top 10 social media trends for brands in 2015

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Top 10 Social Media Trends for Brands in 2015 Michael Spencer, Sept, 2015.

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Page 1: Top 10 Social Media trends for Brands in 2015

Top 10 Social Media Trends

for Brands in 2015

Michael Spencer, Sept, 2015.

Page 2: Top 10 Social Media trends for Brands in 2015

1- Branded Hashtags # Brands that create contests with popular

prizes via branded hashtags# and rank user generated content will net themselves decent possible ROI & have a chance to go viral.

Product reviews, video reviews (vlogs) with tangible prizes is one model.

Page 3: Top 10 Social Media trends for Brands in 2015

Branded Hashtag # These promotional events are also a good way to

connect: Facebook Twitter Instagram Email Marketing

And obtain user generated content that’s valuable and reusable in your social media posts.

Page 4: Top 10 Social Media trends for Brands in 2015

2- Millennial Networks As the world is full of Millennials who will

soon be more and more influential, it’s important to start to market for them.

Instagram (international), Pinterest (mothers), Snapchat (youth), Tumblr (micro-blogging) are all important networks to adopt.

Page 5: Top 10 Social Media trends for Brands in 2015

3-Optimize Social for Ecommerce Optimize your branded social media

profiles for the arrival of Ecommerce. Make CTAs that drive sales.

Facebook, Instagram, Pinterest & Twitter especially.

Page 6: Top 10 Social Media trends for Brands in 2015

4-Optimize Content for Mobile Mobile content is shorter, more engaging,

more controversial and more entertaining tending towards visual and video content.

Mobile content is content you yourself would consume on your mobile phone, tablet or other wearable device.

Page 7: Top 10 Social Media trends for Brands in 2015

5- Social Media Search It is getting more common for social media

sites like YouTube, Pinterest, Facebook and others to play the role of search engines where your brand or company is found.

Don’t neglect to authentically display your company on LinkedIn corporate site, Instagram (show & celebrate your culture)

Page 8: Top 10 Social Media trends for Brands in 2015

6-Branded Story-Telling The best viral marketing is branded

storytelling that captures the imagination of people around the world.

Brands must become masters of video content and do promotional videos that tell a story. Instagram, YouTube, Vimeo, Snapchat, Vine, etc.

Page 9: Top 10 Social Media trends for Brands in 2015

7-Social media for Seniors As baby boomers get older, and retired

seniors buy tablets, these are some of the most neglected and prosperous audiences.

Appeal to them on Facebook & LinkedIn (using Pulse articles) to capture their imagination. Do promotions for them, you will find they appreciate the sentiment.

Page 10: Top 10 Social Media trends for Brands in 2015

8- Agile Video Product Launch The key to a successful product or brand

launch is more than ever agile video campaigns.

Growth hacking a new audience or getting your customers on board a new product requires disruptive viral marketing video content. Video that is more humorous, more provocative, altruistic and human.

Page 11: Top 10 Social Media trends for Brands in 2015

9- Geo Targeted Digital From local directories to #hashtags that are local

to your city, to IBeacons and IoT sensors that recognize devices and people. It’s important you bring the customer to you, attract them with customized promotions.

Think local, create campaigns the benefit your community, that give your brand social authority. Help the people, and they will come.

Page 12: Top 10 Social Media trends for Brands in 2015

10 – Meme Resonance This is a social media content technique

that listens to current trends, events, trending social issues and responds in a brand compliant way with compassionate response.

For example, when Gay Marriage become legal in the US, brands that supported the ruling, found new hearts that could emotionally appreciate their vocal support.

Page 13: Top 10 Social Media trends for Brands in 2015

Meme Resonance Meme resonance, mirroring your audience, talking

about issues important to your audience, these are all emotional intelligent ways to reach out to your customers and future customers.

Emotional appeal, design and quality content will set you apart form your competitors. This is a dynamic function of a brand, that is an ongoing 24/ event.