Dinner Kits delivered: Home cooking made easy

Stacey Waldspurger, CEO/Founder stacey@tomatosherpa.com 415-306-1575 Tomato Sherpa LLC, Berkeley, CA

Today’s eating habits: Processed foods, increased calorie intake, less whole ingredients, less time preparing food Impact: Obesity, heart disease, diabetes, and high blood pressure at epidemic rates

“Convenience” foods have changed the way we eat!Problem:!

Solution: Tomato Sherpa dinner kits

Order online!Convenient selection

Ingredients and recipe!Exact amounts and instructions

Free Delivery!To the office

Home cooked meals!In around 30 minutes

Improved health through cooking!Our Mission:!

For the Company A healthy productive workforce Reduced Healthcare costs Concierge employee services Recruitment and retention perks

For the Cook Reduce planning or shopping Cooking skill development Increase whole ingredient consumption Knowledge of nutrition and food supply Healthy home cooked meals

Benefits for both cooks and employers

Full Time Staff: 6!!!Advisory board!Christopher McTiernan

Head of Market Intel, Google Inc.

Chris Mittelstaedt

CEO, The Fruit Guys

Bruce Smith, MBA

Business strategy and Operations

Adam Dean, MBA, CPA

Director, Square One Bank

Stacey Waldspurger, MBA

CEO

Shivani Ganguly, MBA

CFO

Tomato Sherpa: the team

Matt Tesoriero

Marketing Director

Upcoming hires:!Business Development manager!Director of Operations!

Bruce Smith

Interim Operations Dir

Business Update: Ready to scale

Operations:

4000 s/f facility – April 1

Capacity to fulfill 16,000 kits per month

Current portions: 2200 per month

Current corporate partners: 14

Locations per week: 30

Current monthly revenue: 22K

Current gross profit margin: 28%

Forming partnerships:

Friends and Family: $350K raised

Seed round ask: $500K

Passionate customer base:

70% retention

Referrals

Active communication

US online grocery market: $3.9b!Annual growth: 13%!Wellness programs: >80%

Beyond online grocery:!Corporate wellness!

Cost of user acquisition: $120

Life time value: $1500

(10 months per year)

Unit contribution margin: 50%

Retention rate: 70% avg.

Referral program participation: 25%

Company Acquisition: 2014: 76 2015: 684 Yr 3: 1,233 Yr 4: 1,626 Yr 5: 2,016

Some corporate partners!

Customer acquisition and retention!

2015

2013

2016

2015

2016

2016

Regional expansion drives revenue growth

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HOW WE DIFFERENTIATE

Sales Strategy

Partnerships

Lower marketing costs

Variety

Flex subscriptions

Veg or meat options

Competition!

$35 $59 $50+ $48

TOMATOSHERPA

How we differentiate

Cost: $17 minimum purchase

Delivery: Reusable insulated tote

Market Approach: Company hosted

program, on site marketing

complimented by online activity

Mission driven: Sustainable supply

chain, reusable packaging and efficient

delivery

Cost: $58 minimum purchase

Delivery: Shipped through mail

Market Approach: Mostly online

Positive Impact: of a healthy meal

Reduced food waste!Exact ingredient amounts

Whole ingredients

Local sourcing!Support community economies

Sustainable Agriculture!Environmentally responsible

(water, energy, soil, waste)

Healthy eating!Combat health epidemic

Reduce packaging waste!Reusable packaging

Education!Cooking skills for life

Food system education

Healthy meals served Year 1: 136,042 Year 2: 553,016 Year 3: 1,378,158 Year 4: 2,753,498, Year 5: 4,653,564

Efficient delivery!Reduce transport in “last mile”

Funding for growth!

SEED ROUND: 500K

Convertible notes: 20% discount and 18 month

term for preferred shares. Priced round slated

for Q4 2014 targeted at $1.5M.

Capital Investment: $88,000 !General & Administrative: $259,000 !Marketing & Sales: $462,740 "Operations: $128,039 !Product Development: $223,003 "!

Investor exit scenarios:

• Dividend payout

• Acquisition by strategic partner in yr 8-10

%

Appendix

Income Statement

FY13 FY14 FY15 FY16 FY17 FY18

# of Companies 9 76 674 1,233 1,626 2,016

# of Orders - 17,808 177,930 562,209 846,393 1,073,225

# of Kits 2,324 32,056 355,861 1,180,637 1,862,061 2,468,419

# of Portions 5,304 71,808 797,128 2,644,630 4,171,016 5,529,256

Gross Revenue $41,552 $918,383 $10,056,627 $33,168,074 $52,029,393 $68,630,601 Discounts & Commissions $4,155 $206,817 $2,313,024 $6,965,296 $10,405,879 $13,726,120

Cost of Goods Sold $39,819 $405,490 $4,167,820 $12,872,757 $18,812,935 $22,983,358

Gross Profit $(2,422) $306,077 $3,575,782 $13,330,022 $22,810,579 $31,921,123

General & Administrative $106,633 $259,000 $755,798 $1,698,874 $2,322,098 $2,803,850

Sales & Marketing $73,021 $462,740 $1,460,741 $2,591,074 $3,484,222 $4,024,842

Operations $24,468 $128,039 $364,195 $738,950 $981,655 $1,114,769

Product Development $46,425 $223,003 $557,187 $755,952 $845,885 $923,391 Total Operating Expenses $250,547 $1,072,782 $3,137,921 $5,784,850 $7,633,859 $8,866,853

EBITDA $(252,969) $(766,705) $437,861 $7,545,172 $15,176,720 $23,054,270

Gross Margin -6% 33% 36% 40% 44% 47%

Operating Margin -609% -83% 4% 23% 29% 34%

Operating Expenses as % of Revenue General & Administrative 257% 28% 8% 5% 4% 4%

Sales & Marketing 176% 50% 15% 8% 7% 6%

Operations 59% 14% 4% 2% 2% 2%

Product Development 112% 24% 6% 2% 2% 1%

Cash flow FY13 FY14 FY15 FY16 FY17 FY18

Operating Activities

Net Earnings $(254,419) $(799,759) $26,302 $4,661,574 $9,481,288 $14,489,165

Depreciation $1,450 $17,721 $67,394 $146,936 $221,012 $263,701

Working Capital Changes

(Increase)/Decrease Accounts Receivable $(134) $(1,374) $(12,951) $(13,830) $(11,068) $(11,386)

(Increase)/Decrease Inventories $(1,070) $(10,992) $(103,607) $(110,640) $(88,545) $(91,090)

(Increase)/Decrease Other Current Assets $- $(1,508) $(12,951) $(13,830) $(11,068) $(11,386) Increase/(Decrease) Accts Pay & Accrd Expenses $3,627 $11,071 $28,237 $20,931 $17,418 $10,553

Increase/(Decrease) Other Current Liab $907 $2,768 $7,059 $5,233 $4,354 $2,638 Net Cash Provided/(Used) by Operating Activities $(249,639) $(782,073) $(517) $4,696,373 $9,613,392 $14,652,195

Investing Activities

Capital Investments $5,800 $88,000 $253,000 $362,000 $358,000 $349,000

Dividends $- $- $- $- $- $-

Net Cash Used in Investing Activities $5,800 $88,000 $253,000 $362,000 $358,000 $349,000

Financing Activities

Increase/(Decrease) Short Term Debt $- $- $- $- $- $-

Increase/(Decrease) Curr. Portion LTD $- $833 $- $- $- $(833)

Increase/(Decrease) Long Term Debt $- $35,833 $(10,000) $(10,000) $(10,000) $(5,833)

Increase/(Decrease) Common Stock $280,000 $110,000 $- $- $- $-

Increase/(Decrease) Preferred Stock $- $2,000,000 $- $- $- $-

Net Cash Provided / (Used) by Financing $280,000 $2,146,667 $(10,000) $(10,000) $(10,000) $(6,667)

Increase/(Decrease) in Cash $24,562 $1,276,593 $(263,517) $4,324,373 $9,245,392 $14,296,529

Cash at Beginning of Period $- $24,562 $1,301,155 $1,037,638 $5,362,011 $14,607,403

Cash at End of Period $24,562 $1,301,155 $1,037,638 $5,362,011 $14,607,403 $28,903,931

Balance sheet FY13 FY14 FY15 FY16 FY17 FY18

Assets Current Assets Cash $24,562 $1,301,155 $1,037,638 $5,362,011 $14,607,403 $28,903,931 Accounts Receivable $134 $1,508 $14,459 $28,289 $39,357 $50,743 Inventory $1,070 $12,062 $115,670 $226,310 $314,855 $405,945 Other Current Assets $- $1,508 $14,459 $28,289 $39,357 $50,743 Total Current Assets $25,765 $1,316,233 $1,182,225 $5,644,898 $15,000,971 $29,411,362 Fixed Assets $4,350 $74,629 $260,235 $475,299 $612,286 $697,585

Total Assets $30,115 $1,390,862 $1,442,460 $6,120,197 $15,613,258 $30,108,947 Liabilities & Shareholders Equity Current Liabilities Short Term Debt $- $- $- $- $- $- Accounts Payable & Accrued Expenses $3,627 $14,698 $42,935 $63,866 $81,284 $91,837 Other Current Liabilities $907 $3,675 $10,734 $15,966 $20,321 $22,959 Current portion of long term debt $- $833 $833 $833 $833 $- Total Current Liabilities $4,534 $19,206 $54,502 $80,666 $102,438 $114,796 Long Term Debt (less current portion) $- $35,833 $25,833 $15,833 $5,833 $- STOCKHOLDERS' EQUITY Common Stock $280,000 $390,000 $390,000 $390,000 $390,000 $390,000 Preferred Stock $- $2,000,000 $2,000,000 $2,000,000 $2,000,000 $2,000,000 Retained Earnings $(254,419) $(1,054,178) $(1,027,876) $3,633,698 $13,114,986 $27,604,151 Total Equity $25,581 $1,335,822 $1,362,124 $6,023,698 $15,504,986 $29,994,151 Total Liabilities & Equity $30,115 $1,390,862 $1,442,460 $6,120,197 $15,613,258 $30,108,947

Global leader in Corporate Wellness and Benefits

Benefit brokerage • 1000’s of corporate clients • Scale in Urban Regions

Partnerships drive growth

Other Potential Partnerships

What Customers Are Saying

“…Preparing my turkey meatballs, pasta

and salad dish was a great experience…

easy and fun! Best of all my family loved

the food. Thanks for this great service

Brought it home, opened it up, and

all of a sudden, I could cook!

The food was excellent. I had been using Plated before hearing about you, and there is

really no contest. In terms of cooking enjoyment, price, ability to pick up food, less

waste, superior ingredients, Tomato Sherpa is on to something incredible. Excited for

next week!

What customers are saying

I just wanted you to know that each Tuesday feels like Christmas when I receive the black bag!

Thank you for such a fun way to cook and even better I learn something new each week about

the dish I am preparing.