 13: Top 5 Franchise Marketing Strategies for 2014

Strategy #3

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Surprise & Delight Your Customers  

Page 14: Top 5 Franchise Marketing Strategies for 2014

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Leverage behavior-based data to give personalized messages to your customers – make their experience unique and special

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of customers buy more from retailers who

personalize the shopping experience across channels

40%

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open rate on emails with personalization – Compared to 15.1% open rate on emails without personalization

19.5%

Page 17: Top 5 Franchise Marketing Strategies for 2014

Strategy #4

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Leverage Location-Based Marketing  

Page 18: Top 5 Franchise Marketing Strategies for 2014

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Use social media sites that allow mobile “check-in” such as Foursquare, Facebook, and Yelp

Page 19: Top 5 Franchise Marketing Strategies for 2014

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of mobile users use their device for local search 95%

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9 out of 10 mobile phone searches result in a purchase or a visit

Page 21: Top 5 Franchise Marketing Strategies for 2014

Strategy #5

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Listen and Respond to Customers in Real Time  

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Show your audience they can expect timely, relevant interactions with your brand

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Customers are 22% more likely to consider a brand after experiencing real time marketing 22%

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Almost 50% of engagement happens within the first 30 minutes 80% of engagement in the first 180 minutes

Page 25: Top 5 Franchise Marketing Strategies for 2014

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1.  Empower Your Customers 2.  Build Relationships with Customers &

Your Community 3.  Surprise and Delight Your Customers 4.  Leverage Location-Based Marketing 5.  Listen and Respond to Customers in

Real Time

Page 26: Top 5 Franchise Marketing Strategies for 2014

Get the Infographic!

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www.bluewaterbrand.com/Top5  

Page 27: Top 5 Franchise Marketing Strategies for 2014

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Craig Boyte Director  of  1:1  Digital  Strategy  

MaK* Wangsness Digital  MarkeQng  Expert  

Thank you!    www.bluewaterbrand.com  

Page 28: Top 5 Franchise Marketing Strategies for 2014

Connect with Us!

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@BluewaterBrand  

facebook.com/bluewaterbrand  

Bluewater  Inc.  

bluewaterbrand.com/blog