top 10 trends from sxsw interactive 2014 for icsc mocial
DESCRIPTION
The top 10 trends from SXSW Interactive 2014, consolidating for ICSC's MOCIAL attendees the most inspiring and thought-provoking insights from world-renown marketers and innovators. This presentation sheds light on how our daily lives might become more streamlined, meaningful or entertaining, and at the same time explore how brands can use new technology to connect with customers.TRANSCRIPT
THE CRYSTAL BALL:Top 10 Trends from SXSW
2014Jen Augustyn, Partner
Facial Recognition & Emotion Sensing Technology
True Love Tester Bra and Microsoft’s “Smart Bra” helps stop emotional binge eating
Wearables
10
11
Google’s Moonshot contact lenses
OVERHEARD AT SXSW 2014
“The shift in wearable tech: from “connected body” to “engaged humans” – start to understand what motivates users”
Francois Grouiller, Fred & Farid
Haptic Sensations
Gamification
OVERHEARD AT SXSW 2014
“Our mobile devices are the hyperlinks between people”
Biz Stone, co-founder of Twitter
Connected Home
OVERHEARD AT SXSW 2014
“People don’t experience technology. They experience products and spaces, usually one at the time.”
@rodrigoATCG, IDEO
29
3D Printing
30
31
2014 Chevrolet Malibu Floor Console
32
33
34
35
OVERHEARD AT SXSW 2014
“At the Oreo Trending Vending Lounge we’re connecting trending moments to the Oreo cookie itself in real time and in real life”
Bonin Bough, Mondelez
Food Innovations
Smart Highway
OVERHEARD AT SXSW 2014
"The government is shutting down streetlights at night to save money. This road is about safety and envisaging a more self-sustainable and more interactive world"
Daan Roosegaarde, Smart Highway
designer
Crowdfunding
“This is the largest Series A financing for an equity crowdfunding company.”
May 2014: Fundrise lands $31 Million in financing.
The Internet of Things
OVERHEARD AT SXSW 2014
“People start to believe in a given technology when they start to see it around themselves”
- Dmitry Grishin, Founder,
Grishin Robots
Jen Augustyn, Partner214.373.3244
[email protected] @jenaugustyn