tools for engaging & energizing...

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Tools for Engaging & Energizing Chapters

Cover slide

NLC Break-Out Session

3:30pm, Friday, April 11


Why are chapters *important* in your state?


Agenda

• Revitalizing Basics

• Tips and Tools for Revitalizing

• State Support Ideas

• Upcoming Opportunities


Working Together


New Chapter Handbook


Starting a Chapter

1. Make Buzz & Recruit Members

2. Contact State Association

3. Create Chapter Bylaws

4. Apply to Become a Chapter

5. Request Logo from SNA


Revitalizing Basics

• Mission

• Bylaws/policies

• Board roles

• Emphasis on Membership

• Effective Meetings

• Develop leaders


Recruitment & Retention

• Make it Personal • Team Effort • Actively engage your

members • Keep on recruiting!


Making the ASK

• A: Always be prepared

• S: Show your enthusiasm!

• K: Know your audience


Specific Resources

List of Member Benefits

Sample Responses to

Common Objections


Recognizing Recruiting Efforts


Practice Your Pitch

1. Partner Up

2. Member and Non-Member

3. Switch!


Membership Engagement

• Meaningful Chapter Meetings

– Valuable

– Easy to understand

– Connect to needs/desires

– Educational

– Fun

– End on a high note


Meeting Ideas from SNA


Meeting Ideas from Peers

• Baking & cooking workshops

• Tours

• Health & wellness fairs

• Fall and Spring Meetings

• Community Service

• Holiday Party


Meeting Solutions


Make the Leadership Ask

• Positive

• Personal

• Start off small

• Thank you!


The Leadership Ladder

Leader (Board Member)

Emerging Leader (small tasks, committee)

Engaged Member (attends events)

Member (pays dues)


Small Tasks to Engage

• Event planning committee

• Get raffle prizes

• Shadow a leader

• Send in a recipe

• Update the Facebook page

• Update the website

• STEPS Challenge

• Find a SNA webinar for everyone

• Lead the magazine discussion one month


Succession Planning

Recruit Members

Engage Members

Develop Leaders

Engage Past Leaders in Mentoring


Fundraising Ideas

• Service to the community

• Host an event

• Tack on fundraising

• Sell items

• Fundraise around SN dates


More tools

• Sample Job Descriptions

• Sample Notes Outline

• Parliamentary Procedure

• Sample Budget

• Sample Installation Ceremony


Sample Calendar


Event Planning Worksheets


www.schoolnutrition.org/stateresources

www.schoolnutrition.org/chapters101

New Online Resources


State Support Ideas

Share Chapter Resources

Attend Chapter Meetings

Act as Chapter Coaches

Host Chapter Planning Sessions

Share Success Stories

Give out Chapter Awards


How are you supporting your chapters?


Upcoming Opportunities

Chapter Leadership Day With JoAnne Robinette, SNS & Kathleen Burrill, SNS

Annual National Conference 2014 Saturday, July 12, 8am-Noon

Cost: $25.00 (includes breakfast)

Chapter Resources Webinar Coming this fall!

Check www.schoolnutrition.org/webinars


Q+A

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