Lobbying is the practice of influencing decisions made by government (in groups or individually). Lobbyists are articulating their interest in governments decisions by lobbying. They are also known to be assisting others to express their viewpoints on the decision making process. It includes all attempts to influence legislators and officials, whether by other legislators, constituent or organized groups. A lobbyist is a person who tries to influence legislation on behalf of a special interest or a member of a lobby. Governments often define and regulate organized group lobbying.

Publicity is a process of giving anything related to the organization through the media but without any payment. It is given to enhance the image of the organization among the public.

A fact sheet is a presentation of data on any subject in a format emphasizing brevity, key points of interest or concern. The fact sheet gives a brief description of the company’s business and area of expertise, the company’s address, phone numbers, principals, date of establishment, etc.

A curtain raiser is a performance, stage act, show, actor or performer (or sporting team), that opens a show for a more famous performer. Like before a program is launched, an introductory program is shown. It is a sort of a short play presented before the main play.

A media consultant is a term used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ads campaigns designed to plant a desired image in the minds of voters.

A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. It is published to provide information of interest to their members, customers or employees.

An interview is a conversation between two or more people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee. Types of interview include job interview , case interview, informational interview , exit interview and Microsoft interview

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three.

Word of mouth is a reference to the passing of information from person to person. This includes any type of human communication, e.g. face to face, telephone, email. It is a kind of advertising. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility

An annual report is an audited corporate document that details the business activity and financial status of a publicly held company over the previous year.

A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. The two most common brochure styles are single sheet and booklet forms.

Speech refers to the processes associated with the production and perception of sounds used in spoken language. A number of academic disciplines study speech and speech sounds, including acoustics, psychology, speech pathology, linguistics, cognitive science, communication studies and computer science.

It is a device of communication by which an organizational policy or an important announcement is issued for the information of general public.

Handout is standpoint of government or government agency/organization which is thought to be a news or giving background information to a news.

It gives necessary information to public at large.

It is a spoken tool. One of the most important tool. In press conference journalists & media persons from different media organizations are invited at some reasonable place & where they are informed clearly about some specific issue. Afterwards journalists & media persons are allowed to make questions.

It is a written tool. It will be published, if its introductory

information is good. It is an information in ready to publish form

which you wish to get place in mass media. A news release should contain following

mentioned three elements. 1. Publicity 2. Angle 3. Story