top 10 future trends in social media engagement
TRANSCRIPT
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8/4/2019 Top 10 Future Trends in Social Media Engagement
1/5~~~,m}ukh`ym`luyja,mkh
Aucky M,Y, Rjlaz
Eau` An, 5uc 9?11
mp}ukh`y m`luyjaUc M}ukh`y @lnan`h`lu " @sp`yj`lm Mkhpalz
E`}jnlaujkl Bkle`y "Halanjln Ejy`muky
Ukp 1? Buy` Uy`le} jl ]kmjad H`eja @lnan`h`lu
_`kpd` kb uc` @ayuc ^` ay` ]KMJAD!
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Kyjnjl
]kmjad Mkhh`ym` ~jdd yj}` ale yj}` ale yj}`!
Mkhhljuz ia}`e Nykp(Iz ]kmjad Mkhh`ym` ~jdd Yj}` Yapjedz
Hky` ale hky` mkhpalj`} ale iyale} ~jdd jlmy`a}` uc`jy ien`u} }jnljbjmaludz ndkiaddz, Ad}k 1,:=
Ijddjkl % blejln bky }uayup} jl ucj} }pam` jl uc` 1}u Uyjh`}u`y kb 9?11 adkl`!!
Uc`y` j} a payaejnh }cjbu bykh }kmjad l`u~kyfjln hke`d} ucau hpca}jw` kl
uc` mkhhljuz uk~aye} hkl`ujwjln }`yrjm`} ucau mkde i` d`r`yan`e
bykh uc` mkhhljuj`}, Ucj} j} uc` dau`}u `rkdujkl jl mkhh`ym` ucau
d`ae} uk mkddaikyaujr` `bbkyu} bykh uc` mkhhljuj`}$ yauc`y ucal a
iz`y(}`dd`y uyal}amujkl }z}u`h, ]kmjad mkhh`ym` ca} d`e uk
jlmy`a}`e m}ukh`y }auj}bamujkl$ y`em`e}uy`}} kl madd m`luy`}$ ale
rjyad hayf`ujln, Jlbd`lm`y} " ]p`y P}`y} ~jucjl uc` mkhhljuzcaled` uc` m}ukh`y jlqjyj`} ale }ppkyu$ d`aejln uk YKJ,
Nykpkl$ Djrjln]kmjad ale ky r`yz k~l ]lapE`ad ~jdd }`` yapje aekpujkl hky` ndkiaddz, Uc`y` ca}
i``l a yapje yj}` jl uc` Mkhhljuz ia}`e Nykp Izjln i`carjky kr`y uc` jlu`yl`u, Ck~`r`y$ uc`y` j}
}ujdd ekiu kr`y uc` dkzaduz ucau mkl}h`y} haz car` kr`y uc`}` }ju`} ale p`kpd` i`jln e`ad clnyz$
py`b`y uk nk ~c`y`r`y uc` i`}u hayf`u pdam` arajdaid`, Uc` buy` kb mkhhljuz ia}`e Nykp Izjln
j} iyjncu iu uc` hke`d} ~jdd mcaln` a} uc` Kynaljwaujkl} ~jdd l``e uk i` cjncdz dkmadjw`e uk kbb`y i`l`bju} uk ikuc mkl}h`y} ale kynaljwaujkl} ale uc`y`(jl dj`} uc` }uy`lnuc kb uc` pykpk}jujkl,
A} dkln a} ju} add aiku uc` p`kpd`$ uc` e`ad j} hae`, Ad}k$ mkhpalj`} haz e`mje` uk kp`l uc`jy k~l
Nykp(Iz pkyuad} #`,n E`dd ]~ayh* ale `l}y` uc`z ay` ejy`mudz jl ukmc ~juc uc` mkl}h`y},
1000206 4 Daujl }kmjadj}$ `qjrad`lu uk }kmj # } * payul`y$
mkhyae` & (adj} (ad #p`yuajljln uk*
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Uc` ~az J dkkf au ju$ ju} lku aiku uc` h`eja, Ju} aiku }$ uc` p`kpd` ky payul`y}$ ky byj`le}$ ky
mkhhljuj`} ale ky mdk}`dz(flju }kmj`uj`}, ]jhpd`, Jl uc` pa}u$ uc` pk}u(hal ale u`d`pckl` ale hky`
y`m`ludz uc` `hajd `laid`e } uk y`hajl jl ukmc ale }cay` `sp`yj`lm`} ale mklu`lu, Ukeaz$ ~` car` a
~ckd` kuc`y jejkh ucau j} mcalnjln ky djr`}, Ale uc` }jnljbjmalu ~az ucj} haljb`}u} ju}`db jluk ky eajdz
djr`} j} ucau ukeaz bam`ikkf#jln* U~``u#jln* ay` r`yi} ale lku g}u e`yjraujr`} kb ukkd}$ g}u a} Nkkndjln
}`u uc` }uan` bky uc` }`aymc jejkh kl uc` ~`i, _`kpd` ucau ~` `lnan` ~juc$ uc` pdam`} ~` jlcaiju ale
by`q`lu$ uc` `sp`yj`lm`} ucau ~` }``f ale uc` `spy`}}jkl} ucau ~` }cay` ay` add lk~ arajdaid` au uc`
}~jp` kb a bjny` kl a ukmc }my``l e`rjm` l`ay zk, Y`daujkl}cjp} ale `sp`yj`lm`} ay` lk dkln`y rjyuad
iu e` uk uc` ]kmjad ^kyde uc`z car` i`mkh` Y`ad, Mjymd`} kb Y`daujkl}cjp #a}f nkknd` &* car` i`mkh`
ujncu`y ale kl`} haljb`}uaujkl jl uc` ]kmjad ^kyde j} lk dkln`y a dknjl JE iu ju j} uc` pkyuyazad kb kl`}`db,
Jl bamu$ ~` }uale au a uyljln pkjlu ~c`y` uc` rjyuad ~kyde j} lk dkln`y al `su`l}jkl kb uc` iyjmf ale
hkyuay ~kyde$ iu `lujuj`} bykh uc` rjyuad ~kyde$ a} pykr`l iz Alnyz Ijye}$ ~jdd }kkl i` kmmpzjln
pcz}jmad }pam` kb uc` y`ad ~kyde, Ale ucj} bleah`luad a}p`mu kb ck~ ky djr`} ay` mcalnjln ale `rkdrjln
}`u} uc` }uan` bky hz rj`~} kl ~cau ay` l`su uy`le} ale ck~ uc`z ~jdd pdaz ku jl uc` ~kyde kb }kmjad
jlu`yamujkl},
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= ]kmjad pdn(jl} bky Mkhh`ym` ]pam` ~jdd }`` a _c`lkh`lad Yj}`
Dkmaujkl Ia}`e ]`yrjm`} ~jdd kbb`y ale laid` a ]uykln`y Dkmad Mkll`mu
Anh`lu`e Y`adjuz ~jdd }cap` sp`yj`lm`} jl amm`}}jln e`}jy`e dkmaujkl}
Hky` ale hky` mkhpalj`} ~jdd ~alu uk n`u amm`}} uk ale bykh uc` }kmjad jlu`yamujkl ~kyde, #jlmdejln
}kmjad y`b`yyad pyknyah} um,*
Uc`y` ca} i``l al `h`yn`lm` kb }kmjad pdn(jl} jl uc` bkyh kb }kmjad h`eja pk~`y`e y`b`yyad y`~aye}
pyknyah}, ]kmjad mkhh`ym` abu`y add j} mkhh`ym` ucyknc ^kye kb Hkuc$ uc} hky` ale hky` ukkd}
ucau bamjdjuau` ale y`~aye ^kye kb Hkuc uyal}amujkl} ay` i`jln e`r`dkp`e, @,n D`rj} jlu`nyau`e
Bam`ikkf ]kmjad _dnjl} kl uc`jy ~`i}ju` ucau addk~`e m}ukh`y} uk }cay` D`rj} pykemu} ~juc uc`jy
byj`le}$ }`aymc ucyknc Ukp(Djf`e pykemu} amyk}} uc`jy l`u~kyf}, Bjladdz$ i}jl`}} kynaljwaujkl}
mal lk dkln`y mckk}` uk jnlky` uc` ]kmjad kyde ale c`lm` uc`y` j} a l``e uk e`r`dkp uc` }kmjad pdn(jl} jl
kye`y uk i` y`d`ralu jl uc` hke`yl eaz,
Dkmaujkl Ia}`e ]`yrjm`} }mc a} Bky ]qay`$ Nk~adda$ `um, ~jdd ucyjr` jl uc` l`ay buy` ale ~jddmklujl` uk nyk~ yapjedz `spalejln uc` ckyjwkl amyk}} n`knyapcj`} ale e`hknyapcjm} ~kyde kr`y$
add uc` ~az bykh uc` P] uk Mcjla ale bykh Jleja uk Y}}ja, _`kpd` ~jdd ~alu uk
mapjuadjw` kl mklu`luucau j} y`d`ralu uk uc`jy dkmadjuz ale }cay` uc` }ah`
uc`y`iz hafjln uc` }kmjad mkll`mu hky` mdk}`y ale y`d`ralu$ pku`lujaddz
d`aejln uk a mdk}`y mjymd` kb y`daujkl}cjp} ucau p`kpd` ~jdd pykbju bykh,
Dkmaujkl Ia}`e }`yrjm`} bky Hkijd`} haz mkluyjiu` %19,> ijddjkl jl
9?15 " sp`mu`e uk nyk~ uk hky` ucal 0?? hjddjkl }`y} iz le kb 9?19
#myy`ludz au aiku 0? hjddjkl*, Dkmaujkl ia}`e }`yrjm`} ~jdd c`dp jl
jlmy`a}jln jhpd}` izjln iz pykrjejln y`ad(ujh` e`ad} ale kbb`y} ia}`e
pkl uc` dkmaujkl kb a p`y}kl, ]uykln`y Kl` uk Kl` Y`daujkl}cjp hayf`ujln
uaf`} pdam` a} mkl}h`y y`}pkle} ejy`mudz uk uc` h`}}an`} ale jlbkyhaujkl j}
}cay`e, Ucj} ~jdd laid` kynaljwaujkl} uk my`au` Dkmad Iyale ahia}}aeky} ucyknc sp`yj`lm` }cayjln,
Anh`lu`e Y`adjuz h`al} Jlbkyhaujkl$ =(e hke`d} ky djr` amujkl id`le`e ~juc ky kr`ydaje kluk
uc` pcz}jmad ~kyde aykle } jl a y`ad ujh` h`mcalj}h, Anh`lu`e Y`adjuz ca} al jhpkyualu
`rkdujklayz }u`p uk pdaz jl }kmjad l`u~kyfjln a} ju mal pykrje` y`ad ujh`
p`y}p`mujr` kb a Dkmaujkl, Anh`lu`e Y`adjuz ~jdd i` }`e uk iyjln uk djb`
rjyuad+y`ad }kmjad r`lu} " Dkmaujkl} }mc a} h}`h}$ ukyj}u }pku} um,
U`mclkdknj`} }mc a} Dazay a} ~`dd ay` }``jln hky` ale hky` aekpujkl kl
uc` Aleykje pdaubkyh ~jdd mklujl` uk b`d nyk~uc, Kl alkuc`y lku`$
Anh`lu`e Y`adjuz ca} hagky jhpdjmaujkl}bky `(mkhh`ym` a} ucyknc
AY mkl}h`y} ~jdd i` aid` uk Uyz Kl rayjk} mdkucjln$ amm`}}kyj`} `um,
Uc}$ Anh`lu`e Y`adjuz j} ~`dd pdam`e uk d`ae jl }capjln mkl}h`y
`sp`yj`lm`},
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Rje`k Mklu`lu ]cayjln jdd Jlmy`a}` Yapjedz,
Hkijd` Jlu`yamujkl} mcalnjln }kmjad dale}map`,
]kmjad Nahjln uk najl Hkh`luh
Rje`k mklu`lu }cayjln j} lk~ a r`yz jhpkyualu payu kb }kmjad jlu`yamujkl, Ale ucj} uy`le ~jdd mklujl` uk
nyk~ spkl`lujaddz a} l`~ u`mclkdknj`} ale rje`k }u`ahjln h`mcalj}h} haf` ju a}j`y ale byj`ledj`y
bky ikuc P}`y} ale Iyale Hayf`u`y} adjf` uk }cay` $ `spy`}} ale `lnan` ~juc ale ahkln}u `amc kuc`y,
Nkknd` _d} ale Bam`ikkf car` y`m`ludz }`e uc` rje`k pdaubkyh uk mkll`mu }`y} ucyknc rje`k mcau,
Rje`k ia}`e pkyuad} ay` uydz k~l`e iz uc` ha}}`} uc` mkl}h`y} my`au` uc` mklu`lu uc`z ~alu uk }``
ale car` uc` mckjm` kb rj`~jln mklu`lu ucau uc`z ~alu uk }`` Kr`y =0 cky} kb rje`k bkkuan` j} pdkae`e
p`y hjlu` kl Zkui` " Zkui` rj`~`y}cjp kl Hkijd` j} ykncdz 1?$ ~cjmc yjln} h` uk uc` l`su nah`
mcaln`y,
`dd ucj} ca} i``l a lkj}` ucau ~` car` i``l c`ayjln bky a ~cjd` lk~$ iu
ju j} lk~ jle``e mkhjln uy`, Ammkyejln uk Hkynal ]uald`z$ iz 9?10
hkijd` jlu`yl`u ~jdd kr`yuaf` e`}fukp jlu`yl`u `i pckl`} ale Uaid`u
}ad`} lk~ `sm``e uc` ekdday rkdh` kb _M }ad`} hafjln uc`h cjnc`}u
lju nyk~uc Jlu`yl`u amm`}} e`rjm`}, _`y}kladjwaujkl kl uc` nk ucyknc
hkijd` pckl`} j} e`bjljln uc` l`~ an` mkl}h`y, Ck~`r`y$ ucj} ca}
y`}du`e jl }ujbb ale Jlu`l}` iauud`} bky appdjmaujkl ekhjlalm` ale K]
my`aujkl ale j} }capjln uc` jhpamu kl uc` e`r`dkph`lu kb Mdke Mkhpujln
ale buy` e`r`dkph`lu, Iu uc`l anajl uc`}` ay` bl ujh`} bky } a} mkl}h`y} ale p`kpd` kb uc` ~kyde
jl n`l`yad, ]`myjuz ale pyjramz mklm`yl} ay` ad}k hagky mcadd`ln`} ucau l``e uk i` aeey`}}`e ucyknc
uc` nyk~uc kb ucj} uy`le, 5N ~jdd mcaln` Mklu`lu }cayjln byuc`y, Jlmy`a}`e Iale~jeuc ~jdd addk~ }kmjad
mkhh`ym` uk i` hky` lnanjln ale sp`yj`lujad, 5N j} n`ay`e uk~aye hkijd` jlu`yl`u$ Rkjm` madd} ~jdd i`
uy`au`e a} RKJ_ madd} #~cau kldjl` mcauujln }kbu~ay`} ek* ale hky` `hpca}j} ~jdd i` pdam`e kl eaua
uyal}b`y, Ucj} }nn`}u} a }cjbu jl payaejnh bykh Rkjm` uk eaua ia}`e u`d`mkh, Ad}k$ 5N j} lku a
mkhpdjmau`e u`mclkdknz$ ju ~jdd haf` eaua uyal}b`y ba}u`y ale mc`ap`y addk~jln mkl}h`y} uk }cay` uc`jy
`sp`yj`lm`} ~juc amc kuc`y jl y`ad ujh`, Aducknc ~` jl Jleja h}u n`u kr`y uc` =N mzmd` bjy}u!!
Wzlna} J_K ammkyejln uk uc` ^add ]uy``u gkylad j} djf`dz uk yaj}` 1i %, Wzlna} nah`}$ ~cjmc jlmde`
MjuzRjdd`$ BayhRjdd` ale kuc`y}$ ay` ~je`dz pdaz`e kl Bam`ikkf ~juc aiku 33 hjddjkl hklucdz amujr`
ljq` }`y}$ ammkyejln uk AppEaua, cau C`lyz Bkye eje ~juc uc` Hke`d U hae` may} abbkyeaid` ale
arajdaid` uk uc` ha}}`}$ }kmjad nahjln #ucyknc mkhpalj`} djf` Wzlna* ca} ekl` bky nahjln, Wzlna}
baid`e yj}` uk a %10il radaujkl$ @A amqjyjln _dazbj}c$ Ej}l`z amqjyjln _dazekh$ AAA ujud`} djf`
Bayhrjdd`$ Mjuzrjdd`$ ale Habja ay} ale ldjf` halz ejnjuad uy`le} ju j} lku czp`, Aeejln hky` ekdday
rad` uk uc` nah` ay` uc` }mm`}}bd hkl`ujwaujkl }uyau`nj`} ia}`e kl jl(app hjmykpazh`lu} bky jl(
app uyaejln ucau ay` au uc` c`ayu kb hk}u }kmjad nah`} ukeaz, ]kmjad nahjln j} ady`aez mcalnjln uc` ~az
~` mklemu mkhh`ym` ale uyae` jl ky k~l }hadd ~az}, Ck~ halz kb } car` uyae`e uk f``p ky radd`z}
ny``l ale aljhad} pyku`mu`e kl nah`} ~` lnan` ~juc jl ky }kmjad }pam`}, Ucj} j} kldz nkjln uk yj}` a}
mkhpalj`} jlr`}u uk mcaln` ky djr`} ale my`au` hky` `lnan`jln `sp`yj`lm`} bky } a} _`kpd`, Wzlna
>
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i`jln ma}` jl pkjlu, cjmc iyjln} h` uk uc` l`su a}p`mu kb }kmjad nahjln ( 7 Gkcl Ek`yy$
d`n`leayz r`luy` mapjuadj}u$ mkjl`e uc`u`yh ]kDkHk }kmjad$ dkmad$ ale hkijd` uk e`bjl` uc` auuyjiu`}
buy` fjdd`y app} h}u pk}}`}} uk i`$~`dd$ fjdd`y, Ukeaz} hkijd` }hayu pckl`} ay` uc` l`~ nahjln
mkl}kd`} jle``e nah`} ay` uc` lhi`y kl` app mau`nkyz ek~ldkae`e ikuc kl uc` Appd` ale Aleykje
pdaubkyh}, Ykrjk} Alnyz Ijye} ca} ady`aez y`}`yr`e ju} njde`e man` a} uc` bjy}u hkijd` AAA ujud` jl
cj}ukyz, juc aeralm`} jl anh`lu`e y`adjuz ale l`ay bj`de mkhhljmaujkl}$ uc` hkijd` nahjln }pam` j}
pkj}`e uk mcaln` uc` r`yz lauy` kb nah`} ale nah`pdaz a} ~` flk~ ju,
Ukeaz @ayucqaf`} ale U}lahj}$ Bdkke} ale Bahjl`} }pauu`y ky ~kyde ~juc uc`jy y`d`lud`}} ~yauc,
Ck~ a~`}kh` j} ju ~c`l a ~kyde mal i` hkijdjw`e uk }cay` y`dj`b ale `bb`mu
cappjl`}} ahkln}u uc` p`kpd` kb @ayuc!! Hky` ale hky` ma}`} ~jdd i`le`yuaf`l hky` ale hky` }jln U~juu`y$ Bam`ikkf$ `um, ~juc ejy`mu
mkluyjiujkl} bykh p`kpd` amyk}} uc` ndki`, Ucj} `hpk~`y} uc`
payujmjpalu} uk `s`mu` bykh uc` byklu ale n`u hky` p`kpd` jlrkdr`e,
@a}j`y myk~e}kymjln hke`d} laid` ba}u`y amujkl kl payu kb Lkl _ykbju
Kynaljwaujkl}, ]kmjad h`eja i`mkh`} al jhpkyualu pdam` uk clu bky
hjmyk(rkdlu``y} ky }jhpdz pu$ `amc kl` kb }, Ucyknc }kmjad h`eja
uc`y` mal pk}}jidz i` al @rkdujkl kb Lkl _ykbju Kynaljwaujkl} jluk a
l`u~kyf kb Kynaljwaujkl} ~kyfjln uk~aye} ]kmjad Nkke,
Hky` ale Hky` bjyh} ~jdd y`adj}` ucau Y`puaujkl Halan`h`lu ~jdd i`mkh` hk}u myjujad jl uc`
}kmjad }pam`, U`mclkdknz ~jdd `rkdr` hky` }p`mjbjmaddz uk aeey`}} ucj} a}p`mu bky mkhpalj`} ale
iyale}, A} uc`y` j} a }cjbu uk~aye} Kl` uk Kl` hayf`ujln ale mkhhljmaujkl$ uc` y`puaujkl kb
bjyh} mal i` uaylj}c`e ucyknc kl` iae `sp`yj`lm`, Jl ucj} }juaujkl ju i`mkh`} `suy`h`dz
jhpkyualu uk hkljuky$ aladzw` ale y`}pkle uk mkl}h`y} ale }uaf`ckde`y} jl a ujh`dz hall`y,
KYH j} lku g}u a _Y `s`ymj}` ky M}ukh`y M`luy` kl uc` ]kmjad ]pam` iu al jlu`nyad payu kb uc`hayf`ujln }uyau`nz ucau mal my`au` mkl}h`y i`carjky flk~d`en` ale uydz uyal}bkyh iyale} ale
uc` y`d`ralmz uc`z car`, ]kmjad H`eja H`a}y`h`lu ukkd} ~jdd lk dkln`y i` y`}uyjmu`e uk
h`a}y`h`lu ale mau`nkyjwaujkl kb uc` kldjl` iww, Iu$ uc`}` ukkd} ~jdd i` }`db d`ayljln ukkd} ucau kr`y a
p`yjke kb ujh` ~jdd i` aid` uk pykg`mu ale py`ejmu uc` jhpamu i}jl`}}`} ay` carjln kr`y uc` mkl}h`y}
ale kuc`y }uaf`ckde`y}, Uc}$ addk~jln uc` i}jl`}}`} uk i` pykamujr` jl uc`jy mkhhljmaujkl uk uc`
}uaf`ckde`y},
Hkijd` Nahjln
]kmjad Y`dj`b Bdky`lm` Ljncujlnad` ale Hkuc`y U`y`}a ~kde car` dkr`e uk djr` jl
ky eaz},
Zky Y`puaujkl j} Kldjl`
:
1?
Uk }hhayjw`$ jl uc` ]kmjad kyde$ uc` _`kpd` kb uc` @ayuc ~jdd lk~
e`mje` uc` hayf`u pdam` ale uc` hayf`u pdam` ~jdd mkh` uk },