www.pejgruppen.dktrends til tiden – hele tiden

TØJs editorial profile is to the point and concise!

The readers demand fast and selected information. Information communicated

by an independent source – just like TØJ!

Our target is to be the best at covering the decision makers need for targeted

knowledge about the fashion industry. We provide the readers with news,

when it is in fact news, via TØJ’s e-mail service. The readers have access to the

trade’s most basic information on the magazine’s web portal.

TØJ costs money. Those, who buy the magazine, also read it. Analyses show

that six readers per subscription read the magazine. A yearly subscription to

TØJ contains eight printed editions, e-mail service and access to the trade

portal.

TØJs target group

TØJ is written for the owners, managers, chain managers, store managers,

purchase managers, sales managers, marketers, product developers and

designers. Our subscribers include producers, whole sellers, agents, sub

suppliers as well as retailers in all areas of the fashion industry. TØJ aims

at all branches within the fashion industry.

The editorial content of TØJ

In TØJ, one can read about finances – both for the industry and for the

companies – product news, people, shop design and merchandising, fairs,

market, figures and analyses, marketing and sale, trend and colours. We make

a virtue of being a business magazine for the fashion industry. We write about

the most important fairs – primarily before the fairs are held. TØJ’s trade portal

has a fair calendar containing the most important trade fairs, giving information

about dates, links to websites and all contact data. Besides, the portal has news

about the fairs.

Production departmentAnja Bloch-HamreAnette Faarupe-mail: produktion@pejgruppen.dk

Sales departmentMark Mørupe-mail: salg@pejgruppen.dk

EditorEditor in chief: Helle Mathiesene-mail: redaktionen@pejgruppen.dk

Commercial termsInvoice issued on date of publication: Terms 14 days net.We accept no liability for strikes,lockouts or force majeure.

TØJ is published by pej gruppenpej gruppen is a private owned company, communicating knowledge and inspira-tion about future tendencies to profes-sional players in the lifestyle industries.Our customers are primarily working with fashion, interior, food, media, communi-cation and entertainment. Industries, depending on knowing future trends in order to prepare the necessary time adjustments.

M E D I A I n f o r M A T I o n 2 0 1 0

TOJ – Trade magazine for decision makers

GBM E D I A I n f o r M A T I o n 2 0 1 0

no. 1 1. February 13. January Fair issue: Sect. 2: Focus on Copenhagen Fashion House – sect. 3: Focus CIFFKIDS

no. 2 2. March 22. February

no. 3 13. April 29. Marts

no. 4 1. June 25. May

no. 5 2. August 9. July Fair issue: Sect. 2: Focus on Copenhagen Fashion House – sect. 3: Focus CIFFKIDS

no. 6 7. September 30. August

no. 7 26. October 18. October

no. 8 7. December 29. November

Publications 2010

PublICATIon: ordinary issues: 2.000 issues fair issues: 10.000 issues (Distribution in Denmark, Norway and Sweden)

PublICATIon DATE DEADlInE

DEADlInESDeadline for receipt of orders: 4 weeks prior to publication.

Deadline for receipt of finished artwork: 2 weeks

prior to publication and 4 weeks prior to publication

for Trade fair issues. Cancellation deadline: 4 weeks.

Editorial deadline: 3 weeks prior to publication.

MATErIAlSHigh-resolution PDF-files in CMYK colors. On CD,

mail: produktion@pejgruppen.dk (max. 8 Mb) or on

FTP-server: ftp.pejgruppen.dk (call for username and password).

Prices are based on 100% finished artwork supplied as per the

technical specifications. Where corrections to the material are

required, these will be incorporated time permitting and where

technically possible. Time will be billed separately.

TEChnICAl SPECIfICATIonSFormat: A4 folded and trimmed (210 x 297mm)

SubSCrIPTIon A yearly subscription for 2009 costs Euro 260,- + postage

A subscription for TØJ contains:

•8printededitions

• 24-hourwebportalwithtradenews,marketdata,

key figures, news about trade people etc.

•E-mailservicewithbreakingtradenews

For offers on group subscriptions for retail chains, organisa-

tions, schools etc. please contact the sales department.

TOJTOJTOJTOJTOJTOJTOJTOJ

bAnnEr PrICES: Formats: 165 pxl x 165 pxl / 350 pxl x 80 pxl

Period: Euro

12 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,500,-

6 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,625,-

3 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 875,-

Prices per 1/1-2009

bAnnEr ADvErTISEMEnTS www.pejgruppen.dk/toj

• Targetedmarketingdirectlyatthedecisionmakersofthe

Danish fashion industry.

• Possibilityofbanneradvertisementsonthefrontpageofthe

portal and on selected pages within the portal.

•Themostexitingandupdatedtradeportaloftheindustry.

•Relevanttradenewseverydayallyearround.

•Newsmailsforsubscribersensureconstanttraffictotheportal.

• Theportalisjournalisticwisecompletelyindependent

– just like the magazine.

• Advertisementmessageandlinktoownwebpagecanbe

changed when whished.

ADvErTISIng rATESFormat Euro

Front cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000

Double-page spread (2/1) . . . . . . . . . . . . . . . . . . . 4,600

Back cover (1/1) . . . . . . . . . . . . . . . . . . . . . . . . . . 2,800

1/1 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,500

1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,350

1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 720

1/8 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 350

Prices per 1/1-2009

Stitching in, gluing, inserts, etc. – please contact the

sales department for individual quotations.

85x250 mm.

1/2 page, portrait

173x124 mm.

1/2 page, landscape

85x124 mm.

1/4 page, portrait

173x61 mm.

1/4 page, landscape

210x222 mm.

Front cover

210x297 mm.

1/1 full page

420x297 mm.

2/1 double-page spread

85x61 mm.

1/8 page, landscape

Advertisements should include 3mm bleed for trimming.ADvErTISEMEnT forMATS

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