too loud!!! - pcp ignite presentation deck - clint wagoner
Post on 18-Oct-2014
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My Ignite style deck prepared for Professional Communication and Presentation coursework at Full Sail University.TRANSCRIPT
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http://www.flickr.com/photos/stewc/5509985363/sizes/l/in/photostream/
Metallica’s Death Magnetic album sounds better on
Guitar Hero than on CD...wait...What?!
Better http://www.flickr.com/photos/declanjewell/2447653142/sizes/l/in/photostream/
Good
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photostream/
Heavy Compression can make you sick!
“[Modern Albums]can induce a sensation of nausea and fatigue in listeners... It becomes psychologically tiring and almost impossible to listen to...
- PETER MEW, Sr. mastering engineer at Abbey Roads StudiosSunday, October 13, 13
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Our music will continually degrade in fidelity, for the sake of making it louder, should we
not do our respective parts to keep recordings crystal clear.
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/
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WE CAN TURN IT UP
HERE
http://www.flickr.com/photos/rockmixer/2820838763/sizes/z/in/photostream/
SO DON’T DO IT HERE!
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Ihttp://www.flickr.com/photos/gi/2427450240/sizes/l/in/photostream/
♫Please stop destroying it :)
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T H E F U T U R E I SThere is no need to compete for loudness.
C L E A R
So let’s start competing for FIDELITY.Sunday, October 13, 13
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FACT: Commercial music has doubled in volume over the past few decades
FACT: There are no set volume standards for popular
commercial recordings
FACT: Most listeners don’t really notice or care how their music is mastered
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photostream/
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photostream/
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AUDIO ENGINEERS:Take it down a bit
We don’t need to make super hot mixes
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KEEP THE PEAKS!Heavy compression destroys your mix
BORING
AWESOME!http://www.flickr.com/photos/thenovys/3919714207/sizes/l/in/photostream/ http://www.flickr.com/photos/pinksherbet/346854019/sizes/l/in/photostream/
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Engineers should not feel FRUSTRATED if their mix is q u i e t e r , b u t c l e a r e r than other commercial recordingscommercial recordings
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RADIO AND MEDIA HOSTS:Create an industry standard
Form a collective that is aimed at setting standard peak and RMS levels for commercial recordings
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ATSC
AdvancedTelevisionSystemsCommittee
The ATSC has formally recommended audio recording and peak level standards for audio in television and film.
*
*
*
*
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TV people did it, so can you!
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http://www.flickr.com/photos/34339147@N03/3197322966/sizes/l/in/photostream/
Too often, I find myself opting for the equalizer over the volume knob when
listening to modern commercial musichttp://www.flickr.com/photos/75264768@N00/3477036767/
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LISTENERS:Listen with critical ears
Demand C L E A R , DYNAM I C music
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Myth: Louder music sells better
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Studies show that listeners do not really care how loud the volume is on their recordings
Myth: Louder music sells better
http://www.flickr.com/photos/walkadog/3353936487/sizes/o/in/photostream/
BUSTED
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SO WHAT DO YOU WANT ME TO DO ABOUT IT?
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w.flickr.com
/photos/freestylee/5399124878/sizes/l/in/photostream/
Engineers:
Media Hosts and Industry People:
Listeners:
Compete for fidelity and not volume levels!
Combine forces and form a standard!
“
Demand hi-fi recordings!Sunday, October 13, 13
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THE FUTURE IS
There is no need to compete for loudness.
B R I G H T
So let’s start competing for F IDELITY.
1. Stop making music loud at the cost of fidelity
If we:
2. Set a standard for volume levels in radio and media hosts
3. Demand higher quality recordings from record companies
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Our music will continually degrade in fidelity, for the sake of making it louder, should we
not do our respective parts to keep recordings crystal clear.
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/
Sunday, October 13, 13
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BUT IT DOESN’T HAVE TO!!
Let’s start working towards the kinds of nuggets we want to keep around again! :)
Sunday, October 13, 13