together australia launching today · as part of the soft launch, we will be actively promoting a...
TRANSCRIPT
What’s Next for the Campaign?
Opting in or Out of the Campaign?
Promoting your participation in the Campaign?
Campaign Summary
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Stay Social With Us
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M O N E Y A D V I C E F O R E V E R Y O N E
We are soft launching through our social networks and slowly introducing Australians, advisers, sponsors and supporters to the new site www.togetheraustralia.com.
The website and associated content is being ably managed by our partners, Big Splash Media. A team of fiercely independent consumer marketers, journalists and digital experts, led by editor-in-chief, Peter Lynch
As part of the soft launch, we will be actively promoting a competition to go into the draw to win $100,000 managed by a financial adviser. The alternative prize is $10,000 – with the bent that may help you change your decision in accessing your super early.The competition is very much a “Big Bang” to get consumers interested in the website.
Thank you for providing your personalised words and logos! If you haven’t already done so, please send to [email protected].
The website is soft launching today – www.togetheraustralia.com.
The pandemic has created a unique opportunity for financial advisers to connect with Australians. Hundreds of thousands have been stood down or are working from home (often on reduced income). Many have never faced the challenges they are currently facing and are focussed on money like never before.
Financial advisers now become the next frontier for Australians in this new crisis – an economic one.
This campaign is very much about the financial advice industry coming together under one umbrella (regardless of brand) to help Australians at their time of need.
Together with our media partners above, we are launching a national campaign showcasing the value of advice. The audience represents more than 6 million Australians.
The focus will initially be targeted on those impacted by the economic crisis. We have created the following segments, which now form part of your “skillsets” in your profile.
P H A S E 1 S O F T L A U N C H
P H A S E 2 H A R D L A U N C H
2 5 J U N E — 7 J U L Y
8 J U L Y T O E N D S E P T E M B E R
Together Australia Launching Today
+ fund managers + super funds + life insurers + banks + mortgage brokers
Partnering with
337 advisers
Representing with
321 practicesRepresenting with
138 licensees
At any point in time, you can opt in or out of any or all of the six campaign initiatives.
The first four is simply updating your skillsets on your adviser dashboard in your Adviser Ratings profile.
The latter two – please opt in or out by sending an email to [email protected].
Of course, we highly encourage you to promote the campaign and $100k competition.
We want to show the community that financial advisers stand ready to help, like the volunteer first responders for the bushfires and the medical workers at our hospitals when the pandemic first hit.
We have created some social tiles and email signature graphics you can use:
Thank You!On behalf of the team at Together Australia
What’s Next for Me?
Ask an Adviser Initiative
Editorial
We initially asked you whether you were willing to help in 6 key areas that we believe could assist Australians and the Together Australia website.
The following 4 lists have been curated so Australians can find you and seek your assistance. The Together Australia links off to the Adviser Ratings website, where these skillsets now form
part of your dashboard:
Compliance?All editorial given by an adviser will have the appropriate general advice disclaimer at the bottom of
the response (if applicable).
How will I be chosen? You will be chosen based on their expertise on the subject matter, their writing capabilities and
timeliness in returning editorial. All editorial may be subject to being edited to ensure correctness of grammar or language without substance being changed. In order for genuineness of the campaign
and your message, we are asking that advisers share in the industry's knowledge pool so they can lift themselves up rather than simply advertising your services. First hand stories of your clients’
challenges are what is needed right now for people to relate to how advisers are helping.
Video? We are constantly on the lookout for real client stories to film and how advisers are helping them.
These will be showcased through our media partners and the platform.
Please contact Bernadette if you and your clients are interested in sharing these stories - [email protected]
Many advisers were willing to participate in answering general advice questions, be it daily, weekly or monthly. Stacey (Adviser Ratings) and Bernadette (Big Splash Media) will be handling all the questions that come through the site.
Our ask of you?
We want to be as real time as possible in answering these queries. We want to put a 4 hour limit from when the consumer asks the question to the answer being posted. We will look to contact you via text message, phone or email to provide a written response in this time (for some of you, we may trial a video response)
Compliance? All answer will have the appropriate general advice disclaimer at the bottom of your response.
How will I be chosen? You will be chosen based on their expertise on the subject matter, as well as availability in answering the questions. All answers may be subject to being edited to ensure correctness of grammar or language without substance being changed.
Helping Australians access
their Super early
Helping Australians in a pro-bono capacity especially
for early access to Super
Helping Australians who have been made
redundant
Helping Australians who are experiencing
financial hardship
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We also believe this is a great way to showcase your value as an adviser to existing and new clients and build your personal profile during this time.
Many advisers were willing to write content either on general advice and money matters or on their area of expertise. Big Splash Media will be handling all the editorial content for the site.
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