tools & techniques for effective blogging

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Tools and Techniques for Effective Blogging Hammad Siddiqui http://hammadsiddiquiblog .com http://twitter.com/hammad s

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My presentation at Institute of Journalism on Effective Blogging Tools and Techniques

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Page 1: Tools & Techniques for Effective Blogging

Tools and Techniques for Effective Blogging

Hammad Siddiquihttp://hammadsiddiquiblog.com

http://twitter.com/hammads

Page 2: Tools & Techniques for Effective Blogging

• Importance of Blogging

• How to blog

• How to market Blog

• How to customize your blog

Page 3: Tools & Techniques for Effective Blogging

• Why Blog?• Challenges before you start.• How to find your niche.• Which platform to chose from (blogger vs

wordpress)• Watch trends.• How to write quality content?• Challenges as a blogger.• Reaching out to readership.• Key success factors.

Page 4: Tools & Techniques for Effective Blogging

Online is the Media for Today and Tomorrow.

• People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access.

• Spending on 'traditional' media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved.

• Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%.

Source: KPMG Report

Page 5: Tools & Techniques for Effective Blogging

Why Blog?

Improves creativity

Writing skills

Opportunity to express views

Opportunity to interact with large

community

Recognition

Page 6: Tools & Techniques for Effective Blogging

Challenges Before U Start!

What are the trends?

How to get quick and

crisp information?

Choosing a platform

Finding your niche

Page 7: Tools & Techniques for Effective Blogging

Finding Your Niche

Personal Blogging

Corporate Blogging

Informational Blogging

Controversial Blogging

Page 8: Tools & Techniques for Effective Blogging

How to get quick and crisp information

•READ READ READ–Newspapers–Blogs–Books–USE Google Alerts

Page 9: Tools & Techniques for Effective Blogging

Choosing a platform

Blogger Wordpress TypePad

Tumblr Online newspapers

Page 10: Tools & Techniques for Effective Blogging

Which Platform?

•Blogger vs Wordpress

•Serious blogging – host at your domain

Page 11: Tools & Techniques for Effective Blogging

Design Counts

http://jongordon.com/blog

http://hammadsiddiquiblog.com

http://sethgodin.typepad.com/

http://t.co/IuoG4RYh

http://www.humorcarbons.com/

http://wisdomfrombooks.com/

Page 12: Tools & Techniques for Effective Blogging

http://farihamunirshahtimes.blogspot.com/

1. Title - Too big and not SEO Friendly (Keep it short and focus on key words such as Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this topic)

2. Background design - Too clumsy (remove all those colorful stuff)

3. Font - too small (you need to build 1.5 line spacing)

4. Picture quality - Poor, you need relatively higher quality pics. AND Must be captioned - You have used captions in some previous posts

5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in improving search on google.

Page 13: Tools & Techniques for Effective Blogging

http://fahdhusain.blogspot.com

http://naumanadil.blogspot.com

Another thing that counts

Page 14: Tools & Techniques for Effective Blogging

Trends

• http://www.blogpulse.com/

• http://www.ysearchblog.com/

• http://www.google.com/trends/hottrends

• http://blogherald.com

Page 15: Tools & Techniques for Effective Blogging

Content is the King!

Read, liked and goes viral

Simple yet correct

language 400 words

Personal touch

Professional approach

References and hyperlinks

Pictures and videos

Page 16: Tools & Techniques for Effective Blogging

Quick and crisp information?

Print media (news and Op/Eds)

Articles

TV

Social Media / other blogs

Interviews

Exhibitions/conferences/seminars

Google alerts

Page 17: Tools & Techniques for Effective Blogging

Challenges for Bloggers

Keep writing Scheduling Respecting reader’s comments Maintaining the interest from readership

Page 18: Tools & Techniques for Effective Blogging

Reaching out to readership– Facebook (join groups, increase friend’s

circle) 800 million– Twitter (use #tags) 100 million active users–Google+ over 100 million– Linkedin Groups 140 million users• Most traffic comes from facebook – Tag with keywords– Backlinks– Tweet (and retweet)– Request

Page 19: Tools & Techniques for Effective Blogging

Be Creative

Page 20: Tools & Techniques for Effective Blogging
Page 21: Tools & Techniques for Effective Blogging

Making Money Through Blogging

AdSence Amazon Affiliates

Corporate Blogging

Ghost Blogging Backlinks

Page 22: Tools & Techniques for Effective Blogging

Success Factors YOU and Your Commitment

Content: • Short, specific, thought provoking, informational

Appearance: • font, color scheme, spellings, grammar, title, pictures

Professionalism:• Facts, references, tags, google alerts, Social media

postings, research

Page 23: Tools & Techniques for Effective Blogging

Basic SEO

- Keywords - Title- SEO tools- Bold Fonts- Youtube Videos- Slideshare - Effective Backlinking- Commenting on other blogs

Page 24: Tools & Techniques for Effective Blogging

• Google Analytics• Feedjit• XML sitemap

Page 25: Tools & Techniques for Effective Blogging
Page 26: Tools & Techniques for Effective Blogging

Happy Blogging!

[email protected]://hammadsiddiquiblog.com

Twiter: @hammads