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TOLUNA TOPICS

YOU’VE GOT QUESTIONS

WE’VE GOT ANSWERSThe

Multi-Screen Landscape

We asked 1,000 respondents in the US, UK, France, Germany, Australia and Singapore for their opinions about device usage and Internet access - here are the results...

A closer look at device usage – from browsing to buying, how are we using our online devices?

www.toluna-group.com

Rise of smartphone addiction leads to love-hate relationship for US consumers TOLUNA

TOPICS

YOU’VE GOT QUESTIONS

WE’VE GOT ANSWERS

How are people in the US using devices?

Do you find yourself using multiple screens?

What devices lend themselves to multitasking, and what devices are used?

The Multi-Screen LandscapeRecently, Toluna ran a Toluna Omnibus™ study asking 1,000 respondents in the US, UK, France, Germany, Australia and Singapore for their opinions about device usage and Internet access. Click here to view global data.

66% 65%of people keep their phone by their bed

check their phone 15 minutes prior to

waking/going to bed

check their phone at night

We’re ‘always on’

see technology as a form of stress

feel this weekly

see technology as a form of happiness

feel this weekly

More happy than stressed

84%34%

76%24%

Browsing the internet

Which device are you most likely to use for the following activities?

Yo

un

ger (18

-34

)

Ov

erall (18+

)

Accessing Video/TV

37%

OTHER/IE TV

52%Using a desktop computer

Report using other devices at the same time

23%Are also using

a Tablet

18%Are also using a Smartphone

53%Are relaxing at home or doing nothing else

Using a Tablet

Watching TV

SMARTPHONE

TABLET

LAPTOP

PC

News

Twitter

Banking

News

Banking

Twitter

Games

Video

News

Banking

Price Compare

Weather

News

Games

Videos

Music

49%

Games

Weather 47%

46%

Music 48%

Finding 47%

41%

38%

57%

46%

40%

38%

38%

62%

52%

44%

43%

52%

43%

34%

34%

1 US

www.toluna-group.com

Over two-thirds of UK smartphone users check their device before getting up in the morning – and more information about device usage

TOLUNA TOPICS

YOU’VE GOT QUESTIONS

WE’VE GOT ANSWERS

How are people in the UK using devices?

Do you find yourself using multiple screens?What devices lend themselves to multitasking, and what devices are used?

66% 70%of people keep their phone by their bed

check their phone 15 minutes prior to

waking/going to bed

check their phone at night

We’re ‘always on’ – Brits even more so than US – especially when you see how they check email before bed!

see technology as a form of stress

feel this weekly

see technology as a form of happiness

feel this weekly

More happy than stressed

85%39%

77%21%

Browsing the internet

Which device are you most likely to use for the following activities?

Yo

un

ger (18

-34

)

Ov

erall (18+

)

Accessing Video/TV

32%

OTHER/IE TV

The Multi-Screen LandscapeRecently, Toluna ran a Toluna Omnibus™ study asking 1,000 respondents in the US, UK, France, Germany, Australia and Singapore for their opinions about device usage and Internet access. Click here to view global data.

2 UK

www.toluna-group.com/fr

TOLUNA TOPICS

YOU’VE GOT QUESTIONS

WE’VE GOT ANSWERS

Devices Used to Access the Internet Daily

Laptops and computers are the devices most likely to be used to access the Internet

INSIGHT: The gap is even

bigger when looking

at daily usage.

20%

40%

60%

80%

100%

50%

100%

How are people in France using devices?

50% are using several devices simultaneously

INSIGHT: TV viewers – 46% report

seeing more than 20 ads/

day.

Of those that spend 3+

hours online/day 43% see

more than 20 ads/day.

66%

64%

62%

60%

58%

56%

Source of stress and happiness

51% 9%of people keep their phone by their bed,

against 80% of people under 35

check their phone at night

French people understand that they need to logoff at night!

The Multi-Screen Landscape

SMARTPHONE

SMARTPH

ONE

SMARTPH

ONE

TABLET

SMART V

LAPTOP

LAPTOP

PC

LAPTOP

TABLET

Using desktop computer

Watching TV

37% are using their tablet

72% see technology as a form of happiness

24% feel this weekly

22% feel this weekly

33% are using another

device simultaneously

36% are using their smartphones

71% see technology as a

form of stress

PC

Recently, Toluna ran a Toluna Omnibus™ study asking 1,000 respondents in the US, UK, France, Germany, Australia and Singapore for their opinions about device usage and Internet access. Click here to view global data.

A closer look at device usage in France – from browsing to buying, how are we using our online devices?

% of people that spend 3+ hours on…

TV remains the most common form of media interaction

Do you find yourself using multiple screens?

What devices lend themselves to multitasking, and what devices are used?

3 FRANCE

www.toluna-group.com/de

TOLUNA TOPICS

YOU’VE GOT QUESTIONS

WE’VE GOT ANSWERS

Devices used to access the Internet Daily

Computers remain the most common devices on which to access the Internet.

INSIGHT: Interestingly, when looking at daily

usage, we notice that the gap is reducing.

German people use more and more their

smartphone to access the Internet.

20%

40%

60%

80%

How are people in Germany using devices?

Do you find yourself using multiple screens?

% of people that spend 3+ hours on…

The Internet has become the most common form of media interaction

INSIGHT: TV viewer - 28% report

seeing more than 20

ads/day.

36% see more than 20

ads/day on the Internet.

56%

55%

54%

53%

60%

52%

55%

51%

50%

More happy than stressed

47% 18%of people keep their phone by their bed

check phone at night

German people like to logoff at night!

SMARTPHONE

SMARTPH

ONE

SMARTPH

ONE

TABLET

SMART T

V

LAPTOP

LAPTOP

PC

LAPTOP

TABLET

77%see technology as a

form of stress

20%feel this weekly

40%feel this weekly

92%see technology as a form of happiness

PC

TV

INTERN

ET

INSIGHT: Compared to their European neighbors,

German people are not really multi-screeners.

5% are using their smartphone

Watching TV

9% are using their tablet

The Multi-Screen Landscape

Recently, Toluna ran a Toluna Omnibus™ study asking 1,000 respondents in the US, UK, France, Germany, Australia and Singapore for their opinions about device usage and Internet access. Click here to view global data.

A closer look at device usage in Germany – from browsing to buying, how are we using our online devices?

4 GERMANY

Devices Used to Access the Internet Daily

Smartphones are the device most likely to be used to access the Internet

INSIGHT: Interestingly, when looking at how often

the devices are used, the gap between

Laptop and Smartphone is smaller.

www.toluna-group.com

Smartphones first: 69% of Aussies check their Smartphone upon waking up

TOLUNA TOPICS

YOU’VE GOT QUESTIONS

WE’VE GOT ANSWERS

How are people in Australia using devices?

Do you find yourself using multiple screens?

What devices lend themselves to multitasking, and what devices are used?

% of people that spend 3+ hours on…

Watching TV is still the most favorite activity for Australia!

INSIGHT: 39% report seeing

more than 20 ads/

day (TV).

29% see more than 20

ads/day (Internet).

INSIGHT: Australians use smartphones primarily to search for contacts, which is different

from all other countries!

62% 69% 29%of people keep their phone by their bed

check their phone 15 minutes prior to

waking/going to bed

check their phone at night

Recently, Toluna ran a Toluna Omnibus™ study asking 1,000 respondents in the US, UK, France, Germany, Australia and Singapore for their opinions about device usage and Internet access. Click here to view global data.

Australians are addicted to phones as well!

84% see technology as a form of happiness

37% feel this weekly

22% feel this weekly

75% see technology as a

form of stress

20%

40%

60%

80%

100%

50%

100%

SMARTPH

ONE

SMARTPH

ONE

TABLET

SMART T

V

LAPTOP

LAPTOP

PC

60%

50%

40%

30%

20%

10%

PC & Laptops have the highest level of engagement.

Working 13% are using a Smartphone

Watching TV 15% are using a Smartphone

Using a Tablet 21% are watching TV

Using a PC 43% nothing else

Using a Laptop 30% nothing else

5 AUSTRALIA

Devices Used to Access the Internet Daily

Smartphones are the device most likely to be used to access the Internet

INSIGHT: In Singapore Smartphones are

more likely to be on.

www.toluna-group.com

How are people in Singapore using devices?

Do you find yourself using multiple screens?

What devices lend themselves to multitasking, and what devices are used?

% of people that spend 3+ hours on…

More people are online than watching TV!

INSIGHT: 12% report seeing

more than 20 ads/

day (TV).

31% see more than 20

ads/day (Internet).

75% 82% 47%of people keep their phone by their bed

check their phone 15 minutes prior to

waking/going to bed

check their phone at night

Singaporeans are the most plugged in!

91% see technology as a form of happiness

34% feel this weekly

21% feel this weekly

76% see technology as a

form of stress

73% of respondents report using other devices at the same time

Working

Using a tablet 10% are watching TV

17% are using a

Smartphone

20%

40%

60%

80%

100%

50%

100%

SMARTPH

ONE

SMARTPH

ONE

TABLET

SMART T

V

LAPTOP

LAPTOP

PC

60%

50%

40%

30%

20%

10%

Sleepless without smartphones - Singapore consumers are ‘always on’

TOLUNA TOPICS

YOU’VE GOT QUESTIONS

WE’VE GOT ANSWERS

Recently, Toluna ran a Toluna Omnibus™ study asking 1,000 respondents in the US, UK, France, Germany, Australia and 500 respondents in Singapore for their opinions about device usage and Internet access. Click here to view global data.

6 SINGAPORE