toolbox network management process final
TRANSCRIPT
www.FITT-for-Innovation.eu
Network Management
FITT
(Fostering Interregional Exchange in ICT Technology Transfer)
2 | 18.03.2010 Network Management
Cluster and Network
Cluster Definition
A cluster is a geography proximate group of interconnected companies
and associated institutions in a particular field, linked by commonalities
and complementarities”. (M.E. Porter)
Network Definition
A network is a formal or informal organisation that facilitates the
exchange of information and technology and fosters various kinds of co-
ordination and collaboration.
3 | 18.03.2010 Network Management
Overview: Network Management
Network and Clusters Management tools are included in the FITT
practices
Both are a channel for knowledge transfer
Relevance of networks and clusters for economic growth undoubted
A lot of efforts have been taken to start cluster initiatives, often with
support of public money
Strong need for professional management tools
Strong need for monitoring efforts and results
4 | 18.03.2010 Network Management
Requirements for the development of professional cluster management tools
Fostering Collaboration
Foster the processes inside the networks & clusters: Members need to be in an
atmosphere for intense collaboration and frequent exchange of knowledge
Monitoring and evaluation
Very important in order to identify successful actions and activities without
impact
Learning effects
Learning effects have to be activated by the management tools as they allow a
systematic view on the processes
Growing experience in cluster management
5 | 18.03.2010 Network Management
3 Instruments for cluster management
Monitoring tool (Network Management Scorecard by Tudor & Cluster Management Scorecard by MFG):
instrument to measure the performance of cluster initiatives and networks
successful actions and activities without impact can be identified
Cluster Handbook (Cluster Manual by MFG):
Interactive tool to document the experiences of cluster managers
Every cluster manager is invited to write articles, definitions and experiences; the community can discuss the content in interactive forums
An online collaboration platform (Cluster Collaboration Platform)
online browser based collaboration platform
communication between members in an interactive way
social network programs: interaction and collaboration
6 | 18.03.2010 Network Management
Monitoring Tool:Balanced Scorecard
Aim
Professionalize cluster management
Allow effective monitoring and evaluation of activities
Show and visualize effects of cluster management
Elements
Define vision
Define actions and targets
Monitor and evaluate
2 Practice: Tudor Network Management Scorecard and MFG Cluster
Management Scorecard
7 | 18.03.2010 Network Management
Parts of the Process: Network Management Scorecard – 3 steps approach
NSC Suite 1: Strategic vision
Values
« we are »
Strategic objectives « we want to »
Operational objectives
« we have to »
Strategic map
NSC Suite 2: plan of action
Identification of
activities
Planification
Priorisation
Plan d’action
8 | 18.03.2010 Network Management
Parts of the Process: Cluster Management Scorecard
Step 1 : Checking the strategy
Step 2 Define the structure of the
Step 3: Setting Objectives, targets and strategic initiatives
Step 4: Implementation
Step 5: Learning effects
9 | 18.03.2010 Network Management
Cluster Manual
Aim
Collection of up to date information on cluster management
Allow contributions
Offer a nice package of information: wiki, audio, news, etc.
Elements
Guide in wiki format
Overview on instruments
Additional features: audio contributions
2 Practice: Network Management Scorecard and Cluster Management
Scorecard
10 | 18.03.2010 Network Management
Parts of the Process: Cluster Manual
Cluster Manual:
Help for cluster
managers
Summary of
instruments for
cluster managers
Audio contributions:
interviews with
cluster experts
News, events and
literature from the
cluster world
11 | 18.03.2010 Network Management
Parts of the Process: Cluster Collaboration Platform
Central Platform for cluster managers
Many functions for collaboration and exchange
Structure of the Platform: www.kreatek.de
Cluster Manualsee Practice Cluster Manual
News & Information
Community Monitoring Toolsee Practice Cluster Management
Scorecard
12 | 18.03.2010 Network Management
Suggested Readings
Michel Porter: The Competitive Advantage of Nations, NY: Free Press, 1990
Michel Porter: Clusters and New Economics of Competition, Harvard Bus Review, Nov.-Dic, 1998.