today’s webinar€¦ · corporate giving connection. $1 billion+ raised 13,000+ events 1 million+...
TRANSCRIPT
Today’s webinar:
HOT Messaging & Marketing Tips
will begin shortly.
Kelly V HagueContent Marketing
BidPal
Featuring Fundraising Experts
Chris HammondCEO/Founder
Corporate Giving Connection
Brittany LaGankeDirector of Development
Corporate Giving Connection
$1 billion+ raised
13,000+ events
1 million+ donors engaged
31% of annualdonations
occur in Dec
Neon CRM - 10 Year End Giving Stats Every Fundraiser Should Know
54% of startcampaigns in
October
59% direct mail92% email
17% in person
Year-End Giving
What Year-End Ask Vehicles do you use?
❑ Direct Mail
❑ In Person
❑ Fundraising Technology
❑ Social Media
Let’s Take A Poll!
Multi Select:
#messagenow
I. Year End Trends
II. Messaging Tips
III. Content is Key
IV. Marketing Tools
Agenda
#messagenow
Year End Trends#messagenow
#messagenow
54% start annual appeals in October
46% Start in November
66% of donors impulse give at year-end
2Xsvolunteers are twice as likely to donate
1/3non-profits raise up to 50% of annual revenue
Top 10 Year-End Stats Every Fundraiser Should Know, Neon CRM
Year End Stats
Messaging Tips#messagenow
Messaging Mission
1. Storytelling2. Quantify Impact3. Create Urgency4. Clear Call to Action
Storytelling
Quantify ImpactIMPACT RATIOS
Cornerstone of a successful campaign
Create Urgency• Advertise incentives
• Leverage match gifts
• Drive expiration dates
Clear Call to Action
• Keep It Simple!• Donate Now = Email/mail/web• Variety = social media
Example:GWHFC Sycamore & Romaine Campaign
Content is Key#messagenow
Content
1.Campaign Theme
2.Imagery
3.Video
4.Infographics
Campaign Theme
• Don’t over think
• Short but deep
• Themes: fun or emotional
Vibrant Imagery
• Photos with life
• Connect to your cause
• Tell stories
Example:
Children of Vietnam
Marketing Tools
#messagenow
Marketing Tools
1. Direct Mail
2. Email Marketing
3. Social Media
4. Mobile Fundraising
Direct Mail
• Preferred by donors• Stand-out effect• Target key donors• Consistency key
Email Marketing
• Think strategic• Plan out calendar• Seek donor input• Clear, concise, cohesive
Tool:Email Checklist
Social Media
• Preferred by donors• Stand-out effect• Target key donors• Consistency key
Example: International Rescue Committee
Mobile Fundraising#GivingTuesday & Year End Asks
Year-End Templates#GivingTuesday & Year End Appeals
FREEIncluded in software
Have Fun
1. Broadcast goals and progress
2. Think “outside of the box”
3. Celebrate your success
Enjoy & Celebrate
Example: Charity Water
Questions?
For more info:
(202) 505-2779
For more info or to request a demo:
bidpal.com/request-demo
888.729.0399
BONUS: MarketingTools for NFPs
1. Online: Google Ad Grants
2. Video: YouTube Non-Profits
3. Content: Action Sprout
4. Social: Facebook for NFPs
5. Social: Sprout Social/HootSuite
6. Infographics: visme.co