top 10 global future trends 2015 - roger james hamilton
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Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.comTRANSCRIPT
Top 10 GlobalFuture Trends
2015
Millionaire Master Plan Conference, Londonwith Roger James Hamilton
Twitter: #MMPC2014
Facebook: millionairemasterplan
What were you doing30 years ago?
1984
Eurasia was established when US and Imperial soldiers withdrew from continental Europe, thus the USSR conquered Europe against slight opposition
Big Brother is the enigmatic dictator of Oceania, a totalitarian state taken to its utmost logical consequence – where the ruling Party wields total power for its own sake over the inhabitants.
Eastasia emerges as the 3rd supercontinent of China, Japan and Asia. It becomes the global economic powerhouse, driving global growth. It is led through totalitarian control and double think propaganda.
The world the media portrays is like the world of oppression and fear in George
Orwell’s 1984.
But there is another world of optimism and opportunity that exists.
• Funding is more available than ever
• Cost of entry is at an all time low
• Startup incubators are everywhere
• The world is now a single market
• Women are a growing force as entrepreneurs
New Era of Entrepreneurs
New Era of Entrepreneurs
New Era of Entrepreneurs
New Era of Entrepreneurs
The paradox of change
Don’t be so busy looking for intelligence outside, you forget
to grow the intelligence inside…
“Any sufficiently advanced technology is indistinguishable from magic.”
~ Arthur C Clarke
“One of the definitions of sanity is the ability to tell real from unreal.Soon we’ll need a new definition.”
~ Alvin Toffler
World Wide Wave
WAVE 1
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Our connected world is moving from words to pictures to mobile, video and virtual
worlds
Here’s a case study of Vaughn Clair who pivoted into the world of mobile payments by building his brand as a ‘leading learner’
in the field.
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Here’s another case study of Anthony Chadwick who went from a Vet to
Webinarvet, where he is now delivering to Vets the hours of required certified training
online, and bringing to them experts in each field of expertise.
Wave 1: World Wide Wave
Wave 1: World Wide Wave
1. Expectations have gone up2. Attention has gone down
“You can reach more, faster, further, than ever before”
The move from quantity to qualityIf it’s good, it’s shared
Impact
Wave 1: World Wide Wave
Action
1. Turn your site into a channel2. Redesign for mobile 3. Create your 3 minute video
Your Message
Yourself
1. Become a leading learner2. Tailor your daily news diet3. Stay in your own flow
Wave 1: World Wide Wave
Here’s how we launched a website, youtube channel, Facebook App and iPhone App
from scratch, to 100,000+ subscribers and a New York Times bestselling book in six
months.
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
Wave 1: World Wide Wave
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Age of Engagement
WAVE 2
Engagement Marketing 3.0
Wave 2: Age of Engagement
Wave 2: Age of Engagement
What you’re creatingWhat you’re sharingIncrease contentContent-ledMeasured by actions
Results in engagement falling over time
ContentMarketing
Engagement
Marketing
What they’re creatingWhat they’re sharingIncrease connectionCustomer-ledMeasured by interactions
Results in engagement increasing over time
1.23b active monthly
1.26b active
757mactive daily
98%
60%
1. Create a scalable path to customer intimacy2. Conversation vs Survey vs Assessment3. Personality Assessments vs Progress
Assessments4. Measuring Interactions vs Measuring Actions5. Success = Measuring & increasing what
customers create, not what we create6. Success = Measuring & increasing what
customers share, not what we share7. Create gold dust
7 Steps
GOLD DUST1. Automatically scalable2. Zero cost or profitable3. Takes none of your time
TREASURE CHEST
1. Unique to you2. More you share, the more you make3. More you share, the more it grows
Here’s a case study of Lachlan and Lisa Laing, who launched their online econappy
business, Ecoriginals, and used engagement strategies, competitions and pre-orders from mother & baby exhibitions to fund their first shipments of econappies
from China.
The biggest similar business in the US, The Honest Company, is now reaching $1 billion
valuation.
Wave 2: Age of Engagement
Wave 2: Age of Engagement
Wave 2: Age of Engagement
Here’s another case study of Neeraj Takiar, who has built a brand around his property business, Luxome, for student accomodation, which is giving him far
higher returns, and attracting investors in a way that non-branded property
investors do not.
Wave 2: Age of Engagement
1. We’re in information overload2. Engagement trumps content
“The future of marketing is not in what content you create and share, but what content your customers and partners create and share.”
Impact
Wave 2: Age of Engagement
Action
1. Create your own gold dust2. Automate your measures3. Reward your customers
Your Marketing
Yourself
1. Focus on attraction vs action2. Enhance before expand3. To get bigger, focus smaller
Wave 2: Age of Engagement
Wave 2: Age of Engagement
Platforms like Amazon and Facebook use backward-facing engagement, based on
your past history and habits.
As an education platform, we use forward-facing engagement, based on assessments of who you are and where you are going - to create new habits instead of repeating old
ones.
Wealth =
Value x
Leverage
Wu Xing
EarthWhen?
FireWho?
WoodWhat?
WaterWhy?
MetalHow?
Power of All
WAVE 3
Wave 3: Power of All
Wave 3: Power of All
Wave 3: Power of All
Wave 3: Power of All
Wave 3: Power of All
Wave 3: Power of All
Here’s a case study of two Simons who attended our event two years ago.
Simon Dixon created a crowd funding platform. Simon Zutshi created the first
crowd funded property fund on the platform.
A tale of two Simons
A tale of two Simons
A tale of two Simons
A tale of two Simons
Wave 3: Power of All
1. All resources are available to you2. The only limit is your own vision
“The financing, resources & talent are readily available to get you from where you are to where you want to go. The question is, where do you want to go?”
Impact
Wave 3: Power of All
Action
1. Outsource and automate2. Choose best of class3. Do one thing best.
Your Team & Resources
Yourself
1. Start without limits2. Hire and fund by project3. Test and measure relentlessly
Wave 3: Power of All
FINANCING
•Kickstarter
• Indiegogo
•Rockethub
•Pozible
•Angellist
Wave 3: Power of All
TALENT
•elance
•oDesk
•Freelancer
•99designs
•Fiverr
Wave 3: Power of All
AUTOMATION
•Eventbrite
•Kajabi
•Post Affiliate Pro
• Instant Customer
•Paypal
Live demonstration in the room of Nick Metcalf’s company,
Steakstones, reaching its funding target on Kickstarter…
Wave 3: Power of All
Wave 3: Power of All
Wave 3: Power of All
Globularization
WAVE 4
Globalization is trying to go global with one big company: The titanic strategy
Globularization is going global through a network of collaborative, entrepreneurial companies: The fleet of ships strategy
Globularization is beating globalization. You don’t make a bubble bath with one big
bubble.
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
We are now publishing all our products and platforms in multiple countries and multiple languages.
Wealth DynamicsPoland
Here’s a case study of how Bea Benkova and Jan Polak set up their education businesses in Czech Republic and
Slovakia
Wave 4: Globularization
1. You can work from anywhere2. You can learn from everywhere
“Today, it’s easier to start a global business than a local business.”
Why, What, Who, When, How
Impact
Wave 4: Globularization
Action
1. Make it a compelling journey2. Automate & outsource3. Multi-language, multi-currency
Your Company
Yourself
1. Have a global mindset2. Stay in your season3. Be world class
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Wave 4: Globularization
Infrared - Victim
Red - Survivor
Orange - Worker
Yellow - Player
Personal Flow
Market Flow
Indigo - Trustee
Violet - Composer
Ultraviolet - Legend
GlobalFlow
Green - Performer
Blue - Conductor
Wealth Lighthouse
Infra-red: Victim
Red: Survivor
Orange: Worker
Yellow: Player
Green: Performer
Blue: Conductor
Indigo: Trustee
Violet: Composer
Ultraviolet: Legend
DRIVER DESIGNER
PersonalValue
PersonalLeverage
SocialValue
SocialLeverage
Resonance
9 Levels
I Ching
Wuji
Rhythm
EarthWhen?
FireWho?
WoodWhat?
WaterWhy?
MetalHow?
Here’s a case study of Emma Caldwell who quit her job and relocated to Bali to follow her
passion and purpose
Wave 4: Globularization
Materialization
WAVE 5
The phrase ‘3D Printing’ does not do justice to one of the biggest approaching waves. ‘Materialization’ will digitize products in the
same way media has been digitize.
This will democratize the creation and consumption of products in everything from
consumer products, cars, planes to our homes, food and bodies.
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
Wave 5: Materialization
1. A world of anything, anywhere2. Peripheral costs keep dropping
“We are moving from the industrial age to the artisan age.”
Test, measure, test, measure
Impact
Wave 5: Materialization
Action
1. Change your pricing annually2. Create a product pathway3. Turn service to product
Your Products
Yourself
1. Get closer to your market2. Stay one step in the future3. Calibrate & anticipate
Intelligence Grid
WAVE 6
The power grid made energy ubiquitous and at the heart of our day-to-day lives.
The intelligence grid is doing the same. The internet of things is triggering a wave which will be far bigger than the Internet has in the
last 20 years.
Wave 6: Intelligence Grid
Wave 6: Intelligence Grid
Wave 6: Intelligence Grid
Wave 6: Intelligence Grid
Wave 6: Intelligence Grid
Wave 6: Intelligence Grid
The Three Prisms
Infra-red: Victim
Red: Survivor
Orange: Worker
Yellow: Player
Green: Performer
Blue: Conductor
Indigo: Trustee
Violet: Composer
Ultraviolet: Legend
DRIVER DESIGNER
PersonalValue
PersonalLeverage
SocialValue
SocialLeverage
Resonance
9 Levels
Augmented Humanity
WAVE 7
We are already merging our human intelligence with artificial intelligence.
This merging of minds is now extending to a merging of human and artificial with our
bodies.
This will ultimately lead to our biology being fully digitized, programmable, repairable and
replaceable.
Wave 8: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
Wave 7: Augmented Humanity
From Industry to Individual:
1. News & Entertainment2. Media & Communication3. Distribution4. Retail5. Education6. Banking7. Factories8. Food9. Medicine10. Government
Consquences
Implications
ImpactPower and responsibility are moving from the institution to the individual
Education and empowerment are moving from opportunity to imperative
“Our presence, awareness and capabilities are extending far beyond our physical limitations”
OpportunityInformationConnection
Wealth Creation
Power to TransformGreater Prosperity
PLUS MINUSOverwhelmDistractionIsolation
Wealth Gap
Power to DestroyGreater Divide
Implications
Rise of the Robots
WAVE 8
Google and Amazon are acquiring robot companies. Why? Because artificial
intelligence is moving from fixed machines to moving machines.
Wave 8: Rise of the Robots
Wave 8: Rise of the Robots
Wave 8: Rise of the Robots
Wave 8: Rise of the Robots
Ray Kurzweil predicts that by around 2040 we will reach the singularity. That is when smarter than human intelligence will exist
and be able to replicate and enhance itself.
That’s 30 years from now.
When the storm is coming, the surfers get their surf boards because they know the
waves will be even bigger.
What’s your surf board? It needs to be the triangle of your personal brand, your
company brands and your product brands. Hold on to this, and you can surf from one
wave to the next.
PERSONALBRAND
PRODUCTBRAND
COMPANYBRAND
PERSONALBRAND
ProvenConcept
BrandAttraction
OperatingTeam
MarketConnections
TradeableEntity
BankableAsset
Cash FlowStructure
LicensableSystem
PRODUCTBRAND
COMPANYBRAND
PERSONALBRAND
ProvenConcept
BrandAttraction
OperatingTeam
MarketConnections
TradeableEntity
BankableAsset
Cash FlowStructure
LicensableSystem
PRODUCTBRAND
COMPANYBRAND
DynamoInnovation
BlazeMagnify
SteelMultiply
TempoTiming
YELLOWPlayer
GREENPerformer
BLUEConductor
ProvenConcept
BrandAttraction
OperatingTeam
MarketConnections
TradeableEntity
BankableAsset
Cash FlowStructure
LicensableSystem
DynamoInnovation
BlazeMagnify
SteelMultiply
TempoTiming
YELLOWPlayer
GREENPerformer
BLUEConductor
YELLOWPlayer
GREENPerformer
BLUEConductor
Spaceship Earth
WAVE 9
The coming space age is changing our relationship with our planet.
By having access to unlimited space, energy and raw materials, we will have no need to continue to extract from and polute
Spaceship Earth.
Wave 9: Spaceship Earth
Wave 9: Spaceship Earth
Wave 9: Spaceship Earth
Wave 9: Spaceship Earth
Wave 9: Spaceship Earth
Wave 9: Spaceship Earth
World Wide Wealth
WAVE 10
“Humanity is taking its final exam. We have come to an extraordinary moment
when it doesn’t have to be you or me anymore. There is enough for all.”
~ Buckminster Fuller
We are reaching 2015 - The target date for the UN Millennium Goals.
There is a new wave of positive change at hand, with new technologies and a
connected world we did not have in 2000.
What we collectively achieve in the next 15 years will depend on our level of collective
consciousness.
Wave 10: World Wide Wealth
Wave 10: World Wide Wealth
Wave 10: World Wide Wealth
Wave 10: World Wide Wealth
Wave 10: World Wide Wealth
Wave 10: World Wide Wealth
“Wealth isn’t how muchmoney you have.
Wealth is what you’re left with if you lose all your money.”
“Any sufficiently advanced technology is indistinguishable from magic.”
~ Arthur C Clarke
“One of the definitions of sanity is the ability to tell real from unreal.Soon we’ll need a new definition.”
~ Alvin Toffler
Thank you for reading.What action will you take?
Connect with me at:
rogerhamilton
rogerjameshamilton
www.rogerjameshamilton.com