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TOMORROW‘S EUROPEREALIZE THE OPPORTUNITIES

Creativity & Communication Business in New Europe

Pan European Conference of the Advertising Industryat the time of the opening of the European borders

31 March and 1 April 2004

Viennese Exhibition- and Congress Center1021 Vienna, Messeplatz 1

www.euroforum.cc

www.euroforum.cc www.euroforum.cc

euroforum:communication 2004

Be a part of new European success – realize the opportunities!

On 1 May 2004, the market of common New Europe will cover more than 500 million consumers. An enormous challenge and a big chance for the communications and advertising industry. Now it is important to use the chance and more over to use these unique opportunities together, without borders. The euroforum:communica-tion-platform is an important tool of information exchange, get-together and co-operate in new Europe.

The communications industry pre-opens the borders of New Europe one month before the european enlarge-ment takes place. On 31 March and 1 April 2004 the Professional Association of Advertising Industry and Market Communication presents the advertising industry and the creative work of the countries of New Europe in a multicoloured “Kaleidoscope” and invites to discussions with the representatives. euroforum:communication shows the dazzling creativity of our new region as basis for future work, with the sup-port of numerous sponsors and partners. Introduced by the creative speaker, who has been working successfully in probably almost all European countries and therefore has become a symbol of the advertising industry in New Europe: Jacques Séquéla.

The “afterwork-session” focuses on recent concepts and campaigns which give suggestions for new ways in New Europe. Introduced by Michael Conrad and completed by Andy Cameron, the Creative Director of Benetton’s Fabrica, and his students. This Session opens a new platform of get-together between young people of advertising industry of Hungary, Czech Republic, Slovenia, Croatia, Italy and Austria.A unique chance for you to travel a creative round trip in one afternoon and one evening through New Europe: Y.C.C.project!

Advertising and creativity needs freedom! But in the European Union a lot of regulations and bans on advertising are discussed. Information is headstart - euroforum:communication presents fi rst-hand-information about the upcoming re-strictions and informs with high-ranking representatives of European organizations what the communication and advertising industry can expect and which ways will still be open. The broad discussion of sustainability and social responsibility off ers enterprises the chance to establish new image values.

With these meetings, using the euroforum:communication as a basis, the Austrian advertising economy is setting a clear sign towards a new Europe. We are opening the borders into a new age of communication - together.

Make the chance come true – be a part of the success!

KR Walter Rut-tinger Chairman of Pro-fessional Associa-tion of Advertising Industry and Market Commu-nication Austrian Federal Economic Chamber

Mag. Michael Himmer

President of the Institute of

Advertising of the Chamber of Com-

merce Vienna

Conference language will be English and German! Presentations and discussions will be translated into German and English. Key Note Speaker Jacques Séguéla (Wednesday, 31 March 2004) will present his speech in French and will be translated into English.

Admission to the conference is free (with special thanks to our partners and sponsors).

Registration is necessary: www.euroforum.cc

Konrad MaricEuropean

Representative of Professional Association of

Advertising Indus-try and Market

Communication Austrian Federal Economic Cham-

ber


Wednesday, 31 march 2004

Jacques SéguélaExecutive Vice

President of Havas Advertising

Lucian GeorgescuChief Creative

Offi cer of Generic Audiovizual

- Romania

KR Karl JavurekPresident of FEPE,

Vice-President of Institute of

Advertising of the Chamber of Com-

merce Vienna

Jiri PleskotCD Leo Burnett Advertising Prague - Czech Republic

Gábor EgriDirector General

MaKSZ - Hungary

11.00 Opening speeches together with Publica04 by Peter Schieder, President of the Council of Europe and by Dr. Martin Bartenstein Minister for Economic Aff airs at the Publica-Stage

13.00 Welcome Address at the ConferenceCenter Room „Lehar“ Mag. Michael Himmer President of Institute of Advertising of the Federal Economic Chamber Vienna

13.10 Key Note: „Nouvelle Communication pour la Nouvelle Europe“ „New Communication for a New Europe“ Jacques Séguéla Executive Vice President of Havas Advertising French Speech - will be translated into English!

CENTROPE KaleidoscopeLike the pieces of a kaleidoscope, single fractions and examples of European creativity scenes are put together to fi nally form a colourful and representative picture of the new advertising business. Use the opportunity and get the information - the basis for the design of your future. We’ll focus on the opportunities of the countries in New Europe: Austria, Hungary, Czech Republic, Slovenia, Serbia and Montenegro, Croatia, Poland and Romania.Well-known speakers of the communications industry will present their national industry and are available for the following discussions within the frame of creative lounges.

13.40 „Opportunities of Communication Industries in New Europe“ KR Karl Javurek President of FEPE, Vice-President of Institute of Advertising of the Chamber of Commerce Vienna

„New Europe - New Creativity“ Dragan Sakan Founder & CD New Moment - New Ideas Company, Founder & CD New Moment Campus Piram, Founder, publisher & CD New Moment Magazine for Art, Advertising & New Ideas - Serbia & MontenegroSerbia & Montenegro

„Advertising Industry in Hungary“ Gábor Egri Director General MaKSZ - Hungary

„FACE-project - Mission:Possible“ Lilla Hargitai Secretary General of the Hungarian Advertising Association - Hungary

„Creative Advertising“ Vera Cesenkova, Copywriter Leo Burnett Advertising Prague - Czech Republic Jiri Pleskot, CD Leo Burnett Advertising Prague - Czech Republic

„David versus Goliath - local versus multinational“ Lucian Georgescu Chief Creative Offi cer of Generic Audiovizual - Romania, Lecturer at the Bucharest Film & TV Uni

„Advertising in Serbia and Montenegro“ Maja Petrasinovic, M.Sc. Center of Marketing, Expert Associate, Chamber of Commerce and Industry of Serbia - Serbia and Montenegro

„Festo: Creative Window of Croatian Advertising“ Edvin Jurin Director of the National Festival FESTO - Croatia

Fifteen Years in fi fteen minutes Jarek Ziebinski Chairman Leo Burnett Central and Eastern Europe

15.20 BREAK

Dragan SakanFounder & CD, New Moment - New Ideas Company, Campus Piram, Founder, publisher & CD New Moment Magazine for Art, Advertising & New Ideas- Serbia & Montenegro

presented by:

Maja Petrasinovic M.Sc, Center of Marketing, Expert Associate Cham-ber of Commerce and Industry of Serbia - Serbia & Montenegro

Mag. Michael HimmerPresident of Institute of Advertising of the Federal Economic Chamber Vienna

Jarek ZiebinskiChairman Leo

Burnett Central & Eastern Europe

Founder, publisher & CD New Moment Magazine for Art, Advertising & New Ideas -

Lilla HargitaiSecretary General of the Hungarian Advertising Asso-ciation - Hungary

Vera CesenkovaCopywriter Leo Burnett Adver-

tising Prague - Czech Republic


Wednesday, 31 March 2004

16.00 „Creativity in Slovenia“ Marco Vicic CD Futura DDB - Slovenia

„Golden Drum Festival Portoroz“ Meta Dobnikar Vice President of the Golden Drum Festival Portoroz Editor of MM - Marketing Magazine - Slovenia

„Golden Drum: The Spirit of Portoroz“ Jure Apih President of the Golden Drum Festival Portoroz - Slovenia Presentation of the most important advertising festival in New Europe to celebrate its 10th anniversary in 2003. Presentation and invitation to Golden Drum 2004! Visit the Grand Portoroz-Exhibition at Publica04 in hall A.

BREAK

„Young Colours of Creativity & Communication in New Europe“A dazzling program with well-known creatives from all over Europe features new ideas and suggestions for all young and young at heart advertisers. An entertaining evening meeting for communications people - compact, colourful and thrilling!Let’s discuss Young Colours of Creativity in New Europe - it’s euroforum Y.C.C-Time:Euroforum:communication together with its sponsors invites young advertisers from New Europe, to present their work in Vienna and to get in touch with their young Austrian colleagues and the Vienna advertising scene.

Between the topics: Young presentations!

17.00 Special Key Note: „The Colour of Quality Work“ Michael Conrad Former Chief Creative Offi cer Michael Conrad & Leo Burnett Worldwide

„Meeting Client Needs with Creativity“ Julian Ingram Former Business Development Director of BBDO Europe - London

„Young Colours of Creativity“ Milka Pogliani President & Executive Creative Director McCann-Erickson Milano

„Qualifi cations in New European Advertising“ Jiri Mikes Director of AKA - Czech Republic Visiting professor at the University of Economics in Prague presents with students from Czech Republic and young Creatives from BBDO Praque

„Grenzüberschreitende Qualifi kation in der Werbung im Neuen Europa“ Dr. Gabriele Stanek Advertising Academy Vienna

„AIESEC as a Sample of Creativity“ Jörg Brenner, President AIESEC Vienna Máté Szuecs, Vice President - External Relations AIESEC Vienna

„United People - How customers can interact in corporate communication“ Andy Cameron Creative Director of Interactive Communication Fabrica/Benetton presents with students of his academy

Creative LoungeInbetween and afterwards: relax, chat and fortify yourself in the Creative Lounge.

Meta DobnikarVice President of the Golden Drum Festival Portoroz Editor of MM Marketing Maga-zine - Slovenia

Jure ApihPresident of the

Golden Drum Festival Portoroz

- Slovenia

Marco VicicCD Futura DDB

- Slovenia

presented by:

Michael ConradFormer Chief

Creative Offi cer Michael Conrad

& Leo Burnett Worldwide

Julian Ingramformer Business Development Director of BBDO Europe - London

Milka PoglianiPresident &

Executive Creative Director McCann-

Erickson Milano

Dr. Gabriele Stanek

Werbeakademie Wien

Jiri MikesDirector General Asociace Rekl-amnich Agentur - Tschechien, Visiting professor at the University of Economics in Prague

Andy CameronCreative Director of Interactive Communication Fabrica/Benetton

Máté Szuecs Vice President

External Relations AIESEC Vienna

Jörg BrennerPresident AIESEC

Wien


Thursday, 1. April 2004

10.00 Welcome Address KR Walter Ruttinger Chairman of Professional Association of Advertising Industry and Market Communication Austrian Federal Economic Chamber

Welcome Address Konrad Maric European Representative of Professional Association of Advertising Industry and Market Communication, Austrian Federal Economic Chamber

Freedom of Communication - Campaigning for a better EuropeNumerous new advertising bans and regulations are being discussed in the European Union. Within that scope, the total prohibition of tobacco advertising was a fi rst „attack on the freedom of communication“. Further regulation steps concerning food, sweets, alcohol, advertising for children and consumer protection are in preparation. This morning off ers information at fi rst hand for communication, advertising and industry:What restrictions for the communication and regulations for the advertising industry are planned? What eff ects do these restrictions have on the daily work of agencies and advertisers?What are the consumer views, do they really need „protection from advertising and communication“?What common steps can be taken against those regulations in New Europe?What options and ways are available to creative - and advertising work despite regulations?

10.20 „What Regulations do exist? - Current Situation on Bans on Advertising“ Dominic Lyle Director General EACA

„Eff ects of Bans and Regulations on Advertising“ Phil Murphy Director of Exchange, Advertising Information Group European Public Aff airs manager of the AA (UK)

Incentive speeches and Panel Discussion: „Selfregulation and Creativity“ Creative solutions and possibilities to survive in advertising despite regulations and restrictions, Statements followed by a discussion

• Michael Nitsche - „Erfolgreiche Kampagnen in einer regulierten Welt“CEO Saatchi+Saatchi - Vienna

• Juli Nemes - „Creativity and Bans on Advertising in Hungary“Marketing Communication Consultancy, Co-owner and CD Kaviar - Hungary

• Piero Schäfer - „Die Schweiz, eine Insel der Werbefreiheit?“Schäfer & Partner, Allianz gegen Werbeverbote „Die Schweiz“

• Ildikó Takács - „Success and Freedom of Hungarian Advertising“ IAA -Hungary

• Dominic LyleDirector General EACA

• Phil MurphyDirector of Exchange, Advertising Information Group

12.10 BREAK

„Corporate Social Responsibilty“Sustainability as image value within commercial communication: opportunities and best practice.Sustainability - the communication opportunity for companies and their brands and image. Numerous examples of European „good practice“ prove: sustainability belongs to modern corporate communication and can also sell.

12.25 „Can sustainability sell?“ Mike Longhurst Senior Vice President McCann-Erickson EMEA - London

„Responsible Consumers and Eff ect on Communication“ Rolf Olsen President, European practices and client development, Weber - Shandwick

Dominic LyleDirector General

EACA

Mike LonghurstSenior Vice Presi-

dent McCann-Erickson EMEA

- London

Phil MurphyDirector of Exchange, Adver-tising Information Group, European Public Aff airs ma-nager of the AA

Juli NemesCD Kaviar - Hun-gary

Michael NitscheCEO

Saatchi+Saatchi Vienna

Piero Schäfer Schäfer & Partner

Allianz gegen Werbeverbote „Die Schweiz“

presented by:

Rolf OlsenPresident, Euro-pean practices & client deve-lopment, Weber - Shandwick

Ildikó TakácsIAA Hungary

KR Walter Rut-tinger Chairman of Professional Association of Advertising Industry and Market Commu-nication Austrian Federal Economic Chamber


Communication for a sustainable World Solange Montillaud-Joyel UNEP - United Nations Environment Programme - France

13.00 BREAK

Dialogue Marketing and Data Protection in New Europe Regulations and Best Practice Best Practice of dialogue marketing under the pressure of European regulations. Special circumstances of dialogue marketing and implementation of campaigns in New Europe.

13.30 • Dr. Alfred KoblingerCEO of Palla Koblinger proximity

• Bostjan ZrimsekDirector of Dialogue Marketing Association - Slovenia

• Wolfgang MoserExecutive Director of Swiss Post International Austria GmbH

• Dr. Waltraud KotschyHead of Division, Chairwoman of Data Protection Comission

• Anton JenzerCEO and Chairman of Executive of Schober Information Group AustriaBoard member and Chairman of DMVÖ

• László Rázmán - „Direct Marketing and Data Protection in Hungary“Marketing Manager of the Direct Marketing Center of the Hungarian Post

Common program will continue at Publica-Stage!

15.00 - 16.00 CRM in new Media Panel discussion in co-operation with DMVÖ and Reed Messen

16.30 - 17.30 Internet User jenseits der Grenzen - Chancen und Risiken! Panel discussion in co-operation with Reed Messen and MAGYAR Reklámszövetség

Portoroz-Feeling

The Professional Association of Advertising Industry and Market Communication presents Portoroz-Feeling at Publica04. The Professional Association shows the sparkling energy and creativity of new Europe on both days of the conference: More than 1000 campaigns and creative works from new Europe. Welcome to New Europe! For the fi rst time the Golden Drum 2003 exhibition of the more than 1000 samples from 12 states will be presented outside of Portoroz. Golden Drum celebrated its 10th anniversary in 2003 as one of the most important Awards and Festivals in Europe. The Austrian Advertising Industry is invited to join the Award and the Festival 2004.

presented by:Thursday, 1 April 2004

Solange Montil-laud-Joyel

United Nations Environment Pro-

gramme France

Anton JenzerCEO & Chairman

of Executive of Schober Informa-

tion Group Austria Board member & Chairman of

DMVÖ

Bostjan ZrimsekDirector of Dia-logue Marketing Association - Slovenia

László RázmánMarketing Mana-ger of the Direct Marketing Center of the Hungarian Post

Dr. Alfred Koblinger

CEO of Palla Kob-linger proximity Wolfgang Moser

Executive Director of Swiss Post International

Austria GmbH


Speakers & Statements

JACQUES SÉGUÉLA, Executive Vice-President, Chief Creative Officer, HAVAS AdvertisingA Ph.D. in pharmacy, this energetic hands-on manager became a reporter for Paris Match and then for France Soir, after having fi rst travelled around the world in a Citroën 2CV. At age 32 he joined with Bernard Roux, Alain Cayzac and Jean-Michel Goudard to create RSCG, which merged with Eurocom in 1991. Visionary and a tireless creator, author of some fi fteen books on his trade, inventor of numerous political campaigns in France and abroad, Jacques Séguéla is Havas’ Vice President, Chief Creative Offi cer.The fi rst age of advertising was merely persuasion, the second seduction, and now we are entering the prime of life, the age of integration. No creative idea will fi nd house-room unless it is capable of boosting with the same force of imagination an ad, a poster, a commercial, an event, a promotion, a mail shot. A chain reaction will be created in which the activation of each new connecting nucleus will release a surplus of energy. In this giant cyclotron, creation becomes inter-reaction. The important thing is not to create in parts but as a whole. And who is better placed to do this but our group, focused on integration and concentrating all the disciplines of communication, once disparate, now convergent. Our whole creative ambition is to bring together the multiplication of communicating signs into a unique dreamspace of the brand. Once we were the inventors of scattered dreams, now we are the federators of multiple realities but also, and more than ever, each of us in our own task, soldiers of the imagination.For any form of creativity will prove inert and thus inteff ectual unless, in a two-way process, it forces the consumer’s consciousness to a dialogue, even as his unconscious sways in the dream world inherent in any communication of talent. “THE CREATIVITY OF THE 21st CENTURY WILL BE FUSIONAL OR NOTHING”

JURE APIHBorn 1941, fi rst gained recognition in the early 70‘s as creative Director of Studio Marketing Delo, the fi rst real ad agency in the former Yugoslavia. Later he worked as Editor in chief of Telex, a progressive weekly news magazin. After political intervention he was forced to resign, and in the early 80‘s he rebuilt his career with the very fi rst specialist marketing magazine in Yugoslavia, the Media Marketing (later renamed Marketing Magazin). After the introduction of democracy and the independance of Slovenia in early 90‘s he became a Member of the Board of the nation‘s largest Newspaper and Publishing House Delo, and since June 2001 he is the Chairman of the Board. He was involved in advertising and marketing trade-organizations from the 70‘s, and in 1993 he initiated the Golden Drum, the advertising festival of the New Europe, of which he is still the President.

ANDY CAMERONAndy Cameron has worked in interactive media design for over ten years. He co-founded the Hypermedia Research Centre at the University of Westminster in 1993 and the highly infl uential antirom interaction design collective in 1994. Published interactive work includes the CD-roms „antirom“ in 1995 and ‚rom:one‘ in 2000. Andy has won a silver D&AD Award for his contribution to interactive kiosks for Levi Strauss and a BIMA (British interactive media award) for his work on „the Local“ - a ground breaking shockwave online experience for Guinness. Andy co-founded his commercial interaction design studio - Romandson ltd – in 1999, where he continues to act as Non-Executive Director and Creative Consultant. From January 2002 Andy has been full time Creative Director of new media at Fabrica. He is currently working on a book about interaction design for IdN publications.

MICHAEL CONRAD, Vice Chairman, Chief Creative Offi cer, Board of Directors Member of Executive CommitteeMichael Conrad, when he was named Vice Chairman and Chief Creative Offi cer for Leo Burnett Worldwide 1997, assumed the responsibility of overseeing the agency’s global creative product. Provoking and encouraging creative teams around the world, Michael continually challenges Burnett’s network to strive toward setting new standards in advertising. In 1975, Michael co-founded Lürzer-Conrad in Frankfurt, Germany, which merged with Leo Burnett in 1980. The Frankfurt agency’s name was changed to Michael Conrad & Leo Burnett in 1986. That same year Michael joined Burnett’s corporate offi ce as president of Leo Burnett International. In 1993, he was named a Group President and Deputy Chief Creative Offi cer for the global organization. Michael also co-founded the Frankfurt offi ce of TBWA and worked at Ogilvy & Mather, Frankfurt and Young & Rubicam, Frankfurt, as a Creative Director and Copywriter, respectively.

META DOBNIKARArchitect by profession, worked fi rst as Designer in Studio Marketing Delo and later as Creative Director. From 1979 to 1981 she was Design Editor of Delo publications, daily newspaper and magazines. She is Editor of MM - Marketing Magazine from 1981 and Vicepresident of Golden Drum since 1995.

GÁBOR EGRI, Director General MaKSZ – HungaryGábor Egri started his creative work in the marketing communications department at DMT HOLDING Communications Ltd and WUNDERLAND Advertising Agency Ltd., in Budapest. He continued his career as Communications Manager at Thalia Theater and as Secretary General at IAA Hungary. Since 2000 he is Director General of Association of Communications Agencies in Hungary (MAKSZ).


Speakers & StatementsSpeakers & Statements

LUCIAN GEORGESCU, Creative Director of Grafitti BBDO RomaniaIn the years 1988 - 1993 he was studying for a B.A. in Literature. In 1992- 1994 he was doing the European M.A. in Film Production. In 1993 he was studying Film Production at the Amsterdam Summer University. In 1990 - 1994 he was doing a B.A. in Audiovisual Communications at the Film & Theater Academy. From 1999 till present he has been working on his Ph.D. in Film History at the University of Theater and Film. Adverti-sing career: Graffi ti/BBDO, an agency of BBDO(Copywriter, CD, Director, President, Executive CD since 1992 to present). He is also an Executive CD of the BBDO Group Romania. Awards: several local and international awards for short and long fi lm features, including the FIPA dÓr in Biarritz (1996) and a nomination at the Geneva Film Festival (1999); about 20 advertising awards & selections: shortlisted at Golden Drum, fi nalist in Hamburg 2002, shortlisted at LIAA 2002, world bronze medal in print at New York Festivals 2002 etc. A peace odyssey in 2001 a huge multimedia event, together with Emir Kusturica. WW

JULIAN INGRAM, C.E.O. & Managing Partner, The BreweryJulian is the newly appointed CEO of The Brewery - The Brewery is an independent Creative Communications Partnership, which focuses on delivering business returns for its clients. Until the end of 2003 Julian was the Business Development Director for BBDO across Europe, The Middle East & Africa. Prior to working at BBDO Europe he had been Head of Client Service at Abbott Mead Vickers BBDO and ran the agency’s largest account, BT. Julian began his career at Saatchi & Saatchi after graduating from the London School of Economics with a degree in International Relations. He is a former member of the board of the EACA and was responsible for the Relaunch of the Euro Effi es last year. He recently completed the Senior Management Programme at Omnicom University.

MIKE LONGHURST, Senior Vice President, McCann-Erickson EMEAMike Longhurst is Senior Vice President at McCann-Erickson EMEA, responsible for Business Development and Corporate Aff airs. In a wide-ranging career with McCann, he has served as Managing Director of McCann Kenya, as a Worldwide Account Director based in Germany and as Director responsible for many major international accounts, based in London. He is a member of the Executive Board of the European Association of Communication Agencies (EACA) and has personal responsibilities for sustainability issues. In this role, Mike was a co-author of the Advertising Sector Report to the World Summit in 2002. He is a member of the United Nations Environment Programmes Advertising Advisory Committee, representing the European agencies sector and in a wide-ranging career with McCann-Erickson, has held senior posts in UK, Germany and Kenya. Mike is additionally a member of the ICC Codes Revision Committee involved with self-regulation at a global level.

DOMINIC LYLE, Director General EACADominic Lyle is the Director-General of EACA, the European Association of Communications Agencies, which represents the interests of commercial communications agencies in Europe.He was appointed to EACA in May 2002, having previously spent 25 years in the communications business. Dominic Lyle studied International Law at Lausanne University, Switzerland and worked as European Sales & Marketing Manager for a UK food manufacturer based in Frankfurt before moving to London to handle business-to-business PR campaigns for UK companies and industry associations.In 1994 he moved to Brussels to set up a PR company for Omnicom’s global PR Group Porter Novelli handling international clients and from 2000 to 2002 was Chairman of Porter Novelli’s European technology practice, based in Paris.EACA aims to promote honest, eff ective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.

HERBERT MAYRHOFER (viennaspeakers.com) Herbert has had personal experiences in various areas of the European media and advertising fi eld. He started his career as Television Editor at ORF, then changed to Publishing Director of the print sector. Following that he worked as Managing Director in European TV Merchandising and TV-Miles in Munich. He developed the most successful Austrian internet platform and e-shop „lion.cc“ during his time as Managing Director.

ROLF OLSEN, President, European practices and client development, Weber - ShandwickRolf Olsen leads all the industry and specialty practices for Weber Shandwick in EMEA. He oversees the relationship with affi liates, pan-European client development and marketing. He also participates actively in the leadership of the Global Technology Practice and has a particular focus on developing relationships with technology clients across Europe.Rolf joined Weber Shandwick in July 2001 from Motorola EMEA where he was vice president of corporate marketing, communications and public aff airs. Rolf has 25 years of experience in marketing, communications, public relations and publishing. He began his career as a PR offi cer in the Norwegian Parliament and held leadership roles in newspapers, private ventures and NGO‘s before joining Digital Equipment Corporation in 1984. At Digital, he managed marketing communications, corporate identity, brand programs and corporate communications at local, regional and global levels.


Speakers & StatementsSpeakers & Statements

JIRI MIKES, Director of AKAThe Czech advertising guru has been Director of AKA (Association of Communications Agencies) since the year 1992, Board Member of EACA, Visiting Professor at the University of Economics in Prague. Vice-President of the Czech Advertising Standards Authority. Man who founded McCann-Erickson branch in Prague in 1990. Before that he was Commercial Director of Merkur, Account Executive in Rapid, that time state owned agencies. Jiri Mikes has regular column in publication Strategy, Ad. industry journal in Czechia. His only son is Creative Director in ad.agency Dorland.

BASIL MINA, Creative Director, Leo Burnett Prague & New EuropeOriginally South African, Basil has worked with Leo Burnett in Chicago, Hong Kong, Toronto, Johannesburg and now in Prague. His work was featured at Cannes, The One Show, D&AD, CA & Epica. In 2002 Leo Burnett Prague won the Golden Rose. At the Golden Drum 2003 Leo Burnett Prague was awarded as the Agency of the Year.

SOLANGE MONTILLAUD-JOYELSolange is Programme Assistant at the United Nations Environment Programme Division of Technology, Industry and Economics (UNEP DTIE), based in Paris. She has been developing the Advertising and Communication Forum on Sustai-nability since 1999. This Forum is targeted to companies (notably corporate aff airs and Marketing Directors), adverti-sing agencies, communication experts and the media. Her current responsibilities at UNEP include the promotion of the UNEP Advertising Forum through the preparation and co-ordination of surveys, publications and workshops, the deve-lopment of an initiative with the retail sector and the organisation of international events on sustainable consumption. Before joining UNEP, she was Project Manager at the Club de Bruxelles, a Brussels-based company, which organised international conferences with the European Commission, notably on North-South and environmental issues. In 1994-95, she assisted a British MEP at the European Parliament. She holds a Master in International Relations.

PHIL MURPHY Phil took up the post of European Public Aff airs Manager at the AA in February 2001. Between 1998 and 2001 he was the Project Co-ordinator at the European Advertising Standards Alliance in Brussels, which is the single voice for the promotion and support of eff ective advertising self-regulation in Europe.

JULI NEMES, Creative Director Consultant HungaryShe has a vast collection of international and national advertising awards. In addition to her agency work she writes for journals and lectures at the University of Budapest. She was the President of the Golden Drum jury 1995 and a member of the 1996 jury. She is now the Creative Director in consulting agency Kaviar.

MAJA PETRASINOVIC, M.Sc. Chamber of Commerce and Industry of SerbiaMaja is the Expert Associate in the Center for Marketing of the Chamber of Commerce and Industry of Serbia. 2002 she graduated from the Belgrade University with a postgraduate study degree in Marketing. Until 2002 Maja was working as an Account Handler at the Advertising Agency Steam Bates Saatchi. Prior to working at Steam Bates Saatchi, she graduated in 1999 with a Diploma in Marketing from the Belgrade University. Maja has already published various articles about the marketing aspects, environmental aspects and the design of packaging.

MILKA POGLIANI, President and Executive Creative Director of McCann-Erickson Milano and Vice-President of McCann-Erickson Worldwide Group ItalyShe started as a Scenarist at RAI and in advertising. First she worked as a Copywriter at J.W. Thompson and la-ter she moved to Benetton & Bowles. In 1979 she joined McCann as a Senior Copywriter and then became the Deputy Creative Director. In 1988 she became a Vice-President and a Deputy Executive Creative Director. In October 2000 she became President and Executive Creative Director of McCann-Erickson Milano and a Vice-President of McCann-Erickson Worldwide Group Italy. She is in charge of all of the most important clients in her agency as well as of numerous international clients, from Nestlé and Unilever to L‘oréal. Milka Pogliani has participated on the most importnat international advertising and creative festival juries (such as Cannes, Clio, Andy Awards). In 1999 and 2000 she was the President of the Italian Art Directors Club.

DRAGAN SAKAN, Founder & CD New Moment – New Ideas Company – Serbien und MontenegroIn the year 1990 he established a network of advertising agencies & Team Ideas Group, now doing business in seven countries of South-Eastern Europe. At the Golden Drum in Portoroz in 1998 it was proclaimed the agency of the year of the New Europe. Dragan Sakan is also a Founder and Creative Director of New Moment Ideas Campus, Piran, which organized a summer school of creative thinking Ideas Campus. He is a Founder, Publisher and Creative Director of New Moment, Magazine for Art, Advertising & New Ideas, which is issued from 1993. Dragan Sakan - a winner of more then 200 international festival and other prizes, one of them being for making a psychology as a science more popular. He is a permanent Member of the Grand Jury of New York Festival, Cresta festival (IAA), which is combining 50 most creative people, Date Awards Academy, London, and he acted as a President or Member of the jury in many other advertising festivals around the world.


Speakers & Statements

DR. PIERO SCHÄFERFormer Chief Editor of „Werbewoche“, today owner of an offi ce for journalism and communication consulting in Zurich (Piero Schäfer & Partner). As Communication-Offi cer of the „Umbrella Association“ of the Swiss communication industry, Schweizer Werbung SW, he is jointly responsible for the campaign „Stop advertising bans“.

DR. GABRIELE STANEK, Directress of the Advertising Academy at the WIFI ViennaThe Publicist and double mother knows the advertising industry from the FF. As Customer Consultant in several agencies she developed to a promotional All-Rounder and in 2002 she took over the „Kaderschiede für Jungwerber“ in Austria. A constantly growing network of communication professionals in Austria and increasingly also abroad ensuring the three large goals of the education and training at the Advertising Academy: Graduates have professional specialized knowledge, retain their truthfulness in a world of seduction and work with passion for the industry. The slogan: Advertising Academy - be excellent!

MARKO VICICMarko is the Executive Creative Director of Slovenian advertising agency Futura DDB. After his studies of architecture he became an independent designer. In 1989 he, together with two of his coleagues, Igor Arih and Vital Verli, founded one of the (now) biggest advertising agency in Slovenia Futura. In 1993 Futura Futura started cooperation with international network DDB Needham. In 1995 Futura DDB in Zagreb Croatia was founded. In 2000 Futura DDB merges with creative boutique Idea Company. A year later the company beca-me a major shareholder in a web company Profano. Recently it founded a new company for Public Relations Futura PR. Marko Vicic got more than 80 awards: nationally and worldwide. In last ten years Futura was three times named Agency of the New Europe and fi ve times Agency of the year in Slovenia.

JÖRG BRENNERoriginally from Munich (Germany), has been living for fi ve years in Vienna. He is studying at the University of Vienna and the University of Granada (Spain) Political Science, Communication Science and Economics. Besides his studies he worked part-time for the advertising agency UNIVERS in Vienna, as trainer and as project manager for the student organisation AIESEC. At the moment he is President of AIESEC in Vienna and is about to fi nish his studies.

MÁTÉ SZÜCSis born in Budapest. For seven years he has his residency in Vienna and Studies at the Vienna University of Economics and Business Administration. Besides the Studies he fi rst became project manager at the Viennese Institute for Applied Sociology (IAS). Afterwards he continued with assistance of the ICN division management of SIEMENS AG Österreich and as an associate of a project based advertising agency in Hungary. Currently he is the Vice President of AIESEC in Vienna, responsible for External Relations. Starting July ’04 he is elected for the same position in AIESEC in Austria.

ROLF OLSEN, President, European practices and client developmentRolf Olsen leads all the industry and specialty practices for Weber Shandwick in EMEA. He oversees the relationship with affi liates, pan-European client development and marketing. He also participates actively in the leadership of the Global Technology Practice and has a particular focus on developing relationships with technology clients across Europe. ��Rolf joined Weber Shandwick in July 2001 from Motorola EMEA where he was vice president of corporate marketing, communications and public aff airs. Rolf has 25 years of experience in marketing, communications, public relations and publishing. He began his career as a PR offi cer in the Norwegian Parliament and held leadership roles in newspapers, private ventures and NGO’s before joining Digital Equipment Corporation in 1984. At Digital, he managed marketing communications, corporate identity, brand programs and corporate communications at local, regional and global levels


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Susanna SchneeweißPress Relations &

Contentmanagement

Gabrijela VukovicInternational

RelationsRussian, Croatian,

Serbian, Bosnian

Nassim GhawidelEuroforum Project

Management

Viviane ShklarekEuroforum Project

Management

Katharina LudwigConference Director

Speakers Support

Kaarin BaumgartnerEvent & Art Director

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euroforum:communication Team

Daniela SteigerAssistant Director of International Aff airs of the Institute of Advertising Industry of the Austrian Federal Econmic Chamber

Travel by public transport:From Airport Vienna Schwechat: „Schnellbahn“ line S7 to „Wien Nord/Praterstern“FromVienna Westbahnhof: Underground line U3 to „Stephansplatz“ - take Underground line U1 to „Praterstern“From Vienna Südbahnhof: Underground line U1 to „Praterstern“From Praterstern: Tramway line 21 or 81 to „Messestraße“ (Zentrum Mitte)

Travel by car: Parking Garage A (Access via Perspektivstraße or Messestraße)From South: via „Südautobahn“ A2 - on „Südosttangente“ A23 - Exit „Handelskai/Messegelände“From East: via „Ostautobahn“ A4 (Airport) - Schüttelstraße - towards „Praterstern“FromWest: via „Westautobahn“ A1 - on „Außenringautobahn“ A21 - on „Südosttangente“ A23 - Exit „Handelskai/Messegelände“From North: via „Donauuferautobahn“ A22 - on „Südosttangente“ A23 - Exit „Handelskai/Messegelände“

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