top 5 features to supercharge your mobile campaign

Copyright 2013, Mobile Commons, Inc.

reach everyone, everywhere

Top 5 Features to Supercharge Your Mobile Campaign

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 2


Top 5 Mobile Commons Features

Supercharge your campaigns:

1. Go viral with Tell-A-Friend2. Increase donations with Quick Donate 3. Increase response rate with Customized Responses4. Fully Integrate your campaign with Picture Messages5. Target your audience with Greater/Less Than Filters



Tell-A-Friend

What is Tell-A-Friend? Ask your subscribers to invite

their friends to join your mobile campaign

Why Use Tell-A-Friend? Drive more opt-ins Get more signatures Make more phone calls Increase your donations

Your friend Sam at 347-786-1536 just told Mayor Smith we need more bike lanes and wants you to 2. Rply Y sign and join TransPort.org

YThanks for joining! Pls Rply with your email and zip to sign the petition to Mayor Smith!



Tell-A-Friend

Best Practices: Always ask Alphas to invite others to participate Emphasize importance of recruiting others Give Betas an incentive to join and why it is important to take

action Results

With a fairly compelling ask: 7% response from Alphas 20% response from Betas Each Alpha can bring in 2.3 new subscribers



Quick Donate

What is Quick Donate? Allow your mobile subscribers

to text in the amount they want to donate

Why use Quick Donate? Frictionless experience for

users to donate Builds your Donor & Opt-In list

simultaneously

We need your help to get more bike lanes in Smithtown! Make a year end tax-deductible donation today – simply reply with the amount you’d like to donate! (ex. 75)

150

Thank you. Please reply YES to confirm your $150 donation.



Quick Donate

Best Practices: Collect & store credit card info when people make a donation Try to get a mobile opt-in for all donors Include examples of responses Quick Donate isn’t just a license to ask for donations, it’s also a

way to grow the list! Give your Quick Donors other great content and important actions.

Results: Smaller average donation size than online gifts, but higher

average donation size than Text-to-Give amounts Higher response rate than other mediums and asks



What is Customized Responses? Allows you to personalize the

message based on the user response or profile

Why Customize? Increase response rates by

giving people information that pertains directly to them – immediately.

Customized Responses

Hi Sam, Are you a registered voter? Reply YES or NO.

Yes

Great, we need to get as many people as possible to the polls this year. Reply with the cell #s of ur 5 friends who are least like to vote & we’ll txt them to get them there!

OK, We need to get as many people as possible to polls this year. The most important thing you can do is register today. It takes less than 5 min here: http://lil.ms/f9h

No

Custom Response



Customized Responses

Best Practices: Anytime you can, use customized responses to tailor your

message to your audience, it will increase your response rate Enhance the experience people have interacting with your brand

by referring to previous participation and actions Think of your messaging as a 1-on-1 mobile conversation - target

based on the last message sent It takes a little code, but be brave – ask us for help Customize opt-in paths so you don’t ask for info you already have

Results: Response rates to customized messages exceed 50% Actions rates (based on report backs) are as high at 30%



Picture Messages

What is MMS? MMS allows you to send

picture messages Why use MMS?

Use pictures to amp up report-backs or crowd sourcing

Inspire your users to take action by sending a visual rather than text only

This is Max. He and millions of other animals need a home. You can help him by becoming a member making a $35 donation here: http://lil.ms/f9h



Picture Messages

Best Practices: Use as part of an integrated approach, pictures can motivate

people to take action on other mediums, not just text Ask people to share photos and grow your list via TAF People love photo sharing! Use that to your advantage – have

people text in photos as part of an opt in. Advertise the call to action across all available channels

Results: Response rates increase by 10% when a photo is added to the ask

in a text message



Greater Than, Less Than, or Equal To

What is Greater Than, Less Than, or Equal To? Target by age or other numeric

values Why use this?

Increase response rate by getting people the info most relevant to them

Just because you can’t vote yet, doesn’t mean u don’t have a voice. Millions of teens are talking to their legislators about the most crucial issues of our day. Reply JOIN and we’ll send you info on how to talk to ur reps about ur issues.

JOIN



Greater or Less Than Filters

Best Practices: Create custom fields for all relevant numeric or date fields People are most likely to respond when they first opt-in, so if it’s

critical info, add the request to the opt-in path. Results:

Increase your response rates by targeting your messages to the right audience

Copyright 2013, Mobile Commons, Inc.

reach everyone, everywhere

Thanks!

Sam [email protected]

top 5 features to supercharge your mobile campaign

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