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Tokenomics and Platform Finance * Lin William Cong Ye Li § Neng Wang First draft: December 4, 2018; this draft: August 26, 2019. Abstract We develop a dynamic model of platform economy where tokens derive value by facilitating transactions among users and the platform conducts optimal token-supply policy to finance investment in platform quality and to compensate platform owners. Even though token price is endogenously determined in a liquid market, the platform’s financial constraint generates an endogenous token issuance cost that causes under- investment and conflicts of interest between insiders (owners) and outsiders (users). The franchise value (seigniorage) incentivizes the owners to buy back and burn tokens out of circulation, reducing token price volatility. Blockchain technology is crucial for token-based platforms because it enables platform owners to commit to predetermined rules of token supply that can significantly improve efficiency by addressing platform owners’ time inconsistency and mitigating under-investment. Keywords: Blockchain, Cryptocurrency, Dynamic Corporate Financing, Financial Constraint, Gig Economy, Token and Coin Offerings, Optimal Token Supply. * We thank Maureen O’Hara, Sebastian Gryglewicz (discussant), Dmitry Orlov (discussant), Jean-Charles Rochet, Fahad Saleh (discussant), and David Skeie (discussant) for helpful feedback. We also thank confer- ence and seminar participants at ABFER/CEPR/CUHK Financial Economics Symposium, Central Bank Research Association 2019 Meeting, CEPR ESSFM Gerzensee, Chicago Financial Institutions Conference, City University of Hong Kong, Econometric Society North America Annual Meeting (Atlanta), Erasmus Liquidity Conference, Luohan Academy First Digital Economy Conference, Maastricht University, Midwest Finance Association (Chicago), Tokenomics International Conference on Blockchain Economics, 4th Rome Junior Finance Conference, Security and Protocols, and USI Lugano for helpful comments and discussions. Will is grateful for the financial support from the Ewing Marion Kauffman Foundation. Ye is grateful for the financial support from Studienzentrum Gerzensee. The contents of this publication are solely the responsibility of the authors. The paper subsumes a previous draft titled “Token-based Corporate Finance.” Cornell University Johnson Graduate School of Management. E-mail: [email protected] § The Ohio State University Fisher College of Business. E-mail: [email protected] Columbia Business School and NBER. E-mail: [email protected]

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Page 1: Tokenomics and Platform Finance - Name.comfiles.sitebuilder.name.com/92/cc/92ccea59-d4c1-4619-abd3... · 2019-10-25 · Tokenomics and Platform Finance Lin William Congy Ye Lix Neng

Tokenomics and Platform Finance∗

Lin William Cong† Ye Li§ Neng Wang‡

First draft: December 4, 2018; this draft: August 26, 2019.

Abstract

We develop a dynamic model of platform economy where tokens derive value by

facilitating transactions among users and the platform conducts optimal token-supply

policy to finance investment in platform quality and to compensate platform owners.

Even though token price is endogenously determined in a liquid market, the platform’s

financial constraint generates an endogenous token issuance cost that causes under-

investment and conflicts of interest between insiders (owners) and outsiders (users).

The franchise value (seigniorage) incentivizes the owners to buy back and burn tokens

out of circulation, reducing token price volatility. Blockchain technology is crucial for

token-based platforms because it enables platform owners to commit to predetermined

rules of token supply that can significantly improve efficiency by addressing platform

owners’ time inconsistency and mitigating under-investment.

Keywords: Blockchain, Cryptocurrency, Dynamic Corporate Financing, Financial

Constraint, Gig Economy, Token and Coin Offerings, Optimal Token Supply.

∗We thank Maureen O’Hara, Sebastian Gryglewicz (discussant), Dmitry Orlov (discussant), Jean-CharlesRochet, Fahad Saleh (discussant), and David Skeie (discussant) for helpful feedback. We also thank confer-ence and seminar participants at ABFER/CEPR/CUHK Financial Economics Symposium, Central BankResearch Association 2019 Meeting, CEPR ESSFM Gerzensee, Chicago Financial Institutions Conference,City University of Hong Kong, Econometric Society North America Annual Meeting (Atlanta), ErasmusLiquidity Conference, Luohan Academy First Digital Economy Conference, Maastricht University, MidwestFinance Association (Chicago), Tokenomics International Conference on Blockchain Economics, 4th RomeJunior Finance Conference, Security and Protocols, and USI Lugano for helpful comments and discussions.Will is grateful for the financial support from the Ewing Marion Kauffman Foundation. Ye is gratefulfor the financial support from Studienzentrum Gerzensee. The contents of this publication are solely theresponsibility of the authors. The paper subsumes a previous draft titled “Token-based Corporate Finance.”†Cornell University Johnson Graduate School of Management. E-mail: [email protected]§The Ohio State University Fisher College of Business. E-mail: [email protected]‡Columbia Business School and NBER. E-mail: [email protected]

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1 Introduction

Over the past decades, digital platforms and online networks have received mounting in-

terest, and are reshaping the organization of economic activities. Many successful platforms

rely heavily on payment innovations (e.g., Alibaba and eBay) because the lack of trust among

dispersed agents presents a major obstacle for economic exchanges. The blockchain technol-

ogy rises to this challenge by allowing the creation of crypto-tokens as the local means of

payment among platform users and providing consensus on transaction records to overcome

problems of digital currency such as double-spending. Proven payment innovations (e.g., es-

crow account) can also be conveniently implemented via smart contracting, facilitating not

only the economic exchanges among platform users but also the recruitment of on-demand

labor and resources by the platform for its ongoing development.

Despite practitioners’ enthusiasm, the economic trade-offs in managing platform tokens

remain unclear. How are token prices determined by user activities (trading and usage) and

platforms’ token supply? How much should platforms invest in its productivity and pay

contributors with tokens? How do platform owners profit from token-supply management?

What do blockchains and smart contracting bring to both centralized and decentralized

platforms? To take a first step in answering these questions, we propose a tractable dynamic

framework for designing tokens and managing platform development.

Specifically, we build a continuous-time model of platform economy that captures the

monetary, asset-pricing, and corporate-finance aspects of tokens. Because the platform is a

unique marketplace for certain transactions, platform users demand tokens for a convenience

yield. Platform owners manage the token supply. Token supply increases when the platform

owners issue tokens to reward themselves or to pay decentralized contributors to enhance

platform productivity. Contributors sell tokens to users (the ultimate token holders) for

consumption goods. Token supply decreases when the owners raise external financing (con-

sumption goods) to buy back and burn tokens out of circulation. Token buyback incurs a

financing cost, so the platform operates in a realistic environment of investment, financing,

and payout akin to Bolton, Chen, and Wang (2011). Our model differs because financial

slack comes from token-supply management instead of cash management, and the token price

is endogenously determined as the users’ demand meets the owners’ supply. Our model also

differs from a majority of monetary-policy models because tokens as means of payment are

issued to finance investment as in Bolton and Huang (2017) rather than stimulates nominal

aggregate demand or alleviates liquidity shortage.

1

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To capture users’ network effects, a distinguishing feature of platform businesses, we allow

tokens’ convenience yield to depend on the aggregate number of users (“user base”). The user

base evolves endogenously because users’ participation depends positively on the platform’s

productivity (through the convenience yield) and their expectation of token price change.

An intertemporal complementarity in user base arises — when potential users expect the

platform to improve and more users to join in future, they expect token price to appreciate

and thus participate more now.

Tokens not only allow users to transact with each other, but also allow the platform to

access a pool of dispersed contributors for their effort and resources that can improve platform

productivity. Because the contributors sell tokens to users who are the natural buyers of

tokens for their convenience yield, the amount of resources the platform can raise through

token payment depends on the users’ valuation of tokens. Intertemporal complementarity in

user base makes it crucial for the platform owners to invest in productivity growth.

The owners’ value is the present value of all tokens paid to themselves net of the costs of

token buy-back. In a Markov equilibrium, it is a function of the current platform productivity

and token supply, which are the two state variables. The marginal value of productivity is

positive, capturing the equilibrium dynamics of users’ adoption and valuation of tokens. The

marginal value of increasing token supply is negative because of the downward pressure on

equilibrium token price. Therefore, when deciding on token issuance, the platform owners

face a trade-off akin to that of durable-good producers. The distinction is that our model

features endogenous investment and, as will be emphasized shortly, financial frictions. The

resistance against excessive supply also applies to the platform’s payout policy, i.e., tokens

paid to the owners themselves, and encourages the owners to buy back tokens and burn them

out of circulation in order to protect their continuation or franchise value.1 In equilibrium,

the ratio of token supply to platform productivity emerges as a key signal that drives platform

investment. The payout and buyback impose two reflecting boundaries on the ratio.

A key inefficiency in our model is that when buying back tokens, the platform owners

have to raise costly external funds. While token buyback occurs occasionally, the associated

financing cost propagates into a dynamic token issuance cost because the platform owners

1Burning cryptocurrencies or tokens means sending them to a public “eater address” from which theycan never be used again because the private key of such an address is unobtainable. Practitioners often burntokens to boost token value and reward token holders (e.g., Binance and Ripple). Some also use Proof-of-Burn as an environmentally friendly alternative to Proof-of-Work to generate consensus (e.g., Counterparty(XCP) blockchain), or destroy unsold tokens or coins after an ICO or token sale to maintain fair play (e.g.,Neblio’s burning of unsold NEBL tokens).

2

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foresee costly buyback in future. Specifically, the owners’ cost of issuing one more token,

i.e., the decline of their franchise value, is larger than the users’ valuation of tokens. This

wedge causes the platform to under-invest in productivity enhancement, which in turn leads

to lower user welfare. This divergence of owners’ and users’ interests is quite intuitive. From

the platform owners’ perspective, more tokens in circulation now implies a higher likelihood

of token buyback and incidence of financing cost in the future. The benefit of token issuance

for productivity enhancement is shared with users via a higher convenience yield of tokens,

while the benefit of token buyback is shared with users via token price appreciation. Yet

platform owners fully bear the financing cost.

After characterizing the platform owners’ optimal token-management strategy (i.e., in-

vestment, payout, and buyback), we formally analyze the value added of blockchain technol-

ogy in our setting. A defining feature of blockchain is the irreversible record-keeping, which

enables the encoding of predetermined and invariable token-supply rules. Such commit-

ment is valuable in the presence of conflicts of interest between users and platform owners.

Specifically, motivated by Ethereum (one of the most popular blockchain applications by the

token market capitalization), we consider a constant growth of token supply that finances

decentralized contributions for productivity enhancement.

We find that commitment mitigate the under-investment problem by severing the state-

by-state linkage between platform investment and the dynamic token issuance cost. While

the increased amount of token issuance for productivity enhancement results in more frequent

costly token buyback, the owners’ value is higher than the no-commitment case due to the

increase of token price driven by a fast trajectory of productivity and user-base growth. Our

analysis of the commitment value from blockchain technology highlights the key differences

between blockchain-based platforms and traditional centralized platforms, and thus partially

explain why tokens become popular after the blockchain technology becomes available.

Our model also provides insights on the design of stablecoin. Different from the existing

approaches based on open market operation or collateralization, the platform owners in our

setting support their franchise value by occasionally burning tokens out of circulation. When

the token supply is high relative to the platform productivity — precisely at the moment that

token price is low but the marginal value of reducing token supply is high — the platform

owners burn tokens. Consequently, token supply dynamics moderate price fluctuations. In

our model solution, even though we allow the platform quality to randomly evolve with an

annual volatility of 200%, the volatility of token price change is less than 10%. Committing

to token-supply rules via blockchain further stabilizes token price.

3

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Overall, by characterizing the token-based interactions among users and platform owners,

our model reveals key trade-offs in the dynamic allocation of tokens. It also provides a

guiding framework for practitioners: The various token offering schemes observed in real life

can be viewed as special (sub-optimal) cases under (perhaps unnecessary) restrictions. Many

existing platform businesses can also benefit from tokenization as discussed in this paper.2

We recognize the control right of platform owners and their discretion over token manage-

ment and platform development. Our focus on platform owners is natural because without

token distributions to themselves, the founders would either not launch the platform in the

first place or design it in a way that allows future profits in other forms (e.g., stealing tokens

from the users or financial contributions from the workers). In other words, token dividends

compensate the founders’ essential human capital.3 Therefore, platform design, and in par-

ticular, the token supply, should be incentive-compatible and time-consistent, allowing the

owners to dynamically extract rents in the form of token dividends. Such design is the only

credible design to users (and regulators) who form expectation of token usage and valuation.

Literature. Our paper contributes to the literature on digital platforms. Classical studies

(e.g., Rochet and Tirole, 2003) do not consider the use of tokens as platform-specific means of

payment. We build on Cong, Li, and Wang (2018) that studies dynamic token valuation and

inter-temporal linkages in user adoption. Our model differs by allowing endogenous platform

productivity and endogenous token supply so that we can analyze the dynamic investment,

financing, and payout policies of platforms and how blockchain technology adds value by

enabling commitment. We share the view on platform token with Brunnermeier, James, and

Landau (2019) – a platform is a currency area where a unique set of economic activities

take place and its tokens derive value by facilitating the related transactions. Beyond this,

we emphasize that a platform can invest in its quality, for example, payment efficiency

(Duffie, 2019), and thereby, raise token value. Our paper is the first to formally analyze how

platforms manage their investment and payout through token supply, and provide insights

into the incentives and strategies of platform businesses.

2The video game industry presents a case in which dispersed agents such as production companies,development companies, console makers, mobile phone makers, writers, composers, and importantly, gamers,all contribute to the evolving community. The traditional use of royalties for compensating such decentralizedcontribution is difficult to manage and subject to various agency issues. Microsoft and Ernst & Young (EY)recently designed a blockchain to address the problems and provide transparency (Roberts, 2018).

3The strategies of a platform, or in general a company, lies in the entrepreneurs’ distinctive point ofview on how to create and capture value – it is cannot entirely be outsourced to decentralized contributors(Felin and Zenger, 2018). While ideology might drive some innovation, economists should all recognize thatinnovations on digital platforms is ultimately driven by entrepreneurs’ incentives and strategies.

4

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The inter-temporal trade-off that platform owners face in deciding the token supply

resembles that of durable goods producers: A platform owner is concerned that an increase

of circulating token depresses the current and future token price, and thus, erode the franchise

value. Unlike in the durable goods monopolist literature (Coase, 1972; Bulow, 1982; Stokey,

1981), our model features endogenous investment in platform productivity, which maps to

endogenous product quality of durable goods, and financial constraints.

We connect platform economics to asset pricing by demonstrating that the token price is

the present value of platform-specific convenience yield. Our treatment of convenience yield

is related to Krishnamurthy and Vissing-Jorgensen (2012) and earlier studies.4 Our contribu-

tion is to incorporate user network effects in convenience yield and study their implications

on user adoption, platform investment, and platform token-supply policies. Relating to

Brunnermeier and Sannikov (2014), we emphasize agent heterogeneity and its asset-pricing

implications. Instead of balance-sheet crises, we model the endogenous formation of user

base given the users’ heterogeneity in deriving convenience yield from tokens.

We also connect the literature on platform economics to dynamic corporate finance, es-

pecially that emphasizing the role of financial slack (e.g., Bolton, Chen, and Wang, 2011).

Instead of cash management for investment and payout, we analyze platforms’ token-supply

strategies when platform investment induces user network effects and, very importantly,

the token price varies endogenously as users respond to token-supply variation.5 From a

methodological perspective, our paper is most related to Li (2017) who studies banks’ dy-

namic issuance of inside money as the price of money fluctuates endogenously in response

to the variation in banks’ supply and producer’s demand. The distinction is that tokens are

outside money (not liabilities of the issuing platform).

Our paper clearly adds to emerging studies on blockchains and cryptocurrencies. We

take the blockchain functionality as given and add to studies examining the dual role of

tokens both among the users and among the miners (e.g., Sockin and Xiong, 2018; Pagnotta,

2018). Relative to other dynamic token valuation models with exogenous token supplies

(Cong, Li, and Wang, 2018; Fanti, Kogan, and Viswanath, 2019), we endogenize the token

supply. We are thus the first to study platforms’ optimal monetary, investment, and payout

policies with both endogenous token pricing and user adoption.6 Importantly, we highlight

4Baumol (1952) and Tobin (1956) emphasize the transactional convenience of money holdings.5The platform owner essentially maximizes the present value of all future seigniorage, our model shares

this basic insight of Cagan (1956).6Related are discussions on the design of cryptocurrencies and tokens as private money (e.g., Chiu and

Wong, 2015; Chiu and Koeppl, 2017). Almost all prior studies focus on Bitcoin or Proof-of-work protocols

5

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the commitment value of blockchains and smart contracting.7

Furthermore, our paper adds to the discussion on token price volatility and stablecoins.

On the demand side, high token price volatility (e.g., Liu and Tsyvinski, 2018) could be

an inherent feature of platform tokens due to technology uncertainty and endogenous user

adoption (Cong, Li, and Wang, 2018). Saleh (2018) emphasizes that cryptocurrency supply

under proof-of-burn (PoB) protocols can reduce price volatility. We endogenize both the

demand for platform tokens (as opposed to general payment private/decentralized money)

driven by users’ transaction needs and dynamic adoption, and the supply of tokens for

entrepreneurs to extract rent and incentivize decentralized contribution. In particular, we

show that the entrepreneurs’ optimal dynamic token allocation stabilizes token price.

Finally, our paper is broadly related to the literature on crowdsourcing and the gig econ-

omy. While recordkeeping or consensus provision in the form of cryptocurrency mining are

typical forms of decentralized on-demand contributions, resources raised through initial coin

offerings (ICOs) is another salient type. Existing studies on ICOs and crowdfunding focus

on one-time issuance of tokens before the platform launches (e.g., Garratt and Wallace, 2018;

Chod and Lyandres, 2018; Canidio, 2018), yet platforms increase token supply on an on-going

basis (e.g., Bitcoin and Kin). They also center on entrepreneurs’ hidden effort or asymmetric

information, whereas we emphasize decentralized contributors’ effort that is highly relevant

for digital platforms and the gig economy.8

2 Institutional Background

To understand tokenomics and its role in platform finance, some institutional background

is necessary. In this section we discuss how in practice platforms, blockchains, and the use

of tokens are all connected. We also use the Kik/Kin system and various other examples in

real life to illustrate that (i) the use of platform tokens as local media of exchange and forms

with exogenous user network.7In practice the reliability of blockchain and its commitment can be part of the platform productivity. As

analyzed by Biais, Bisiere, Bouvard, and Casamatta (2017), proof-of-work protocols can lead to competingrecords of transactions (“forks”). Saleh (2017) analyzes the forks of proof-of-stake blockchains.

8Beside newly minted tokens from platforms, decentralized contributors such as miners can also receivemarket-based compensation, as seen in the transaction fees users attach (Easley, O’Hara, and Basu, 2019;Basu, Easley, O’Hara, and Sirer, 2019; Huberman, Leshno, and Moallemi, 2019). Note that entrepreneursin most ICO models simply issue tokens to raise financing of products which they sell to earn future profit,thus do not concern the erosion of franchise value. Canidio (2018) is a rare exception and complements ourpaper in that he focuses on entrepreneurs’ effort provision before a platform launch.

6

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of compensation for dispersed agents is a hallmark feature of modern platforms, especially

those blockchain-based, (ii) platform designers increasingly utilize token design and supply

policy to manage platform development dynamically, (iii) platform owners derive benefit

by issuing themselves tokens and actively managing the token amount in circulation. Our

model is set up to fully capture these salient features.

Platform economy. Many of the largest companies in the world such as Alibaba, Amazon,

Apple, Facebook, Microsoft, and Tencent are all platform businesses that match dispersed

users with product/service providers, maintain digital-network infrastructures, and facilitate

third-party innovations within their ecosystems.9 The most salient and defining feature of

platform businesses is network effect (e.g., Cusumano, Yoffie, and Gawer, 2019). Beside,

digital platforms inevitably entail the concept of community/ecosystem/supply chain and

give rise to the “gig economy” wherein on-demand labor and resources from dispersed or

even anonymous agents in the network play important roles in the evolution of platforms.10

Platform businesses therefore face three critical issues: (i) The positive network external-

ity among users of a platform implies scale and first-mover advantage are crucial. Platforms

have to devote significant resources to user acquisition and retention. (ii) Platforms have

to incentivize and compensate participants to innovate and grow the system, yet bilateral

long-term employment contracts prove too costly when the participants and contributors

are too dispersed (sometimes anonymous and the participation ephemeral). (iii) Like in any

other business, platforms are firms that have to make dynamic decisions on financing and

investment in infrastructure or talent.

Trust and blockchain solution. The issues above concern not only platform owners.

Users unknown to one another have to trust the platform to conduct transactions on the

network; open source contributors and third party innovators (e.g., app developer on the

Android system) have to trust the platform that they would be fairly and timely compen-

sated; investors and key personnel for the platform have to watch out for dilution of their

9Even many traditional firms such as General Electric are exploring ways to adopt platform thinking tospeed up growth and improve performance (Cusumano, Yoffie, and Gawer, 2019).

10Uber, Handy, Upwork, and PeoplePerHour are among the thousands of platforms worldwide that emergedin recent years for freelance and short-term tasks. Digital platforms organize productive activities directlyaround their demand rather than through the intermediation of firms (Economist, 2018). Such activitiesaccount for significant portions of participating worker’s total wages (Farrell, Greig, and Hamoudi, 2018).Taking the perspectives of traditional businesses, it is hard to imagine Uber owns almost no car and Airbnbowns almost no house.

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shares and stakes in the platform.11 Traditional solutions have relied on the reputation of

centralized parties such as the platform owners. When a buyer puts her payment into an

escrow account on Taobao.com to be released to the seller once she receives the goods in

satisfactory conditions, she is placing good faith on Alibaba’s being responsible.

Blockchains present an alternative that is more decentralized. Although not always

necessarily required, a majority of blockchain applications entail the use of cryptocurrencies

and crypto-tokens. In the past few years, over 1000 different cryptocurrencies have been

introduced and many central banks are actively exploring cryptocurrency and blockchain

for retail and payment systems.12 In these payment and settlement applications including

Bitcoin and Ripple, blockchains provide decentralized consensus that helps avoiding double-

spending and enables digital currencies to act as media of exchange.

In terms of (crowd-based) financing, blockchain-based crypto tokens have also emerged

as a popular means to raise funds for startups. In Initial Coin Offerings (ICOs), Security

Token Offerings (STOs), and Initial Exchange Offerings (IEOs), entrepreneurs sell “tokens”

or “AppCoins” to dispersed investors around the globe.13 Moreover, tokens are routinely

used as compensations for talents joining the startup teams.

Overall, blockchains help enable the use of platform tokens and many recent startups

trigger interests in the economics of using tokens on general platforms, blockchain-based

or not, because designing platform tokens essentially allows businesses to have a monetary

policy tool at the firm/platform/ecosystem level.

Kik/Kin case. Kik Interative Inc. is a social media messaging company founded in Wa-

terloo in 2009 and is currently under a well-publicized lawsuit by the SEC for violations

of the Securities Act. Kik introduced a messaging app “Kik Messenger” in 2010 that later

became one of the most popular social media applications (Brenner, 2018).

11Various mechanisms for building trust such as seniority provisions, restrictive covenants, relationshipfinance, and collateralization have been introduced but are not fully satisfactory, as we discuss in Section 6.

12For example, People’s Bank of China aims to develop a digital currency system; Bank of Canada andSingapore Monetary Authority use blockchain for interbank payment systems; Deutsche Bundesbank workson prototype of blockchain-based settlement systems for financial assets; in a controversial move, the gov-ernment of Venezuela became the first federal government to issue digital currency and announced on Feb20, 2018 the presale of its “petro” cryptocurrency — an oil-backed token as a form of legal tender that canbe used to pay taxes, fees and other public needs.

13While the first ICO in 2013 raised a meager $500k and sporadic activities over the next two years.2016 saw 46 ICOs raising about $100m and according to CoinSchedule, in 2017 there were 235 Initial CoinOfferings. The year-end totals came in over $3 billion raised in ICO. In August, 2017, OmiseGO (OMG) andQtum passed a US$1 billion market cap today, according to coinmarketcap.com, to become the first ERC20tokens built on the Ethereum network and sold via an ICO to reach the unicorn status.

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To better compete with larger players in the advertising market and to allow its users

monetize their participation, Kik launched Kik Points, a virtual currency within Kik Mes-

senger in 2014. Advertisers can exchange fiat money with Kik for points to pay consumers

for answering surveys and polls and consumers can pay for purchases and usage with the

points. Kik Points while in operation created an average of 300,000 daily transactions, but

advertisers and users are concerned that nothing prevents Kik from creating more Kik Points

or stopping accepting them entirely in future.

The company therefore introduced a new blockchain-based platform, Kin, which issues

native tokens for user transactions and compensations for dispersed contributors in an ecosys-

tem for digital services and social network wherein Kik is a key founding member.14 The

Kin project is overseen by the Kin foundation and aims to offer Kik and similar develop-

ers a way to monetize their businesses which was previously difficult without large initial

scale or abusing user data. Because the blockchain-based token can guarantee a fixed sup-

ply and goes beyound Kik Messenger to include unlimited number of applications, services,

products from unlimited number of developers, Kin has the potential to overcome the di-

lution/inflation issue and the hazard of a single entity (such as Kik) destroying its value

completely.

Importantly, even though the supply of Kin is capped at $10 trillion USD, the founding

team and the Kin Foundation actively manage the dynamic token allocations (e.g., using

smart contracts): 30% is pre-allocated to the original Kik platform for being a founding

member of Kin and early adopter, 10% (1 trillion) of Kin tokens are issued to dispersed in-

vestors in a 2-week initial coin offering (ICO), raising about US$100 million, 60% is initially

allocated to the Kin foundation and is to be gradually distributed to early users and con-

tributors through the Kin Rewards Engine schema or used to cover operation and marketing

expenses. Every year, 20% of the remaining token reserves at the Kin Foundation is released

to corporate partners to be used, for example, as incentive payments. While it is unclear if

Kik and Kin optimally designed the allocation, they apparently thought about issues related

to promoting user adoption, incentivizing third-party contributors to the system, controlling

inflation, and compensating key personnel and partners while growing the platform.15

The case of Kik/Kin leads to the following three observations that apply generally to

(blockchain-based) platforms.

14Facebook’s role in the creation of Libra coins is similar.15Interested readers can find out more at, e.g., https://www.reddit.com/r/KinFoundation/comments

/8r2ull/circulatingsupplyandallocation/andhttps : //blog.usejournal.com/kins − 10 − trillion − supply −and− the− case− for − kinnies− a41e2037c64c.

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(i) Token embedding. It should be clear from the Kik/Kin case that tokens are used as

a platform currency/local medium of exchange — the “Token Embedding” phenomenon first

highlighted in Cong, Li, and Wang (2018). Indeed, in many existing blockchain applications,

native tokens are the required or favored medium of exchange.16 For example, it is cheaper to

make international payments and settlements using Ripples (RXP) on the Ripple network;

to make profit by providing validation services, OmiseGo (OMG) tokens are required as

stakes on the OmiseGo blockchain; even though Ethereum platform allows other AppCoins

and cryptocurrencies, many transactions and fundraising activities are still carried out using

Ethers (ETH) because of the convenience and popularity. Moreover, platform owners actively

design the rules for token supplies and attributes and use tokens to compensate investors

and contributors as well as to manage the platform development.

We note that it is natural and common in practice to introduce platform tokens that

agents hold and use because transfers in fiat currencies inevitably rely on centralized third

parties such as banks that are subject to the confines of physical location and jurisdictions.

Tokens, in contrast, can be used not only for peer-to-peer exchanges, but also for compen-

sating miners, validators, and other contributors who work to improve the stability and

functionality of the ecosystem. This is especially convenient because cryptocurrency miners

who maintain network securities under PoWs and liquidity providers in a staking-based sys-

tem are not long-term employees of the platform and demand on spot, reliable payments.

Moreover, native coins can be directly linked to history of transactions and events on the

blockchain, a feature other currencies cannot provide.17

One example is Filecoin (FIL) which is used as the sole means of payment in the network

marketplace to reward miners for block creation in the Filecoin consensus process. Another

example is Basic Attention Token (BAT). As Strategic Coin explains in its BAT token

launch research report, also functions as a medium exchange between users, advertisers,

16See also Brunnermeier, James, and Landau (2019) who conclude, “Payments are at the center of anyeconomic platform, and all other activities would organize themselves around the central payment func-tionality.” Even though policy makers sometimes generically refer to non-cash-flow-based tokens as “utilitytokens,” we note that the majority of them are not for redeeming a product or service from the platformowner per se at fixed price. They represent the right to use the platforms to conduct business. These includemany of the highest-profile projects: Filecoin, Golem, 0x, Civic, Raiden, Basic Attention Token (BAT), andmore. Prices are not pre-set but derive from market interactions. On the Kin platform, for example, sellersand buyers set prices themselves.

17Kocherlakota (1998) treats money as an object that does not enter utility or production functions, andis available in fixed supply. He then shows that from a technological point of view, money is equivalent toa primitive form of memory. Now with the blockchain technology, money is indeed memory. The coins canindeed be associated with the knowledge of the full histories of the agents the one of them has direct orindirect contact with.

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and publishers who participate in the Brave browser ecosystem. Advertisers purchase ads

using BAT tokens, which are then distributed among both publishers and browser users as

compensation for hosting the ads and viewing them, respectively.

The fact that (blockchain-based) platform ecosystems tend to be mediated by native

tokens is only one aspect of token embedding. In principle no one needs to hold the native

token if its velocity is infinite, i.e., people can instantaneously exchange other currencies with

the native tokens. The second aspect of token embedding is that agents actually need to

hold the tokens to conduct transactions and perform economic activities. While this is also

true for fiat money in practice, blockchain-based systems add at least three more reasons.

First, to incentivize and allocate service flows to decentralized miners or service providers,

many tokens are designed such that these agents have to hold the native tokens to earn the

right to perform work to maintain the system, be it service provision or recordkeeping. Proof-

of-Stake protocols typically fall in this category. These tokens are sometimes referred to as

work tokens or staking tokens, and notable implementations include Keep (off-chain private

computation), Filecoin (distributed file storage), Truebit (off-chain computation), Livepeer

(distributed video encoding), and Gems (decentralized mechanical Turk).18

Second, blockchains enable the use of smart contracts—digital contracts allowing terms

contingent on decentralized consensus that are typically self-enforcing and tamper-proof

through automated execution. Smart contracts need to automate transactions once certain

contingencies are fulfilled, which in turn requires a certain amount of tokens to be “escrowed”

during the episode that such contingencies may be triggered.

Third, because the generation of decentralized consensus takes time, there is a technical

limit on how quickly transactions can be validated and recorded. While many protocols such

as the Lightening Network and Ethereum process transactions significantly faster than Bit-

coin (seconds versus 10-11 minutes), the decentralized nature of the validation means it takes

time to ensure robustness and synchronization of the consensus. During the confirmation

period, agents have to hold tokens.

(ii) Dynamic token supply and platform management. Admittedly, much of the

discussion on cryptocurrency has focused on its role as a competitor for fiat currency for

18To enforce a mechanism to penalize workers who fail to perform their job to some pre-specified standard,work tokens have to be held as collateral. For example, in Filecoin, service providers contractually committo storing some data with 24/7 access and some minimum bandwidth guarantee for a specified period oftime. During the contract term, service providers must “escrow” some number of Filecoin, which can beautomatically slashed (taken away) should they fail to perform the service.

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general payments. In a way, fiat currencies are also an extreme form of platform tokens in

that people “join” the platform by recognizing their value and accepting them (Gans and

Halaburda, 2015), and the platform being the broader economy. What distinguishes tokens

on digital platforms is that the adoption is no longer dictated by physical constraints: it

is way more costly to adopt a different fiat currency by emigrating to a different country,

but switching among digital platforms are relatively easy, which implies that the adoption

of digital platforms are more endogenous than the adoption of a fiat currency.

Not only user adoption on platforms is endogenous, the development of platforms is also

endogenous. Just like executives manage firms’ hiring and investment dynamically, tokens

allow platform owners to manage the contributions from dispersed agents in the network

and thus the evolution of the platform. It is not only about a one-time ICO.

For example, Kin tokens were issued to allow broad adoption and contribution by de-

velopers and users to foster a “virtuous cycle in which the ecosystem grows in both size

and quality” (Livingston, 2017). Through measures such as capping individual purchases at

$4,400, Kik structured the offering to encourage actual usage of the tokens as a medium of

exchange instead of speculation. It is believed that an entire ecosystem of independent users

and developers would have the right incentives to grow the platform. Indeed, by the end

of 2018, Kin exceeded Ether and Bitcoin in blockchain user activities according to blocktiv-

ity.info. Both the Apple App and Google Play Stores accept Kin as a digital currency; the

Kin ecosystem has also integrated dozens of third-party apps including Perfect 365, a top-

rated AR beauty app with over 100 million users, and Nearby, a popular app with millions

of users for meeting new people. The Kin Rewards Engine schema dynamically incentive

agents in the system to grow the platform.

We should remind the readers that the use of platform tokens are not necessarily decen-

tralized or blockchain-based. Even a traditional, centralized transaction platform may see

the opportunity to create open interfaces - APIs (e.g., Uber have opened up APIs to enable

third parties to add value) and use platform tokens. Kik was using local currency even

though it was not blockchain-based; many community-based companies such as Facebook

and Tencent, Microsoft, and Amazon have also introduced platform tokens before (see Gans

and Halaburda (2015) for an excellent discussion). Other notable examples include Linden

dollar for the game Second Life, WoW Gold for the game World of Warcraft. Gans and

Halaburda (2015) and Halaburda and Sarvary (2016) provide excellent early discourses on

virtual currencies on platforms.

What is different about blockchain-based platforms is that the distributed ledger tech-

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nology brings immutability and decentralized consensus to enable smart contracting, which

potentially allows commitment from the platform designers not seen before and not reliant

on reputation alone.

(iii) Entrepreneurs’ token dividends. How entrepreneurs get compensated through

tokens is under-discussed in academic studies yet is important in practice. As seen in the

Kik/Kin example, founders, early investors, key personnel get tokens which they can offload

in secondary markets for consumption. This is a form of seigniorage.19 What distinguishes

blockchain-based platforms is that the issuance of tokens can be rule-based whereas inflation

presents a perennial concern with fiat money and central banks. Indeed, many token designs

specifically guard against inflation, for example, by capping the token supply. Bitcoin supply

is capped at 21 million and Dfinity, at 469.21 million. Platforms like Kin also employs a

token supply policy that targets at optimally incentivizing innovative proposals and growing

the platform, as well as compensating the owners.

Precisely because tokens are used to compensate platform owners, entrepreneurs and

token designers care about how “inflated” the ecosystem is because they care about the

platform’s franchise value going forward. This leads to many platforms also burning tokens

to reduce inflation. Kin burned about 10% of tokens during the migration from Etheorem to

its own blockchain.20 Another recent example of discretionary reduction of token in supply

is the Synereo team which burned 33% of its cryptocurrency reserves on March 31, 2018

after meeting development goals with fewer tokens (AMP) than initially project.21

3 Model

There are three types of agents in a continuous-time economy: an entrepreneur represent-

ing platform owners, a pool of competitive contributors, and a unit measure of users. The

owner designs the platform’s protocol. Contributors devote efforts and resources required

for the operation and continuing development of the platform. Users conduct peer-to-peer

transactions and realize trade surpluses on the platform. A generic consumption good serves

19Entrepreneurs earn seigniorage for building infrastructure for and promoting platform networks. Evenfor stablecoins such as JPM Coin and Libra, the core networks of powerful institutions the founders fosteradd to attracting users. Key members in Libra are also compensated through Libra Investment Tokens.

20https://medium.com/kinblog/blockchain-strategy-update-next-steps-in-migrating-to-the-kin-blockchain-aed99e209654

21https://synereo.com/burn-amps/

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as the numeraire. We first lay out the economic environment of the platform in question.

3.1 Platform Productivity and Contributors

We study a dynamically evolving platform whose productivity (quality), At, evolves as

dAtAt

= LtdHt, (1)

where Lt is the resources invested into productivity growth by the platform and dHt is a

shock to investment efficiency

dHt = µHdt+ σHdZt. (2)

Here Zt is a standard Brownian motion that generates the information filtration of this

economy. The platform productivity At broadly captures platform matching technologies,

network security, processing capacity, regulatory conditions, users’ interests, the variety of

activities feasible on the platform, etc. It therefore affects directly users’ utility on the

platform, which shall be made clear shortly. We consider a stochastic economy because we

want to explore the model’s implications on the volatility of token price.

Platform productivity grows through Lt, which may represent labor or capital inputs.

Blockchain-based platforms often pay workers or investors on the spot with their tokens

instead of a contract that promises the typical deferred compensation. Note that even in

the simplest setting of production where firms combine labor and capital into output (often

through a Cobb-Douglas function), there exists an implicit assumption that firms obtain

inputs and then pay workers and investors the after production. The role of tokens as means

of spot payment is especially salient on blockchain-based platforms.

Our focus is on the dynamic interaction between the entrepreneur and platform users,

so we do not explicitly model contributors’ decision-making but instead specify directly the

required numeraire value of payment for Lt to be F (Lt, At), which is increasing and convex

in Lt and may also depend on At. Let Pt denote the unit price of token in terms of the

numeraire (consumption goods). Given At, to gather the resources Lt, the platform issues

F (Lt, At) /Pt units of new tokens to workers.

Let Mt denote the total amount of circulating tokens (i.e., token supply). The payment

for Lt leads to new issuance that adds to the growth of token supply, dMt, by F (Lt, At) /Pt.

The functional form of F (·) depends on the structure of labor or capital markets that a

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typical blockchain-based platform participates in. A distinguishing feature of labor supply

in a “gig economy” is that workers provide on-demand contributions and receive token pay-

ments instead of long-term employment contracts.22 Here tokens facilitate the acquisition

of labor by allowing the platform to pay for labor on the spot and thereby avoiding the

limited commitment on the part of platform that arises in the implementation of deferred

compensation and may lead to complex legal enforcement issues especially when workers

and the platform belong to different judicial areas. Moreover, since digital tokens are often

programmable (via smart contracting), escrow accounts can be set up and enforced automat-

ically so that tokens are released to workers only if their inputs (e.g., programming codes)

are received. Therefore, tokens also reduce the platform’s exposure to workers’ limited com-

mitment.23 Finally, Lt also represents the capital received from crowd-based investors, for

example through initial coin offerings (ICOs) or seasoned token offerings (STOs). Investors

receive tokens immediately on the spot instead a promise of payoff in the future, and thus,

avoid exposure to the platform’s failure to deliver future returns.24

A new issue emerges – workers and investors who receive tokens as compensation may still

worry about token depreciation because the platform may issue more tokens in the future.

In other words, while tokens avoid limited commitments by facilitating spot payments, the

platform’s lack of commitment against excess token supply is still a concern. Our analysis

of optimal token supply addresses this question, but first let us introduce platform users.

3.2 Platform Users

In our model, after receiving tokens, workers and investors may immediately sell tokens

to users. Workers and investors who contribute Lt can also be users themselves, and the

model is not changed at all as long as the utility from token usage and the disutility from

contributing Lt (which gives rise to F (·)) are additively separable.

As in Cong, Li, and Wang (2018), users can conduct transactions by holding tokens. We

use xi,t to denote the value (real balance) of agent i’s holdings in the unit of numeraire. By

22Workers may represent miners in Proof-of-Work-based public blockchains or drivers on ride-sharing apps.23Another reason to introduce tokens as means of payment for Lt is the heterogeneity in labor quality.

Consider a subset of workers supply high-quality efforts because they understand better the technologiesbehind the platform. Naturally, these capable workers assign a higher value to tokens because they are notconcerned about the adverse selection problem that low-quality workers face due to their lack of technologicalknowledge. In other words, in contrast to cash-based compensation, token-based compensation screens outhigh-type workers and thereby improves the match between employer (the platform) and employees (workers).

24In general, blockchain-based tokens have immutable transaction recording that finalizes the digital trans-actions among dispersed, untrusted agents.

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facilitating transactions, these holdings generate a flow of utility (or convenience yield) over

dt given by

x1−αi,t (Nγt Atui)

α dt, (3)

where Nt is the platform user base, ui captures agent i’s idiosyncratic needs for platform

transactions, and α, γ ∈ (0, 1) are constants. We provide a theoretical foundation for this

specification of transaction surplus in Appendix A. A crucial difference from Cong, Li, and

Wang (2018) is that we endogenize At and the token supply Mt.

The flow utility of token holdings depends on Nt, the total measure of users on the plat-

form with xi,t > 0.25 This specification captures the network externality among users, such

as the greater ease of finding trading or contracting counterparties in a larger community.

We assume that users’ transaction needs, ui, are heterogeneous. Let Gt (u) and gt (u)

denote the cross-sectional cumulative distribution and density functions respectively that are

continuously differentiable over a support [U t, U t] and may vary over time. ui can be broadly

interpreted. For payment blockchains (e.g., Ripple and Bitcoin), a high value of ui reflects

user i’s needs for international remittance. For smart-contracting platforms (e.g., Ethereum),

ui captures user i’s project productivity, and token holdings facilitate contracting.26 For

decentralized computation (e.g., Dfinity) and data storage (e.g., Filecoin) applications, ui

corresponds to the need for secure and fast access to computing power and data.

As Pt denotes the unit price of token in terms of the numeraire, we let ki,t denote the

units of token that user i holds so the real balance

xi,t = Ptki,t. (4)

To join the platform (i.e., ki,t > 0), a user incurs a flow cost φdt. For example, transacting

on the platform takes effort and attention. Therefore, agents with sufficiently high ui choose

to join the platform, while agents with sufficiently low ui do not participate.

Let yi,t denote user i’s cumulative utility from platform activities. As in Cong, Li, and

Wang (2018), we assume that either the users are well-diversified so that their transaction

surpluses on the platform are priced by a stochastic discount factor. Equivalently, we can

25One is example involves a producer who accepts tokens as means of payment and earns net profits equalto the full transaction surplus. The profits depend on the scale of operation, i.e., the sales xi,t, and variablesthat determine the profit margin, which include the total outreach, Nt, the platform efficiency At, and theproducer’s idiosyncratic productivity ui.

26For example, in a debt contract, the borrower’s Ethereum can be held in an escort or “margin” account,which is automatically transferred to the lender in case of default. Posting more Ethereum as margin allowsfor larger debt contracts, which in turn lead to projects of larger scale and profits.

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write the optimization problem under the risk-neutral measure.27 User i then maximizes

life-time utility under the risk-neutral measure,

E[∫ ∞

0

e−rtdyi,t

], (5)

where we can write the incremental utility dyi,t as follows:

dyi,t = max

{0, max

ki,t>0

[(Ptki,t)

1−α (Nγt Atui)

α dt+ ki,tEt [dPt]− φdt− Ptki,trdt]}

. (6)

The outer “max” operator in (6) reflects user i’s option to leave the platform and obtain

zero surplus, and the inner “max” operator reflects user i’s optimal choice of ki,t.

Inside the inner max operator are four terms that add up to give the incremental trans-

action surpluses from platform activities. The first term corresponds to the blockchain trade

surplus given in (3). The second term is the expected capital gains from holding ki,t units

of tokens. Users care about the sum of the on-chain transaction surplus and the expected

token appreciation given by the first two terms in (6). The third term is the participation

cost, and the last term is the financing cost of holding ki,t units of tokens.

It is worth emphasizing that on this tokenized platform, users must hold tokens for at

least an instant dt to complete transactions and derive utility flows. Section 2 contains

motiving examples and institutional details. This holding period exposes users to token

price change over dt.

3.3 The Entrepreneur

The entrepreneur represents the founding developers who own the platform and design

its protocol that includes the development strategy {Lt, t ≥ 0}. Over time, the entrepreneur

receives a cumulative number of tokens Dt as dividends and evaluates the tokens with a

risk-neutral utility function and time discount rate r:

max{Lt,Dt}t≥0

∫ +∞

t=0

E[e−rtPtdDt

[I{dDt≥0} + (1 + χ) I{dDt<0}

]]. (7)

27For the special case where users are risk neutral, the risk-neutral measure is the same as the data-generating physical measure.

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When dDt > 0, the entrepreneur receives token dividends that have a market value Pt per

unit.28 Note that in equilibrium, the entrepreneur immediately sells her tokens to users who

derive an extra convenience yield from token holdings.

We allow the entrepreneur to buy back and burn tokens to reduce the token supply (i.e.,

dDt < 0). By reducing token supply, the owner can boost token price, and as a result,

increase the value of future token dividends. A higher token price also allows the platform to

gather more resources for productivity growth in the future. When dDt < 0, the entrepreneur

raises external financing (numeraire goods) at a proportional cost χ and buy back tokens.29

As will be shown below, introducing such financing costs creates a conflict of interest between

the entrepreneur and platform users, and thereby, allows us to discuss the role of blockchain

as commitment device and how it affects the entrepreneur and users’ welfare.

Considering both the token issued for investment Lt and the entrepreneur’s dividend/buy-

back, we have the key accounting identity that describes the evolution of token supply:

dMt =F (Lt, At)

Ptdt+ dDt. (8)

The left side relates to tokens’ function as means of payment while the right relates to financ-

ing and payouts. When the platform invests (first term of right side) or distributes token

dividends (second term of right side), the total amount of tokens in circulation increases;

the token supply decreases when the entrepreneur burns tokens out of circulation. Later we

show that the platform owner’s financial slack varies with Mt due to the financing cost χ,

so the token stock is akin to the cash inventory in Bolton, Chen, and Wang (2011), except

that the token price is endogenous and the financial slack decreases in Mt.

In what follows, we characterize a Markov equilibrium with the platform productivity At

and the token supply Mt as state variables.

Definition 1. A Markov equilibrium with state variable At and Mt is described by agents’

decisions and equilibrium token price such that the token market clearing condition holds,

users optimally decide to participate (or not) and choose token holdings, contributors supply

28For example, blockchain behemoth Bitmain Technologies Ltd and Founders Fund (known for early betson SpaceX and Airbnb) invest in EOS and hold ownership stakes that entitle them for future token rewards.The gradual distribution of token dividends can be viewed as contingent vesting in reality – a certain amountof total tokens Dt have been allocated by time t but are distributed over time (via dDt) depending on thestages of platform development and the tokens outstanding (i.e., different values of At and Mt).

29The parameter χ may also represent the forgone consumption and other investment opportunities. It isconsistent with Bolton, Chen, and Wang (2011) who also model in reduced form the information, incentive,and transactions costs that a firm incurs whenever it raises real resources from external equity market.

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resources for the compensation of F (Lt, At) in numeraire value, and the platform strategies,

i.e., Lt and Dt, are optimally designed to maximize the owner’s value.

4 Dynamic Equilibrium

We first derive the platform owners’ optimal investment and token dividend distribution,

which in turn pin down the token supply. We then derive platform users’ optimal decisions

on adoption and token holding in order to aggregate token demand. Finally, token market

clearing yields the equilibrium dynamics of token price, decentralized contribution, user

adoption, and token allocation.

4.1 Optimal Token Supply

At time t, the owner’s continuation or franchise value Vt (i.e., the time-t value fucntion)

satisfies the following Hamilton–Jacobi–Bellman (HJB) equation

rV (Mt, At) dt = maxLt,dDt

PtdDt

[I{dDt≥0} + (1 + χ) I{dDt<0}

]+ VMt

[F (Lt, At)

Ptdt+ dDt

](9)

+ VAtAtLtµHdt+

1

2VAtAtA

2tL

2t (σ

H)2dt.

The first term in this HJB equation reflects the platform’s dividend payout (dDt > 0)

and buyback (dDt < 0). When there are more tokens circulating, the token price tends to be

low, and so does the owner’s continuation value. Therefore, we expect VMt < 0, as we later

confirm in the numerical solution. Payout occurs only if −VMt ≤ Pt, i.e., the marginal cost

of increasing token supply is not greater than the market value of token. Buyback happens

when −VMt ≥ Pt (1 + χ), i.e., when the marginal benefit of decreasing token supply is not

less than the cost of burning tokens. The second term is the product of marginal value of

token supply, VMt , and the drift of token supply, which consists of tokens paid to contributors

and tokens distributed to or burned by the entrepreneur. The third term is the marginal

benefit of an At increase. The platform productivity increases in labor Lt, which is the mean

productivity of AtµHdt. But hiring labor using tokens increases the token supply Mt, which

has a marginal cost of VMt

FLtPtdt as VMt < 0. Moreover, labor productivity is uncertain, so

the fourth term captures how such risk enters into the choice of Lt. The next proposition

summarizes the platform’s optimal policies.

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Proposition 1 (Optimal Token Supply). The optimal token supply strategy is given by

(1) the optimal choice of Lt solved implicitly by the following equation

VAtAtµH + VAtAtA

2tL∗t

(σH)2

= FL (L∗t , At)

(−VMt

Pt

)(10)

and (2) the optimal choice of dDt — the owner receives token dividends (dD∗t > 0) only if

Pt ≥ −VMt, and buys back and burns tokens out of circulation (dD∗t < 0) only if −VMt ≥Pt (1 + χ).

Equation (10) equates the marginal benefit of investment to the marginal cost. The left

side is the marginal impact on the drift of At, evaluated by the entrepreneur’s marginal value

of At growth and adjusted for the risk of productivity shock via the second term.

The right side is the marginal cost of investment. Since the entrepreneur’s marginal cost

of token supply can be larger than the market value of tokens, the physical marginal cost FL

is multiplied by −VMt/Pt. This multiplier reflects a token issuance cost. Here the platform

pays for investment with “undervalued” tokens. The payout/buy-back policy in Proposition

1 implies that VMt/Pt ∈ [1, 1 + χ]. Because the entrepreneur incurs a financing cost χ > 0

when burning tokens, there exists a region of (Mt, At) such that VMt/Pt > 1, i.e., a token

issuance cost exists. As will be shown in the solution, the condition −VMt ≥ Pt holds in

strict inequality almost everywhere. We have the following corollary that highlights the link

between off-platform capital markets and the platform’s token issuance cost.

Corollary 1 (Token Issuance Cost). The entrepreneur’s off-platform financing cost χ

leads to a token issuance cost: When χ > 0, there exists a positive measure of (Mt, At) such

that the token issuance cost is positive, i.e., −VMt/Pt > 1. This issuance cost distorts the

investment policy by amplifying the marginal cost of investment as shown in Equation (10).

Our characterization of the optimal payout/buyback policy allays the concern over fraud-

ulent designs by founding developers and the resulting explosion of token supply that destroys

token value. One might worry that the entrepreneur has strong incentive and ample oppor-

tunity to build “back doors” in the protocol that allow them to steal tokens when tokens

become valuable. The stolen tokens are likely to be sold in secondary markets for dollars,

and thus, depress the token price. However, as shown in Proposition 1, our setup already

allows the entrepreneur to extract token as dividends and the optimal payout policy maxi-

mizes the owner’s value, so it is an incentive-compatible rewarding scheme for the founding

designers. In other words, we characterize a subgame perfect equilibrium between a large

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layer (the platform) and a continuum of small players (users). From a regulatory perspec-

tive, any proposal of blockchain or platform design should disclose the payout schemes to

the founding developers and they should be broadly inline with the above characterization.

Corollary 2 (Resistance Against Excess Token Supply). By Pontryagin’s maximum

principle, the optimal payout and investment policies in Proposition 1 maximize the en-

trepreneur’s value at any t and rule out excess token supply from additional token issuance.

4.2 Optimal Token Demand

We conjecture and later verify that in equilibrium, the token price, Pt, evolves as

dPt = PtµPt dt+ Ptσ

Pt dZt, (11)

where µPt and σPt are endogenously determined. Agents take the price process as given under

rational expectation. Conditioning on joining the platform, user i chooses the optimal token

holdings, k∗i,t, by using the first order condition,

(1− α)

(Nγt AtuiPtk∗i,t

)α+ µPt = r, (12)

which states that the sum of marginal transaction surplus on the platform and the expected

token price change is equal to the required rate of return, r.

Rearranging this equation, we obtain the following expression for the optimal token

holdings:

k∗i,t =Nγt AtuiPt

(1− αr − µPt

) 1α

. (13)

k∗i,t has several properties. First, agents hold more tokens when the common productivity,

At, or agent-specific transaction need, ui, is high, and also when the user base, Nt, is larger

because it is easier to conduct trades on the platform. Equation (13) reflects an investment

motive to hold tokens, that is k∗i,t increases in the expected token appreciation, µPt .

Using k∗i,t, we obtain the following expression for the user’s maximized profits conditional

on participating on the platform:

Nγt Atuiα

(1− αr − µPt

) 1−αα

− φ. (14)

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User i only participates when the preceding expression is non-negative. That is, only those

users with sufficiently large ui participate. Let ut denote the type of the marginal participant,

then

ut = u(Nt;At, µ

Pt

)=

φ

Nγt Atα

(r − µPt1− α

) 1−αα

. (15)

The adoption threshold ut is decreasing in At because a more productive platform attracts

more users. The threshold also decreases when agents expect a higher token price appreci-

ation (i.e., higher µPt ). Because only agents with ui ≥ ut participate, the user base is then

Nt = 1−Gt (ut) . (16)

Equations (15) and (16) jointly determine the user base Nt given At and µPt . Note that zero

adoption is always a solution, and trivially leads to zero token price.

Proposition 2 (Token Demand and User Base). Given At and µPt , the platform has

a positive user base if Equations (15) and (16) have solutions for ut and Nt. Conditional

on participating, User i’s optimal token holding, k∗i,t, is given by Equation (13). The token

holding, k∗i,t, decreases in Pt and increases in At, µPt , ui, and Nt.

To obtain the numerical solution, we later specify Gt (u) and explicitly derive Nt.

4.3 Token Market Clearing

Clearing the token market determines the token price. Let us define the participants’

aggregate transaction need as

Ut :=

∫u≥ut

ugt (u) du, (17)

the integral of ui of participating agents.

The market clearing condition is

Mt =

∫i∈[0,1]

k∗i,tdi. (18)

Substituting optimal holdings in Equation (13) into the market clearing condition in Equa-

tion (18), we arrive at the Token Pricing Formula.

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Proposition 3 (Token Pricing). The equilibrium token price is given by

Pt =Nγt UtAtMt

(1− αr − µPt

) 1α

. (19)

The token price increases in Nt – the larger the user base is, the higher trade surplus

individual participants can realize by holding tokens, and stronger the token demand. The

price-to-user base ratio increases in the platform productivity, the expected price appreci-

ation, and the network participants’ aggregate transaction need, while it decreases in the

token supply Mt.30 Equation (19) implies a differential equation for Pt on the state space

of (Mt, At). This can be clearly seen once we apply the infinitesimal generator to the token

price, Pt = P (Mt, At), in the Markov equilibrium to express µPt into a collection of first and

second derivatives of Pt by Ito’s lemma. Note that the equilibrium user base, Nt, is already a

function of At and µPt as shown in Proposition (2). Therefore, the collection of token market

clearing condition at every t essentially solve the full dynamics of token price.

Together, Equation (8) and (18) describe the primary and secondary token markets. The

change of Mt is a flow variable, given by Equation (8), that includes the new issuances from

platform investment and payout and the repurchases by the entrepreneur. The token supply

Mt is a stock variable, and through Equation (18), it equals the token demand of users.

5 Equilibrium Characterization

We further characterize the equilibrium by analytically deriving and numerically solv-

ing the system of differential equations concerning token price and platform owners’ value

function. To streamline exposition and focus on core economic insights, we make some

simplifying parametric assumptions.

30The formula reflects certain observations by practitioners, such as incorporating DAA (daily activeaddresses) and NVT Ratio (market cap to daily transaction volume) in token valuation framework, butinstead of heuristically aggregating such inputs into a pricing formula, we solve both token pricing and useradoption as an equilibrium outcome. See, for example, Today’s Crypto Asset Valuation Frameworks byAshley Lannquist at Blockchain at Berkeley and Haas FinTech.

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5.1 Parametric Choices

Following the literature on investment in finance and macroeconomics (e.g., Bolton, Chen,

and Wang, 2011), we assume a convex (quadratic) investment cost function of F :

F (Lt, At) =

(Lt +

θ

2L2t

)At, (20)

where θ > 0 can depend on the elasticity of labor and capital supply. In comparison with tra-

ditional contracts, token-based compensation may enlarge the supply elasticity and thereby

reduce θ by alleviating the problem of limited commitment as previously discussed.

Lemma 1 (Parameterized Optimal Investment). Under the parametric restriction

given by Equation (20), the platform’s optimal investment is

L∗t =VAtµ

H +VMtPt

−VMtPtθ − VAtAtAtσ2

, (21)

To obtain closed-form solutions, we assume that ui follows the commonly used Pareto

distribution on [U t,+∞) with cumulative probability function (c.d.f.) given by

Gt (u) = 1−(U t

u

)ξ, (22)

where ξ ∈ (1, 1/γ) and U t = 1/ (ωAκt ) , ω > 0, κ ∈ (0, 1). The cross-section mean of ui isξUtξ−1 .

Note that U t decreases in At, which reflects the competition from alternative platforms

that are inspired by the platform’s success (i.e., a high value of At). For example, this

specification captures the reality that after the success of Bitcoin, alternative blockchains

emerge as competitors in the area of payments. Similarly, there now exists alternative

platforms to Ethereum for smart contracting. The effects of competition are small when ω

is close to zero. As At increases, the mass of ui is being shifted towards lower values.31

Lemma 2 (Parameterized User Base). Given At and µPt , from Proposition 2, we have

a unique non-degenerate solution, Nt, for Equations (15) and (16) under the Pareto distri-

31Platform competition can also be captured by the depreciation of At. The current specification lendstechnical convenience.

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bution of ui given by Equation (22):

Nt =

(A1−κt α

ωφ

) ξ1−ξγ

(1− αr − µPt

)( ξ1−ξγ )( 1−α

α ), (23)

if ut ≥ 1ωAκt

, i.e., A1−κt ( 1−α

r−µPt)1−αα ≤ ωφ

α; otherwise, Nt = 1.

Our later discussion focuses on ξγ < 1 so that the user base, Nt, is increasing in the

platform productivity in spite of the competition effects. This is realistic because a technol-

ogy leader usually benefits from its innovation despite the presence of potential competing

followers. Moreover, we focus on low values of At such that Nt < 1 in the Markov equilibrium

so as to examine how token allocation interacts with user base dynamics. Under the Pareto

distribution, the aggregate transaction need is given by

Ut = Nt

(ξutξ − 1

)=

(ξ − 1)ωAκt

)(A1−κt α

ωφ

) ξ−11−ξγ

(1− αr − µPt

)( ξ−11−ξγ )( 1−α

α ). (24)

We adopt the following parameter restriction, which helps reduce the dimension of state

space in our numerical analysis and convey economic intuitions.

Assumption 1. 2ξ−11−ξγ = κ

1−κ .

The assumption implies κ > 1/2 given that γ > 0 and ξγ < 1. Moreover, Nt increases in

At while Ut decreases in At, and the effects of At on Nt and Ut exactly cancel out each other

in the token pricing formula (Equation (19)). The intuition is that even though a better

platform productivity induces more users, individual users’ needs are now weaker because

they have access to alternative platforms. The token pricing formula then simplifies.

Lemma 3 (Parameterized Token Price). Under Assumption 1, the equilibrium token

price in Proposition 3 when Nt < 1 is given by

Pt =AtMt

ξ

(ξ − 1)ω1

1−κ

φ

) κ1−κ(

1− αr − µPt

) 1α+( 1−α

α )( κ1−κ)

. (25)

In the following, we characterize a Markov equilibrium in a transformed state space. The

equilibrium variables depend on (mt, At), where

mt =Mt

At. (26)

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By inspecting Equation (25), we can see that mt is the only state variable driving the token

price – in such an equilibrium µPt is a function of mt only and so does Pt.

For the parameters that affect user activities, we follow Cong, Li, and Wang (2018) to set

α = 0.3, φ = 1, r = 0.05, and the volatility parameter, σH = 2. For the mean productivity

growth, we set µH = 0.5, which generates a µPt in line with the values in Cong, Li, and

Wang (2018). We set the rest of parameters to illustrate the qualitative implications of the

model: θ = 10, 000 so the highest level of investment, Lt, is about 25% higher than the

lowest level; ξ = 2, κ = 0.8 and ω = 100 for the distribution parameters of ui; χ = 20%

for the financing cost. The model’s qualitative implications are robust to the choice of these

parameters. Finally, we set γ = 1/8 to satisfy Assumption 1.

5.2 Solving the Equilibrium

We numerically solve the model in the space (mt = Mt/At, At) instead of the original

space (Mt, At), because given the parametric choices in Section 5.1, mt shall be the only

state variable driving the token price Pt and the platform investment Lt. By Ito’s Lemma,

the dynamics of mt is given by

dmt

mt

=dMt

Mt

− dAtAt

+ L2t (σ

H)2dt, (27)

where the last term is a quadratic variation term from Ito’s calculus. We conjecture that

the value function V (Mt, At) = v(Mt

At

)At, so the derivatives are given by

VMt = v′ (mt) , VAt = v (mt)− v′ (mt)mt, VAtAt = v′′ (mt)m2t

At. (28)

In the interior region (dDt = 0), the HJB equation is

rv (mt) = maxLt

v′ (mt)

(Lt + θ

2L2t

)Pt

+ [v (mt)− v′ (mt)mt]LtµH +

1

2v′′ (mt)m

2tL

2t (σ

H)2. (29)

Therefore, if Pt and Lt are all functions of mt, and we confirm the value function conjecture.

Substituting these derivatives of V (Mt, At) into the optimal investment, we have

L∗t =[v (mt)− v′ (mt)mt]µ

H + v′(mt)Pt

−v′(mt)Pt

θ − v′′ (mt)m2t (σH)2

. (30)

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Therefore, Lt is a function of mt as long as Pt is a function of mt. Equation (25) implies that

Pt is a function of mt because when Pt is a function of mt, so is µPt . Hence the conjecture of

mt being the only the state variable driving Pt and Lt is internally consistent.

The optimality conditions for dDt give us the boundary conditions to solve v (mt). We

conjecture that v′ < 0 because when mt increases, more tokens are supplied and the current

and future token price declines, which reduces the owner’s continuation value. There exists

a lower bound for mt such that mt ≥ m, dD∗t ≥ 0. At this payout boundary, the marginal

value of retained token must be equal to the market value, i.e.,

−v′ (m) = P (m) . (31)

Since the payout boundary is optimally chosen, we also have the usual “super contact”

condition:

−v′′ (m) = P ′ (m) . (32)

Moreover, because the payout boundary is a reflecting boundary, to rule out arbitrage in the

token market, we have:

P ′ (m) = 0. (33)

Intuitively, the distribution of token dividends happens when the token supply is sufficiently

small relative to the platform productivity, i.e., low mt.

The upper bound for mt is the buyback boundary. As mt increases, the token supply is

large relative to the platform productivity, and the token price declines, so the owners buy

back and burn tokens out of circulation. At mt = m,

−v′ (m) = P (m) (1 + χ) . (34)

Since the buyback boundary is optimally chosen, we also have the “super contact” condition:

−v′′ (m) = P ′ (m) (1 + χ) . (35)

Moreover, because the payout boundary is a reflecting boundary, to rule out arbitrage in the

token market, we have:

P ′ (m) = 0. (36)

At the boundaries, the amount of payout and buyback exactly offsets the variation in mt

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from Lt and the shock dZt that would otherwise drive it beyond the boundaries.

Proposition 4 (Markov Equilibrium Solution). With Lemmas 1, 2, and 3, there exists

a Markov equilibrium with At and mt = Mt/At as state variables and the following properties:

(i) The token price P (mt) and the value function V (Mt, At) = v (mt)At uniquely solve the

system of ordinary differential equations given by Equation (25) and (29) subject to boundary

conditions given by Equations (31) to (36).

(ii) The token price Pt, platform investment Lt in Equation (30), and the payout/buy-back

policy Dt, all depend on mt only.

(iii) Users’ optimal token holdings and participation decisions together with the user base

depend on both mt and At according to Proposition 2.

Discussion: Token Supply Limit. Blockchain platforms often feature a cap on token

supply. One way to incorporate this is to have an absorbing upper bound of mt, say m.

In such case, once reaching a multiple of the platform productivity, i.e., mAt, the supply

would grow proportionally with At forever, and according to Lemma 3, token price will then

be a constant. As for newly issued tokens, they are divided between the entrepreneur and

contributors, and here the entrepreneur faces a standard consumption-savings trade-off – if

she takes a larger share of the new tokens, the productivity grows slower.

5.3 Endogenous Platform Development

Panel A of Figure 1 plots v (mt). Because the value function, V (Mt, At) = v (mt)At,

Panel A shows that the platform owner’s value, scaled by productivity, declines in the

productivity-adjusted token supply (a form of platform “inflation”). Intuitively, when more

tokens are circulating relative to platform productivity, it is more likely for the owner to

reach the buyback (upper) boundary and pay the financing cost, and in the less likely event

of token payout, the owner receives a lower value due to the depressed token price when

mt is high. Note that the value function is always positive in Panel A, suggesting that the

platform owner never abandons the platform. The curve starts at the payout boundary and

ends at the buyback boundary where the owner actively devotes real resources to buy back

and burn tokens out of circulation in order to support token price and her franchise value.

Panel B of Figure 1 plots the optimal platform investment against the productivity-

adjusted token supply. The declining pattern is largely driven by the rising cost of token

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Figure 1: Optimal Platform Investment Financed by Token Issuances.

issuance (Panel C), even though as mt increases, the marginal value of productivity enhance-

ment rises (Panel D). The optimal L∗t increases in VAt

The optimal L∗t increases in −VMt/Pt, the ratio of the marginal cost of token issuance,

−VMt , to the token market price, Pt. This ratio measures the valuation gap that exists

between platform owners (insiders) and the workers and users (outsiders), i.e., the token

issuance cost. When the gap is high, it is costly from the owners’ perspective to gather

resources using tokens. The ratio starts at one, as implied by the value-matching condition

of the payout boundary. The gap widens as the token supply outpaces the growth of plat-

form productivity, i.e., as mt increases, and eventually, when the gap reaches (1 + χ), the

platform owner’s optimal buy back tokens. The increasing −VMt/Pt largely contributes to

the decreasing pattern of L∗t .

The optimal L∗t increases in VAt , the marginal value of At, because on average, investment

has a positive productivity, i.e., µH > 0, more resources gather by token payments, Lt, means

a higher expected growth of At. Near the buyback boundary, VAt is high because an increase

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of At reduces mt and the likelihood of costly buyback.

Finally, according to Equation (10), the second-order derivative of value function to pro-

ductivity also affects the choice of investment, which essentially represents a precautionary

motive in the choice of Lt. It is not plotted because under the current parameterization, its

quantitative contribution to the dynamics of Lt is small. However, the intuition of precaution

towards investment risk is still interesting. The token distribution is largely a real-option

decision. While it is not completely irreversible, reversing it (i.e., buying back tokens) incurs

a cost of χ.32 The probability of incurring such costs increases as mt approaches the buy-

back boundary, so the platform becomes increasingly cautious on making large investment

that also brings in large exposure to investment productivity shock in Equation (2). There-

fore, the platform owner may choose to invest less in order to preserve some slack, i,e., the

flexibility to issue more tokens in the future.

Overall, our model reveals a rich set of trade-offs in the choice of token-compensated

contributions for platform development. The model has the potential to explain various

features of token distribution to open-source engineers, miners (ledger maintainers), and

crowd-sourced financiers in real life.

5.4 Token Price and User Adoption

The dynamics of token price is directly linked to that of token supply. As shown in

Panel A of Figure 2, the token price, Pt, declines in mt, the productivity-adjusted token

supply. From Equation (27), the diffusion of mt is −mtL∗tσ

H (through −dAt/At), which is

negative. Therefore, a positive shock in labor productivity decreases mt by increasing At,

moving the economy closer to the payout boundary. The token price increases in response

and is procyclical with respect to the shock.

That said, in stark contrast to the 200% per annum volatility of labor productivity that

we input, i.e., the fundamental volatility, σPt is surprisingly small (below 0.2% in Panel B

of Figure 2) due to the stabilizing effect of the endogenous cumulative token process Dt.

The platform owners’ incentive to pay out when mt is low and buy back when mt is high

moderate the variation of token price through the control over token supply.

Corollary 3. From Proposition 1, the token price is bounded in[−(

11+χ

)VMt ,−VMt

].

32When the Synereo team has to hold multiple meetings and incur effort cost to explain to users when theteam burned 33% of its cryptocurrency reserves. https://synereo.com/burn-amps/

30

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Figure 2: Token Price Dynamics, Stablecoin, and User Adoption.

Here the token value has two anchors. First, users need tokens for transactions. Second,

when token price declines significantly below the marginal cost of having one more unit of

token circulating, i.e., Pt ≤ −VMt/ (1 + χ), the owner optimally chooses to exchange real

resources (i.e., dollars) for tokens to reduce the supply.

Panel C of Figure 2 shows the expected token price change against mt. When mt is low,

the expectation is negative, reflecting the likely token supply increase due to payout and

labor demand (Panel A of Figure 1). The expected token price change gradually increases

and eventually becomes positive because the expected token supply change is increasingly

dominated by the declining investment (Panel A of Figure 1) and the possibility of token

buyback by the platform owners.

In Proposition 2, unlike other variables in the model that only depends on mt, the user

base Nt depends on both mt (through µPt ) and At. Panel D of Figure 2 plots the user base

dynamics with different values of At to show that as the the risk-adjusted token appreciation,

µPt , increases, the user base also increases.

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Discussion: stablecoins. Practitioners have proposed several candidate designs for sta-

blecoin, a powerful alternative to fiat money or even digital payments through the commercial

banking system (e.g., Duffie, 2019). A popular approach is to mimic open market operation

done by central banks. When token price is low, the platform issues token bonds to buy

back tokens. Token bonds promise to pay the principal with interest in the future, but all

payments are in tokens. The problem with this design is that an inter-temporal substitution

between current and future tokens tilts the schedule of token supply over time, but it does

not introduce any real resource to support token price, nor does it provide any incentive to

economic agents to devote such resources. A champion of this design, the Basis stablecoin

project that attracted $133 million of venture capital in April 2017, has closed down all

operations, citing US securities regulation as the reason for its decision.33

An alternative design is collateralization, backing token value with real resources such

as dollar (e.g., Tether, Circle, Gemini, JPM coin, and Paxos), oil reserves (e.g., Venezuelas

El Petro, OilCoin, and PetroDollars). A derivative of such design is to further tranche the

claims on real resources, so tokens as means of payment are the most senior tranche, which

is less information-sensitive and thus has a stable secondary-market value. Such designs are

often subject to frauds and market manipulations (e.g., Griffin and Shams, 2018).

The way the buyback policy stabilizes token value differs from the existing proposals.

First, we introduce the value of platform ownership — the continuation or franchise value —

that derives value from token dividends that are optimally chosen instead of a prescheduled

bond coupons do. Then, given the economic cost of buying back tokens, χ, we characterize

the incentive for the platform owners to voluntarily buy back tokens using the numeraire

goods (real resources). The parameter χ may change, and can even be a function of macroe-

conomic state variables to better represent the cost of token buyback.

Note that it is in the interest of platform owners such as the founders to buy back

tokens, which provides an incentive-compatible support for token price. Later we introduce

commitment using smart contracting which can further help creating stablecoins.

6 Blockchain as a Commitment Device

The rise of tokens as means of payment on digital platforms is a recent phenomenon with

many applications inspired by the success of Bitcoin, Ethereum, and other blockchain-based

33https://icoexaminer.com/ico-news/133-million-basis-stablecoin-project-ceases-and-desists-citing-regulatory-concerns/

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startups. So far, our analysis has been focusing on the case of discretionary token supply

policy of the platform – depending on the state of the world, the platform can freely adjust the

token issuance to finance platform development or to pay (or be bought back by) the owners.

The blockchain technology allows consensus protocols and token supply rules to be immune

to adjustments after the launching of platform. Next, we study platforms’ commitments to

predetermined rules of token supply. Our analysis helps understand why tokens become a

viable payment solution after the blockchain technology becomes available and what are the

welfare gains for platform owners and users from blockchain-enabled commitment.34

Specifically, we consider F (Lt, At) /Ptdt = µMMtdt, which implies a constant growth

of token supply in the interior region (dDt = 0) to finance the enhancement of platform

productivity:

dMt = F (Lt, At) /Ptdt = µMMtdt, (37)

which is popular among the blockchain applications (e.g., Ethereum) as a way to create

scarcity and avoid inflation of tokens. This rule of token supply implies that the resources

a platform gathers, Lt, is fixed given the current productivity At, token price Pt, and token

supply Mt. In our numerical solution, we use µM = 10, which is the average level of token

growth in the baseline model.

We still allow the platform owners to receive token dividends and buy back tokens, but

with Lt fixed, the owners’ only control variable is dDt and the HJB equation directly specifies

a differential equation for the value function:

rV (Mt, At) dt = maxdDt

PtdDt

[I{dDt≥0} + (1 + χ) I{dDt<0}

]+ VMt

[µMMtdt+ dDt

](38)

+ VAtAtLtµHdt+

1

2VAtAtA

2tL

2t (σ

H)2dt.

Comparing it with Equation (9), the token paid for Lt is replaced by µMMtdt. Under the

parametric choices in Section 5.1 and in the interior where dDt = 0, we have

rv (mt) = v′ (mt)mtµM + [v (mt)− v′ (mt)mt]Ltµ

H +1

2v′′ (mt)m

2tL

2t (σ

H)2, (39)

34We cannot over-emphasize the possibility of commitment brought forth by blockchains because commit-ment lies at the heart of many economic issues. For example, firms’ inability to commit to future fundingchoices has profound consequences for understanding capital structure dynamics, as Admati, DeMarzo,Hellwig, and Pfleiderer (2018) demonstrates. In fact, in the AFA presidential address in 2019, DeMarzohighlights that commitment issues are first-order in understanding capital structure dynamics and collater-alization presents one form of commitment (Demarzo, 2019).

33

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Figure 3: Constant Growth of Token Supply for Platform Development.

where Lt is given by

Lt +θ

2L2t = µMPtmt. (40)

The boundary conditions are the same as those of the baseline model. Because the left-

hand side increases when Lt > −1/θ and Lt ≥ 0, so platform investment increases in Pt

and mt. Intuitively, when token is more valuable, the platform gathers more decentralized

contributions; when the token supply is high, the amount of newly issued tokens is also high

per unit of time, leading to a larger payment for Lt.

Proposition 5 (Predetermined Token Growth). Under the commitment to constant

growth of token supply for productivity enhancement, platform investment given by Equation

(40) increases in Ptmt. The owner receives token dividends (dD∗t > 0) only if Pt ≥ −VMt,

and buys back and burns tokens out of circulation (dD∗t < 0) only if −VMt ≥ Pt (1 + χ).

Token price is determined by Equation (19) as in the baseline model.

Figure 3 plots the key variables from the solution under the commitment of token growth.

Comparing Panel A of Figure 3 with Panel A of Figure 1, we can see that commitment

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significantly increases the platform owners’ value. By comparing Panel B in the two figures,

we see that such an increase mainly comes from an about five times larger level of investment.

Therefore, a key impact commitment brings is the mitigation of under-investment.

Commitment adds value because the financing costs χ creates a conflict of interest be-

tween the platform owner and users, which manifests itself when we examine the usage value

and the investment value of tokens. To the owner, the value of tokens is −VMt , while to

the users, it is Pt. The wedge between −VMt and Pt widens as the productivity-adjusted

token supply, mt, increases and reaches χ at the buyback boundary. Therefore, as shown

in Equation (10), the financing cost translates into a dynamic cost of token issuance to

contributors that discourages investment. Intuitively, under-investment occurs because the

platform owner fully bears this dynamic token issuance cost, −VMt/Pt > 1, yet the resulting

productivity enhancement benefits both the owners (by decreasing mt and thus increasing

v (mt)) and the users (via the token usage value — a larger flow of convenience yield). More-

over, at the buyback boundary, the platform owner bears χ while the token buyback benefits

both the owner (also by decreasing mt and increasing v (mt)) and the users (through the

token investment value — the resulting token appreciation).

Commitment mitigates the under-investment problem. With commitment, the constant

growth of token supply in the interior region quarantines investment from the influence of

financing cost. As a result, investment depends directly on the state variable mt as shown

in Equation (40). When mt increases, the declining token price (Panel C of Figure 3) drives

down Lt but the increasing token supply drives up Lt. In Panel B of Figure 3, the latter

force dominates, so the large mt is, the higher platform investment, exhibiting a pattern of

investment opposite to that in the baseline model (Panel B of Figure 1).

Commitment also creates more frequent token buyback. The range of mt in Figure 3 is

reduced by one hundred times in comparison with that in Figure 1 and 2. In other words,

the platform owner is more willing to buy back and burn tokens at a much lower threshold

level of productivity-adjusted token supply. As mt increases, the ratio of owner’s token

value, −VMt , to users’ token value, Pt, increases and reaches 1 +χ at the buyback boundary.

A tighter range of mt suggests that the ratio rises faster in mt under commitment. When

investment increases in mt, an increasing amount of tokens are issued at the expense of

platform owner to boost productivity that benefits users. Therefore, as mt increases, the

divergence of owner’s and users’ interest, −VMt/Pt, becomes increasingly large, reaching 1+χ

fast and justifying token buyback at a low level of mt.

Even though the platform owner ends up paying more frequently the financing cost χ

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under commitment, the owner’s value is still higher than the baseline model of full discretion

because the higher level of platform investment translates into a higher token value through

users expectation of productivity growth. The value added from commitment is analogous

to that in other settings of corporate finance. For example, firms’ ability to commit to future

capital-structure choices improves the firm value (Demarzo, 2019).

Stablecoins under commitment. Many blockchain applications aim for creating tokens

with stable value so that tokens may perform the roles of both means of payment and unit

of account. From a theoretical perspective, there are various merits to a unit of account

whose value is stable (e.g., Doepke and Schneider, 2017). A rigid token supply rule is

often considered as a contributing factor to price volatility because volatile demands directly

translate into price fluctuations. However, as shown in Panel D of 3, the annual volatility

of token return, dPt/Pt, is less than one basis point in spite of the 200% annual volatility of

productivity shock. The commitment to constant token growth thus brings further stability

on top of the volatility reduction that we see in the baseline model (Figure 2).35

The intuition is straightforward. Because commitment increases the sensitivity of−VMt/Pt

to mt, buyback happens at a low threshold level of productivity-adjusted token supply. As

shown in the baseline model, token buyback reduces the token volatility. When the owner

buys back tokens more frequently under commitment, volatility is reduced accordingly.

The commitment to constant token growth brought by blockchain technology not only

achieves stability of token price but also simplifies the protocol design. Moreover, since

the platform investment increases in the token market capitalization (Equation (40)), the

expected growth of platform productivity is relatively easy to calculate. In other words,

under commitment, there exists an one-to-one mapping between token market capitalization

and the enhancement of platform productivity, suggesting a simple way to rank token-based

platforms by their quality.

More broadly, our findings highlight how blockchains can potentially provide an alter-

native commitment device and in a corporate finance context, facilitates rethinking many

key issues such as capital structure. For one, it helps if a firm can commit to future financ-

ing choices or if a regulator can commit to capital requirements and leverage limits. That

35If the end goal is price stability, one can even trivially achieve perfect stability by committing to haveMt = At always, because then the driver for price dynamics, mt, becomes a constant. Here our analysis ismotivated by the tokens with constant growth rate of supply, for example, Ether.

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said, what blockchains and smart contracts allow us to commit to is not unrestricted. We

have analyzed a plausible form of commitment here but the commitment power from the

technology in general remains a rich area for future research.

7 Conclusion

We develop a dynamic model of platform economy, where tokens are issued and used

as means of payment among users, contributors, and founding entrepreneurs. Users de-

mand tokens for their platform transactions. Dispersed contributors such as distributed

record-keepers, open-source developers, and crowdfunders make on-demand contributions to

improve the platform in exchange for token compensation. Entrepreneurs maximize their

overall seigniorage by managing token-supply dynamics, subject to the conditions that users

break even inter-temporally and labor markets are competitive.

We characterize the dynamic token allocation strategy and its implications on user base

dynamics, endogenous platform growth, the dynamics of token price. A key mechanism is

the divergence between insiders’ (entrepreneurs’) token valuation and that of outsiders (users

and workers) – when the valuation wedge falls to zero, the platform owners optimally issuing

token dividends to themselves; when it rises to an endogenously determined threshold, they

optimally burn tokens out of circulation to stabilize token value. By serving as a commitment

device, blockchains enable rule-based token supply schedule. This distinguishing feature

can help mitigate under-investment and boost platform franchise value, user adoption, and

token price. It also improves upon the novel dynamic token-supply mechanism for creating

stablecoins.

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Appendix A - A Model of Platform Transaction Surplus

In this section, we provide a theoretical foundation for our specification of transaction

surplus on the platform. Time, t ∈ R+, is continuous. The quality of the blockchain

platform, At, evolves stochastically according to a general diffusion process determined in

the equilibrium

dAt = µ(At)dt+ σ(At)dZt.

The economy is populated with a unit measure of infinitely lived risk-neutral agents who

has a discount rate r > 0. Agents have investment opportunities that occur at Poisson arrival

times, {Tn}+∞n=1, with time-varying and agent-specific intensity, λi,t. At a given Poisson time,

Tn, agent i is endowed with a technology, ωiF (·), that transforms labor into goods, and

is matched with another agent who can supply the required labor input. Agent-specific

productivity is captured by ωi. To simplify the exposition, we assume that the labor supply

has a constant marginal cost of one, and the supplier breaks even, so the full trade surplus

accrues to agent i.

Agent i’s labor demand, denoted by h, is not restricted by the real balance of token hold-

ings, Ptki,Tn−, where ki,Tn− denotes the units of tokens carried to Tn. Since the focus of this

paper is not on financial constraints, we allow the agent to borrow dollars (an instantaneous

loan) at zero cost, so h may exceed agent i’s wealth at the moment. Once the production is

complete, the loan is repaid immediately by the goods produced.

The lumpy payment for labor incurs a transaction cost that is proportional to the total

payment value, δh (δ > 0), but using tokens as means of payment save the transaction

cost by U (Ptki,Tn−) (U ′ > 0, U ′′ < 0) because agent i does not need to exchange dollars

for tokens, the required means of payment on the platform. This transaction cost can be

interpreted as the cost of traditional bank transfer service, legal costs of contracting. Native

tokens in many cases allow transaction parties unknown and untrusted to still complete a

value transfer at distance, or to contract on simple terms, thanks to the blockchain ledger

and smarting contracting functionalities. For these reasons, platforms such as Kin require

all on-platform transactions to be mediated using Kin tokens.

Agent i maximizes the investment profit, which is a jump in wealth,

maxh

ωiF (h)− h− (δh− U (Ptki,Tn−)) , (41)

where the last term is the transaction cost. The optimal labor demand, h∗, is given by

ωiF′ (h∗) = 1 + δ, (42)

so that the marginal value of production is equal to the marginal cost of labor plus the

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transaction cost, δ. We can substitute the constant h∗ into the investment profit to have

ωiF (h∗)− (1 + δ)h∗ + U (Ptki,Tn−) . (43)

We assume that ωi is sufficiently high so h∗ ≥ Ptki,Tn−. The conversion between the local

currency (token) and other assets can be costly, especially when a lumpy transaction is

required within a short period of time. By holding tokens, agents save such costs.

Therefore, at time t, agent i has an expected gain of λi,tU (Ptki,t) dt by holdings ki,tunits of tokens for dt. To obtain a tighter analytical characterization of the equilibrium,

we specify λi,t = (Nγt Ate

ui)α (α ∈ (0, 1)). A larger community (Nt) makes it easier to find

transaction counterparties. A higher platform quality (At) makes matching more efficient.

And ui captures agent-specific transaction needs. We specify U (Ptki,t) = χ (Ptki,t)1−α, so

the expected transaction costs saved are

λi,tU (Ptki,t) = (Nγt Ate

ui)α (Ptki,t)1−α χdt. (44)

In the model we normalize χ = 1 because its scaling effect can be subsumed by the level of

At.

We may reinterpret h as goods or services other than labor, and the investment profit as

a burst of consumption or utility value from transactions. The features our micro-foundation

captures are two-fold: (i) the arrival of transaction opportunities depends on the user base,

the platform quality, and agent-specific factors; (ii) holding tokens on the tokenized platform

save transaction costs for lumpy payments. In essence, we model the flow utility of token

holdings as a form of convenience yield, as emphasized by John Cochrane.36

We have many applications of native tokens as means of payment on platforms. In the

case of Kin, entrepreneurs obtain information from consumer surveys that helps improve

product quality. Consumers are rewarded by the native currency, Kin tokens. In our model,

we do not differentiate buyers and sellers among users because in reality, the one entrepreneur

are often consumers of other sellers’ products in the platform market place. They can

simultaneously take on different roles (investor, user, developer or operator), and actively

participate in a sharing economy.

36Please refer to https://johnhcochrane.blogspot.com/2017/11/bitcoin-and-bubbles.html

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