80% of online visitors will watch a video compared to 20% who would rather read the entire content. Play to your company’s strengths.

Know Your Audience

#2

80%

#4

Video content in search engine re-sults is becoming more useful. Make sure potential customers find you as soon as their search results load.

Focus on Keywords

#1

#3100 millions

TO P 1 0 T I P S F O R M O R EE N G AG I N G V I D E O CO N T E N T

Ten tips for more engaging video content are listed below

Good video marketing strategies increase our chances of being ranked on the first page of Google

Websites with video content hold viewers’ attention for more than 2 minutes on average compared to websites with no videos

30%

20%

12%

08%

30%

300 hours of video are uploaded to YouTube every minute

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20%

16%

89%

57%

77%

09%

ELEMENT

Every day, people watch hundreds of millions of hours on YouTube and generate billions of views.

Every day, 100 million internet users watch online videos. That’s why make it worth their time to watch your videos.

Tell and Show Viewers the Benefits of Watching

Try using testimonial videos, case studies or even video ani-mation. Be diverse.

Plan out Your Video

Connect with your viewers. Know what they are looking for and the type of information they need.

Show Passion and Energy

Don't be afraid to stand out. So-metimes, people are looking for someone who takes risks and is not afraid to try something new.

Trust Your Instincts and Take Some Risks

Be creative with your headline. Use graphs or even cartoons. You want the watcher to want to watch your video.

Grab Attention with Your Headline

Keep your videos engaging. By 2017, it is estimated that 74% of all inter-net traffic will be video.

Make Sure Your Message Is Memorable

You want them to have some que-stions. You want them to contact you to get additional information.

Don't Try to Close the Sale with the Video

You can have the best video with fabulous color but if the sound is not good, people will not want to watch your video.

Have Good Video Sound

#5

#6

#7

#874%

#9

#10

20%

Infographic produced by THE SEENwww.the-seen.com

Video content plays a crucial role in our online marketing campaigns