tom loosemore - government digital service (uk) - neo2012 ikt-norge
DESCRIPTION
Storbritannias kontor for digitale innbyggertjenester: Tom Loosemore 2012-04-16 på IKT-Norges konferanse NEO2012 i OsloTRANSCRIPT
![Page 1: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/1.jpg)
Tom Loosemore
![Page 2: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/2.jpg)
![Page 3: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/3.jpg)
Digital was once magic. It is now mainstream.
![Page 4: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/4.jpg)
![Page 5: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/5.jpg)
Create GDS���Publishing���Transactions���Wholesale, not just retail
![Page 6: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/6.jpg)
Create GDS���Publishing���Transactions���Wholesale, not just retail
![Page 7: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/7.jpg)
![Page 8: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/8.jpg)
![Page 9: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/9.jpg)
![Page 10: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/10.jpg)
Create GDS���Publishing���Transactions���Wholesale, not just retail
![Page 11: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/11.jpg)
In 2004 the UK government web went from a loosely coordinated collection of websites...
![Page 12: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/12.jpg)
to something a bit simpler...
Directgov Direct.gov.uk
BusinessLink Businesslink.gov.uk
![Page 13: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/13.jpg)
A tremendous achievement, which brought enormous benefits, ���but it’s time to move on again
Directgov Direct.gov.uk
BusinessLink Businesslink.gov.uk
![Page 14: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/14.jpg)
The web is now mainstream������Users expect high quality service experiences������And businesses know how to deliver them
![Page 15: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/15.jpg)
Small teams of world-class developers, designers and managers������Tight control of experience design������Iterative, agile, user-focused product development
![Page 16: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/16.jpg)
We're building GOV.UK the way Google build Google and Amazon build Amazon
![Page 17: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/17.jpg)
We’re doing less
![Page 18: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/18.jpg)
We’re focused on tasks - getting to the ‘quick do’
![Page 19: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/19.jpg)
We’re optimising for the common case but not ignoring the edge case
![Page 20: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/20.jpg)
We’re acknowledging that people start with search
![Page 21: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/21.jpg)
We’re acknowledging that people start with search
![Page 22: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/22.jpg)
We’re acknowledging that people start with search
![Page 23: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/23.jpg)
We’re acknowledging that people start with search
![Page 24: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/24.jpg)
We’re acknowledging that people start with search
![Page 25: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/25.jpg)
We’re designing with smart phones in mind
![Page 26: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/26.jpg)
We’re designing with smart phones in mind
![Page 27: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/27.jpg)
We’re going from this...
directgov
businesslink
directgov
businesslink
![Page 28: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/28.jpg)
...to a single domain
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
![Page 29: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/29.jpg)
previously covered by Directgov & Business Link
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
![Page 30: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/30.jpg)
GOV.UK beta: gov.uk
![Page 31: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/31.jpg)
‘whitehall’ & specialist & technical
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
previously covered by Directgov & Business Link
![Page 32: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/32.jpg)
INSIDE GOVERNMENT beta: ���gov.uk/government
![Page 33: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/33.jpg)
![Page 34: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/34.jpg)
With a consistent design approach
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
![Page 35: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/35.jpg)
With properly managed search
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
![Page 36: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/36.jpg)
And a single technology platform
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
![Page 37: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/37.jpg)
GOV.UK
![Page 38: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/38.jpg)
Simpler, Clearer, Faster services for Users������Savings and Innovation for Government
![Page 39: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/39.jpg)
Create GDS���Publishing���Transactions���Wholesale, not just retail
![Page 40: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/40.jpg)
GOV.UK Design Principles ���gov.uk/designprinciples
![Page 41: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/41.jpg)
![Page 42: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/42.jpg)
![Page 43: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/43.jpg)
![Page 44: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/44.jpg)
![Page 45: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/45.jpg)
![Page 46: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/46.jpg)
![Page 47: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/47.jpg)
![Page 48: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/48.jpg)
![Page 49: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/49.jpg)
![Page 50: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/50.jpg)
![Page 51: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/51.jpg)
![Page 52: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/52.jpg)
GOV.UK Design Principles: ���gov.uk/designprinciples
![Page 53: Tom Loosemore - Government Digital Service (UK) - NEO2012 IKT-Norge](https://reader034.vdocuments.us/reader034/viewer/2022051816/5454edccaf79592b448b4625/html5/thumbnails/53.jpg)
GDS blog: digital.cabinetoffice.gov.uk