Today’s Marketing Professional

A look at the attitudes and preferences of Salesforce® Marketing Professionals in the U.S.

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© 2013 Symphonic Source. All rights reserved.

Study Overview: Today’s Marketing Professional

Symphonic Source set out to measure the ever-changing nature of Salesforce Marketing Professionals in the US.

We tallied their opinions on life inside and outside the workplace to better understand who they are and what inspires them.

53 US-based Salesforce admins took part in the survey conducted by Symphonic Source in April 2013

Are you a PC or MAC user?

Answer Options Response Percent Response Count

PC 69.2% 36Mac 30.8% 16

answered question 52skipped question 1

PC69%

Mac31%

Which Social Media source is your favorite for Salesforce.com related information?

Answer Options Response Percent Response Count

Facebook 26.0% 13LinkedIn 52.0% 26Twitter 14.0% 7YouTube 8.0% 4

answered question 50skipped question 3

26%

52%

14%

8%

FacebookLinkedInTwitterYouTube

How often is your Salesforce.com scrubbed for duplicate data?

Answer Options Response Percent Response Count

Not since we installed 17.0% 9When needed 54.7% 29Religiously 22.6% 12Never done that 5.7% 3

answered question 53skipped question 0

17%

55%

23%

6%

Not since we installedWhen neededReligiouslyNever done that

How concerned are you about duplicate data causing "Email Opt Out" or "Do Not Call" violations?

Answer Options Response Percent Response Count

Never considered it 9.4% 5Not really 28.3% 15Somewhat 54.7% 29It keeps me up at night 7.5% 4

answered question 53skipped question 0

9%

28%

55%

8%

Never considered itNot reallySomewhatIt keeps me up at night

How would you define the volume of leads generated by Marketing Automation? (Eloqua, HubSpot ,

Marketo, Pardot, or Silverpop)

Answer Options Response Percent Response Count

No Marketing Automation here 39.6% 21Too early to tell 11.3% 6Would like more 18.9% 10As expected 26.4% 14Best dollar we ever spent 3.8% 2

answered question 53skipped question 0

40%

11%

19%

26%

4%

No Marketing Automation hereToo early to tellWould like moreAs expectedBest dollar we ever spent

Which movie genre are your faves?

Answer Options Response Percent Response Count

Action 47.1% 24Animated 15.7% 8Chick Flick 13.7% 7Comedy 58.8% 30Documentary 37.3% 19Drama 39.2% 20Horror 15.7% 8Sci-Fi 35.3% 18

answered question 51skipped question 2

Action

Animate

d

Chick Fl

ick

Comedy

Documen

tary

Drama

Horror

Sci-Fi

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

47.1%

15.7% 13.7%

58.8%

37.3% 39.2%

15.7%

35.3%

How often are you reimbursed or credited for duplicate contacts from a purchased lead lists?

Answer Options Response Percent Response Count

We don't purchase lead lists 48.1% 25No idea if they are duplicates 15.4% 8Never 17.3% 9Frequently 11.5% 6Always 7.7% 4

answered question 52skipped question 1

48%

15%

17%

12%

8%

We don't purchase lead listsNo idea if they are duplicatesNeverFrequentlyAlways

What percent of your 2012 trade show leads were existing contacts?

Answer Options Response Percent Response Count

We were "no show" 18.0% 9Less than 25% 36.0% 1825%-50% 28.0% 1450%-75% 4.0% 2More than 75% 2.0% 1We never checked 12.0% 6

answered question 50skipped question 3

18%

36%

28%

4%

2%12%

We were "no show"Less than 25%25%-50%50%-75%More than 75%We never checked

How effective is your corporate blog for generating leads?

Answer Options Response Percent Response Count

No blog here 28.3% 15Still wishing on that star 41.5% 22Worth my time 24.5% 13Blogging rocks 5.7% 3

answered question 53skipped question 0

28%

42%

25%

6%

No blog hereStill wishing on that starWorth my timeBlogging rocks

How many new leads/contacts did your company generate from trade shows in 2012?

Answer Options Response Percent Response Count

We were "no show" 17.0% 9Less than 100 24.5% 13Few Hundred 30.2% 161,000-3,000 20.8% 113,000+ 7.5% 4

answered question 53skipped question 0

17%

25%

30%

21%

8%

We were "no show"Less than 100Few Hundred1,000-3,0003,000+

Does your company use the Leads functionality within Salesforce.com?

Answer Options Response Percent Response Count

We are considering it 11.5% 6Yes 73.1% 38No 15.4% 8

answered question 52skipped question 1

12%

73%

15%

We are considering itYesNo

How long have you personally been a Salesforce.com user?

Answer Options Response Percent Response Count

No license yet 5.7% 3Just started 13.2% 71-2 years 34.0% 183-6 years 35.8% 197+ years 11.3% 6

answered question 53skipped question 0

6%

13%

34%

36%

11%

No license yetJust started1-2 years3-6 years7+ years

Which sitcom character most resembles yourself?

Answer Options Response Count

30answered question 30

skipped question 23

Number Response Date Response Text

1 Apr 14, 2013 Michael J Fox on Family Ties2 Apr 11, 2013 Chandler Bing3 Apr 11, 2013 Do not know.4 Apr 11, 2013 Caroline of 2 Broke Girls5 Apr 11, 2013 Dr Who!6 Apr 11, 2013 Not much of a TV watcher7 Apr 11, 2013 Jerry Seinfeld in Seinfeld8 Apr 10, 2013 Barney Fife9 Apr 9, 2013 John Goodman from Roseanne

10 Apr 8, 2013 George Costanza11 Apr 6, 2013 none12 Apr 5, 2013 ?13 Apr 5, 2013 none14 Apr 5, 2013 Monica Bing15 Apr 5, 2013 ALF16 Apr 5, 2013 Sherlock17 Apr 5, 2013 n/a18 Apr 5, 2013 Marty Crane19 Apr 5, 2013 Jessica Day20 Apr 5, 2013 Draper21 Apr 5, 2013 Jess on New Girl22 Apr 5, 2013 Elaine from Seinfeld23 Apr 5, 2013 Jerry Seinfeld24 Apr 5, 2013 Mary Tyler Moore25 Apr 5, 2013 Monica Geller26 Apr 5, 2013 Chandler27 Apr 5, 2013 Frasier28 Apr 5, 2013 Sheldon cooper29 Apr 5, 2013 Parenthood - Joel Graham30 Apr 5, 2013 i don't watch sitcoms

Who most often prepares trade show/event leads for loading into Salesforce.com?

Answer Options Response Percent Response Count

Marketing 73.6% 39Sales 15.1% 8IT 0.0% 0Nobody 11.3% 6

answered question 53skipped question 0

74%

15%

11%

MarketingSalesITNobody

How much did your company budget for trade shows & events in 2013?

Answer Options Response Percent Response Count

Nothing this year 9.6% 5Less than $10,000 17.3% 9$10,000-$50,000 26.9% 14$50,000-$150,000 19.2% 10$150,000+ 26.9% 14

answered question 52skipped question 1

10%

17%

27%

19%

27%

Nothing this yearLess than $10,000$10,000-$50,000$50,000-$150,000$150,000+

Does your company use data.com?

Answer Options Response Percent Response Count

We are considering it 13.2% 7Yes 26.4% 14No 45.3% 24Not sure 15.1% 8

answered question 53skipped question 0

13%

26%

45%

15%

We are considering itYesNoNot sure

How many leads did your company generate from webinars in 2012?

Answer Options Response Percent Response Count

Aint Nobody Got Time for That 30.0% 15Less than 100 30.0% 15100-500 22.0% 11500-1,000 4.0% 21,000+ 14.0% 7

answered question 50skipped question 3

30%

30%

22%

4%

14%

Aint Nobody Got Time for ThatLess than 100100-500500-1,0001,000+

Do you hold any Salesforce.com certifications?

Answer Options Response Percent Response Count

Yes 13.5% 7No 71.2% 37No, but working on it 15.4% 8

answered question 52skipped question 1

13%

71%

15%

YesNoNo, but working on it

How long does it normally take for trade show/event leads to get in Salesforce.com?

Answer Options Response Percent Response Count

Same day 9.4% 5Within a week 52.8% 28More than a week 9.4% 5Who knows 11.3% 6Not applicable 17.0% 9

answered question 53skipped question 0

9%

53%9%

11%

17%

Same dayWithin a weekMore than a weekWho knowsNot applicable

How often do you work from home?

Answer Options Response Percent Response Count

I wish 13.5% 7On Rare Occasion 51.9% 27Frequently 30.8% 16Chained to the house 3.8% 2

answered question 52skipped question 1

14%

52%

31%

4%

I wishOn Rare OccasionFrequentlyChained to the house

Who in the business world do you most admire?

Answer Options Response Count

33answered question 33

skipped question 20

Number Response Date Response Text

1 4/14/2013Anyone who gets things done while respecting customer wishes!

2 4/11/2013Seth Godwin3 4/11/2013Richard Branson4 4/11/2013Sheryl Sandberg

5 4/11/2013Andrew Edwards, growing global company that is still private

6 4/11/2013Bill Gates7 4/11/2013Dr. Chester Karrass

8 4/11/2013Those who consistently stick to their principles

9 4/11/2013Michael Bloomberg10 4/10/2013Jack Welch11 4/9/2013Dabney Coleman12 4/8/2013Marc Benioff13 4/6/2013Steve Jobs14 4/5/2013Mr. Marriott15 4/5/2013Steve Jobs16 4/5/2013me17 4/5/2013Marc Benioff

18 4/5/2013 Sir Richard Branson

19 4/5/2013

Kermit the Frog (Honestly don't know that I have a relevant answer for this)

20 4/5/2013 n/a21 4/5/2013 Steve Jobs22 4/5/2013 Marissa Mayer23 4/5/2013 Jack Welch

24 4/5/2013

Those who have successfully retired to their retreat in Costa Rica

25 4/5/2013 Sir Richard Branson

26 4/5/2013 Richard Branson

27 4/5/2013 Jon Jackson - Mobile Posse, CEO

28 4/5/2013 Judy Sim and Sheryl Sandberg29 4/5/2013 Richard Branson30 4/5/2013 Seth Godin31 4/5/2013 Warren buffe32 4/5/2013 Jack Dorsey and Biz Stone33 4/5/2013 marc benioff

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Survey results were tallied by Surveymonkey.com