Top 3 Trends From GiGse 2016

Alana LevineClient Relations and Communications Manager

Income Access Group

Key Topics

P.3 US Regulation

P.5 Innovation

Millennials P.9

US REGULATION

IGAMING IN THE US IS ON THE RISE

There are ongoing regulatory and compliance discussions taking place in many states across the US. If these bills are passed, many doors will be opened wide for DFS, poker and sportsbetting operators.

A close eye should be kept on California poker regulations, as the latest bill has made its way farther through the Assembly than it has in the past decade. With a population of 38.8 million, this market is expected by many to be the tipping point for growth of iGaming in the US, potentially drawing in key players like Google and financial institutions that have not yet approved payment processing in these markets.

INNOVATION

NON-TRADITIONAL GAMES MAY BE THE WAY OF THE FUTURE

Skill-based Gaming

With the customer engagement and stickiness that games such as Candy Crush and Bejewelled create, businesses are looking to emulate these gaming engines with newly designed slot machines to offer an augmented experience that adds a skill-based element to gameplay. Skilled moves to match more jewels will earn players more winnings, with random number generators at play in the background.

Is Skill Gaming the Answer to Making Casino Content

More Attractive? #GIGSE2016

-@PamelaHugill

Is skill based gaming the key to revolutionizing casino

content? #gigse16 @IncomeAccess

@NickySenyard @sarahr_IA- @AlanaL_IA

NON-TRADITIONAL GAMES MAY BE THE WAY OF THE FUTURE

eSports

This genre of gambling has taken off, particularly given the massive following and $750 million market size estimated for the past year. Though this product is not yet seen as a direct money source for land-based casinos, brands can leverage tournaments, sponsorship deals and even event hosting to build engagement and grow their customer databases.

Imagine you could watch Michael Jordan train for 6 hours privately and chat

tonhim while he did. "That's esports" says @rahulsood

#gigse16- @smallprophet

Kluwe says eSports needs more structure and

consolidation. Compares it with sport in early 1900s

@ChrisWarcraft #GiGse16- @eSport_Business

NON-TRADITIONAL GAMES MAY BE THE WAY OF THE FUTURE

Virtual Reality

This new technology has created quite the buzz in the tech world and people on the conference floor at GiGse were able to test its application and relevance to the iGaming space. Players of the future will be able to walk through their favourite land-based casino from miles away, peek at their opponents in the poker room, or even take the place of a jockey in a virtual horse race.

#vr #virtualreality is the future - predict Gerard of Winistry & Alex @Turulillo @SlotsMillion #millennial

#gigse16 - @GigseLive

#VR game development is much harder, says Gerard of

Winistry, @Turulillo disagrees #millennial summit at #gigse16

- @EwaBakun

MILLENNIALS

Experience-drivenTaking part in gambling activities in land-based

establishments is not as popular as it once was. Millennials crave the nightlife and overall experience of a city, rather than

for the casinos themselves.

Focused on socialThey’re a social generation, and more likely to share their

gambling habits across social platforms.

Drawn to non-traditional gamesEngagement is key when appealing to the millennial

generation. It is important to keep in mind that they are looking for more than the traditional shopping experience

and it is therefore essential to provide them with fresh, exciting and personalized content.

MILLENNIALS ARE STILL A KEY FOCUS FOR US CASINOSMillennials live in a digital world, which has made it quite challenging for operators and traditional brick-and-mortar casinos to connect with this generation. Here are some considerations when targeting this demographic:

Mobile is keyOf people using mobile as the primary device to view

content, over half are millennials. They are a generation that values a multi-platform product.

THANK YOU!For more information,

please feel free to reach out: Email – alana@incomeaccess.com

Twitter – @AlanaL_IA