top 11 things facebook page owners need to know about the new page format

www.marketingsavant.com 888.989.7771 The MarketingSavant Group

The MarketingSavant Group

Top 11 Things Facebook Page Owners Need to Know About the New Page Format


www.marketingsavant.com

888.989.7771

[email protected]



About : Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association's Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMA's TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nation's first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Dana's blog at www.marketingsavant.com.

The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy.

http://www.marketingsavant.com/





http://www.marketingsavant.com/services

1 free social media audit + 1 free hour of recommendations

and consulting

www.marketingsavant.com/helpme

http://www.marketingsavant.com/helpme



For 23 More Tips on Facebook, download our free 7 Effective Facebook Pages You Can Create Now report!

Questions or comments?

Tweet with me!

@danavan

Dana VanDen Heuvel

President, MarketingSavant

http://unbouncepages.com/locally-social-facebook-guide


http://www.twitter.com/danavan






Your New Facebook Page Agenda

1. Upgrade to the new page format 2. Using the content moderation block lists 3. The new photo showcase & how to make the most of it 4. Navigation changes and how to manage your pages 5. iframe tabs vs. FBML and how to manage tabs going forward 6. Setting Facebook Page notifications and whether or not Hyper Alerts is

still necessary 7. Setting categories & subcategories 8. Wall preference settings 9. “Admin as Page” usage 10. Using your “Featured Likes” to Like other pages (as a brand) not 11. “Featured Page Owners” – losing our anonymity as page owners 12. Fan Generating Apps 13. Q&A from signup



1. Should I “Upgrade” to the New Format Now?

• Yes, unless you have much invested in Tabs (there have been some bugs with Tabs)

• You CANNOT change back once you’ve done the upgrade

• March 10th is Facebook’s cutover date



Welcome To Your New Page!

1. Photo strip above the Wall 2. Page Category (update + subcategory) 3. Profile picture reduced from 200 x 600

pixels to 180 x 540 4. Tabs are now on the left panel like

Profiles and in list form. 6 items show and then “More”

5. “Info Blurb” no longer on left hand side – only under Info Tab. No “suggest to friends”

6. Pages can Like other Pages, not just favorite them

7. Pages can “Feature” admins (Page Owners), if they choose to.(not shown)

8. Set Default Wall Post View to “Everyone” or Page posts only

9. New ability to interact on Facebook as your Page (or toggle back/forth) 9-a. Admins can to post and comment around Facebook under their Page’s alias 9-b. See a News feed of updates from Liked Pages when in “Page” mode

10. Pages can now feature iFrame tab applications

11. ALL Page Admins receive email notifications when users post or comment

1 2

4

3

5

6

7

8 9



2. Setup Comment Moderation

Edit Page > Manage Permissions

• Keep the profanity off your pages – you determine how strict you want to be

• Wall posts will be moved to the Pages Spam filter, which is hidden from public view.

• Comments will appear in grey to admins, but will not appear to the public.



3. Photo Strip – Top of the Page

• Located where the Tabs used to be

• Random selected of photos uploaded from each brand

• Reloaded every time the page loads

• No way to control the order • New view window w/ads

when you click on photos • Keep adding photos to keep

the rotation fresh (or don’t…) • You can ‘hide’ photos with the

rollover X in the upper right hand of the photo



4. Navigation Changes

• Navigation moved to the side

• All menu (formerly Tab) activity done from the side nav – Hide – Move (click & drag)

• Still shows 6 items as default with option for ‘more’

• Wall and Info are still mandatory

Default

‘More’

‘Edit’



5. iframe vs. FBML • Facebook pages can now support

iframe tabs • Think of it as a window within the

main page that lets you see through to another page. (Still 520px wide frame)

• Requires interaction with another web server (same as FBML)

• Enable iframes by editing the Facebook Integration settings on the Developer App

• Look for more tools to come to market for this

http://www.facebook.com/developers

http://www.facebook.com/developers



6. Set Notification Settings

Edit Page > Your Settings

• Set on a per admin / per page basis

• Instruct your admins to adjust their own settings

• Alerts you immediately when new user-submitted comments or posts arrive

What's new in notifications, especially

for agencies that manage multiple client

pages?



6.5 Facebook Page Notifications

• Facebook not the only or the right answer

• Hyper Alerts is the “feature that Facebook forgot”

• Watch you pages, competitors, pages you like and pages you don’t

• Daily digest of updates (vs. immediate emails)

• Alerts by URL or by FB User – ASAP, Hourly, Daily, Weekly,

Monthly – Select your time – Also alerts on your own content

• http://www.hyperalerts.no

http://www.hyperalerts.no/

http://www.hyperalerts.no/



7. Check / Reset Page Category

Edit Page > Basic Information

• Previously only set on page start

• You can now change your Page category and assign subcategory

• Subcategory driven by main category

• Can also assign Vanity URL from this page



8. De-Clutter Your Wall Edit Page > Manage Permissions • Wall posts are now displayed

by algorithm in ‘Everyone mode’ (lots of protest to that) and chronological in ‘Page mode’

• Set the Wall to display posts made by “Everyone” or just those made by the “Page.”

• Users can still respond to the posts made by the Page only



9. Start Interacting as the Page

• You must “Like” the pages on which you’d like to interact with

• You may also still use the @pagename to call them out and appear on their page

How do I comment as a Page on other people's profiles and other pages?



10. Featured Likes and Admins

Edit Page > Featured

• You can show “Featured Likes” of the pages that you like (partners, vendors, dealers, etc.)

• Give the page a personality by showing “Page Owners” on the left hand side of the Page.

• You don’t have to display all of them, just the ones you want users to see



11. Fan Generating Apps



Q&A

Is there a setting someplace to control wall post order to force it to appear chronological? • The main complaint, which is already mobilizing a large

number of users is the mind boggling option to sort the posts by “relevance” instead of by chronological order. Under the new upgrade, you would have no control over the order in which your posts appear. If you post something today, but Facebook decided it isn’t relevant, it would move it to the bottom of the page, and posts (some of them months old) would be on top of the page instead. How they have designed the algorithm that determines the relevance of each post is a mystery to users. (http://simplytatydesigns.com/tech/facebook-page-updates-under-attack-by-users)

http://simplytatydesigns.com/tech/facebook-page-updates-under-attack-by-users
















Q&A

I can no longer go to Manage my page and have to do a search to get to it. Your best bet will be to use one of two tools to get to your pages. 1. Bookmark then visit

www.facebook.com/pages, then click on “Pages I Admin” to get to your pages

2. Click on “Ads and Pages” in the left hand navigation menu (if you have this option) under your profile picture

http://www.facebook.com/pages



Q&A

How can you link twitter to the page only and not have that feed appear on your personal Facebook page. Use dlvr.it to connect your pages, blogs, feeds and RSS driven contnet together.

1. Sign up for www.dlvr.it

2. Setup ‘Routes’ from any RSS feed of content to your Facebook Page

http://www.dlvr.it/



Q&A

• Does this change the FBML custom tabs, other than that they are no longer tabs?

• How does this affect the size of "branded space" i.e. tabs & logo areas?

• Can I comment as the page from a mobile application?



Top Page Creation Tools Mediafeedia • Mediafeedia offers tools that aim to streamline the

management of professional Facebook pages. From custom tab creation to scheduling posts, take a glance at the video tutorials this vendor provides to see if they are the right fit for your social media needs.

Buddy Media • With an impressive list of clients, Buddy Media offers an

excellent list of resources and tools to help design an engaging Facebook page for businesses. Visit the company’s official web page for a list of services, clients, schedule a demo, and get contact to begin building an improved social media experience for your brand.

ShortStack • Turn to ShortStack Labs to design custom tabs for Facebook

pages that will attract and peak the interest of a growing fan base. For a list of prices — starting with a free package for those just getting started — based on fan and “like” totals, take a look at what this vendor has to offer.

Involver • Involver has worked with many well-established brands to

build successful social media presences. The company has just about every tool imaginable to create a customized Facebook page that will help brands not only build a fan base, but encourage those new visitors to stick around.

Likeable Media • Likeable Media takes a creative approach to improving a

brand’s social media presence. The vendor builds or transforms your Facebook page, as well as monitors activity in the interest of maintaining success. for your new page design, and take a look at what the vendor has done for other brands.

Pagemodo

• Recently acquired by Webs.com, Pagemodo offers companies a user-friendly template to make professional looking pages on the social network. With prices ranging from free to $59 a month, this Facebook page design company offers a range of choices for businesses varying in size.

Context Optional

• Social marketing software provider Context Optical is another go-to company for big corporations to optimize their Facebook presence. Learn the specifics about strategies, services, and the company’s work with other clients by visiting the vendor’s official website.

Vitrue

• Vitrue is a social media management platform that aims to turn a business’ page on Facebook into an interactive conversation with fans. The company’s very specific strategies strive to make your brand have a home on the social network attracts people and keeps them coming back.

FanBridge

• Take a look at what FanBridge can provide in the way of helping to build and maintain a larger fanbase on Facebook. The company also just recently acquired Damntheradio, so you can expect this provider’s ability create the ultimate page for musicians to significantly improve in the coming months.

Source: http://www.allfacebook.com/10-facebook-page-creation-tools-2011-02

http://mediafeedia.com/

http://www.buddymedia.com/

http://www.shortstacklab.com/

http://www.involver.com/

http://www.likeable.com/

http://www.pagemodo.com/

http://www.contextoptional.com/

http://vitrue.com/

http://www.fanbridge.com/

http://www.damntheradio.com/

http://www.allfacebook.com/10-facebook-page-creation-tools-2011-02

















Smile if you liked it!



888.989.7771

[email protected]

1 free social media audit + 1 free hour of recommendations

and consulting

www.marketingsavant.com/helpme

http://www.marketingsavant.com/helpme



For 23 More Tips on Facebook, download our free 7 Effective Facebook Pages You Can Create Now report!

Questions or comments?

Tweet with me!

@danavan

Dana VanDen Heuvel

President, MarketingSavant









About The MarketingSavant Group

The MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development, targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietary Thought Leadership Marketing methodology. Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is a transparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that serves our clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approach means that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to the customers who trust us. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. MarketingSavant’s offerings range from thought leadership strategy development, training and workshops, campaign management, customer community development and anything else that helps to position you as the preeminent thought leader in your industry. Contact us if you’re interested in become your industry’s thought leader!




http://www.marketingsavant.com/contact



MarketingSavant Has Served:

Intel Chubb Insurance Bayer Pharmaceuticals American Cancer Society Quad/Creative Emerson, Inc. Krueger International McCain Foods Miron Construction, Inc. Center for Sales Strategy PROMO Marketing Conference Internet Retailer Conference Seybold 365 Conference The Golomb Group SRI Conferences Northlich Imaginasium E-Marketing Learning Center of Erie, PA Life Meets Work WSPRA NCMPR Betuitive Marketing, Inc.

• American Marketing Association • Business Marketing Association • American Advertising Federation • Direct Marketing Association • Association of IT Professionals • Midwest Jewelers Association • Chicago Area Direct Marketers • Trade Show Exhibitors Association • Just Between Us • Herzing College • St. Norbert College • University of Northern Illinois • Decision Sciences Institute • Madison Area Technical College • Mountain State University • Pheedo, Inc. • Adams Magnetic • Nicolet National Bank • Green Bay Chamber of Commerce • Fond du lac Area Chamber of Commerce • Perfect Patients Pty Ltd. • WE Energies



On Target Social Media Advice!

Since 2003, The MarketingSavant Group has trained over 3000 top level marketers on how to use social media for marketing and has influenced the success of dozens of social media marketing projects.

We have also helped thousands more through our whitepapers, e-books, articles and interviews on social and emerging media marketing tools.


Why MarketingSavant?

• Deep Experience – Our founder began teaching HTML

programming in 1995 and has been active in Internet Marketing and social media ever since.

• Wide Recognition – MarketingSavant’s Dana VanDen Heuvel

has been featured in over 30 articles in a dozen publications on marketing and social media.

• Consulting-led – We’re not an ad agency. In fact, we’re a

consulting shop with passionate leader who loves the intersection of thought leadership marketing, social media, helping the insurgent marketer win the business.

• Highly Regarded – MarketingSavant’s Dana VanDen Heuvel is

a sought-sought after speaker and consultant in the areas of thought leadership, social media and marketing technology.

• Thought Leadership – The MarketingSavant Group has published

many articles and whitepapers along with several e-books, including: • Marketech: The Guide to Marketing

Technology (2 editions) • MySpace, YourSpace & TheirSpace

Guide to Social Networking • Marketing in a Downturn: Recession-

Proof Strategies for Smart Marketers • 30 Marketing Ideas in 30 Days –

Entrepreneurs DIY Marketing Guide



Top 11 Things Facebook Page Owners Need to Know About the New Page Format



888.989.7771

[email protected]

marketingsavant.com/fbwebinar

top 11 things facebook page owners need to know about the new page format

Technology

page admins

page usage10

page mode10

page owners12

new page format2

facebook asyour page

new facebook page agenda1

featured page owners