tony nguyen emerging technologies/communications coordinator national network of libraries of...
TRANSCRIPT
Tony Nguyen
Emerging Technologies/Communications Coordinator
National Network of Libraries of Medicine (NN/LM),
Southeastern/Atlantic Region (SE/A)
SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS
8 in 10 online health inquiries start at a search engine.
Fox S and Duggan M. Health Online 2013. Pew Research Center: Internet, Science, and Tech. 2013 Jan 15. Accessed on March 25, 2015.
Health Fact Sheet. Pew Research Center: Internet, Science, & Tech. Accessed on March 26, 2015.
Where Searching Begins
On any given day in early 2012, more than half of adults using the internet use a search engine (59%).
Purcell K, Brenner J, Rainie L. Search Engine Use. Pew Internet and American Life Project. 2012, Mar 9. Accessed March 26, 2015.
Search Engine Popularity
Three-quarters of search users say collecting user information to personalize search results is not okay.
Purcell K, Brenner J, Rainie L. Search Engine Use. Pew Internet and American Life Project. 2012, Mar 9. Accessed March 26, 2015.
Privacy and Searching
39% describe themselves as “very concerned” or “somewhat concerned” about government monitoring of their activity on search engines.
Rainie L. & Madden M. How People are Changing Their Own Behavior. Pew Internet and American Life Project. 2015, Mar 16. Accessed March 26, 2015.
Privacy Strategies Post-Snowden
Top 5 Search Engines in the United States from 2010 to 2015. StatCounter Global Stats. Retrieved March 26, 2015.
Top 5 Search Providers
Marketing of Search Engines
The Search Engine List. Comprehensive list of Search Engines. Retrieved on March 26, 2015
Search Engines Now
Pop the hood and take a look around the search engine.
Rev Your Search Engine
Complex and often secret algorithms determine which parts of the Web will be searched.
Formula for Success
Results are ranked based on several factors (determined by the search algorithm).
Beware of information overload.
Result Overload
Search Engine Optimization
Helps webpages move to the top of the results list
Designed to “fool” the system
Uses coding and/or writing to help a page rank higher in results
SEO: What You Need to Know
Blind Search Comparison (Bing and Google Only)
Bing it On Search Comparison
Open Test Search
Search Engine Shell Game
Advanced Search Features
GoogleGoogle Advanced Search
Google Search
Yahoo Search Yahoo Advanced Search
Yahoo! Search
Bing Search
Advanced Search Operators: 8 Tips for Better Searches
Bing Search
Warning! Result Overload
DuckDuckGo Instant and zero
click results No tracking
Yippy Search with filters Secure for K-12
environments No Tracking
New to You
Test your skills Time to work on practice questions.
Exercise Set I
Search engines cover less than 20% of the entire Web.
The Invisible Web
Image from Batman Animated Series from Warner Bros. Animation.
BREAK TIME
Wolfram Alpha
Google Scholar
Microsoft Academic Search
Scholarly Pursuits
Wayback Machine
CyberCemetery
Google Cache Search using cache:URL
Blast from the Past
What types of media are commonly searched for? Books/Print Images Video
Media Searching
Project Guttenberg
Google Book Search
Free Book Search.net
Books/Print Search
Google Images
picsearch
NIH Images
Image Search
Flickr
Flickr – The Commons
Panoramio
Picture This
Images from the History of Medicine
National Library of Medicine Digital Collections
National Gallery of Art Images
Art Class
YouTube
Vimeo
blinkx
Just Press Play
PBS Learning Media
C-SPAN Video Library
YouTube EDU
TED
Watch and Learn
Test your skills Time to work on practice questions. A link is provided to an online exercise set.
Exercise Set II
Where will searching take us next?
Searching 2.0
Data from 2009 shows Twitter growing as a search resource.
Sullivan D. Twitter Does 19 Billion Searches Per Month, Beating Yahoo & Bing (Sort Of). Search Engine Land. Retrieved March 26, 2015.
The New Normal
Twitter Twitter Search Twitter Advanced Search Topsy Search
Real-Time Results
Bing Social Search
LinkedIn Today Updates from Twitter and posting on
Google+ Searching
Social Media Search
Top 5 Apps Accessed Over Mobile Phones (US) Facebook Google Search YouTube Google Play Google Maps
Nielsen. Tops of 2014: Digital. Accessed on March 31, 2015.
Going Mobile
Google Facebook Yahoo MSN/WindowsLive/Bing YouTube
Nielsen. Clicks and balances: Top government websites and U.S. web brands in February 2014. Accessed March 31, 2015
Top 5 U.S. Websites
Libraries using SMS for reference
KGB
Cha-Cha
SMS Search Tools
Mobile search interfaces are streamlined to make searching on the go easier.
Google Mobile Updated 2011
Yahoo Mobile
Easy Interfaces
Using phone’s GPS search for information near you.
Aloqa App Combines social
and local information in one place
Mobile Near You
Google Goggles
Mobile Visual Search
Goggles searches for text and images.
Goggles On!
Augmented Reality Use mobile device to
scan and find things around you
Robotvision and others Search Nearby:
Tweets Restaurants Hotels More
Seeing Things Differently
Seeing Things Differently
Test your skills Time to work on practice questions. A link is provided to an online exercise set.
Exercise Set III
New Books Sauers, Michael. Searching 2.0. 2009.
Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.
Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.
Keeping Up: Resources
Search Engine Resources
Google Google Label Search Google Labs
Yahoo Yahoo Research
Bing Searching Bing
Search Engine Resources II
How Stuff Works
Search Engine Land
Tame the Web
Search Engine Watch
INFOdocket – Gary Price
Librarian of Fortune – Mary Ellen Bates
Search Engine Resources
Library Success Wiki
Infopeople Search Tools Chart
LITA blog
Library Resources
Questions
Tony [email protected] Emerging Technologies
Coordinator/CommunicationsNational Network of Libraries of
Medicine, Southeastern/Atlantic Region
Contact