top 10 tips to improve your website

12
WAYS YOUR HOTEL WEBSITE IS KILLING YOUR BUSINESS

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Your hotel website needs to be as inviting as your property. Include all relevant and important information, make booking fast and easy, and most importantly keep it stylish and simple. Check out these website dos and don'ts and start improving your service. www.tambourine.com

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Page 1: Top 10 Tips to Improve Your Website

WAYS YOUR

HOTEL

WEBSITE IS

KILLING YOUR

BUSINESS

Page 2: Top 10 Tips to Improve Your Website

YOU TREAT EVERY WEBSITE

VISITOR THE SAMEBusiness travelers

expect and need

different treatment than

couples seeking a

romantic weekend

getaway. Simple new

technology allows you to

personalize the arrival

experience and engage

with the most relevant

message and offer.

1

Page 3: Top 10 Tips to Improve Your Website

YOU TREAT

EVERY BOOKING

ENGINE VISITOR

THE SAME

Based on a visitor’s

previous clickstream

behavior and

demographics, the

booking environment

should adapt to their

profile… preventing

reservation

abandonment,

increasing your

conversion & raising

your actual ADR.

2

Page 4: Top 10 Tips to Improve Your Website

YOU’VE NEVER ACTUALLY

WATCHED A HUMAN TEST IT

Amazing things happen

when you ask unbiased

users (no, not your spouse!)

to actually sit down and try

using/booking on your site.

Checkout UserTesting.com

for cheap, demographically-

relevant testers.

3

Page 5: Top 10 Tips to Improve Your Website

YOUR PRICING

IS CONFUSING

Visitors to your online

booking environment

expect fast, simple,

smooth transactions.

Travel consumers will surf

away from your site at the

smallest hint of pricing

friction, lack of price

parity or complexity.

Make sure the booking

environment is monitored

& frequently tested!

4

Page 6: Top 10 Tips to Improve Your Website

YOU HAVE NO SEO

FOUNDATIONYour link structure, site map and microdata need

to be carefully reviewed and crafted by real SEO

practitioners to compete with the OTAs and your

compset for high Google rankings.

5

Page 7: Top 10 Tips to Improve Your Website

YOU FAIL TO

SHOWCASE

YOUR SPECIAL

PROMOS

Flash sale and deal-of-

the-day players have

made travel consumers

less loyal and more

price-conscious than

ever before. Fight Back!

Showcase your best

offers prominently… not

only on your website,

but also across all your

digital channels:

mobile, search, social &

email to past guests.

6

Page 8: Top 10 Tips to Improve Your Website

YOUR PHOTOGRAPHY

IS BORING On the web, people look

at images first and read

only if they like what

they SEE! Every property

deserves to look its best

to engage website

viewers, regardless of

locality or luxury. Hire

the best photographer

you can afford and a

stylist. This investment

will come back many

times over.

7

Page 9: Top 10 Tips to Improve Your Website

YOU FAIL TO

DELIGHT

MEETING/EVENT

PLANNERS

Do you have content to

engage these demanding

folks? 360º videos of your

facilities? Diagrams and

spatial dimensions of the

meeting rooms? Photos

of previous events?

Sample menus? Maps to

nearby entertainment

venues? All these and

more will make the

difference between

getting a lead or missing

out on lucrative business.

8

Page 10: Top 10 Tips to Improve Your Website

YOU ARE NOT OPTIMIZED

FOR ALL DEVICESIf your website is not utilizing

fully responsive website design

best practices (ie, auto-

reconfiguring itself depending

on the screen size of the

visitor) you are losing bookings.

Recent data shows exponential

growth in tablet bookings, so

make sure your tablet

experience has been vetted,

optimized and tested.

9

Page 11: Top 10 Tips to Improve Your Website

YOU ARE OVERSPENDING

ON TRAFFIC UNTIL YOU

FIX CONVERSIONSHotel owners and their marketing

teams would be better served by

focusing instead on CONVERTING

a higher percentage of their

existing visitor stream, no matter

how small it is. There are

important new innovations and

techniques available to catapult

your website conversion and

capture more direct revenue.

10

Page 12: Top 10 Tips to Improve Your Website

FOR MORE TIPS ON

IMPROVING YOUR HOTEL

WEBSITE……Visit the Tambourine Website & Blog at

www.tambourine.com/blog