tom ewing - festival of newmr - 2010
TRANSCRIPT
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SURVEYS ARE VIDEOGAMES
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
“GAME” IS THE NEW “SOCIAL”
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IS EVERYTHING A “GAME MECHANIC”?
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
WE ARE ALREADY EXPERTS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
OK, HOW ARE RESEARCH PROJECTS LIKE GAMES?
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
BUILDING WORLDS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SUSTAINING INTEREST
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
ENCOURAGING INTERACTION
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SETTING GOALS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
REWARDING IMAGINATION
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
TELLING STORIES
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
CHEATING AND COMPETITIVENESS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
WHAT EVERY GAME HAS IN COMMON
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
CAN vs OUGHT
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LINES AND BOXES
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
COMPLETION vs EXPLORATION
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LEVELLING UP
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
VICTORY CONDITIONS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAME MECHANICS AREN’T INTERESTING
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAMEPLAY IS INTERESTING
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
YOU CONTROL THE MECHANICS, NOT THE PLAY
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
THE PSYCHOLOGY OF THE PROGRESS BAR
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LOVE THE PLAYER, NOT THE GAME
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
YOU’RE SETTING OUT TO CHANGE BEHAVIOUR
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
REAL LIFE HAS LEVELS TOO
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
DIFFERENT PLAYERS HAVE DIFFERENT STYLES
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
AUTHENTICITY AND AVATARS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IF WE GAME IT, THEY WILL PLAY?
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S NOT JUST ABOUT BUILDING WORLDS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT ANALYSING WORLDS
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT INTERRUPTING THE WORLD
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT TRANSFORMING THE WORLD
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAMIFICATION OR POINTSIFICATION?
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
MIND THE EXPECTATION GAP
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
THINK OUTSIDE THE (SKINNER) BOX
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
KEEP AN EYE ON MOBILE
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LEARN THE LESSONS OF CASUAL GAMING
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
RESEARCH AND GAMES IN PARTNERSHIP
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
RESEARCHING A GAMIFIED WORLD
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
“The game designer becomes a model for the architect, educator, scientist, artist,
scholar, and others who invent and investigate the world.”
– Frank Lantz and Eric Zimmerman; Rules, Play and Culture.
Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
Q & A
Tom Ewing and Dan Foreman