Together, we make Delight

BTS in SBS Inkigayo

Anywhere and everywhere people convergeAnd talk about broadcasting, express their thoughts. That is where a new delight, an incredible change, and Real broadcasting takes place.

With SBSTogether we make broadcasting,Together we make delight.

WHO WE ARE

Key FactsMedia HistoryVisionBusiness AreasCorporate StructureAffiliated Companies

WHAT WE DO

Highlights

CHALLENGE

Smart MediaGo GlobalCSR

KEy FACTSSBS in Numbers Shared Milestones

8NewsLeads the 8 o’clock general news era.

8

Endeavors of the world’s first card-type NewsLeading a ground-breaking new media news paradigm

2015

My Love from the StarTotal online views ofMy Love From the Star in China

3,700,000,000

SandglassPeak rating of drama series Sandglass,the higest in SBS history

64.5

KEy FACTS

Law of the JungleNumber of espeditions to junglesaround the globe

50

25 CountriesSBS is exporting media contentsto 25 countries

25

Unanswered QuestionsThe longest-running TV showin South Korea

Since 1992

Running ManNumber of episodes with 8 famous-star participants

1,000+8

KEy FACTS

World’s FirstFirst successful ATSC 3.0 basedUHD TV transmission

3.0

1st

The favorite Channel for young people1st place in viwer ratings (age 20~49)

1

SBS Hope Schools Completed in AfricaNumber of SBS Hope Schools established in Africa in cooperation between SBS and NGO

100

DownloadAccumulative number of mobile-app downloads for Gorealra, the online radio platform

10,519,858

MEDIA HISTORyRetracing SBS’ Remarkable Journey Endless Strides Forward

1990: SBS Founded Founded in 1990 as a private terrestrial broadcaster, SBS initiated delivery of broadcasting services in 1991, breathing new life into the traditional public broadcasting system. In 1995, SBS began delivering nationwide service over a national network built in partnership with local private broadcasters.

1992: Unanswered Questions AiredBy prompting awareness about long-ignored human rights issues and social problems and shedding light on various unsolved mysteries, SBS’ longest-running program Unanswered Questions has helped viewers stay better informed for over 20 years and remains popular to this day.

1995: Sandglass Aired The drama miniseries Sandglass enjoyed unrivaled popularity across the country, even being compared to a homing signal because of how people hurried home after work to catch each new episode. Recording a peak rating of 64.5 percent, Sandglass marked SBS’ arrival as a leader in television drama production.

1999: Cable Channels Launched Beginning with a golf channel in 1999, a sports channel in 2000, and Drama Plus in 2002, SBS Medianet has taken its place as a premier cable TV program provider offering a balanced mix of sports, dramas, and entertainment.

2000: Historic Live Show Broadcast from North Korea On its tenth anniversary, SBS aired a special live broadcast of SBS 8 News from Pyongyang, the first such event in Korean broadcasting history. Since then, SBS has continued to promote inter-Korean cultural exchanges and reconciliation, broadcasting Unification Basketball between the two Koreas as well as the Cho Yong-pil Pyongyang Concert

Unanswered Questions

Sandglass

MEDIA HISTORy

2001: Korea’s First HD TV Broadcasts LaunchedSBS introduced HD TV broadcasts for the first time in the country, opening a new chapter in Korean broadcasting history and cementing its position as a brand pioneering the digital media era.

2006: Internet Radio Service Gorealra Kicked OffThe country’s first online interactive radio platform, Gorealra enjoys a growing popularity thanks to a wide variety of features, including visual radio and replay functions, social media sharing, and spotlighted video and photo content.

2010: Running Man launchedA fresh take on the variety show format, Running Man has its members play games in various settings outside the traditional studio. With clever new themes and games introduced every episode, the show has attracted growing popularity not only in Korea but across Asia.

2014: SBS Programs Embraced in ChinaThe TV drama My Love From the Star was a smash hit in China as well as in Korea. Hurry Up, Brother, the Chinese edition of Running Man coproduced by SBS, was also hugely successful, becoming one of the highest-rated TV variety shows in China.

2015: 25th Anniversary of SBSIn 2015, SBS celebrated its 25th year in broadcasting. At the anniversary ceremony, our employees pledged to arm themselves with a challenge-seeking DNA, venture “outside of TV and into the world” and strive for “the Best. SBS.” The new slogan, “Together, We Make Delight” was also announced at the event.

My Love from the Star

Running Man

MEDIA HISTORy

2015~: Sensational New Media Subusu NewsA young news brand, Subusu News, the first media in Korea to use the format of card news, is under a spotlight on portals and social networks. In addition, the social video brand, Video Mug, which moved away from the conventional news structure and communicates through fascinating imagery and intriguing storytelling, is also drawing attention.

2016: Successful UHD TV Transmission for the First Time in the WorldSBS completed the development of an automated UHD TV transmission system in November 2015 for UHD TV broadcasting. In January 2016, it successfully implemented ATSC 3.0-based UHD TV for the first time in the world. In December, we conducted the first live relay UHD broadcasting and UHD TV trial broadcasting in Korea.

2017: 20th Anniversary of Broadcasting Hope TV SBS This year we celebrated the completion of the project Building 100 Hope Schools in Africa, one of the major initiatives backed by Hope TV SBS, our flagship social contribution program. With a wide range of events such as the Hope School VR exhibition and KakaoTalk mobile donation program, SBS is also continuing its efforts to promote the culture of giving and sharing.

2018: The PyeongChang Winter Olympics Representative Relay BroadcastingDuring the PyeongChang Olympic Winter Games, relay broadcasting topped the list in age 20-49 and household viewer ratings, number of viewers, advertisement ratings, and popularity. It also topped the list in Seoul during the 2010 Vancouver Winter Olympics and the 2014 Sochi Winter Olympics.

Hope TV SBS

“Creating a Better World with Delightful and Healthy Content” has served as the guiding principle and the steadfast conviction of SBS Media Group since its inception.Armed with a challenge-seeking DNA, we are now venturing out of TV and to the world to become a global culture and content provider. This is the new aspiration for SBS Media Group.

VISION

Value

Creative Diverse

Wholesome Trustworthy

Mission

Creating a Better WorldWith Delightful

and Healthy Content

Vision

A Global Culture &Content Company,

Filling the World withNew Delights,Outside of TV

Outside of TV and into the World, SBS!SBS will venture out to the world and become a global culture and content company.

BUSINESS AREAS SBS Media Group operates a wide array of businesses to maximize the value of its content

Delivers the highest-qualitycontent in every genre

❶ Content Planning& Production

Operates private terrestrial broadcasting andgenre-specific cable networks

❷ Media Network

Plans digital services anddevelops new media platforms

❸ Smart Media

Increases competitivenessof market distribution channels

❹ Content Distribution& New Businesses

Provides optimizedAdvertising solutions

❺ Marketing Platform

Generates revenue In overseas markets

❻ Global Businesses

By leveraging the core capabilities of its affiliates, SBS Media Group provides the media industry with a creative and diverse range of content and services, including content production, platform operation, and solutions delivery.

CORPORATE STRUCTURESBS Media Group maximizes synergies through close cooperation across its business sectors

Resource Media RepOTT

KCP (KOCOWA)

Overseas OTT

Broadcasting business in the Americas

Contents hub(Japan Distribution)

Distribution/Online

MedianetPP

AFFILIATED COMPANIESAs Korea’s foremost integrated media company, SBS Media Group is shaping a new paradigm For the media industry

• �Serves a nationwide network as Korea’s only privateterrestrial broadcaster

• �Acts as the focal point of the SBS Media Group value chain

• �Plans and produces superior news content, educationalprogramming, and entertainment shows, and dramas

• �Retains multiple terrestrial broadcast platforms(TV, AM, FM, standard FM, DMB, etc.)

TerrestrialBroadcasting

SmartMedia

DMB

Radio

• �As a member of SBS Media Group, SBS A&T provides a top-notch art, videoand technology-service with high quality broadcasting content.- �TV art directing including stage design, set installation, props, costume, make-up,

lighting and visual design.- �Broadcasting videos, including news, dramas, entertainment, culture content, etc.- �Broadcasting technology, including studio, sub control room, satellite, method

conversion, 4K UHD outside broadcast van, and IT network

• �Establishing a Creative Space Management Business and HD broadcasting system,including broadcasting facilities, an SI business and open sets as well as eventsand additional projects

• �SBS Media Group’s North & South American distribution arm- �Operates four TV channels in the United States: SBS HD, SBS PLUS, SBS STAR

and SBS 18, which are distributed on terrestrial TV and major MVPDs, including DIRECTV, Verizon, Frontier, Spectrum and Altice USA to 15 million TV householdsthroughout the United States.

- �Distributes SBS’s contents in Spanish to the United States, Canada and LatinAmerica: Spanish-dubbed top drama series have been distributed to 18 TV stationsin 14 countries in Latin America.

- �Operates SBS LIVE app service: 24-hour live TV service which streams the three SBSchannels plus Arirang TV, for which SBS International has the distribution rights inthe U.S.

- �Jointly operates HallyPop service: a digital network with a focus on Korean Wave withover 600 hours of SBS contents, including SBS Inkigayo, Running Man and The Show

AFFILIATED COMPANIES

• A Variety Entertainment Channel

- ��Produces various variety entertainment programs, includinglive performances of the best musicians in Korea, The StageBig Pleasure; the women’s lifestyle show, Woman Plus;Supermodel and School Attack

- ��Delivers SBS’s latest popular entertainment programs thefastest, such as My Little Old Boy and Running Man

• �Korea’s No.1 Sports Channel

- �Broadcasts domestic professional sports, including baseballand volleyball, as well as major events like the Olympics andthe FIFA World Cup

- �Exclusive domestic broadcasting of world-class sportscontents, including the ISU winter sports pack such asFigure Skating, Speed Skating and Short Track

• �Korea’s First Golf Channel

- �Live and satellite broadcasting of major domestic andinternational golf tournaments such as the PGA Tour, KLPGATour and JLPGA Tour

- �Creates exclusive and high-quality lesson programsincluding the longest-running home lesson program, GolfAcademy; the all-time favorite, Lim Jin Han’s Lessons Camp and the analysis program, The Lesson Factory

• �Total Entertainment Channel

- �Plans and creates its own production programs such as TheDay of Dining Out and It’s Festival.

- �Delivers SBS’s popular dramas, entertainment programs anda variety of music shows

AFFILIATED COMPANIES

AFFILIATED COMPANIES

• An Entertainment Channel for Children

- �With the slogan ‘KIDS FIRST,’ the company has taken ‘fun’ toanother level and provides global children’s programs suchas SpongeBob SquarePants and Paw Patrol based on proveneducational theories

- �Distributes animation content and conducts business relatedto character licensing

• �Ultra High-Definition content channel

- �SBS Media Group provides high definition content such asinternational football match, golf, baseball, winter sports,dramas, entertainment and concerts to bring life andexcitement back to life

- �First in Korea to broadcast a variety of sports programs,including 2017 - 2018 English Premier League(EPL) in high-definition

• �The Leading Channel for Economic News and Information

- �Creating a new paradigm for economic news: An economicchannel that provides an in-depth analysis of variouseconomic issues and enhances the quality with analysis by experts

- �World economy at a glance: Penetrating global economictrends with advanced, in-depth analysis

- �A credible investment assistant: A good channel for solvinginvestors’ concerns and providing them a down-to-earthinvestment strategy

• �A Channel Dedicated Exclusively to Music

- ���Leading the K-pop culture by producing a music show forglobal audiences, THE SHOW

- ���Providing MTV global programs in various music genre

AFFILIATED COMPANIES

• �Web Agency Business for SBS Media Group- �Provides 7-channel web agency services in SBS Media Group- �Plans, operates and develops IT services, such as PCMobile web and mobile

applications, and operates the system

• �New business Model Discovery in the Non-Media Field and Strategic Investment- �Developing new business models in the field of lifestyles- Strategic investments based on collaboration

• �Oversees Content Distribution for SBS Media Group- �Overseas distribution of broadcast content to China, Japan, Southeast Asia and

Europe, etc.- �Broadcasting format distribution, co-production and global partnership projects- �Distribution of broadcast content through the national new media platforms, IPTV,

mobile phones, portals, etc.

• �New Content-based Businesses- �Broadcasting-content clip-based advertising, commerce, digital marketing, MDDVD, etc.- �Investments in content planning and production, securing rights to copyright, etc.- �Music businesses, including the global music platform, Mubeat, and OST planning

and production

Export of contentTo 25 countries

Percentage of overseasSales by countries (2017)

Southeast Asia

16.9%

New Markets4.3% Japan

30.3%

China22.5%

Chinese speaking countries

25.9%

AFFILIATED COMPANIES

• �Korea’s first private agency representing the media

- �Conducts sales of broadcast advertising on behalf of SBS (TV, radio, DMB), localprivate broadcasters (TV, radio), OBS, and SBS Medianet (Cable networks)

- �Plans tailored products for the sale of indirect and virtual advertising andsponsorships and delivers cross-media packages and advertisements

- �Provides customized services optimized for each customer based on more effectiveand competitive media marketing solutions (advertising, PPL, sponsorship,virtual advertising, and branded content creation, etc.) in diverse media marketenvironments

TVC

MEDIA PLANNING

FILLER

Customized Ads

OAP ADS

SPOT, Resilient time signalOM bumper, NEXT ID,

STATION ID, grade notice

Virtual ads

Events & Campaigns

Offline, online campaigns

PPL

Delivers Solutions that Fit Your Campaign Goals

• Production sponsorship PPL • Indirect advertisement • Co-promotion • Optimizing CM operations • �CM operation; supporting long advertisement campaigns

• Native ads program • Promotion association • Supporting target • Exposure frequency • �Transformational ads like the time signal and ID ads • Brand-oriented virtual ads

Terrestrial Broadcasts

Cable TV

+ Customized Solution

AFFILIATED COMPANIES

• �Operates the Contents Alliance Platform (CAP)- �Delivers live broadcasts, replays, and movies on new-media platforms such as smart

TVs, PCs, mobile phones, and tablet PCs- �The N-screen service offers a selection of over 30 premium channels and 1.7 million VODs

• �Promotes sales of online video advertising for PCs, mobile phones, smart TVs, andOTT providers

• �Partners with Internet portals to provide highlight videos from seven differentbroadcasters

• �Total Digital Media Rep and Marketing Platform Experts- �Optimizes N-screen-based advertising and marketing campaigns using the Internet,

mobile phones, IPTV, and digital OOH- �Maximizes performances with cross-media mix and planning focused around ROI- �Provides comprehensive marketing services such as an advertising marketing

platform, DB, and Insight

• �A non-profit public foundation supporting the future national agenda, the mediaand the arts- �Supports a variety of local and overseas research activities on solutions to pressing

national issues- �Supports local and overseas research on the broadcast media by professors,

supports the operation of the Frontier Journalism School, and discovers newscreenwriters

- �Jointly holds the Korea Artist Prize in cooperation with the National Museum ofModern and Contemporary Art

Exhibition view of 2017 Korea Artist Prize, installation work by Bek Hyun-jin pooq

Highlights

Television Dramas

Entertainment Programs

News

Information and

Educational Programs

Radio

Sports

Cultural Initiatives

A Vision for the Future

Beyond Korea and into the world

Television Dramas

2016

2017

While You Are AsleepWhile You Are Asleep portrays a woman who can foresee future incidents and accidents and a man who fights to make them stop from happening. Actress Bae Suzy plays Nam Hongju, who foresees the future and Actor Lee Jongsuk plays Jung Jaechan, who is a prosecutor fighting against the destined future. With original acting and directing, it has become the most popular program among the Wednesday and Thursday dramas.

Innocent DefendantInnocent Defendant is a drama about Park Jung-woo, a prosecutor who was accused of killing his daughter and wife and was sentenced to death. He wrote about his lost four months and turned it into a powerful journal showing his struggle and eventually shocking the world. The drama won the Best Actor award at the Seoul Awards and SBS Awards.

Dr. Romantic Dr. Romantic is a medical drama that opened up a new paradigm of medical dramas. It is about Dr. Kim, a geeky doctor at a local hospital, and his passionate fellow doctors, Kang Dong-ju and Yoon Seo-jeong. Dr. Romantic is considered one of SBS’s most successful dramas in terms of viewers’ opinions and quality. It won the TV drama category award (2017) at the 54th Asia-Pacific Broadcasting Union (ABU) Awards.

Beyond Korea and into the world

Television Dramas

God’s Gift: 14 Days God’s Gift: 14 Days is a mystery suspense drama that portrays a mother who time-travelled 14 days back before her daughter’s murder and tirelessly tries to stop the murderer. This is the very first South Korean drama produced by one of the four major broadcasting stations that ABC offered to remake and produce. It was adapted under the title Somewhere Between in 2017. It was directed by Josephe Broido and Ivan Fecan with Stephen Tolkins, the writer of numerous hit shows and films such as Captain America and Sum

My Love from the Star- �Exported copyright to 15 countriesworldwide

- �3.7 billion views in China- �Leading Korean-styled fried-chickensensation in China

Inspired by actual Joseon-era (1392-1910) historical records of unidentifiedflying objects, the science f ictionromance My Love from the Star earnedrecord ratings with its story of an alienwith supernatural powers and a staractress who falls in love. The uniquesubject matter, intriguing plot, andimpassioned performances helpedspark an explosive interest in the drama,with cast members winning awards atlocal and overseas award ceremonies,a f f i rming the i r stand ing as t rueHallyu(Korean wave) stars.

2014

Laughter and New Impressions

Entertainment Programs

Running ManFirst aired in early 2010, Running Man became the quintessential real-game variety show, starring 8 members including the top star Yoo Jae-Suk. They will go through the eccentric and extraordinary game missions at South Korea’s landmarks to win a victory in each game. It became the staple show, entertaining viewers every Sunday afternoon, not only by showing the endless race and thrilling face-offs where they uncover the hidden features of South Korea’s landmarks but also by serving up comedy bits which gives viewers “big laughters”

My Little Old BoyOf all the entertainment programs in Korea, My Little Old Boy has the highest ratings. Mothers observe and talk about their sons’ daily life and record the moments through a device called “Baby-Journal.” Through the stories of the children and the mothers who are always worrying about them, it gives audiences a heart-warming experience and puts a smile on their faces.

Laughter and New Impressions

Entertainment Programs

Law of the JungleKorea’s first wild outback survival show, Law of the Jungle, is about the challenge of surviving in the wild in jungles around the world, including Namibia and Madagascar, the Amazon jungle, the Himalayas, Siberia, and the Antarctic. The extreme survival periods separated from modern civilization, highlighted by the vast landscapes and the natural beauty of the jungle, led the program to travel 300 times.

Master in the HouseInspired by young people with lots of questions about life who want a guide and mentor, Master in the House is about four young people (Lee Seung-gi, Lee Sang-yoon, Yang Se-hyeong, and Yook Sung-jae) who live for two days with their mentors who have their own unique way of seeing and powerful philosophy of life, learn from them and try to find enlightenment. It is loved by a wide range of people sending them messages of life and making them chuckle at the four goofy young people.

A Closer Look at Our World

News, Information and Educational Programs

SBS 8NewsSBS 8NEWS has monitored and made critical analyses of all areas of our society, including politics, the economy, society and culture based on accuracy and objectivity. In particular, it has become the leader in broadcasting news through “One Step Advanced News,” which went further to analyze pending issues and present an agenda for our times rather than staying as a simple news-delivering channel. SBS News also adapted immediately to the new media, creating a new format of news called card news. SBS News, which caused a big change in the nation’s new media news, is drawing young people’s attention.

A Closer Look at Our World

News, Information and Educational Programs

Unanswered QuestionsSBS’s longest-running program, Unanswered Questions, which started in 1992, focuses on what viewers want to know about social issues. Above all, by raising public interest through broadcasting, we are actively participating in finding solutions to problems. In addition, by discovering new information and reporting on such things as corruption, we speak up for the weak. On top of everything, the program plays a crucial role in contributing to solving unsolved cases by breaking them down into parts. The program takes a bold approach to report on issues that are hard to deal with, such as the close relationship between politicians and business leaders, infringement upon human rights, political and religious corruption and etc. As a result, it resonates with people and raises awareness across the country. This led SBS to become one of the best broadcasting stations representing South Korea.

SBS SpecialSBS Special, is a sensational documentary program that airs future-oriented documentaries which approach emotional issues in a rational and logical way. Dad’s War, a three-part series, highlighted the reality of difficult parenting. Eccentric documentaries such as My Starry Shameful Old Days and the first Korean squirrel fantasy drama were both fun and helpful for the audiences. CaseNo. 2016, Old Day 1, which described the unprecedented presidential impeachment in depth, won the grand prize at the 2018 Houston International Film Festival.

TV Animal FarmTV Animal Farm, a 17-year-long program that has firmly maintained the highest ratings, seeks true communication between humans and animals. By showing all kinds of animals communicating and sharing their emotions, the program makes us dream of a world where all living creatures can co-exists in harmony. TV Animal Farm is accessible on Facebook, Instagram, and the Kakao Channel.

Storytelling from the Heart

Radio

Kim Yeong-cheol’s Power FMKim Yeong-cheol’s Power FM is a radio program that has been running for 22

years since the launch of SBS Power FM. Currently, DJ Kim Yeong-cheol brightens life every morning by providing all kinds of colorful themes and stories as well as traffic and weather information for commuters.

Cultwo ShowSBS Power FM’s flagship radio program, Cultwo Show, which has been at number one for 12 years, entertains listeners every

afternoon from 2 to 4 p.m. The merit of the program is that the listeners can feel a sense of interaction with the comedian and DJ Cultwo. They are very popular for their whimsical and witty speaking skills while they tell stories.

Lee Sook-young’s Love FM Lee Sook-young’s Love FM first aired in 1996, launched together with the Power FM station as Lee Sook-young’s Power FM.

Having relocated to Love FM in 2013, Lee Sook-young’s Love FM continues to help listeners begin their day o a positive note. Sharing story submissions as well as practical lifestyle tips, DJ Lee Sook-young reaches out to listeners like an old friend, in the same warm voice and manner that have kept her fan base strong to this day.

Sister’s RadioSBS Love FM Sister’s Radio comes from the hit podcast Song Eun-I and Kim Sook’sSecret Secured. By taking the concept

of the podcasts, Song Eun-I and Kim Sook, the two hosts, solicit stories from listeners and give a witty and blunt consultation. In the main segment of the show, Secret Security S, they make sure that the participants are completely anonymous by modifying their voices and that we are listening to actual phone calls, guest connections, and real-time voting. Song Eun-I and Kim Sook have received numerous positive responses.

Representative Channel for Olympic and World Cup Sports

Sports

Big Events Such as Olympics, World Cup, and Asian GamesSBS was the first Korean Broadcasting company to air an away World Cup when it broadcasted the 2010 South African World Cup. From the 2014 Sochi Winter Olympics, Incheon Asian Games, and Rio 2016 Summer Olympics to the PyeongChang 2018 Winter Olympics, SBS brought relay broadcasting to a new level. SBS is the host broadcaster of the Olympics, and the 2018 PyeongChang Winter Olympics won the most attention as well as viewer ratings.

GolfSBS Golf, the host of the KLPGA tour, has been relay broadcasting entire events since 2014, expanding its role and discovering many stars. It also relays many of the PGA Tour events, including the traditional Masters tournaments, and delivers the spectacular plays of world-class golfers right into the home. In particular, in 2017, it was able to show the inspiring image of Kim Si-woo lifting up the Players Championship Trophy from what is considered the fifth biggest competition. In addition, we are focusing on creating diverse lessons and participation programs, hosting golf tournaments, and operating SBS Golf.com. In the near future, SBS Golf will capture every single moment of Golf. And we promise to convey excitement to viewers by raising broadcasting services to another level.

EPL and Professional BaseballSBS Sports offers a wide range of sports programs such as the Korean Baseball Organization (KBO) League, which is the best professional pro sports league in Korea and the flower of winter sports, V league for volleyball as well as all domestic sports leagues. SBS Sports has completed a sports channel content line-up, entertaining 24/7, by seizing the right to broadcast all of the popular indoor and outdoor sports matches. It has also been highly praised for building up a top-notch sport commentating team in all sports fields. By broadcasting the best sports show on earth, the English Premier League (EPL), we deliver Korean league star Son Heung- min’s remarkable performances as well as the performances of other first-rate players and coaches from around the world up close. SBS Sports is growing into the best sports production in the country by building up know-how in broadcasting big events such as the World Cup, Olympics and Asian Games and by engaging South Korean fans in international premium sports contents.

Quality Cultural Offerings for a Richer Life

Cultural Initiatives

MusicalsAs a co-producer of numerous large-scale musical productions, SBS has helped bring to the Korean stage such hits as Rebecca, Frankenstein, Mata Hari, Notre-Dame de Paris, Sweeney Todd: The Demon Barber of Fleet Street, and Princess Ida, while continually supporting the production of original Korean musicals.

ExhibitionsSince 2004, SBS is sponsoring fine-art exhibitions of artists from all around the globe, co-hosting with national galleries in France such as Louvre Museum, Orsay Museum and Reims along with Pushkin Museum in Russia and Munch Museum in Norway. Plus, we are planning South Korea culture sponsoring project by holding exhibitions where we introduce national treasures of Korea from Kansong Art and Culture Foundation and followed by Ojukheon & Municipal Museum, Seoul National University Museum and Korea University Museum.

Special EventsSBS creates exquisite stages with the top musicians from all around the globe, such as Lauryn Hill, Jessie J, Dianne Reeves, Epik High, Zion T and etc, every May in the very centre of the city called Seoul Jazz Festival. On top of that, we are also holding Seoul Spring Festival of Chamber Music with Kang Dong-suk, the violinist, and many top-notch international artists. SBS also presents the most beautiful and romantic autumn nights for the citizens of Seoul by holding Seoul International Fireworks Festival every October.

Musical Romeo and Juliet – Mast Entertainment

Musical Billy Elliot – Seensee Company

Living Together

A Vision for the Future

SBS D ForumSDF is a major knowledge-sharing project and signature corporate social responsibility initiative of SBS. SDF (Seoul Digital Forum)

was first created in 2004, together with the Future Korea Report (FKR), as a means for SBS to give back to society in its capacity as a public broadcaster. Over the years, SDF and FKR have served as important nonprofit forums for considering, on the one hand, the technology-driven transformation of our world, and, on the other, issues of potential relevance to Korea’s mid- and long-term future. Yet with issues pertaining to technology and society becoming increasingly inextricable, SBS has recognized the need for a new approach attuned not only to the trends of our time but also to the needs of a broader range of viewers. In this context, we are pleased to open SDF chapter 2 with the launch of SBS D Forum, an all-new forum that both merges and builds on the rich traditions of SDF and FKR. The SBS D Forum (also will be called “SDF”) will transcend the limitations of the Seoul Digital Forum and its focus on technology by embracing a more multifaceted perspective on social challenges. The D of SBS D Forum stands, for instance, for not just Digital and Data but also for Diversity, Democracy, and Dream etc. Moreover, the SBS D Forum will involve not only the offline forum in November but also wide-ranging offline and online content produced year-round—lectures and discussions by leaders in various fields, and experiments and campaigns that the public can take part in—all of which will help us find solutions together to the challenges we face as a society. The offline forum will be developed into a platform for reviewing the projects that take place throughout the year and sharing relevant experience with the goal of gaining greater insight into the topics at hand.

Korea Artist PrizeThe SBS Foundat ion ’ s ma jo r social contribution project, Korea

Artist Prize, is an award program jointly hosted by the Korean National Museum of Modern and Contemporary Art for the globalization and popularization of contemporary Korean art. The SBS Foundation has been involved in the development of talented artists and supporting their activities every year, while producing a documentary that illuminates contemporary art to increase public interest.

The House ConcertThe SBS Foundation has sponsored The House Concert since 2015 to promote classical performances and promote the fine

arts. The House Concert allows audiences to experience and feel performances without the boundaries between the stage and the audience. Established as the only regular classical program in Daehangno, The House Concert has expanded to also feature jazz, pop music, experimental art, and puppet plays with over 3,000 artists.

Bill gates Principal founder of Microsoft

36 Smart Media

40 Go Global

42 CSR

Challenge

Convergence in broadcast communications and the opening of the media market is rapidly transforming the media landscape. Through endeavors into diverse areas like new media and smart devices, SBS Media Group is expanding the frontiers of the media world.

SMART MEDIAThe ongoing evolution of the media sector and SBS Media Group

Development and Maintenance of Diverse New-media Platforms•�Operation of N-screen service platform POOQ•�Operation of radio application Gorealra for use on PCs and

mobile devices•�Management of website and application services of SBS,

affiliated channels, and SBS news

Planning of New Media Content•�Development of content compatible with new technologies

such as 3D, UHD and VR •�Planning of customized mobile video content•�Strengthening of mobile news content for easy sharing via

social media (Has recorded the highest number of subscribersand mentions on social media) •�Operation of an integrated platform for analyzing social media,

big data analysis, and customized content development

Delivery of Marketing Services for New-media Platforms •�Establishment of the position of Smart Media Representative

(SMR) for operation of online and mobile video advertisingbusinesses•�Delivery of premium integrated advertising services using new-

media platforms such as websites, applications, POOQ andGorealra

Development of Next-Generation Services•�Establishment of a platform for metadata on broadcasting to be

used in conducting related business•�Development of an archive-based video portal search service

Smart Media Service

SMART MEDIA

Smart Media Service

N-Screen Service Platform POOQThe innovative OTT platform, a versatile and exciting platform, is a premium content portal that allows you to see local and international channels in one place. With N-Screen based content distribution and Hallyu targeted broadcasting content, the company expands its global business and operates a user-centric broadcasting archiving business through partnerships with various operators.

Smart radio player, GorealraGorealra is the SBS smart radio applications for listening and joining in Power FM and Love FM from anywhere in the World. You can listen to music 24 hours a day on Gorealra M or hear Gorealra Pod, the Podcast channel. You can listen to open radio and participate in real-time broadcasting.

SBS Mobile Content Production Center, MobidicMobidic is a mobile content production studio launched in June 2016. The company is introducing its contents through 14 digital platforms and SBS TVs, including YouTube, Facebook, and Naver TV, and as of August 2018, it had received 400 million views of digital content and is receiving huge love. Through the creation of various premium web entertainment programs and web dramas, the company leads the web-content market. Starting with Mobidic Thailand, we will grow into a global brand through expansion throughout the world.

SMART MEDIA

Multiple ways to meet SBS News (other than TV)!SBS New-Media News is not only delivering its contents collected through SBS News homepage, News8, the Behind Story File etc, but also reporting through its self-produced new-media contents such as Voice, the audio contents, The Journalist, the video coverage file, Report+, breaking news videos, PICK articles, etc.

Behind Story File In 2000, SBS News introduced online the stories behind the News. From day one until now, it has been providing about 20,000 vivid stories and accurate issue analysis.

VoiceSBS News delivers its very own original audio contents, VoiceThe personalized newsroom (a.k.a.Golroom) has provided over 1,000 audio items since 2015 covering a wide variety of fields such as politics, social issues, culture, medicine, economics, sports and etc. Regarding AI voice service, SBS News is working ahead of it by audio-specialized contents such as Listening to Subusu, Behind Story file, Report+ and etc., delivered directly from news readers and journalists themselves.

New-Media News

SMART MEDIA

New-Media News

Subusu NewsSubusu News is the social media brand of SBS News Headquarters, launched in January 2015 to communicate with the millennials. We share our mobile-optimized attractive contents on 16 different platforms including SBS TV, YouTube, Instagram, and Facebook. With the rapid growth of card news, which is the basic form of mobile storytelling, it is considered as the most successful social media model for the legacy media. We are now approaching our readers in a new format that blends video and card news together well.

Subusu News worked in conjunction with Facebook to create cooperative production contents by performing a live broadcast and interviews with people from various fields during the 19th presidential election.

Video MugVideo Mug is a leading social media that delivers a variety of domestic and international stories and news through fine images and interesting storytelling. The Video Mug, launched on February 9, 2015, has surpassed the range of readers from teens up to 40s and built up its own sub-brand portfolio, high reliability through fact-checking and portal reliability. The company has received 25 awards in three years, garnering high praise.

During the candlelight rally in Korea, the Video Mug delivered the citizens’ look and mood on the scene through SNS live broadcasting and video content.

Through differentiated content capabilities and diversified distribution channels, SBS Media Group is becoming a recognized name in the global market. From the United States, Japan, and China, its influence has expanded to Southeast Asia, Europe, Africa, and Latin America. Employing a wide variety of globally oriented strategies, SBS has ventured beyond content sales into format sales, joint production, and business partnerships in knowledge sharing and localization as a basis for maximizing revenue.

GO GLOBALMaking Strides as a Global Media Group

Korean wave• ��Global exports of Korean wave throughout Asia, the Americas, Europe and the

Middle East• ��More than $75 million a year in content exports

BTV, NBC Universal, NTV, Viacom• �Gained know-how through partnerships with leading foreign media companies

such as Viacom, NBC Universal, NTB, BTV and other business links

Spain China

Vietnam

USA

Indonesia

GO GLOBAL

Spain

• Fantastic Duo (2017)- �First to enter Europe in the form of Korean terrestrial broadcasting and entertainment- �Distributed through Banijay Group, a global format company- �High ratings on Spanish public broadcaster RTVE

China

• Co-production of Running Man (2014-2016)- �Co-production of seasons 1 to 4 with China’s Zhejiang Satellite TV- �Record of the highest ratings in Chinese entertainment program history- �Selected as Best Entertainment Show in 2016

• Co-production of Law of the Jungle (2016)- �Co-produced with China Anhui Satellite TV- �Record of the highest ratings in the historyof the Ahn HwI satellite entertainment programs

Vietnam

• Co-production of Oh! My Baby (2016-)- ��Very first co-production with Koreaof season 1 on HTV channel 2.

- ��Season 2 broadcasted on VTV channel 9

• Running Man broadcast via HTV 7

Indonesia

• SBS-IN- ��Launched SBS-In, a 24-hour Korean wave channel, on the major paidbroadcasting station in Indonesia

- ��New initiatives combined with local co-production and content commerce are under way.

USA

• God’s Gift: 14 Days (2017)- ��The first Korean drama format to enter the United States- ��Broadcasted on US terrestrial channel ABCUnder the title of Somewhere Between

SBS Media Group cares for the socially marginalized and brings hope to those in need. We also work to shape a vision for the future, support the arts, and protect our ecosystems. We will continue to practice the art of sharing and build a brighter future together with our viewers.

CORPORATE SOCIALRESPONSIBILITy (CSR)We promise a brighter tomorrow

Hope Tomorrow SBS

Hope TV SBS is a social contribution program airing twice a year in Korea that has been delivering dreams and hopes to viewers and children suffering from poverty and disease all over the world for

the past 20 years. More than 4.6 million viewers raised more than 360 billion won in Hope TV SBS, and more than 100 stars visited more than 50 countries to participate in volunteer activities. The World’s Most Beautiful Travel is a weekly human solutions documentary broadcast by SBS that visits children’s centers and medical centers to help kids with rare diseases, tries to come up with solutions and supports them with experts in the field.

Hope TV SBS

School is where children’s rights begin. Education saves children from poverty and labor and protects them from wars. SBS launched a project to Build 100 African Hope Schools from 2012 and completed its 100th school in Zanzibar in 2017 so that children can be educated and become independent. In addition, we will provide an environment for children to stand on their own by providing the Hope Ladder Project through which they can develop projects such as constructing advanced schools, educational support for technical careers, and development of autonomous villages

SBS Hope Schools

It supports medical care and living expenses for children in neglected places with poor medical conditions, including children with rare incurable diseases, immigrant workers, and children from multicultural families.

SBS is developing a project to provide dreams and hope for underprivileged children by improving underdeveloped children centers and establishing a new local children’s center in areas with no such centers. In addition, we support various activities such as the Dream Orchestra, Dream Choir, Dream FC, Dream with Volunteer Group and others to help children gain a wealth of experience.

CORPORATE SOCIAL RESPONSIBILITy (CSR)

Hope Tomorrow SBS

Since 2017, SBS has been actively involved in the social contribution “Create a Baby-Friendly Korea 2017” in order to join in resolving the nation’s most serious social issue—low birth rate. As a media group, we have continuously raised issues regarding the low birth rate in various fields, including broadcasting programs, news reports, campaigns, and support for policy research, and have successfully raised public awareness.

Create a Baby-Friendly Korea

The Water and Environmental Improvement Program started as a public pledge in 2001. It conducts various campaigns to prevent water pollution and maintain the condition of coastal areas and mudflats, and to resolve water shortages in island areas, thereby promoting a healthy environment for the ecosystem. Since 2012, it has been conducting a “Ditch Saving Campaign” with the Ministry of Environment and local governments to help bring life back to the abandoned and polluted ditches all around the country.

Water is Life

A new concept of crowdfunding combines news and television programs with donations. People can directly introduce a story of people in need, and viewers can directly support the people. SBS provides the online platform that enables people to participate in the campaign. In 2016, 1 billion won was raised in three days for a story about neurofibromatosis. It set a record for raising the largest amount of money through crowdfunding in a short period in Korea.

PublicationSBS

PhotoSBS PR Team, Kim Jin-seok

Planning & DesignSBS PR Team, the nopi

SBS�161, Mokdongseo-ro, Yangcheon-gu, Seoul / Tel. +82 2 2061-0006

SBS Ilsan Studios�111, Ilhyeon-ro, llsanseo-gu, Go-yang, Gyeonggi-do

SBS Hall�442, Yangcheon-ro, Gangseo-gu, Seoul

SBS Prism Tower�82, Sangamsan-ro, Mapo-gu, Seoul