Bobby Long, AIA KEPHART community :: planning :: architecture 303.832.4474 – www.kephart.com – bobbyl@kephart.com

With more than 20 years of experience in architectural design, project management, and community planning Bobby has an extensive history of regional and national projects - covering initial land acquisition and zoning through construction closeout and owner occupation requirements - he has experience with virtually all phases of community development. This includes planning, real property, engineering, and building department coordination, as well as experience with planning commissions, boards of appeals, city councils, and county commissioners. Among all of his projects, sustainability and the incorporation of public input throughout the developmental process has been paramount. Among an extensive portfolio, his experience includes various building types ranging in complexity from single family homes to high-rise mixed-use hotels; ranging in size from as small as 600 square foot apartments to new 1,000,000 square foot retail centers.

Todd Harff, CAASH Creating Results: Strategic Marketing 888.205.8899 – www.creatingresults.com – todd@creatingresults.com

Todd Harff leads a talented team of marketing, PR and advertising professionals that has marketed 100+ age-qualified communities and 37 master planned, resort and apartment communities in 14 states, Mexico and Canada during the last 20 years. Creating Results' clients have been honored with more than 65 awards from the National Sales and Marketing Council, the 50+ Housing Council, the Mature Media awards and many other organizations. Creating Results regularly conducts research to better understand and influence consumers. Todd co-authored three books: "PhotoFinish" which analyzed image preferences and "Social Silver Surfers" and "Social Silver Surfers 2013" which provides fact based recommendations for digital marketing. Brand Week, Ad Age, Marketing Charts, The Wall Street Journal and Marketing Sherpahave featured Todd's insights and he shares his thoughts through the agency's blog, www.MatureMarketingMatters.com.

John Schleimer, MIRM, CAASH Market Perspectives 916.782.4110 – www.marketperspectives.com – john@marketperspectives.com

John Schleimer, MIRM, CAASH, is president of Market Perspectives, which is a residential and commercial real estate consulting firm based in Roseville, CA. The firm specializes in analyzing competitive markets, developing product positioning and marketing strategies, consumer preference research and conducting market feasibility and absorption studies. The NAHB and the National Sales and Marketing Council (NSMC) selected John to receive the Legend of Residential Marketing award at the International Builders Show in Las Vegas in 2014. Market Perspectives present and past clientele includes such well known developers and builders as Pulte Homes, Centex Homes, Lennar Communities, KB Homes, D.R. Horton, Del Webb Corporation, Grupe Communities, Pardee Homes, Costa Pacific Homes, Morrison Homes, countless entrepreneurial builders and lenders/investors such as Wells Fargo Realty, Bank of America, Lennar Partners and Hearthstone Advisors to name just a few.

Adam Kantor KEPHART community :: planning :: architecture 303.832.4474 – www.kephart.com – adamk@kephart.com Adam is a Land Planner for KEPHART, a nationally recognized residential architecture and land planning firm based in Denver, Colorado. Over the course of his career, Adam has worked closely with local, regional, and national developers and home builders on large and small scale planned communities, resorts, and mixed-use projects. Adam is known for his community visioning skills and is passionate about creating great places for people to live through a process of engaging and interacting with users at all levels.

Baby Boomers & Millennials: They may be more alike than you think

The Venn Diagram below shows basic info about Boomers and Millennials, including ages and areas of overlap in outlooks and desires while recognizing that there are some differences:

Millennial and Boomer preferences across the country do not fit into one box. The Fargo

Millennial and Boomer have different preferences than the Miami Millennial or Boomer. This is

why it’s important to conduct consumer research to understand the people who will be

purchasing in your community.

LOCATION

Many Boomers are working longer and rejecting traditional retirement. Want to be near employment centers.

Boomers are more connected to their children and want to stay closer to them.

Boomers

(52-70)

Millennials

(14-34)

Rural-vacation areas,

age-in-place, luxury

(expensive) homes

and communities with

higher HOA fees,

access to health care,

predictable incomes,

reverse mortgages,

desire to socialize and

date people their age.

Near employment

centers, affordability,

saddled with student

debt, living at home,

sensitive to monthly

fees, little savings,

desire to socialize

with/date people

their age. (Not moving

from parents’ home

to be with Boomers.)

Working/seeking employment,

like walkable communities,

engage with larger community,

enjoy convenience of

maintenance free/low

maintenance lifestyles, want to

simplify their lives, want homes

that are modern and exciting,

desire to socialize with people of

all ages.

Boomers have more complex household structures than any prior generations:

Life-long singles

Divorced

Remarried (Often with wide age differences)

A 55 year old could be a first time parent, grandparent or childless

Caregiving for parents

Urban areas offer unsurpassed cultural opportunities without high monthly HOA fees. Don’t want to be limited by community offerings. Would rather workout at a state-of-the art Y than an empty, cramped or poorly equipped community fitness center. Want to perform in regional theatre versus the community actors. They have higher expectations.

Boomers and Millennials value ageless communities.

Want walkable, vibrant communities with easy access to shopping, farmers markets, cultural opportunities and mass transit.

Enjoy travel and want proximity to transit hubs. Many Millennials don’t drive or own cars and Boomers are looking to simplify their lives. Do they really need a three car garage full of stuff?

Convenient access to services is important to both consumer segments. For the Millennials, it’s more about proximity to work and having good schools. For the Boomers, it’s about retail and medical.

The majority of Millennials and Boomers are social creatures and want easy access to social and cultural venues. Millennials lean towards night clubs and Boomers towards plays. They both like concerts, movies and restaurants.

They both like walkable places to live.

Close to “new” mass transit (Bus Rapid Transit, Light rail, etc.)

Easy (walkable) access to city centers

COMMUNITY AND AMENITIES

Convenience of low maintenance lifestyle

They would rather spend their time living life and having the freedom to travel, visit friends and be actively engaged in the community.

Fitness is important so some convenient access to fitness center is critical, but it doesn’t have to be exclusive to the community. Walkability in community and surrounding area is critical.

Safety and security, particularly in an uncertain world.

Prefer to have flexibility to pay for services on an al-a-carte basis rather than bundled. They want convenience and control.

Want common areas, amenities and experiences to be unique and desirable. Sense that they have arrived.

Architecture and features

Mechanizing

Experiences

Pet friendly – for many Boomers and Millennials, their pets are their children.

A dog park is the number one type of park both of these groups want to see in their community.

They both are attracted to quaint main streets and town centers.

Walking trails/paths/sidewalks and fitness rooms (or easy access to them) are high on their radar.

Neighborhood pocket parks vs. large parks.

Clear and simple wayfinding

Sense of “place” and being connected (… to retail, community, entertainment, etc.)

HOME DESIGN

Living Big in Small Spaces

Exciting features in kitchens

Clever layouts that include: o Features that they can’t get other places o Intelligent storage (bikes, skis, suitcases)

Open plans with natural light

Energy efficiency (somewhat regional)

Water conservation (regional)

Affordable - Many Millennials and Boomers have limited budgets and many Boomers who could afford more, would rather downsize and have more money to spend on:

Travel,

Experiences

Helping their children

Securing their retirement

Hypoallergenic/low VOC construction (niche market)

Size of home is important to both (larger than the typical apartment for Millennials and smaller or manageable space for Boomers).

“Lifestyle” triangle (relationship of an open kitchen to the primary living or entertaining space and casual eating space.

They both want no wasted space and more functionality from their homes.

A flex space room is important to both, as well as a computer station/alcove.

Great Room/Kitchen layout for flexibility, change

Master Suite should be a relaxing retreat

Indoor/Outdoor connectivity with programed exterior “rooms”

Architectural style – more modern with humanized materials