todd lattanzi & chris thompson,adtran.com/pub/library/presentations/2014 august... · ipbg...

ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved

Todd Lattanzi & Chris Thompson, Directors, Product Management

ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 2

Agenda

ADTRAN Enterprise Business Products & Solutions Global Communications Outlook Cloud Connectivity Drivers Enterprise Communications Drivers Business Solutions Presentations this Week


ADTRAN Business Product Focus Areas

Cloud ConnectivityConnect Businesses to the Cloud (WAN connection)

Enterprise CommunicationsProvide business (premises) infrastructure for data, voice, and video communications


ADTRAN Business Solutions

Cloud Connectivity Service Bundles– Branch Office Data Services Dedicated Internet access Private IP/MPLS Metro Ethernet (E-LAN and E-line) NV 4660/5660/6360

– Business Voice Services IP Integrated Access Hosted VoIP/UC SIP trunking

Enterprise Communications Applications– Premises-based VoIP– Gigabit-to-the-Desktop– Mobile Workforce– Consumerization of IT (BYOD)– Gigabit Wireless (11ac)– Wi-Fi as a competitive amenity (hotels, restaurants)


Global Communications Market Trends

Broadband

Cloud

Mobility

120.6 Exabytes per Month Estimated of IP Traffic in 2017

Global IP Traffic by Device Type


Clouds & Everything as a Service


Evolution towards Cloud Culture

Physical Content Online Content Cloud Services

Local StorageNo - Download

One Time DownloadLocal Storage

Cloud StorageRegular Repeated

Downloads

Bandwidth & Service Consistency Increasingly Important

Kbps Mbps 10Mbps 100Mbps Gbps

1990 2000 2005 2010 2013 2020


Service Providers Status with SDN/NFV

Source: Infonetics SDN and NFV SP Survey, March 2014


Cloud Connectivity –IPBG & Router Market Trends

– Higher bandwidth requirements and advanced functionality are driving the need for faster, more capable hardware

– Ethernet services replacing traditional access– LTE/4G wireless is the standard for backup– Migration to VoIP services continues– Cloud-based applications are widely used for mission critical functions CRM systems Financial accounting Payroll Human Resources Management

– Growing emphasis on software solutions, virtualization and open architectures Providers and vendors are investigating SDN and NFV architectures Service providers are looking for ways to lower costs, to become more agile

and to differentiate themselves Embedded systems evolving to support open API’s for centralized control

and management


Small Businesses Need Advice and a Path

Lewis Carroll, Alice In Wonderland

One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don't know”, Alice answered. “Then”, said the cat, “it doesn't matter.”


Business Voice Buying Decisions

Be prepared, regardless of the path your customers choose!

SIP to Legacy TDM

IP PBX with SIP Trunking

Hosted UC Services


Business Voice Services

Source: Infonetics VoIP and UC Services and Subscribers Market Share and Forecasts, October 2013

$-

$2

$4

$6

$8

$10

$12

$14

$16

$18

$20

2013 2014 2015 2016 2017

Bill

ions

Hosted VoIP/UC SIP Trunking IP Integrated Access


IP Integrated Access to SIP trunking

• One third of businesses are using SIP trunks but it only represented 47% of voice trunk capacity.

• 42% said that they would be using SIP trunks by 2014

• Limitations of existing equipment and existing service contracts were keeping some businesses from switching

Source: Infonetics, “VoIP and UC Services and Subscribers with Service Provider Scorecard (2012 Edition)”

$-

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

2009 2010 2011 2012 2013 2014 2015 2016

Rev

enue

(US

Bill

ion

$)

IP Integrated Access SIP Trunking


Hosted Unified Communications– Pros Simplifies Communications

Management Lower setup cost No maintenance costs Scalable OpEx operating expense Provides Business Continuity Capabilities and features level

the playing field– Cons Higher TCO - Long-term Long term contract Potentially higher ongoing

service provider costs Missing key system feel Poor voice quality – No QOS

CPE-based Unified Communications– Pros Lower TCO - Long-term No long term contract / own Potentially lower ongoing costs No risk of fee increases Complete control and flexibility

allowing to switch solutions or mix-and-match technology

Control over every detail SMB Key System Choice of connectivity Better voice quality – QOS

– Cons Higher setup costs Potential long-term maintenance

costs CapEx Expense

Enterprise Communications Options


Managed IP PBX Service

NetVanta 7100


Hosted VoIP & Survivable Gateway

NetVanta 6355XAnalog PSTN


NetVanta 7100 with 6355 Firmware

NetVanta 7100 / 6355


IP Endpoint and CPE Choices

Choosing the correct equipment can:Ease transition headachesReduce truck rollsLower support and training costsDecrease installation timesReduce the amount of money spent on inventory Improve customer satisfaction and loyalty

IP Phones SelectionChoose and deploy IP phones that work equally well with:

o Cloud-based Voice Serviceso New IP PBXs


Hosted UC Services

Hosted solutions are not just a service provider play anymore Many traditional PBX equipment

vendors have developed and deployed their own cloud-based offerings in an effort to respond to the threat creeping into their reseller base Microsoft Office 365, AvayaLive,

Shortel/M5, NEC Toshiba, etc…

Source: Infonetics VoIP and Unified Communications Services and Subscribers Market Share and Forecasts, October 2013

$2$3$3$4$4$5$5$6$6$7

2012 2013 2014 2015 2016 2017

Bill

ions

Hosted VoIP & UC Revenue

How are hosted offerings performing?• In 2013, North American hosted VoIP/UC services grew by 2.8M

seats versus 2012. Service provider revenue topped $3.7B (USD)


Hurdles for Hosted Service Offerings

Choosing the right equipment: Migration from IP Integrated Access solutions to Hosted UC Choosing IP phones that work with both hosted and IP PBX

solutions

Overcoming customer cabling challenges Dealing with the wired and the wireless networks


I Want My Wi-Fi… for Work and Play


2013 – 2018 NA WLAN Market Forecast

Infonetics, 4Q13 Wireless LAN Equipment Market Forecast

North American, Enterprise + Carrier, Outdoor and Interactive APs, WLAN Controllers

Worldwide 2014 AP Distributionby Technology


What Is Driving the Growth for Wi-Fi?

• More devices• Users carry multiple Wi-Fi enabled devices• Many of these devices only connect through Wi-Fi

• Wi-Fi is the preferred method to access the LAN• Buildings being wired for access point drops rather

than cubicle drops• New workers accustomed to connecting wirelessly

• Steady advancement of the WLAN in terms of speed and security

• Consumerization

• Internet of Things


Internet of Things (IoT)

Machine-to-Machine communication without human interaction Installed base of

“things” grows to 20B in 2020, up from 0.9B in 2009

Enterprises make use of things– Advanced medical devices– Factory automation sensors– Security cameras– Hotel door locks– Smart meters

Cost savings likely drive Enterprises initially

Rate of IoT Adoption

Gartner, Forecast: IoT, 2013

Gartner, Forecast: IoT, 2013 Roadmap: New APs, Scalability


What’s the best way to grow the WLAN? …Virtualization

vWLANObjectives

Cost Effective Scaling

Improve Reliability

Eliminate Backhaul Problem

Police and shape traffic at the edge


Centralized Cloud Control

Enterprise Business Service

Public Access

NOC

vWLAN

No need for physical controllers at each site All users controlled and all APs managed

from Data Center Data sessions remain distributed at remote

sites One unified architecture serving all

locations and applications

Offload


802.11ac amendment to 802.11-2012 standard is currently in Draft 7– Ratification expected 1st half of 2014

Wi-Fi alliance announced certification program in June 2013

Consumer grade 802.11ac access points and client devices started shipping in 2012

Enterprise grade 802.11ac access points started shipping mid to late 2013

Enterprise grade hardware chipsets arriving from chipset vendors in "Waves” or phases

Cutting the Cord…Gigabit Wi-Fi


Wave 1– Available today– 5Ghz operation Moves away from crowded 2.4 GHz band

– Backwards compatible with 802.11a/n– Up to 80 MHz channel width

(Very High Throughput (VHT))– 256 QAM modulation– Up to 3 spatial streams– Single User MIMO (SU-MIMO) AP can only transmit to 1 client at a time like a hub

– Data rates up to 1.3 Gbps

Targeted at – Lifecycle upgrades– High user density environments– High throughput applications (Video) and applications with large file

transfers (CAD)

802.11ac Wave 1


IT Challenges Today on the LAN

• Need to support myriad of applications (VoIP, gigabit‐to‐the‐desktop, 802.11n/802.11ac, IP surveillance)

• Need to support multiple deployment scenarios (access, aggregation, campus‐wide connectivity)

Deploy Scalable Infrastructure

• Distributed switching infrastructure adds to deployment and management challenges

• Need to ensure enhanced network reliability and business continuity

Simplify Management &

Enhance Network Reliability

• Legacy cabling infrastructure does not support IP voice and data applications

• Re‐cabling is both expensive and causes disruption

Enhance cabling infrastructure


Ethernet Switching Technology

Look for Innovative Features in Advanced Switching Applications

Flexible & Scalable

• Fast Ethernet, Gigabit, Fiber with PoE options• Layer 3 lite, Layer 3• Supports multiple applications – VoIP, UC, video streaming, Wi‐Fi and IP surveillance

• Fast Ethernet, Gigabit, Fiber with PoE options• Layer 3 lite, Layer 3• Supports multiple applications – VoIP, UC, video streaming, Wi‐Fi and IP surveillance

Ease of Management

• High‐performance, centrally managed LAN with stacking capability

• Enhanced network redundancy and resiliency

• High‐performance, centrally managed LAN with stacking capability

• Enhanced network redundancy and resiliency

Extend Ethernet

Reach

• Today’s solutions allow Ethernet reach to be extended by 3x • All grades of wiring support– CAT5, CAT3 or legacy copper• Deliver voice, data, video and PoE over in‐building wiring

• Today’s solutions allow Ethernet reach to be extended by 3x • All grades of wiring support– CAT5, CAT3 or legacy copper• Deliver voice, data, video and PoE over in‐building wiring


High Speed Ethernet… to the top!


Filling in the Pieces

“WiFi Managed Services – ProCloud” “Expanding Data Services” “Managed and Resale for UC & IP

Telephony Systems” “Virtual Wireless LAN – Bluesocket” “SDN, NFV and Future Technologies” “Easily Deploying SIP Trunking and

Hosted VoIP” “Expand your Reach with NetVanta

Ethernet Switches”

todd lattanzi & chris thompson,adtran.com/pub/library/presentations/2014 august... · ipbg...

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