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Atlanta Fine HomesSotheby’s International RealtyThe Fine Art Of Atlanta Real Estate

A T L A N T A ’ S C O M P L E T E G U I D E T O B U I L D I N G O R R E M O D E L I N G Y O U R C U S T O M H O M E

Atlanta Today’s Custom Home Magazine © Consumer Source Inc / a PRIMEDIA company

Art is the creation and the brainchild of the artist. With “20-something” years of real

estate experience, Cheri Riley has continued to retool and redefine her art. Having held

almost every position in the real estate industry from launching broker and president of an

exclusive boutique real estate firm in Buckhead to working in development to reintroduce

an aging community, Cheri describes herself as having a large-scale view of the real estate

market. “You have to know the macro to manage the micro well,” she says. “And I’m

pleased when I bring value to my clients through applying my resourcefulness to do things

that haven’t been done before in my arena. I see possibilities that others don’t.”

Real Estate RedefinedThe Fine Art of Atlanta Real Estate

By Judy Talley • Photography courtesy of Gregg Willett Photography


Above: With “20-something” years of real estate experience, Cheri Riley has

continued to retool and redefine her art, representing many of the finest properties

in the Atlanta area.

Right: Always in tune with buyer’s needs, Riley can tell them which details are

important to look for in a luxury property.


A Miami native with her entrance into the real estate industry in

Winter Park, Florida where she consistently was a top producer, Cheri

came to Atlanta in 1991. “When I first interviewed her I instantly

recognized the energy, creativity and knowledge she possessed. I knew

she would move up the ladder very quickly with our company and

in fact, she was promoted to Vice-President – Managing Broker of

two different offices within the company in a very short period of

time,” says Jenny Pruitt, a real estate icon herself and CEO of Atlanta

Fine Homes Sotheby’s International Realty. Jenny continues, “Cheri

understands the needs of the client, whether it is a buyer or seller. There

is no doubt she is one of the most talented real estate professionals I

have ever known. I count it a real blessing to call her a business partner

and friend.”

With almost $2 billion in sales generated personally or directly

under her supervision, Cheri’s experience in sales, as a broker and as

a leader has buoyed her team’s effectiveness. “I’ve chosen my team

very carefully so that I know that my clients’ needs will be met with

expertise, knowledge and passion,” she explains. “In addition to that,

every transaction has Cheri’s objectivity and negotiation skills,” adds

Egle Kairtye, a team member, born and educated in Lithuania who

brings an international specialty to the group.

“Egle’s strong financial background coupled with her refined sense

of style and knowledge of Atlanta’s premier residential lifestyle make

her perfectly suited to our group.” Riley adds.

With a focus on luxury and prestige homes, Riley also brings skill

and expertise from all areas of the real estate arena. “Cheri has done it

all,” says Dede DeYonker, a member of The Cheri Riley Group. “She

has been a broker, an agent; she’s worked with developers, condos,

high-rises and the renovation of historical properties. She brings all of

that experience with an enthusiasm and dedication that clients love.”

Extensive finished basements with media rooms, billiards areas, wet bars and more are some of the features that buyers are seeking.


This graceful winding staircase displays the craftsmanship of the builder.


In fact, Cheri consistently sets the bar for exceeding

clients’ expectations. Arlene Gilrain, a former client,

counts Cheri as both a staunch professional and a dear

friend. Gilrain recounts Cheri’s follow through on

their move from North Carolina to Atlanta. “We put a

contract on a house that was only 60 percent complete,

and I totally relied on Cheri to make certain that I got

that other 40 percent. She spent countless hours making

sure that all customizations were to our specifications and

she simply got the job done. I remember Cheri spent all

Memorial Day weekend finalizing the last minute issues

so that we could move in on June 1.” Whether one is

talking with current or past clients, colleagues or friends,

descriptions like fun, enthusiastic, knowledgeable,

professional and indefatigable resound.

Working with Mark Riley, Managing Partner at

Urban Realty Partners on The Brookwood, Cheri served

as an important marketing and sales advisor. “Cheri

was wonderful to work with,” Mark recounts. “She has

contagious enthusiasm for everything she does. She gave

us invaluable information about our target market and

what those clients would be looking for – everything

from the property’s amenities to the conveniences of

the individual homes.” The Brookwood is an upscale,

LEED-certified, 219 unit condominium currently being

constructed at Peachtree and 28th streets in the lovely

Brookwood neighborhood.

Whether she’s negotiating for buyers or sellers, finding a family’s dream home, or monitoring the process as a new home is being built, Cheri Riley takes a deep

personal interest in the needs of each and every client.


Along with Cheri’s diverse experience also comes

an incredible wealth of knowledge of the formidable

real estate contract itself. Cheri estimates that she’s read

thousands of contracts. Dede adds, “Cheri is one of the

most contract literate brokers in Atlanta. She’s not only

studied her own contracts, but as a broker she’s read

all of her agents’ contracts, as well. And as contracts

are changed or modified, Cheri’s knowledge allows her

recognition of any nuances that might negatively affect

our clients’ welfare. This is a huge advantage to our

clients - she’s uncovered a plethora of issues and knows

how to deal with them!”

“One of our major advantages is our association

with Sotheby’s,” Cheri explains. “I have long admired

the brand, and it has become a highlight of my career

to be associated with them and my great friends at

Atlanta Fine Homes Sotheby’s International Realty.”

The Sotheby’s International Realty network currently

has more than 9,000 sales associates in more than 470

offices in the U.S. and 29 other countries and territories.

DeYonker adds, “Having worked with other firms, I

am constantly amazed at the extensive media exposure

locally as well as the international reach that Sotheby’s

affords.” By design, the Sotheby’s International Realty

network was created to connect the finest independent

real estate companies to the most prestigious clientele in

the world. The organization boasts an esteemed group of

brokers who understand the unique mindset of upscale

clients seeking distinctive homes (or second and third

residences). Sophisticated, savvy and extensively trained

in luxury markets, these professionals have intimate

knowledge of properties within their local community.

Cheri, along with her team of professionals, believes that

there is no better combination of expertise and image

to support their clients, whether they are buying and

selling a home or evaluating a development opportunity.

Cheri continues, indeed, to sculpt in form, fashion

and substance real estate in Atlanta and the art of the

profession.

For more information, visit www.CheriRiley.com or call

(404) 944-9992.

The Sotheby’s International Realty network was created to connect the finest independent real estate companies to the most prestigious clientele in the world.

Egle Kairyte, Cheri Riley, Founding Partner, Dede DeYonker

The Cheri Riley Group

Let us introduce you to the Fine Art of Atlanta Real Estate

Please don’t hesitate to call, or visit us online. Phone 404 944 9992 or 404 237 5000 - www.CheriRiley.com

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_ifc1_sothebys_ds.indd 1 9/3/08 2:33:31 PM

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