Today Social media Movement

Internet marketing, and within it social media and social media marketing, presents a complex puzzle, a balancing act of sorts between relationship building and conversion. The balance between the former and the latter can spell the difference between success and failure in the relationship building process and in Internet marketing, in general. Many marketers, in their zeal to convert relationships into dollars, fall into the trap of linking up too often and/or too early in the relationship building process. The balance between Internet marketing and social media will be discussed at length in this article with an eye towards helping the reader understand the balance necessary between the two.

Face book • The power of Facebook as a marketing tool is

undeniable. Facebook is after all the biggest social media site out there. Its members are close to approaching the one billion mark. If this doesn't make you rush out and use Facebook like crazy, nothing will.

• The great thing about the social network is that you don't have to be an online entrepreneur to be able to make use of it. Even if your business only operates offline, you can still make a huge online presence for it on Facebook.

Social marketing • It seems that a lot of big companies today (with

big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities.

• However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very low cost marketing channel that almost any small business can afford (the sites are free to use; all it typically costs is time!

Social Media Marketing • Someday, someone will master how to market

effectively and measurably via social media, and all of us in marketing will need to learn how to adapt those discoveries to our businesses.

• Until that time, however, marketers should focus most of their resources on the tools they understand so they can live up to their primary responsibility of driving profitable, long term growth for their employers.

Thank You

Please visit this link www.todayssocialmediamovement.com

Thank You

Please visit this link www.todayssocialmediamovement.com