top 10 technical seo mistakes (that we see time and again)
DESCRIPTION
Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!TRANSCRIPT
How to Avoid or Fix Them
by Nichola Stott
CoveringIntroduction to Technical SEO
The Top 10
Appendix - Tools
Technical SEO Success
Go out and
seek new
stuff…
Before the race
even starts…
Can the site be crawled?
Should it be
indexed?
10. Robots
Staging Gallery
Microsites ALL URLs
HOME
PRODUCT
BLOG
NEWHOME
NEWPRODUCT
NEWBLOG
301
301
301
1. Never duplicate all your product
information in a feed…
2. Never duplicate all your product
information in a feed…
3. Never give that feed to affiliates…
Break chain Hold back
Best imagesExpanded
descriptions
Search engines can’t see
Speed – ranking
factor
All style, no
substance
1. Fix all internally referenced 404
errors…
2. Fix all internally referenced 404
errors…
3. Use Screaming Frog for this…
Crack Fox
says…
1. Fix all internally referenced
301/2 redirects…
2. Fix all internally referenced
301/2 redirects…
3. Use Screaming Frog for this…
Tools
• Screaming Frog SEO Spider
(software)
• Xenu crawler (software)
• Ayima Redirect Path (chrome
extension)
• Excel
• Google or Bing Webmaster
Tools
THANKSFOR LISTENING
