Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the

mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile

media and computing devices with iPad.

Spreading the Power of Optimism

Our vision is to be Earth's most customer centric company; to build a place where people can come to

find and discover anything they might want to buy online.

Our mission is to inspire healthier communities by connecting people to real food. We know that sweetgreen is a critical link between growers and consumers, and we feel a responsibility to protect the future of real

food. To that end, we’re committed to supporting small and mid-size growers who are farming sustainably, to creating transparency around

what’s in your food and where it came from, and to creating more accessibility to healthy, real food for more people. Because here at

sweetgreen, impact is not an arm of our business, it is our business, and it permeates everything we do, from what we source to who we hire

and how we support local communities. We want to make an impact and leave people better than we found them, and we tailor our approach

in each market to reflect the needs of the community.

Saving people money so they can live better.

Honest Tea seeks to create and promote great-tasting, healthy, organic

beverages. We strive to grow our business with the same honesty and

integrity we use to craft our recipes, with sustainability and great taste for all.

Above all else … our mission is to improve the lives of those we serve

by making innovative and high-quality health and pharmacy services safe,

affordable and easy to access.

At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by

offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

Our Company's foundation is built on our Values, which distinguish us and guide our

actions. We conduct our business in a socially responsible and ethical manner.

We respect the law, support universal human rights, protect the environment, and

benefit the communities where we work.

1. Our clients' interests always come first. Our experience shows that if we serve our clients well, our own success will follow.

2. Our assets are our people, capital and reputation. If any of

these is ever diminished, the last is the most difficult to restore. We are dedicated to complying fully with the letter and spirit of

the laws, rules and ethical principles that govern us. Our continued success depends upon unswerving adherence to this

standard.

At Microsoft, our mission is to enable people and businesses throughout the world to realize their full

potential. We consider our mission statement a commitment to our customers. We deliver on that

commitment by striving to create technology that is accessible to everyone—of all ages and abilities.

Microsoft is one of the industry leaders in accessibility innovation and in building products

that are safer and easier to use.

The mission of our program is to bring to life the American Express value of good corporate

citizenship by supporting diverse communities in ways that enhance the company"s reputation with

employees, customers, business partners and other stakeholders. We do this by supporting visionary

not-for-profit organizations that are: Preserving and enriching our diverse cultural heritage.

In store or online, wherever new opportunities arise, Nordstrom works relentlessly to give customers the most compelling shopping

experience possible. The one constant? John W. Nordstrom's founding philosophy: offer the

customer the best possible service, selection, quality and value.

We're always up for good. JetBlue's mission is to inspire humanity – both in

the air and on the ground. We are committed to giving back in meaningful ways in the communities we serve and

to inspire others to do the same.

We’re on a quest to bring the fun of beauty to all —constantly delighting our guests with all things beauty all

in one place, while offering rewarding careers for our

passionate, beauty-loving associates

Need Help?• For more on

building a Mission Statement and a full Business plan, visit:

• BusinessGrowthNetwork.org/bgninsiders