tools of the trade - linklove boston
Post on 19-Oct-2014
12.795 views
DESCRIPTION
Linkbuilding Tools of the Trade from Linklove Boston.TRANSCRIPT
![Page 1: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/1.jpg)
JOHN DOHERTY DISTILLED NYC
Best in Show: Tools for Building Links
AKA: Solving Problems with Tools
![Page 2: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/2.jpg)
@dohertyjf
I have a confession to make
![Page 3: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/3.jpg)
@dohertyjf
The reason I write posts like this
http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-
examples
http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-
outreach-examples
![Page 4: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/4.jpg)
@dohertyjf
And build tools like this
http://www.johnfdoherty.com/category/excel-for-seo
![Page 5: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/5.jpg)
@dohertyjf
And have friends like @ipullrank
http://ipullrank.com/tools/social-scrape/
![Page 6: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/6.jpg)
@dohertyjf
Is because I hate linkbuilding
Ok ok, hate is a strong word. But linkbuilding is tough
![Page 7: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/7.jpg)
@dohertyjf
Tools speed up parts of linkbuilding so we can concentrate on the important and
harder parts, like outreach (and there are tools for that too)
![Page 8: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/8.jpg)
@dohertyjf
There are a million and one tools out there on the Internet.
Image Source
![Page 9: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/9.jpg)
@dohertyjf
We have to know when to use them.
Otherwise, you can get overwhelmed quickly.
![Page 10: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/10.jpg)
@dohertyjf
Let’s talk about a linkbuilding campaign
![Page 11: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/11.jpg)
@dohertyjf
A linkbuilding campaign involves many stages
of planning and execution, and takes two
kinds of tools.
![Page 12: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/12.jpg)
@dohertyjf
Structuring a Linkbuilding Campaign
![Page 13: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/13.jpg)
@dohertyjf
What
Why
Who/Competitor Research
Outreach
Scale
Track
![Page 14: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/14.jpg)
@dohertyjf
Two Types of Tools
![Page 15: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/15.jpg)
@dohertyjf
Paid tools
![Page 16: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/16.jpg)
@dohertyjf
Free tools, Excel templates, and a strong dose of HUSTLE
![Page 17: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/17.jpg)
@dohertyjf
Three Levels of Tools
![Page 18: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/18.jpg)
@dohertyjf
Levels
Free Tools Paid Tools Enterprise-Level Tools
![Page 19: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/19.jpg)
@dohertyjf
Tools for Budget Levels
No budget- $99 $100-$500 $501+
![Page 20: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/20.jpg)
@dohertyjf
![Page 21: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/21.jpg)
@dohertyjf
Starting a campaign with a new client (or as a
new in-house SEO)
![Page 22: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/22.jpg)
Problem:
“What am I, or my
competitors,
ranking for or
targeting already?”
@dohertyjf
![Page 23: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/23.jpg)
@dohertyjf
Analytics + Rankerizer (Free)
Rankerizer is a free tool to download (just provide
your email address) that you can use to check
rankings quickly. I have found it to be quite accurate
and because it’s a free tool, very useful to people
who need rankings quickly.
http://www.rankerizer.com
![Page 24: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/24.jpg)
@dohertyjf
KeywordSpy (Free and Paid)
KeywordSpy will give you the
terms that the site is ranking for.
This is useful both for your own
site as well as competitor sites.
http://www.keywordspy.com
http://www.keywordspy.com
![Page 25: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/25.jpg)
KeywordSpy (Free and Paid)
@dohertyjf
![Page 26: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/26.jpg)
@dohertyjf
KeywordSpy + Excel Magic
Spreadsheet - http://dis.tl/semrushpivot
Excellent Analytics - http://excellentanalytics.com/
![Page 27: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/27.jpg)
@dohertyjf
http://www.distilled.net/excel-for-seo/
![Page 28: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/28.jpg)
@dohertyjf
SearchMetrics (Paid)
http://www.searchmetrics.com/en/
SearchMetrics Essentials is a paid
tool that we use at Distilled. This
is where I go after Analytics to
get a full picture of their SERP
and keyword landscape.
![Page 29: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/29.jpg)
@dohertyjf
SearchMetrics Essentials
http://suite.searchmetrics.com/en/essentials
![Page 30: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/30.jpg)
@dohertyjf
SearchMetrics Essentials
http://suite.searchmetrics.com/en/essentials
![Page 31: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/31.jpg)
Rank
Checkers/Trackers
@dohertyjf
![Page 34: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/34.jpg)
@dohertyjf
SEOmoz (Subscription)
http://pro.seomoz.org/campaigns or http://ranktracker.seomoz.org/
![Page 35: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/35.jpg)
Problem:
“What links do I
need?”
@dohertyjf
![Page 36: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/36.jpg)
@dohertyjf
LinkDetective (Free) + OSE (Subscription)
Link Detective is a new tool that categorizes your
backlinks into types.
Take those competitors you found and plug them in
here.
http://www.linkdetective.com/
![Page 37: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/37.jpg)
@dohertyjf
LinkDetective
![Page 38: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/38.jpg)
@dohertyjf
Run backlink profiles of competitors (OSE)
and check their anchor text in Excel. Once you can see what anchor text your
competitors are targeting, you can better know what
kind of content you should be creating in order to
rank for those terms!
You’ll need this: https://seogadget.co.uk/categorising-your-links/ from this
guy - @richardbaxter (he’s frickin smart)
![Page 39: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/39.jpg)
Problem:
“Where are my
competitors getting
links that I should as
well?”
@dohertyjf
![Page 40: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/40.jpg)
@dohertyjf
LinkResearchTools Competitive Landscape
http://www.linkresearchtools.com/
![Page 41: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/41.jpg)
@dohertyjf
SEOmoz Competitive Link Finder
(Subscription) A Labs tool that returns you the
sites that your competitors are
getting links from, but you are not.
http://www.seomoz.org/labs/link-intersect
![Page 42: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/42.jpg)
@dohertyjf
MajesticSEO Clique Hunter
(Subscription) Majestic’s Clique Hunter also does
a good job of showing you who is
linking where within the compared
sites.
http://www.majesticseo.com/reports/cliquehunter
![Page 43: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/43.jpg)
@dohertyjf
http://www.majesticseo.com/reports/cliquehunter
![Page 44: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/44.jpg)
@dohertyjf
OSE Export + Excel
Export your backlinks from
OpenSiteExplorer and put them
into this Excel sheet. With a little
Pivot Table magic, you get the
unique LRDs that are linking to
your competitors, but not you.
http://dis.tl/exceltrifecta
![Page 45: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/45.jpg)
@dohertyjf
http://dis.tl/exceltrifecta
![Page 46: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/46.jpg)
@dohertyjf
Starting
![Page 47: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/47.jpg)
@dohertyjf
Link Prospecting
Who?
![Page 48: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/48.jpg)
Problem:
“I just need more
contacts!”
@dohertyjf
![Page 49: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/49.jpg)
@dohertyjf
Advanced Queries + LinkClump (Hustle)
Use your advanced query skills
(such as “rock climbing” “guest
post”, with an Advanced Search
(50 results) and combine w/
LinkClump (Chrome) or
MultiLinks (Firefox). Dump into
Excel. Rinse, repeat.
Geoff Kenyon wrote this post: http://www.distilled.net/blog/seo/finding-link-
opportunities-with-advanced-search-queries/
Adjust search settings: https://www.google.com/preferences?hl=en
![Page 50: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/50.jpg)
@dohertyjf
Citation Labs (Free Trial, then Paid)
Citation Labs, by Garrett French
(@garrettfrench) lets you put in
your keywords and the type of
prospect you want, then it returns
your prospects in a CSV file.
http://linkprospector.citationlabs.com/
![Page 51: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/51.jpg)
@dohertyjf
Citation Labs (Free Trial, then Paid)
Export the CSV to Excel and manipulate the data (sort by PR, etc)
![Page 52: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/52.jpg)
Problem:
“How do I find sites
interested in
content?”
@dohertyjf
![Page 53: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/53.jpg)
@dohertyjf
Let Ontolo make queries for you
Ontolo’s Linkbuilding Query Generator V2 (free tool) will build your queries for you. Simply put in your keywords and type of content, download the CSV, and go!
Pro tip: Advanced Search with 50 results.
http://ontolo.com/link-building-query-generator-V2
![Page 54: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/54.jpg)
@dohertyjf
Ontolo Results Insert your keywords and asset (aka content) type.
![Page 55: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/55.jpg)
@dohertyjf
Tool: http://dis.tl/Hd4OJi
http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search-
queries/
![Page 56: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/56.jpg)
@dohertyjf
BlogDash (Free)
BlogDash is a free tool that helps
you find bloggers. Add them to
project lists, see posts that you’ve
sent, and connect up Twitter.
http://www.blogdash.com
If I was building links for a website about outdoor leadership, I’d use BlogDash because
it allows you to sort bloggers by keyword.
Pro tip – You can sort by Google TBPR or Klout score.
![Page 58: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/58.jpg)
@dohertyjf
Search by Author
I created a bookmarklet a few
months back that allows you to
search for posts written by a
specific author. Use it to find
where they have posted, then
reach out and get a post yourself!
http://dis.tl/author-search-bkmrklt
![Page 59: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/59.jpg)
@dohertyjf
Search ‘em, scrape ‘em, sort ‘em
By using Advanced search operators,
plus Advanced Search (set to 50
results), and Neils Bosma’s SEO
Tools, you can quickly find the
relative strength of sites to reach
out to.
Combine w/ Citation Labs for #win.
http://nielsbosma.se/projects/seotools/
https://seogadget.co.uk/amazing-seo-tools-for-excel/
![Page 60: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/60.jpg)
Copy to Excel, run =GooglePageRank()
@dohertyjf
![Page 61: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/61.jpg)
Problem:
“How do I find
influencers?”
@dohertyjf
![Page 62: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/62.jpg)
@dohertyjf
FollowerWonk (Paid and Free)
Followerwonk is the best Twitter
social mining tool available. Both
paid and free. You’re limited with a
free account to how much data
you can pull. If you’re enterprise,
the paid is worth it.
If I was building links for a website with outdoors equipment, I’d go to Followerwonk
and search by keyword (like [skier]).
Pro tip – Sort by # of followers or influence.
![Page 63: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/63.jpg)
@dohertyjf
FollowerWonk (Paid and Free)
Followerwonk will also help you
find the intersection between who
people follow. If you identify a few
influencers in a space, then run the
Compare Users report to see
who all of them follow.
Pro tip – Especially look for “choosy” people, as they are more likely to follow high
quality people.
![Page 64: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/64.jpg)
@dohertyjf
Basically, you should follow all these people.
![Page 65: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/65.jpg)
@dohertyjf
Twitter Scraping Then take the tool that I built, throw in a list of
Twitter usernames, and pull out their websites,
complete with Moz metrics (bring your own API
key).
http://www.johnfdoherty.com/link-prospecting-with-twitter-tools-and-apis/
![Page 66: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/66.jpg)
@dohertyjf
Pro tip: When you find an influencer on Twitter, scroll to the bottom of who they are following. Those are the people they have been following the longest.
@rosshudgens
Sometime earlier this year
![Page 67: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/67.jpg)
@dohertyjf
Alltop (Free)
Alltop has topics for many
different categories. These blogs
can be a good place to start to
find pretty reputable sites.
http://alltop.com/
![Page 68: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/68.jpg)
@dohertyjf
Topsy Experts (Beta)
Topsy has an awesome beta tool
that lets you search by keyword. It
then returns you the Twitter
usernames of the influential
people. You might be surprised
who you find!
http://topsy.com/experts
![Page 69: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/69.jpg)
@dohertyjf
Lists + LinkClump
Another good way to find influencers is to use high powered Google queries, and then scrape them.
Like: "influential" "cycling" "blogger" "list"
http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
![Page 70: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/70.jpg)
@dohertyjf
Lists + LinkClump
Brought me this post:
http://extanz.com/2011/08/26/top-
50-most-influential-cycling-
bloggers-celebrating-the-cycle-
chic-movement/ with 50 cyclists.
Linkclump and dump. Boom.
http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
![Page 71: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/71.jpg)
Problem:
“I have way too
many contacts!
Help me sort
them?”
@dohertyjf
![Page 72: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/72.jpg)
@dohertyjf
http://ontolo.com/link-building-search-prospects
Ontolo
![Page 73: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/73.jpg)
@dohertyjf
Excel Spreadsheet
I built out an Excel spreadsheet
that allows you to put in your
prospect sites and their
information. Then, it divides your
prospects into DA “buckets”.
http://www.johnfdoherty.com/segmented-link-outreach/
![Page 74: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/74.jpg)
@dohertyjf
http://www.johnfdoherty.com/segmented-link-outreach/
![Page 75: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/75.jpg)
@dohertyjf
http://www.johnfdoherty.com/segmented-link-outreach/
![Page 76: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/76.jpg)
Problem:
“Contact details are
hard to find! Can I
do it faster?”
@dohertyjf
![Page 77: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/77.jpg)
@dohertyjf
Citation Labs (Paid)
Input a list of URLs (keep it under
1,000 for best results). The Contact
Finder returns you emails or the
page where you can find the email.
Combine with ToutApp for
maximum efficiency.
http://citationlabs.com/tools/
![Page 78: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/78.jpg)
@dohertyjf
Buzzstream Contact Finder (Free)
Enter the person’s first and last
names, as well as their company
and website, and search.
You will receive results like:
“fred wilson” “@avc.com”
http://tools.buzzstream.com/link-building-email-research
![Page 79: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/79.jpg)
@dohertyjf
Prospecting
![Page 80: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/80.jpg)
@dohertyjf
People don’t just link. They have to have a
reason.
Why?
![Page 81: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/81.jpg)
@dohertyjf
Find the content being created
So use this SEOgadget tool to
create the content that people
are asking about, according to
the keywords you want to
target.
https://seogadget.co.uk/content-strategy-generator-tool-v2-update/ via @dbseo
![Page 82: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/82.jpg)
@dohertyjf
Answer the questions they’re asking
Oh hello Quora scraper.
Find your keyword’s URL on Quora, plug that into the RSS URL in the tool, and this tool returns you the most recent 20 questions about that topic.
http://dis.tl/quorascraper
Quora RSS URL: http://www.quora.com/(keyword)/rss
![Page 84: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/84.jpg)
@dohertyjf
Ontolo Content Idea Generator
http://ontolo.com/content-marketing-research-successful-content
![Page 85: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/85.jpg)
@dohertyjf
Ontolo Content Idea Generator
Brought me up this article with 55 backlinks: http://www.lifehack.org/articles/lifehack/twitter-
use-it-productively.html
55 linking root domains!
You should have these
links, not them!
![Page 86: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/86.jpg)
@dohertyjf
Salesforce Should Have These Links
http://www.salesforce.com/uk/socialsuccess/social-media/
![Page 87: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/87.jpg)
@dohertyjf
Content
![Page 88: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/88.jpg)
@dohertyjf
Outreach
How?
![Page 89: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/89.jpg)
Problem:
“How do I connect
with new link
prospects?”
@dohertyjf
![Page 90: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/90.jpg)
@dohertyjf
NEW TOOL ALERT: ENGAG.IO (Free)
Engag.io is your inbox for your
social media conversations.
Connect up Twitter and Facebook
and track your conversations.
http://www.engag.io/welcome
![Page 92: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/92.jpg)
@dohertyjf
Rapportive
A Gmail plugin that allows you to connect broader
socially with your contacts. Also useful for finding
email addresses if you know the domain. Or check
when they last tweeted.
http://rapportive.com/
http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
![Page 93: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/93.jpg)
@dohertyjf
Give them something.
![Page 94: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/94.jpg)
@dohertyjf
Coffee (a couple bucks)
We sometimes forget that our best linkbuilding
tactic is building relationships. Try taking a blogger
out for a cup of coffee. Or send them a custom
flash drive. If you’re not making the connection
via email, get in front of them in real life.
Brought to you by: your friend, “hustle”.
![Page 95: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/95.jpg)
Problem:
“Need more links,
have no time. ”
Aka how do I
achieve scale?
@dohertyjf
![Page 96: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/96.jpg)
@dohertyjf
None of this
![Page 97: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/97.jpg)
@dohertyjf
Buzzstream (Paid)
Buzzstream makes your life as a linkbuilder so much
easier. When you find a prospect, buzzmark it. They’ll
find the contact details for you if they can. It will also
pull in other important metrics. And you can keep
track of the relationship as you go to verify if they
are linking or not. And it integrates with
Gmail/Google Apps.
http://www.buzzstream.com
![Page 98: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/98.jpg)
@dohertyjf
Keep your prospects organized, assign prospects to other team members, verify the
status of links, get an email when links drop off so you can reach back out to recover
links.
![Page 99: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/99.jpg)
@dohertyjf
Canned Responses + Buzzstream = WIN
![Page 100: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/100.jpg)
@dohertyjf
Streak (Free Beta)
http://www.streak.com/
Use it for linkbuilding: http://www.maplenorth.com/2012/03/27/link-outreach-tracking-gmail/ via @maplenorth and @pointblankseo
Streak is a new in-your-Gmail
CRM that you can adjust to help
you track your linkbuilding efforts
using custom states.
![Page 101: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/101.jpg)
@dohertyjf
ToutApp (Paid)
http://www1.toutapp.com
Justin mentioned it here: http://justinbriggs.org/18-tools-to-speed-up-link-building
ToutApp allows you to template emails and email people from your own email address and directly from the page.
You also receive statistics around open rates.
$30/month (for serious linkbuilders, worth it!)
![Page 102: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/102.jpg)
@dohertyjf
If I was going to email Rand, I’d go to a profile page that might have his email. When an
email is found, the Chrome extension lights up with a number. Click it, click the email
address you want to use, and an email window pops up.
![Page 103: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/103.jpg)
“Can I scale
passively as well?”
@dohertyjf
![Page 104: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/104.jpg)
@dohertyjf
Zemanta (Paid and
Free)
http://www.zemanta.com/
And it’s whitehat! Rand wrote about it here: http://www.seomoz.org/blog/4-valuable-
link-building-services
Zemanta is an in-blog content
recommendation that passively
helps you build links. It integrates
with Wordpress, Blogger, Tumblr,
TypePad, Posterous, Movable Type,
and Drupal.
![Page 105: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/105.jpg)
@dohertyjf
Buzzstream
http://www.buzzstream.com/
Buzzstream will send you a report
of your backlinks weekly with
statistics about them, such as how
many have fallen off, new, etc. No
more worrying about losing good
backlinks.
![Page 106: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/106.jpg)
@dohertyjf
Ontolo
http://ontolo.com/link-building-backlink-monitor
With Ontolo, you can mark
certain links as your most
important. If anything changes
(aka they drop off), you will
receive an alert.
Reclaim those important links!
![Page 107: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/107.jpg)
Problem:
“How do I
remember to follow
up?”
@dohertyjf
![Page 108: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/108.jpg)
@dohertyjf
FollowUp CC (Free to start)
Pick when you want the email to
be returned to your inbox (9
hours, a day, a week, etc). Bcc that
amount of time and don’t worry
about forgetting to follow up.
http://www.followup.cc/
TheNextWeb loved it: http://thenextweb.com/apps/2011/07/19/in-depth-with-followup-cc-reminders-calendar-and-task-list-in-one/
![Page 109: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/109.jpg)
@dohertyjf
Boomerang (Free)
Boomerang will return your email
to your inbox at the chosen time
so that you can follow up.
Pro tip: Select “Only if nobody
responds”.
http://www.boomeranggmail.com/
![Page 110: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/110.jpg)
@dohertyjf
Outreach
![Page 111: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/111.jpg)
@dohertyjf
Tracking
![Page 112: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/112.jpg)
@dohertyjf
Excel
If you don’t have budget, you have
to organize yourself. You can track
your progress and relationship
stage in Excel with this
spreadsheet (we use it internally
at Distilled).
http://dis.tl/progresstracking
![Page 113: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/113.jpg)
@dohertyjf
Google Docs (Free)
Or use Google Docs to do it. When I worked in-house, we used a similar sheet to the one in the post below. You can use it to track relationship stages with multiple people working on the project.
(Credit: @ethanlyon)
http://www.wordstream.com/blog/ws/2011/09/01/scale-linkbuilding-with-google-docs
![Page 114: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/114.jpg)
@dohertyjf
Linkstant
Emails you every time you get a
new link. For smaller clients that
would be able/willing to install it,
perfect solution.
http://www.linkstant.com/
![Page 115: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/115.jpg)
@dohertyjf
OSE or Majestic
If you can report monthly, and not
on individual links, use
OpenSiteExplorer or Majestic for
your monthly numbers if you are
building at scale.
http://www.opensiteexplorer.com or http://www.majesticseo.com
![Page 116: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/116.jpg)
@dohertyjf
Sometimes, we need to sit back and think about what we need and not rely on others
to build tools for us. Sometimes tracking IS as simple as writing down EVERY link you
get.
![Page 117: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/117.jpg)
@dohertyjf
Tracking
![Page 118: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/118.jpg)
John Doherty
SEO Consultant at Distilled NYC.
Traveler.
Rock climber.
Company Blog: http://www.distilled.net/blog/
Personal Blog: http://www.johnfdoherty.com/
SEO Consultant – Distilled [email protected]
http://twitter.com/#!/dohertyjf
@dohertyjf
![Page 119: Tools Of The Trade - Linklove Boston](https://reader034.vdocuments.us/reader034/viewer/2022051816/54439265afaf9fb0098b459a/html5/thumbnails/119.jpg)
JOHN DOHERTY
Thank You
Questions?