TOP 10 TIPS FOR AWESOME FOLLOW-UP EMAILS

KEEP IT SHORT Keep your email as brief as possible (under 200 words) and to-the-point.

Forget the sales deck

at this point.

PERSONALIZE Don’t write a generic email (e.g. “Dear customers,”). Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Hubspot)

SET UP NEXT STEPS Acknowledge that your prospect is free to take the next step or not. Simple acknowledgements like this can double your chances of continuing communication.

STAY RELEVANT Don’t quote statistics about how an enterprise software company won customers if you’re pitching to a mom and pop shop.

BE HELPFUL Focusing on customer’s needs and insecurity is more effective than pushing the value of the product. In some studies, a “customer centric” approach increases the likelihood of a response by 5x (MarketingExperiments.com).

Forget the sales deck

at this point. WATCH YOUR LANGUAGE

Use correct grammar and check spelling. Before sending, quickly read your email to yourself.

Forget the sales deck

at this point. USE AN ENGAGING SUBJECT LINE

No need to be clever. Keep it simple & specific. Instead of just “Follow-up,” write: “How to save costs with email marketing”

DON’T BE OVERLY PUSHY Don’t put the cart before the horse. If the prospect hasn’t explicitly voiced interest, save pricing, packaging, etc. for later.

Forget the sales deck

at this point. INCLUDE A PROFESSIONAL SIGNATURE

State your name, job role, phone #, and include a link to your company’s website. If your Linkedin Profile is up-to-date, include a link.

How Can Fileboard Help? Fileboard tells you when a prospect has opened your deck and how interested they are. So you know exactly when to follow up. To give Fileboard for Salesforce a try, click here. Don’t have salesforce? Click here for Fileboard for Cloud.