top 10 mobile video stats 2017 - reptile fx animation studio
TRANSCRIPT
MOBILE VIDEO STATS
2017
REPTILE FX ANIMATION STUDIO
TOP
According to Animoto,
ReptileFX.com
48%of millenials
Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved.
view videos
solely using their
mobile devices
and are
3 times as likely to do so compared to
baby boomers
Reptile FX Animation Studio
36%According to IAB,
view videos over
of consumers
© 2017 Reptile FX. All rights reserved. ReptileFX.com
5 min in length
Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved. ReptileFX.com
Citing stability as a reason, IAB research adds that
48%of consumers use mobile apps to view video
Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved. ReptileFX.com
82% of Twitter users
watch videos and
90% do so
on mobile devices
Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved. ReptileFX.com
According to research from
AppLovin and AppsFlyer,
video ads performed better in terms of retention
34%at rates of
compared to non-video ads
Google research found that
video ad viewability
on smartphones
was higher at 83%than that
on desktop at 53%Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved. ReptileFX.com
Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved. ReptileFX.com
A study by Opera Mediaworks and comScore
confirms that best practice native mobile video
drove a lift of 90% for nine tested campaigns.
Mobile ad recall, uniqueness and purchase intent
were 2x as high and user favourability as well as
were 3x higher
for tested ads.
likeliness to recommend a viewed product
Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved. ReptileFX.com
According to Juniper Research,
video will account for
60%of global mobile data traffic in 2017
before approaching
80% by 2021
© 2017 Reptile FX. All rights reserved. ReptileFX.comReptile FX Animation Studio
According to eMarketer,
mobile video ad spending
$5.19 billionin the US in 2017
will reach
Reptile FX Animation Studio © 2017 Reptile FX. All rights reserved. ReptileFX.com
According to Rhythm NewMedia,
mobile video ads that include
36%higher engagement
social media buttons
drive
This presentation was created by Reptile FX Animation Studio
Reptile FX Animation Studio handcrafts awesome animated
explainer videos to help global businesses across industries
simplify and explain their apps, products, services, and
brands in an engaging and effective manner.
Our animated explainer videos are created using a finely
tuned production process and incorporate top notch
storytelling, original artwork, numerous animation styles,
and professional voiceovers. We combine creativity and
strategy to deliver content that meets our clients’
communication objectives, every single time.
Reptile FX Animation Studio also creates animated logos
and animated ads, and actively collaborates with
marketing/advertising/digital agencies globally as their
creative animation partner.
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