Top 10 Things All REALTORS® Should Be Doing

This presentation will go through ten essential things every Realtor should be

doing to maximize their business success. Enjoy!

1. Continue to provide value to past clients

• Just because the transaction is over doesn’t mean the relationship with your client should be as well.

• Staying top of mind= referrals and repeat business and providing value over time.

• One great way to remain top of mind and provide value is with your real estate CRM’s professionally written and designed monthly e-Newsletter.

2. Provide one-of-a-kind service

• Separate yourself by providing a superior, memorable service experience.

• Use a CRM for Realtors to enhance the client’s experience.

• With a CRM, you can generate service reports to keep your clients updated on all the work you’ve done for them.

3. Respond in a timely manner

• Respond to leads within an hour. • Studies have shown that fast response

time is critical. Being the first Realtor to get back to a prospect = the best chance of securing the business.

• Get your CRM to send you an email alert as soon as a lead comes through your website.

• Get your CRM to automatically assign the lead to a drip marketing campaign.

4. Stay in touch with your database

• Staying in touch is the cornerstone to building a referrals-based business.

• Take a multi-channel approach = quarterly keep in touch calls and direct mail to your best clients, plan events, such as client appreciation days and home expert seminars.

• Make use of your Realtor CRM’s powerful drip marketing capabilities and professionally designed e-Newsletter.

5. Have the proper tools to stay organized

• Not organized? Then you’re not proactive and can’t provide superior service to your clients.

• A real estate CRM is like having your very own personal assistant.

• The CRM will let you store documents like contracts and buyer or seller agreements, assign Activity Plans to your listings and closings so nothing falls through the cracks, get automatic prompts and reminders, manage all of your active business, and more.

6. Know your 12 second marketing message

• A 12 second marketing message is designed to help you leave a lasting impression on those you meet for the first time.

• A short summary of what you do and what differentiates you.

• The message should highlight how you help clients. Example: “I specialize in helping those in the desirable Moore Park area find their dream home at the right size and price.”

• It’s specific and much more effective than simply saying, “I’m a Realtor with RE/MAX.” The former actually gets people thinking about who they know that you can help (if not themselves!).

7. Automatically capture all leads into your Realtor CRM

• Leads coming from different places (Zillow, Trulia, etc.) = hard to manage, time-consuming to manually input into your database.

• All of your leads should automatically flow into your real estate CRM. This way, they’ll be in one centralized location and you can assign them to a drip marketing campaign or add them to your e-Newsletter distribution list.

8. Keep your word

• Did you say you’re going to meet at a certain time? Send someone an email? Call them back?

• When you make a commitment, you need to make sure that commitment is fulfilled. If not, you’re eroding any trust and credibility you had (which is hard to build back up) and it lowers the overall service experience clients have with you.

9. Get personal• Get to know your clients and their

lives so you can build a deeper, more meaningful connection.

• Your CRM will have fields to record all the important client information.

• Next time you’re on the phone with a client, you’ll be able to start the conversation off by asking about something relevant to their life (perhaps the daughter’s upcoming wedding).

10. Ask for feedback• Feedback helps you improve the service

you provide down the road. Negative feedback is especially valuable in helping you develop and perfect your skills moving forward.

• Explain to clients that you build your business by providing great service and encourage them to be honest with you when providing feedback.

• Don’t take the negative feedback personally.

• Remember to thank the client for their feedback, regardless of if it’s positive or negative.

Sign up for a FREE 5 week trial of IXACT Contact today!

• Easy to learn and use CRM for Realtors.

• Comes with a professionally written and designed monthly e-Newsletter.

• Recommended and endorsed by leading real estate trainers.

• Only $34.95 a month after the free trial. No contract or commitment.

• Go to www.ixactcontact.com to sign up for your FREE 5 week trial today!