toddlers, tablets and tweets · © idc dec-11 6 the new generation landscape gdp trending source:...
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Toddlers, Tablets and Tweets
Claus Mortensen
Principal, Emerging Technologies Practice
Group
IDC Asia/Pacific
The impact of Consumerization on the CIO and
Enterprise IT
Dec-11 © IDC
Dec-11 © IDC
No Cloud?
Dec-11 © IDC
The Drivers of Consumerization
The consumer
Dec-11 © IDC
Guess Who‟s Coming to Work?
5
Social Networking
Quickly scanning PC screens
Gaming
Non-linear text reading
Collective homework
Multi-tasking
Twitter Facebook
Dec-11 © IDC 6
The New Generation Landscape
GDP trending
Source: EIU, 2010
41-50%
31-40%
Gen Y & Z
>50%
Dec-11 © IDC 7
Gadgets Galore!
Dec-11 © IDC
Mobility & Devices APeJ: 2010 – 2015
Device YoY 2011/2012 Growth
Smartphones 35%
Portable PCs 23%
Tablets 45%
Desktop PCs 5%
2010/2015 CAGR
30%
21%
46%
4%
Source: APJ Client Devices Trackers, 4Q10
Dec-11 © IDC
The Next-Gen Desktop Tablets for Business
0% 20% 40% 60% 80% 100%
PRC
INDO
VIET
SG
MAL
TAI
HK
PHILS
INDIA
KOR
THAI
NZ
AU No plan
Yes or considering
Source: APeJ Continuum, 2011 (N=1,633)
Q. Does your organization intend to procure media tablets within the coming year?
AP average at 31%
Dec-11 © IDC
Platform Divergence is Underway
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Wintel Android on ARM iOS Symbian on ARM Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Wintel Android on ARM iOS WinPhone on ARM Other
2010
2014
Dec-11 © IDC
The CIO Device Dilemma
Source: Photos by Jscreationzs: FreeDigitalPhotos.net
Connect our iPads!
Connect our
BlackBerrys!
Connect our tablet
PCs!
Connect our
Windows Phones!
Connect our WP7
phones!
Dec-11 © IDC
Mobile Security: The Conundrum
Mobility is key to Business & IT Goals
for Australian organisations ….
68% of ANZ organisations have an
approved / documented IS strategy
plan ....
… 88% of Organisations surveyed have
taken no action on Mobile Security….
Source : ANZ CIO Forecast for Management, 2011
IDC Report : Overview of Mobile Device Management and Mobile Security in Australia, not yet published
Dec-11 © IDC
VDI and RDS Gaining Momentum
0% 20% 40% 60% 80% 100%
Now Next 12 months 12-24 months No Plans
“It (desktop virtualisation) created a light IT footprint for us to
pursue new markets and eases the effort of resource
consuming activity of rolling out right version of applications,
tracking usage and performance.”
IT Director, Global US Investment Bank, Feb 2011
Source: Asia-Pacific CIO Innovation Research Survey, May 2011. N=311 13
At least 20% of all desktops are expected to be “virtualized” by 2020
Dec-11 © IDC
Social Media
Dec-11 © IDC
If Facebook Were a Country
0 250 500 750 1,000 1,250 1,500
Nigeria
Bangladesh
Pakistan
Brazil
Indonesia
China total SNS users
United States
India
China
Millions
"Population"
Dec-11 © IDC
What Viral?
Dec-11 © IDC
Social Media Myriad
Dec-11 © IDC
“Social media is
marketing – not IT”
“Social media is a
waste of employee
time and a threat to IT
security”
18
Dec-11 © IDC
When Even the Most Secure Aren‟t Safe…
Dec-11 © IDC 20
The New IT Security Tools
Dec-11 © IDC
“The amount of information
created and replicated will
surpass 1.9 zettabytes (1.8
trillion gigabytes) in 2011,
growing by almost nine times in
just five years.”
IDC, Digital Universe Study
Big Data. BIG!
Dec-11 © IDC
Big Irrelevant Data!
Dec-11 © IDC
Socialytic Apps
...a "new mashed-up generation
of business applications that
leverage social and collaborative
networks and derive insights
from them.”
Source: IDC
“…gets CDN's vote as the most
horrible new word of 2010.”
Dec-11 © IDC
Social Media and BA
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internal
No plans
Plan to eventually do
Plan to do so in the next 12 months
Yes
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
External
Q: Does your organization use business
analytics tools together with any of
these social media tools?
Source: IDC APeJ ETAS Poll - Socialytic Applications, Nov 2010 (N=177)
Dec-11 © IDC
Yes Cloud!
Dec-11 © IDC
The Game Changer = „BIG DATA‟ BIG DATA Analytical
Appliance
Cloud
Services
39% prefer to
deploy via Cloud
Dec-11 © IDC
Mobility Implications
Cloud
Security
Applications
Next Gen
Desktop
Device
Agnostic
Dec-11 © IDC
The Cloud & Mobility Enterprise App Stores
Dec-11 © IDC
Questions For the Consumerized Future
1. What is your role as a CIO?
1. IT Manager?
2. Business Enabler?
2. Can you (honesty) keep BYOD and social media use from happening?
3. Is social media IT or marketing?
4. Should social media be treated differently than any other IT services
deployment?
5. Does social media have value as stand-alone or does it need to be integrated
into other business processes?
6. Do you think social media will be a primary collaboration tool in your organization
in the future? Why? Why not?
7. Don‟t be the one who keep saying “NO!”
8. Start thinking differently about IT!
29
THANK YOU
IDC Asia/Pacific
12/F, St. John‟s Building
33 Garden Road
Central
Hong Kong
www.idc.com
Principal,
Emerging Technologies
T. +852 2905 4239
Claus Mortensen