Top 10 Tips to Increase theEffectiveness of Your Website

Presented byAntoine Dupont

CEO – Admin eSolutionsNon Profit Websites Solutions

Agenda

Fundamentals of Website DesignSearch Optimization 101Social Networking and your websiteDo’s & Don’ts – What annoys peopleCopy of presentation at the end

Let’s get grounded

Fact: The internet has

fundamentally changed the way people find, discover, share, shop & connect

● Your website is the most important development tool you have. Your website defines your credibility.

Some stats to be aware of:• 75% never look beyond page 1 in Google

search• 65% of US Internet users use social network• 152 millions blogs on the internet• 65% of population read blogs • Social Networking peaks at 10am• Link sharing peaks at 7am• Comments on blogs peaks at 8am• 1 out of 8 minutes is spent on Facebook

Tip # 1 – Improve Home Page4-7 second window to make it…or notVisitors will look at an average of 17 sitesProfessional & Well designedIt’s a Visual Experience – People DO NOT

READLess is more – Easy to NavigateWeb credibility:

46% Design28.5% Information Layout14.1% Name recognition

Tip #2 – Quality contentNeed lots of it (10 pages minimum)Tell a story/narrative vs. marketing speakKeyword rich (seoScribe.com)Focus on Page Title & Opening paragraphHalf Page with bulletsClear call to action:

Get Started vs. RegisterClick here vs. SubmitRed vs. Green or Blue

Tip #3 – Quality imagesSmall image to support the content/storyThey’ll forget the words, they’ll remember

the imagesDon’t forget “alt” tags (image description)Are all your images licensed?

Human photos double the results!www.istockphotos.com

Tip #4 – Optimize your content What are your keywords? (need 10-20) Your keywords are not necessarily what you

think High Traffic vs. Highly Competitive Plenty of easy to use tools (many for FREE):

Google Keyword Search tools Google Analytics ScribeSEO.com ($47/month) Websitegrader.com Blog.grader.com

Tip #5 – Easy to call actionMake it clear & self evident (Grandma test)Donate Button with one stop checkoutNo account sign up requiredSimple straight forwardShort forms – ask for less and you’ll get

moreRed buttons vs. Green or Blue

Red button increased conversion rate by 34%

Tip #6 – Volunteer Friendly

Provide multiple means of contact Ask question form Provide phone, email, fax, address

Make it easy to volunteer Volunteer calendar Who, what, when, where & how?

Tip #7 – Start a BlogNeeds to be keyword rich (especially the Title)Include one small imageTremendously helpful with SEOInclude RSS subscriptionInclude email sign upComments are importantInclude links (1 every 120 words)Last 3 blogs posted on your home pageBlog is not an Advertisement or a News articleWrite Blog Mon., Email Tues., Post on Facebook

on Wed., Post on LinkedIn on Thur & Twitter on Fri.

Tip # 8 – Social Networking Peak time is 7am-10am Automatically push content via Ping.fm “Like” & “Comments” are vital Re-Tweet, Like & Link others 10 minutes/day with Hootsuite.com

Facebook=Party/Fun Linkedin=Networking event Twitter=Water cooler You Tube=Open mic/Kareoke

Tip #9 – Email Marketing It’s all about driving traffic to your

website It’s not a Newsletter or a Flyer or a

Poster Value based vs. Sales driven Compelling subject line (65% delete) Real name & email address – not info@

Tip #10 – People don’t like:Here is what irritates us the most:1. Pop Up Ads: 93%2. Having to download software: 89%3. Dead Links: 86%4. Confusing Navigation: 84%5. Required registration: 83%6. Slow loading pages: 83%7. Ineffective search tool: 80%

Some Good & Bad Samples3 Bad examples then 3 Better

ones

Questions & Answers

Copy of presentation available at www.adminesolutions.com/webprez

www.nonprofitblog.org