tony donnellan linkedin1
TRANSCRIPT
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From job hunting to business building
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Marketing– Lead generation
• DirectAds
– Research• Ask questions• Watch Competitors
– Brand building (for some)• Get involved with groups• Building credibility and awareness
Sales– Connecting with peers, clients
and prospects– Lead nurturing and conversions
Who?
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Profiles
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You are what you say, read, write
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More Applications
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Discover and Be Discovered
Finding the people you know, lead generation for those you don’t
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Build complete profiles of target
organisations
Build complete profiles of target
organisations
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Companies
Follow clients and prospects
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Groups
Join
• Engage with your target audience
• Share posts• Create
discussions• Search for
members
Create
• Use as lead generation tool
• Groups take time to build
• Find a great story
Learn from groups, engage with them and use for lead generation
Moderate / Curate
• Vet everyone: – Take a 10 second
look at their profile, • Have rules:
• It is easier to warn them and if necessary dump them.
• Praise and punish:• Praise those who
post well and punish those who don’t.
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Build credibility and become a recognised expert
Questions & Answers
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Advertising
DirectAds - When keywords are just too loose
• By geography• By job function and seniority• By industry and company size• By gender and age
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Business Account
The Added Extras - A Great Sales Force Tool
• InMail – Contact anybody– Don’t get spammy
• OpenLink – the Linkedin Open network• More introductions • Profile Organiser
– Organise your contacts (leads, hot leads etc.)• Email alerts
– addition
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Business Account
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The more you use it, the stronger it gets
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