Dawah Projects in Dawah Projects in RamadanRamadan

Dr. Sabeel AhmedDirector

GainPeace.com

An An ObligationObligation

‘Invite (all) to the Way of your Lord with wisdom and

beautiful preaching; and

argue with them in ways that are best

and most gracious…’(16:125

)

Quran

Quran

Quran

Prophet Muhammadpeace be upon him, proclaimed

A A NecessityNecessity

28 million anti-Islam DVDs were freely distributed in the USA28 million anti-Islam DVDs were freely distributed in the USA

Anti-Islam Billboard on an Highway in Ohio, USAAnti-Islam Billboard on an Highway in Ohio, USA

Ads on Taxis in New York city, USAAds on Taxis in New York city, USA

Ads on the sides of Buses in New York, Miami, USAAds on the sides of Buses in New York, Miami, USA

Behind a truck in USABehind a truck in USA

Sign on the sign lawn in Florida, USASign on the sign lawn in Florida, USA

Sign on the Bus in USASign on the Bus in USA

Quran burning campaign is schedule for Sept 11 in Florida, USAQuran burning campaign is schedule for Sept 11 in Florida, USA

An obligation & a An obligation & a NecessityNecessity

NOW! More than ever

In Ramadan?In Ramadan?

Media uses the word Islam & MuslimsNon-Muslims more receptive

◦More questions, more calls, more shahadasExtra reward for any good action in Ramadan

Dawah in Ramadan, will carry over to the rest of the year, insha Allah

On the groundOn the ground

Muslims don’t have a mass dawah media to convey Islam

Our numbers are small (in the Western countries)

Negative sentiments are risingAnti-Islamic projects are rising

for Muslims

Can we have a positive Can we have a positive impact on…?impact on…?

The community around the MasjidTo our neighbors In schools and collegesAt our work

Insha AllahInsha Allah

Dawah projectsDawah projectsTop 10

at Masajidat Masajid

Who to invite?NeighborsBusinessesChurch, synagogueSchools, colleaguesMayor, city officialsFire, Police DeptIf list long, invite the above on separate days

What to do?Print/send invitationsPresentation; Q & ADawah Table, bannerGive tour of the masjidInvite national, local mediaGift Pack for attendees

Thank you note, dates, Quran,

brochures, candy, book.

Inviting to Iftar

at Universitiesat Universities

Who to invite?

ProfessorsStudentsStaffStudent organizationsChurches around campusBusinesses

What to do?Print/send invitationsPresentation; Q & ADawah TableInvite campus & local mediaGift Pack for attendees

Thank you note, dates, Quran,

brochures, CD/DVD, candy, book.

Inviting to Iftar

to your hometo your home

Who to Invite?

NeighborsColleaguesClassmatesFriends

Conversation Starters

Islamic Calligraphy on the wallFood dishName of your child(Musa, Isa)Islamic channel playing on TVIslamic book on the coffee tableProvide a gift pack upon leaving

Coupon MailersDirect Marketing

What is involved?

Companies: ValuPak, Coupon Mailers

Islam coupon ad in the envelopMailed out to any zip code specifiedCost: $300 - $500 per 10,000 houses

…continued

Provide the company a soft copyThey print, stuff and mailCustomize the contents based on event & audienceApproach businesses for sponsorship

Coupon Mailers

Direct Marketing

Sample ad

In the Neighborhood

What is involved?

Two to four times a week Casual walk around the neighborhoodWith spouse and kidsIntroduce yourself to neighborsPass positive and brief comments

Benefits

Neighbors get to know youYou get to know themKnowing our neighbors is the first step to helping themYou get to fulfill your Islamic neighborly obligationsChances of discussion and invitation to Islam increases.

1 min Islam Card In the Neighborhood

What to do?

Take a stack of 1 min Islam cardsCard on Ramadan preferredGo house to house and stick them next to the mail boxObtain permission from city if neededIt is illegal to open or place anything in the mailbox of others

Benefits

You are taking Islam to their doorsteps1 min Islam cards are easy to print, carry and readCost per card 2-5 centsWhere to obtain the cards?GainPeace.com (coming soon)

1 Minute Cards Samples

Ramadan/Islam adTV, Radio, Newspaper

Since the dawn of time, humanity always wondered: Who created us? what is the purpose of life? and what will happen to us after we die?  Islam proclaims that we were created with the

sole purpose to submit in worship to God alone and not to worship His creation.  Peace is the outcome of submission to

one God.  All the prophets of God, Noah, Abraham, Moses, Jesus and Muhammad (peace be upon them) came with the

mission to invite humanity to worship one God.  Thus, Islam is not a new faith, but the same divine truth preached by all the

mighty prophets of God.To find out more about Islam and to receive a free gift of the

holy Quran please visit GainPeace.com or call 800-662-ISLAM.

Ramadan/Islam adTV, Radio Newspaper

Sample Radio ad.

Local/National Papers

What is involved?

Tap into the talent of English majorsMuslim writers/journalistsCompose 500 word article on Ramadan & IslamSubmit to local/national/University papers

…Continued

Include picturesContact infoInvite the media to masjid open-houseDevelop a local team of writers for Muslim causes

For Soup Kitchens

What is involved?

Start a soup kitchen from the MasjidAdvertise the above in the neighborhood, mediaVolunteer in local community soup kitchens

Where to start?

Obtain volunteers from Masjid, community, ladies & youth.Approach businesses for sponsorshipApproach restaurants to donate servicesObtain license from city as neededInvite needy and/or take food to them

Masajid, Library, storeMasajid, Library, store

What is involved?Get involved with local masjidJoin an existing program orinitiate oneAdvertise it with fliers, announcements, media.Place collection boxes in Masajid, grocery stores, libraries, schools…

…continuedDonate the collection to the food depository.Send press release – not to show off but to obtain positive media coverage

Food Drive

BenchmarksFor DawahSuggestions

Why Benchmarks?Human mind tend to push itself further if a certain goal is specified with a time frame.

What Benchmarks?Convey Islam to two persons each weekDistribute 10 Quran translations in RamadanPass-out 7 Islam fliers each dayMore the better

SupplicationSupplication May Allah accept our fasting and all Islamic endeavors May HE purify our intentions May He help us to implement what we learned May HE make it easy for us to effectively convey Islam

to humanity

Contact Info:Contact Info:

800-662-ISLAMGainPeace.com

info@GainPeace.com