tools of rhetoric

8/2/2019 Tools of Rhetoric

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Tools of Rhetoric

LogosPathosEthos


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LOGOS The means of appealing to anaudience through logical

reasoningtrue, (based onfact), and which follows a logicalprogression.


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Argument by Induction Moving from a particular instance to a generaltruth (such conclusions may indeed be probable,but are not necessarily fact)

For example: one shocked by the ending of Vertigo (1958) or Psycho (1960)assumes that all of Alfred Hitchcocks movies have surprisingconclusions a woman misdiagnosed by her doctor decides doctors in

general are incompetent a man who fails to get a woman pregnant after protected sexconcludes that protected intercourse will never lead topregnancy


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Argument by Deduction Moving from a general statement to a particular instance(such conclusions may sound logical, yet actually befaulty if any of the premises are wrong) For example:

all men with soapy suds on their hands are washing dishes. Theman who came to the door when I rang the doorbell has soapyhands. Therefore, this man is washing dishes. [This is faultyreasoning because the premise could be wrong; a man with soapyhands might be doing laundry, bathing a child, etc.) loud music causes hearing loss. A friend of mine listens to loudmusic all day long; therefore, my friend must be damaging hishearing. [This reasoning is almost solid, but not quite, as a verysmall minority said to have iron ears can be around very loudnoise frequently and never damage their hearing.]


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PATHOS The means of persuading anaudience by an appeal

to emotions such as pity, guilt, anger,or love. Imagery, imagination, andanecdotes (mini-stories) can be usedto great effect.


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To pull at your audiences heartstrings,you must know what matters to them.Consider tapping into issues like:gender nationality

current

events

racepublic

policy

shared

tragedy or

victory

faith maritalstatus

popular

entertainment

agepolitical

affiliation

socioecono

mic

background


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ETHOS The means of moving an audience toagreement by establishing one's owncredibility and goodwill, one's ethicalor "moral" center


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Intelligence and Common Sense using arguments that sound reasonable not overstating your case acknowledging other viewpoints or potentialproblems


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Virtue and Good Character connecting yourself or your case to persons ofintegrity, good repute, or fame placing your issue within a larger framework (e.g.moral, political, or religious) with which youraudience should identify


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Goodwill acknowledging and giving careful consideration tothe audiences viewpoint reminding your audience of common interests andconcerns acknowledging the audiences intelligence andcommon sense


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DBTopic#1: Logos, Pathos, and Ethos Using the rhetorical guidelines ofLOGOS, PATHOS, & ETHOS,evaluate the effectiveness of the

BanksyRevolution image and itsimplied argument(s).

Explain your reasoning/critique.

Post your response to our DiscussionBoard by 11:59 PM Friday, 24 Feb 2012.


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Works Cited

English 102http://www.unc.edu/courses/2007spring/engl/102/071/rhetorical_tools.htmlBanksy FB Revolution

http://www.facebook.com/pages/Banksy-FB-Revolution/129381217128528

http://sixminutes.dlugan.com/ethos-pathos-logos/

Reference
http://www.unc.edu/courses/2007spring/engl/102/071/rhetorical_tools.htmlhttp://www.facebook.com/pages/Banksy-FB-Revolution/129381217128528http://sixminutes.dlugan.com/ethos-pathos-logos/http://sixminutes.dlugan.com/ethos-pathos-logos/http://sixminutes.dlugan.com/ethos-pathos-logos/http://sixminutes.dlugan.com/ethos-pathos-logos/http://sixminutes.dlugan.com/ethos-pathos-logos/http://sixminutes.dlugan.com/ethos-pathos-logos/http://sixminutes.dlugan.com/ethos-pathos-logos/http://www.facebook.com/pages/Banksy-FB-Revolution/129381217128528http://www.facebook.com/pages/Banksy-FB-Revolution/129381217128528http://www.facebook.com/pages/Banksy-FB-Revolution/129381217128528http://www.facebook.com/pages/Banksy-FB-Revolution/129381217128528http://www.facebook.com/pages/Banksy-FB-Revolution/129381217128528http://www.unc.edu/courses/2007spring/engl/102/071/rhetorical_tools.html

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