top 10 guide selling into the fortune 1000
DESCRIPTION
Targeting enterprise Fortune 1000 accounts can be like running through a maze. Here are some tips for selling into the Fortune 1000!TRANSCRIPT
Top 10 Guide: Selling Into
Fortune 1000 Accounts
By SalesQuest, Home of CRUSHwww.salesquest.com
#1 Efficiently Qualify Prospects
Understand who you’re calling and that you’ve done your homework!
You’ll sound much more knowledgeable
and confident.
#2 Getting Past The Gatekeeper
Gatekeepers are very knowledgeable in understanding what the company needs. Give them your elevator pitch like you would
the decision maker.
#3 Increase Call Back Rates
Leave very personalized messages. Humans are very driven by curiosity, leave a message with intriguing or interesting
questions to receive a call back.
#4 Pick The Right Target Prospects
Use customer data, do research, competitive
displacement and revenue year-over-year to find
quality prospects. Don’t waste your time on
companies with no buying power!
#5 What’s In It For Me?
This is what your target prospect is thinking the whole
time you’re talking. Have a relevant message to start off
with to get their attention right away.
#6 Brand Name Recognition
Is your brand name not
strong enough yet to get attention?
Use customers
and partner brand names
to build confidence and trust.
#7 Think Quantity, Not Quality
Relevant messaging,
although takes longer, will get a
much higher ROI!
#8 Social Selling
Use all the information available in social media to personalize your messaging and connect with decision
makers, prospects and target accounts
#9 Run an Effective “Door Opener”
Campaign
Be creative! Captures someone’s attention by thinking outside the box and open doors to opportunities.
#10 Qualify! Qualify! Qualify!
This has already been said, but needs to be emphasized. Don’t waste time! You’ll never succeed if you don’t do your research and make sure you’re going after qualified leads and targets!
For more information about
Selling into the Fortune 1000 check out our free 13-page guide:
www.salesquest.com/resources/selling-into-the-fortune-1000/