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Welcome
Learn from the best. An in-depth look at best-in-class incentives.
Wellness on the Run May 17, 2017
The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Anthem’s Total Rewards
My Company
Our organizational
culture respects,
welcomes, and supports your
contributions to our company
and our communities
We offer many ways for you to grow, no matter what your current career stage
We offer you market-
competitive base pay, plus opportunities
for you to earn additional rewards
Our comprehensive
package of benefits offers something for everyone, with programs to protect your
physical, financial, and overall well-
being
We offer a variety of
programs to help you keep your work and personal life in
balance
My Development My Pay My Benefits My Time Away
3 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Our approach
Anthem provides many benefits, tools and resources to help associates and their family stay well.
Wellness & wellbeing • Onsite fitness facilities • Lifestyle programs • Wellness support programs • Financial wellbeing • Flexible work arrangements • EAP/work-life programs • New parent transition week • EAP/stress management • Health club reimbursement • Flexible work arrangements • Weight and stress programs • Adoption assistance program • Nursing mothers' facilities
Varied incentives • Wellness credit program • Future Moms incentive • Castlight Rewards • Healthy Lifestyles prizes
Medical plan design • CDHPs and cost-efficient HMOs • Dental and vision • Consumer centricity & engagement • Networks • Health management • Cost & quality tools
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The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Who we are: Anthem Inc.’s workforce
• Average age 45; 36% over age 50
• Average tenure 9 years
• 76% female
• 42% racially diverse
• Associates in 50 states
• 40% work from home all the time
• 47% hourly / 53% salaried
• 87% enroll in medical / 13% waive
Growing both through acquisition and organically: Key demographics:
Num
ber o
f Ass
ocia
tes
2012 2013 2014 2015 2016 2017
60,000
50,000
40,000
30,000
20,000
10,000
0
36,6
00
37,3
00 51
,750
51,0
00
51,7
50
5
42,8
00
47,9
00
52,8
95
53,0
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The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Medical Plan Overview
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Anthem provides many benefits, tools and resources to help associates and their family stay well.
Benefits • Gold HRA, Gold
and Silver HSA Plans
• PreventiveRx
Networks • 5 AltNets
• Blue Distinction Total Care
• Blue Distinction Centers of Excellence Tiered Benefits for transplant, bariatric and orthopedics
Integrated Health Management • Integrated Health
Model (IHM)
• AIM Radiology and Sleep Management
• Behavioral Health
Consumer Centricity & Engagement • Anthem Health
Guide
• Castlight: Cost, Quality and Rewards
• LiveHealth Online
Wellness Programs • Healthy Lifestyles
• Outcomes-based wellness credit
• Anthem EAP and MyStrength
Medical plan strategy
7 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Rewarded accountability
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Incentives for accountable behavior
Outcome-based wellness credit
Future Moms maternity program
Castlight Rewards
Healthy Lifestyles
Continuing on the path to informed and motivated members with expanded support, tools and consumer education
Anthem Health Guide
Cancer Care Quality Program Healthy Lifestyles
Castlight Rewards PreventiveRx
9 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Wellness overview
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Wellness Programs
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Your health matters to you, your family and to Anthem. That’s why we offer all kinds of support healthy living. Here’s how you can get started today:
• Use Quit for Life to quit using tobacco • Get involved in wellness events at your location • Join Weight Watchers • Take advantage of healthy dining offerings • Go to the gym, either onsite or with the help of health club reimbursement • Get a free flu shot • Listen to a monthly wellness audio cast • Take advantage of our WorkLife services through Anthem EAP
The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Wellness Credit program
WELLNESS CREDIT:
$200 per associate
WELLNESS CREDIT:
$400/400 per associate / spouse or partner
WELLNESS CREDIT:
$700/700 per associate / spouse or partner
for completing Know Your Numbers and health assessment
for completing Know Your Numbers and health assessment
for blood pressureof <140/90
for blood pressureof <140/90
for completing an eligible wellness program
for BMI of <30 or demonstrating improvement
for BMI of <30 or demonstrating improvement
for being tobacco free or completing Quit for Life
for being tobacco free or completing Quit for Life
for being tobacco free or completing Quit for Life
Reasonable Alternatives to all outcomes based standards were made available in 2013 to comply with the HIPAA Wellness Incentive regulations issued in June 2013.
$200 $200 $200
$200
for flu vaccine $100
$100 $200
$200
$100 $200
$200
WELLNESS CREDIT:
$600/600 per associate / spouse or partner
AWARENESS 2010 - Year 1
PARTICIPATION 2011 - Year 2
RESULTS 2012 & 2013 - Years 3 & 4
RESULTS 2014-2017– Years 5 & 6
12 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
100%
75%
50%
25%
0% 2011 2012 2013 2014 2015
Associate Spouse/Domestic Partner
80% 87% 90% 91%
46%
56% 63%
73%
2016 90% increase (Associate participation since 2010)
67% increase (Spouse and domestic partner participation since 2011)
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2016
96%
70%
97%
77%
Wellness Credit Engagement
The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
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Strong engagement and continuity of care 50% increase in LHO registrations for house account and $122K in cost of care savings
* $201 saved for every medical visit that occurs on LiveHealth Online. Results based on internal LIveHealth Online study during 2014 and Q1 of 2015
• Eligible Population: 15,287
• Total Enrolled: 6,254 (41%)
• Completed 3 visits with an
RD: 2,094 (33%)
Population
• 607 medical visits (10%
utilization)
• Cost of care savings =
$122, 007
Some found medical
• 36 behavioral health visits
• Anecdotally: RDs stated some participants dealing with eating disorders were provided info on accessing LHO Psychology
Some found therapy
LHO Weight Management at a Glance
The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
LHO Weight Management at a Glance
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Visit Totals 2017 ytd 3,686
2016 2,650 Total 6,336
• 63 % utilized mobile options for
visits to LiveHealth Online
• 113 completed their 3 visits
through phone only
• 4.8 out of 5 in satisfaction rating
of the online care system
• 4.9 out of 5 in satisfaction rating
of the provider seen in the
process
Consumer Insights
LHO Weight Management at a Glance
The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Wellness outcomes: Observations
GOAL: Assess impact of wellness programs on member behavior and member health plan costs
Population • 25,197 associates
• 3-year continuous enrollment
• Represents 49% of total associates
Methodology • Low accountable: no participation in
wellness program in 2014
• Moderately accountable: participation in only one wellness program in 2014
• Highly accountable: participation in Know Your Numbers and at least one other wellness program in 2014
• Evaluated risk scores and cost
• Insights are from observational data; causality should not be inferred
16 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Observation 1: Health Cost and Risk compared to accountability
Lower Health Care Trends: Highly Accountable had a lower percentage one year change in cost, +2.7%. While Moderately Accountable reflected a +9.5% change in cost and Non Accountable reflected a +22% change in cost.
Healthier Profiles: Highly Accountable members risk scores remained constant indicating maintaining health. Moderately Accountable risk scores increased indicating more health risk, but increased at a lower rate than Non Accountable population.
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Association Type Count 2014 Risk Score
Change in Risk Score
Change in Cost
Highly Accountable 9,366 1.6 0.4% 2.7%
Moderately Accountable 9,828 1.59 8.2% 9.5%
Not Accountable 5,970 1.84 15.2% 22%
The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Preliminary analysis of Healthy Lifestyles participants: Change in risk score between 2013 and 2014 is directionally proportional to the level of participation Members earning most points in 2014 had biggest drop in risk score
Members earning least points had biggest increase in risk score
Healthy Lifestyles points compared
to change in risk score
Observation 2: Lower risk for members earning more Healthy Lifestyles points
Healthy Lifestyles points compared to change in risk score
Risk score 8.8% 5.1%
2.4%
Healthy Lifestyles points earned Less than 1,000 1,000 1,0001 - 5,000 5,000+
-3.9%
20 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Observation 3: Lower risk for members participating in multiple wellness programs
Lower Health Care Cost: Health Risk is lower based on the participation in multiple wellness programs.
The progression to a higher risk is less based on the number of wellness programs a member participates in.
Tota
l Wel
lnes
s Pr
ogra
ms
0 0.5 1 1.5 2 2.5
4-7
3
2
1
0
1.57
1.61
1.75
2.17
1.6
1.59
1.6
1.6
1.84
1.6
19 Health Risk
2013 2014 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
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Communications
Communication approach: Story telling
•Find intrinsic motivators: What will make people want to stick with it?
•Use warm, genuine, human tone and highlight why health is important
•Tell associate stories – or better yet, let them tell them. Humanizes wellness, encourages grassroots support and makes results seem achievable. If she can do it, I can, too.
Use a variety of vehicles: •Screensavers •Video •eCards/emails •Posters • Intranet articles •Spouse/domestic partner microsite
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Wellness communications
Healthy Lifestyles WBA Challenge
Food subsidy
New Total Rewards site launch Know Your Numbers
Food subsidy Maintain not gain
National Walk at Lunch Day
New Total Rewards mobile
app launch
Food subsidy Food subsidy
Stress awareness Steps Challenge Healthy
Lifestyles
Q1 Q2 Q3 Q4
22 The content in this presentation is a case study in best-in-class benefit design and incentives. Not all programs mentioned in this presentation are available for purchase.
Wellness communications
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Next Webinar: The engagement challenge. How to reach hard-to-reach segments.
Date: Wednesday, June 21, 2017 Time: 2:00 PM Eastern Daylight Time
Register on Time Well Spent today!
Time Well Spent Learn Wellness on the Run Webinars
• July 19: Addressing the opioid epidemic. Strategies for prevention and treatment. • August 23: Kick the habit. Reducing tobacco in the workplace. • Sept 20: The stress factor: how to manage stress and depression in the workplace.
Upcoming Wellness on the Run Webinars
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2017 DocTalks
2 COMPANY CONFIDENTIAL | FOR INTERNAL USE ONLY | DO NOT COPY
June 13, 2017 12:00 pm. & 3:00 p.m. EDT
Zika: Everything You Need to Know Michael Eleff, MD Regional Vice President and Medical Director
August 8, 2017 12:00 pm. & 3:00 p.m. EDT
The Sandwich Generation – Caring for others. Caring for you. Antonio Linares, M.D. Regional Vice President and Medical Director
September 12, 2017 12:00 pm. & 3:00 p.m. EDT
Heart Health Sanjay Lall M.D., F.A.C.C. Medical Director
October 10, 2017 12:00 pm. & 3:00 p.m. EDT
Diet, Nutrition and Weight Loss Presenter: Richard M. Lachiver, MD, MPH, FACPM Regional Vice President and Medical Director
December 12, 2017 12:00 pm. & 3:00 p.m. EDT
LiveHealth Online: Telehealth on The Cutting Edge Presenter: Sharon S. Boose, Sales Director, LiveHealth Online, Anthem, Inc.
Your employees can get health tips with our free DocTalk webinars! DoctTalk webinars are available to all members and their spouses.
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Q&A