top 10 reasons you should get social media training

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Top 10 Reasons Employees should Get Social Media Strategist Training Now!

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Page 1: Top 10 Reasons You Should Get Social Media Training

Top 10 Reasons Employees should Get Social Media Strategist Training Now!

Page 2: Top 10 Reasons You Should Get Social Media Training

I wrote this course to address the need for training we see every day in our consultancy. People have the best intentions, and they want to do social

media the right way, they just don’t know where to start. This course provides comprehensive training on essential social media skills everyone working in the field should have. It also addresses the most common gaps in knowledge that we see every day. This course is the best and fastest way to you to amp up your skills, improve your performance, and increase your value to your company, and in the job market.

A Note from CTC founder and Course Author Bob Carver

Page 3: Top 10 Reasons You Should Get Social Media Training

1: So you can Stop Winging It

How much training have you had for the social media work that you do? Zero. I read that one blog post. I used Twitter and Facebook in college.

What kind of training have you had? Self taught. Internet taught. Meh.

NISM Social Media Strategist training can fill the gaps in your knowledge and give you best practices processes, strategies, and tools that will make your social media life easier, and make your results better.

Page 4: Top 10 Reasons You Should Get Social Media Training

2 – So you’re Not the Next Social Media Fail

Do you know what to do if a commenter says… You’re using images that violate

copyright? You’ve released images that

violate the COPPA act? You’ve violated a customer’s

privacy?

Most major social media generated PR fails could have been avoided or mitigated with proper training – don’t’ loose your job because you don’t know any better!

To read more, see our blog series on Avoiding Social Media Fails at http://blog.carvetc.com

Page 5: Top 10 Reasons You Should Get Social Media Training

3 – To Remove the Stress from Content Creation

The NISM Social Media Strategist course provides: Proven strategies for planning, creating, and managing content. Tools and processes you can use immediately to remove stress

from content creation. Strategies for leveraging internal staff to grow your pool of

content authors and brand evangelists.

Is your content ready… Almost… I’m working on it… As soon as I hear back from Jimmy…

Does content creation process… Not meet Webster’s definition of a process. Have only one working component – you? Consume your thoughts when you’re drinking

alone?

Page 6: Top 10 Reasons You Should Get Social Media Training

4 – To Discover What your Social Media Plan Should Be

The NISM Social Media Strategist course teaches you how to: Segment, target, and position to reach the right customers with the

right message. Audit social media performance of yourself and your competitors:

To create a social media plan that will get results. Analyze social media to determine how to engage your customers. Select the best social media platforms to focus on.

Can you answer the following questions? Why are you using your current social

media platforms? How many social media platforms do

your customers use and for what? How are you beating your competition

in social media?

Page 7: Top 10 Reasons You Should Get Social Media Training

5 – To Get Skills your Consultants Don’t Have

Common knowledge gaps in the social media space: How to calculate social media

ROI. Copyright and trademark laws. FTC regulations. Social media measurement and

reporting. All of these topics are covered in detail in the NISM Social

Media Strategist Course. Learn and practice in the course. Then take tools and strategies back to your job that will

help you do things others can’t!

Page 8: Top 10 Reasons You Should Get Social Media Training

6 – To Make your Job Easier Every Day

The NISM Social Media Strategist course provides strategies, processes, and tools to help you with all of the following:

Would you like little help with the following situations: Answering questions from your

community? Getting help on your social media

tasks from your coworkers? Proving to your boss that you’re

doing a good job? Answering questions from people

who ask you what you do?

Market analysis. Social media audits. Segment targeting. Setting goals.

Selecting platforms. Creating policies. Planning campaigns. Developing content.

Using ads and contests. Managing communities. Measuring results. Calculating ROI.

Page 9: Top 10 Reasons You Should Get Social Media Training

6 – To Get Skills that Apply to Any Platform

The course addresses use the top six social media platforms Blogs Facebook Google+

But the processes, strategies and tools are platform independent!

YouTube LinkedIn Twitter

The social media landscape is changing every day. Today’s Instagram might be tomorrow’s Myspace.

The NISM Social Media Strategist course gives you the knowledge to evaluate, select, and execute successful social media plans on any social media platform.

Page 10: Top 10 Reasons You Should Get Social Media Training

8 – To Become the Go-To Social Media Resource

The NISM Social Media Strategist course provides comprehensive training based on industry best practices

It will fill the gaps in your knowledge, and take your performance to the next level.

If you want to be the go-to social media resource for your organization, this training is the best and fastest way to get started.

Would you like to be the one… everyone looks to in the social

media strategy meeting? the boss asks for social media

advice? who supervises the Facebook and

Twitter experts?

Page 11: Top 10 Reasons You Should Get Social Media Training

9 – Get Skills that are In Demand

Taking this course means you’ll have real social media training – something many people working in social media don’t have. It sets you apart.

In today’s world, social media knowledge is power, and opportunity.

93% of marketers use social media. 90% of Inc. 500 companies use at least

1 social media platform 62% say social media is necessary to

their growth. 92% of small business say social media

is an effective marketing tool. 57% of businesses plan on increasing

social media spend.

Sources:http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013http://globenewswire.com/news-release/2013/09/03/570883/10046604/en/Social-Marketing-Career-Wave-of-the-Future.html

Page 12: Top 10 Reasons You Should Get Social Media Training

10 –Take It to the Next Level with Certification

The NISM Social Media Strategist course covers all objective domains addressed in the test.

This course is the best way to prepare for this certification test.

The certification sets you apart from the pack and opens the doors to jobs and promotions!

It’s not a paper passed out at the end of the course.

To get this credential, social media strategists have to take a test. Learn more about the test here.

Page 13: Top 10 Reasons You Should Get Social Media Training

Email to set up a free training consultation Go to http://carvertc.com/training or contact [email protected] learn more about

the Social Media Strategist course, customer training, or to schedule training. Take Only the Training You Need The course is modular –take only the training you need! Take all 5 days or focus on specific areas such as content creation, or community

management. Design different training for different teams. Spend only the time you need in the classroom! CTC can help you design the right course! Ask us about discounts on courseware!

Next Steps:

Contact us about training

Page 14: Top 10 Reasons You Should Get Social Media Training

Next Steps:

Visit our website for resources and tipshttp://carvertc.comhttp://blog.carvertc.com

Find us on the web and follow us for great tips, information, and content to help you do social media better: