top 3 digital marketing trends industry experts expect in 2016

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Digital Marketing Trends Industry Experts Expect In 2016 www.digitalvidya.com

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Page 1: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

Digital Marketing Trends

Industry Experts Expect In

2016

www.digitalvidya.com

Page 2: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

www.digitalvidya.com

“Death of WAP and 100% growth of mobile app.”

Tushar Bakaya, Marketing Analytics Head, AskMe

Page 3: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Video Marketing. This is happening now and will grow in good numbers in

2016.”

Karanam Srikanth, Digital Marketing Head, Spectraforce Technologies

Page 4: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Video content will surely rule the roost in the online marketing world.”

Vikrrant Bhola - Senior Manager Digital Marketing, Iffco Tokio General Insurance

Page 5: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Content Marketing, Mobile Marketing and more of data driven marketing.”

Afzal Khan - Regional Head Asia Pacific (Digital Marketing), StarOfService

Page 6: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“2016 will see a bigger pie of media ad spends and a continued shift towards

mobile internet usage.”

Ajay Anand - Head of SEO &Digital Advertising, Times Internet Limited

Page 7: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Mobile marketing, mobile commerce, digitization of events & emergence of more

stronger data-driven marketing with lot of intelligence predictive analytics tools being

available.”

Soumyajit Dey - Digital Lead Cloud Performance Marketing, IBM

Page 8: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Content Marketing, Native Advertising and Intrusive Advertising”

Rahul Tripuraneni - COO and Co-Founder at Starobe.com

Page 9: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Mobile Marketing, Content Marketing and Performance Marketing”

Akshat Mathur, Digital Marketing Specialist/Expert

Page 10: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Personalization (Content and Context), Virtual reality and wearables / IOT”

Amit Duggal - AVP, Digital & Mobility at Omnicom Media Group

Page 11: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Content is King, Context will be God ”

Nilotpal Roy - Product Marketing Manager At Sokrati

Page 12: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Digital Media would be device agnostic but would still be platform

dependent”

Dr. Vikram Venkateswaran, Marketing Leader and Digital Evangelist

Page 13: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Video ads will start dominating”

Apurva Chamaria, Head Of Global Brand & Digital Marketing, HCL Tech

Page 14: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Importance of Building of Optin Audinence will increase.”

Shivkant Singh, Head Digital Marketing At Bajaj Capital Ltd.

Page 15: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“We will see lot of improvement in personalized search, mobile and wearable devices

and IOT (internet of things).”

Jignesh Gohel, Founder & Marketing Head - OLBUZ

Page 16: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“In 2016, I think businesses and marketers will be putting more effort on Marketing

Automation, Creating Meaningful and Useful Content, and Mobile Marketing.”

Malak Karajah, Digital Marketing Head, Laimoon.com

Page 17: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Convergence of communication, technology and media”

Shreya Shivangi, e-business Consultant, Caterpillar

Page 18: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Top trends for 2016 must be based on qualitative as well as quantitative

data.”

Nishant Choudhary, AVP, Marketing, Zoffio.com

Page 19: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Cross Channel Marketing will increase in demand (including demand for

skillful marketers)”

Muhammad Talha, Head of Digital Media, DalGroup

Page 20: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“The trends we will see emerging in 2016 will be Video Ads and Video

Marketing”

Archana Dhankar, Digital Marketing Head, Dynasties

Page 21: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Increase in sales for smartphones compared to desktops.”

Prashant Kumar Pracheta, Head of Analytics, CarDekho

Page 22: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“With the onslaught of messaging this seems to project, what will become increasingly

important is the relevance of the communication”

Paroma Sen, Head Marketing, NDTV Ethnic (IndianRoots.com)

Page 23: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Personally I am waiting to see some innovation around IoT, omni channel

retail and personalization at scale, in 2016. These are yet to take off in a big way

in India.”

Mohit Doda– Senior Manager, Digital Marketing, Reliance Trends

Page 24: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Social listening and derived intelligence will play a larger role in what we do.”

Sidharth Shukla, Head Digital Strategy And Social Media, Cheil India

Page 25: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Mobile, or to be more accurate, portable devices, will continue to see

exponential growth especially in the developing countries.”

Dikdyuti Sen, Head of Marketing, Delivery Hero Middle East

Page 26: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Video ads will start dominating.”

Bhaskar Anand, Digital Marketing Head, MavenClickZ Media Pvt Ltd.

Page 27: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Content will rule and change the digital marketing is done in 2016”

Braj Mohan Chaturvedi, Digital Evangelist

Page 28: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Content will be 'kinger’. ”

Ajay Jain, Author, Photographer, Journalist, Traveller

Page 29: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Marketers to embrace video content.”

Swati Bhargava, Co-Founder, CashKaro.com

Page 30: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Every business small or big will engage with Videos & eventually have their own production houses so they can

produce one better than the other.”

Avijit Arya, Chief Mogul at Internet Moguls

Page 31: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Rise in Customer Service on Social Media”

Deep Sherchan, CMO, Simplify360

Page 32: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Mobile will subjugate Desktop”

Swati Mehta, Enterprise Marketing Lead, Octane Marketing Pvt. Ltd.

Page 33: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“Rise of the Mobile. Mobile: Installs are passé”

Himanshu Arora, Co-founder, Social Panga

Page 34: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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“2015 was more of a reach. 2016 will more be of an active e-commerce n

transacting users.”

Chirag Shah, Co-founder, Seventynine

Page 35: Top 3 Digital Marketing Trends Industry Experts Expect In 2016

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