top 3 video styles to use for student recruitment marketing
DESCRIPTION
Top 3 Video Styles For Student Recruitment MarketingTRANSCRIPT
Webinar Hosted by:
Peter Matejcek
Agenda
• Video styles to make you stand out from the crowd
• Effective use of video and messaging in virtual tours
• Trackable success using video analytics
• About HuStream
Video Styles toMake Your School Stand Out
The Challenges:
• Effectively communicate your message
• Differentiate your school from others
• Influence prospective students to enroll with you
Video is Critical Online
• Video is the preferred form of
communication
• Everyone is adding video to their
website to replace text
• Challenge with how it’s used
Still need to hold their attention for
longer than 38 seconds
Poor video messaging
Message, Content & Experience
You need video content that …
• Tells your story about facilities, programs and culture
• Gives viewers a “choose your own adventure”
experience
• Where the storyteller is a student and authentically
tells “why here?”
Video Styles toMake Your School Stand Out
Hosted Explainer Video
Animated Video
Motion Graphic Video
Interactive Video
Hosted Explainer Video
• Real, live person talking to the camera
• Speaking about/demonstrating your organization’s message
• Authentic, passionate, engaging and influential host
Animated Video
• Cartoon or Whiteboard animation
• Characters resonate with viewers – funny and truthful
• Useful for increasing brand awareness
Motion Graphic Video
• Uses a number of graphic combinations - Versatile production
• Tells the story of a product/service in an explanatory video
• Can be used in B2B or B2C promotion
Interactive Video
• The next evolution in online video
• “Choose your own adventure” style navigation
• Highly engaging viewer experience
Effective Use of Video in Virtual Tours
• What is your communication objective?
• Target audience appeal
• Effective video segments• School brand awareness
• Campus life
• Academic experience
• Student services and faculty
• Interactive video linking to other topics with video
Before
Lots of Text
After
Social Video
Interactive Virtual Tours Work
• Increases engagement through interactivity
• Short to the point video clips. 45 seconds MAX
• Speaks to the student from their understanding
• HuStream uses historical analytics to understand what students want to know
Trackable Success Using Video Analytics
Analytics Samples
First Month Results
• 1270 Active Unique Viewers
• 2:50 min Average Engagement Time Per
Viewer
• 4.4 Clips per viewer (Total 5560)
• 610 Words Consumed per Viewer
(2.5 Pages)
• 2.3 % Conversion (Apply now)
Technology Awards
• University Of Fraser Valley - Silver Award
• 2012 CASE District VIII Communication Awards competition in the Creative Uses of Technology & Social Media
• Douglas College - Silver Award
• 2011 Paragon award from NCMPR, the National Council for Marketing and Public Relations
About HuStream Video Agency
• HuStream produces videos that engage viewers, differentiates you from the competition, and helps
organizations create truly engaging and successful
online video strategies.
Thank you!
Ready to get started?Let’s go…
www.hustream.com
1-877-717-5807