top 3 e commerce user interface (ui) design elements to consider
TRANSCRIPT
Top 3 E-commerce User Interface (UI) Design
Elements to Consider
What does UI mean?
● “UI” stands for ‘User Interface Design’
● It is the focus on the user's interaction with a website or mobile application through visual, aural and tactile elements
● A well designed UI is a necessity for every product design and even more for any e-commerce store
Top 3 E-commerce User Interface (UI) Design Elements to Consider
What Are the Most Important Parts of the E-commerce Funnel?
● Browse: Customer access and navigates the online store● Shop: The person adds items to the cart● Buy: It’s the moment when shoppers pay their order
Top 3 E-commerce User Interface (UI) Design Elements to Consider
What Are the Design Elements that Support the E-commerce Funnel?
Top 3 E-commerce User Interface (UI) Design Elements to Consider
1. Seamless Checkout
● It refers to a simple, intuitive and trustable checkout design. If customers feel confident about the checkout page they are more likely to provide private billing information and finish shopping.
Top 3 E-commerce User Interface (UI) Design Elements to Consider
BeautyKind checkout - Source: MagmaLabs
● These elements trigger the user to the content, selection of items for the cart, check out and the placement of an order. Effective call to action buttons are explicit and attractive to the user.
Top 3 E-commerce User Interface (UI) Design Elements to Consider
Fiorella flowers CTA’s buttons - Source: MagmaLabs
2. Clear Call To Actions (CTA’s)
● High quality product images make a huge impact on engagement and cause psychological reactions such as desire and aspiration.
Top 3 E-commerce User Interface (UI) Design Elements to Consider
Shoelander product images - Source: MagmaLabs
3. High Quality Product Images
Conclusion
● User Interface design makes a difference between customers who abandon their carts and the ones that place an order. Seamless checkouts and clear CTA’s buttons makes an interface user friendly. High quality product images persuade users to buy. Attention to UI design details like the shopping cart, images, and call to actions will increase purchases and boost customer satisfaction.
Top 3 E-commerce User Interface (UI) Design Elements to Consider
About
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MagmaLabs is an e-commerce and software consultancy that builds software solutions for emerging, mid-size, and growth companies using innovative
technologies, top talent, and diverse teams.
Top 3 E-commerce User Interface (UI) Design Elements to Consider
Need help?
Need help figuring out how to improve E-commerce User Interface design?
A team member at MagmaLabs is happy to help!
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Top 3 E-commerce User Interface (UI) Design Elements to Consider
