top 10 social media trends for brands in 2015
TRANSCRIPT
Top 10 Social Media Trends
for Brands in 2015
Michael Spencer, Sept, 2015.
1- Branded Hashtags # Brands that create contests with popular
prizes via branded hashtags# and rank user generated content will net themselves decent possible ROI & have a chance to go viral.
Product reviews, video reviews (vlogs) with tangible prizes is one model.
Branded Hashtag # These promotional events are also a good way to
connect: Facebook Twitter Instagram Email Marketing
And obtain user generated content that’s valuable and reusable in your social media posts.
2- Millennial Networks As the world is full of Millennials who will
soon be more and more influential, it’s important to start to market for them.
Instagram (international), Pinterest (mothers), Snapchat (youth), Tumblr (micro-blogging) are all important networks to adopt.
3-Optimize Social for Ecommerce Optimize your branded social media
profiles for the arrival of Ecommerce. Make CTAs that drive sales.
Facebook, Instagram, Pinterest & Twitter especially.
4-Optimize Content for Mobile Mobile content is shorter, more engaging,
more controversial and more entertaining tending towards visual and video content.
Mobile content is content you yourself would consume on your mobile phone, tablet or other wearable device.
5- Social Media Search It is getting more common for social media
sites like YouTube, Pinterest, Facebook and others to play the role of search engines where your brand or company is found.
Don’t neglect to authentically display your company on LinkedIn corporate site, Instagram (show & celebrate your culture)
6-Branded Story-Telling The best viral marketing is branded
storytelling that captures the imagination of people around the world.
Brands must become masters of video content and do promotional videos that tell a story. Instagram, YouTube, Vimeo, Snapchat, Vine, etc.
7-Social media for Seniors As baby boomers get older, and retired
seniors buy tablets, these are some of the most neglected and prosperous audiences.
Appeal to them on Facebook & LinkedIn (using Pulse articles) to capture their imagination. Do promotions for them, you will find they appreciate the sentiment.
8- Agile Video Product Launch The key to a successful product or brand
launch is more than ever agile video campaigns.
Growth hacking a new audience or getting your customers on board a new product requires disruptive viral marketing video content. Video that is more humorous, more provocative, altruistic and human.
9- Geo Targeted Digital From local directories to #hashtags that are local
to your city, to IBeacons and IoT sensors that recognize devices and people. It’s important you bring the customer to you, attract them with customized promotions.
Think local, create campaigns the benefit your community, that give your brand social authority. Help the people, and they will come.
10 – Meme Resonance This is a social media content technique
that listens to current trends, events, trending social issues and responds in a brand compliant way with compassionate response.
For example, when Gay Marriage become legal in the US, brands that supported the ruling, found new hearts that could emotionally appreciate their vocal support.
Meme Resonance Meme resonance, mirroring your audience, talking
about issues important to your audience, these are all emotional intelligent ways to reach out to your customers and future customers.
Emotional appeal, design and quality content will set you apart form your competitors. This is a dynamic function of a brand, that is an ongoing 24/ event.